Marketing agent vs marketing coordinator

The differences between marketing agents and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. Additionally, a marketing coordinator has an average salary of $48,326, which is higher than the $40,384 average annual salary of a marketing agent.

The top three skills for a marketing agent include booking, customer service and product knowledge. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.

Marketing agent vs marketing coordinator overview

	Marketing Agent	Marketing Coordinator
Yearly salary	$40,384	$48,326
Hourly rate	$19.42	$23.23
Growth rate	6%	19%
Number of jobs	112,353	91,281
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 55%	Bachelor's Degree, 80%
Average age	46	37
Years of experience	-	6

What does a marketing agent do?

A marketing agency is responsible for selling the company's goods and services, identifying promotional techniques to boost brand awareness in the market, and strategizing in increasing sales targets. Marketing agents identify business opportunities by analyzing market trends and public demands that would generate more revenue resources and increase the company's profitability. They also negotiate with potential clients for partnerships, respond to their inquiries and concerns, and address their requests. A marketing agent handles the development of marketing materials, including a budget allocation to support marketing functions and business requirements.

What does a marketing coordinator do?

A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.

Marketing agent vs marketing coordinator salary

Marketing agents and marketing coordinators have different pay scales, as shown below.

	Marketing Agent	Marketing Coordinator
Average salary	$40,384	$48,326
Salary range	Between $24,000 And $67,000	Between $34,000 And $67,000
Highest paying City	New York, NY	New York, NY
Highest paying state	Alaska	New Jersey
Best paying company	Wyndham Vacation Ownership	Keller Williams Capital Properties
Best paying industry	Hospitality	Technology

Differences between marketing agent and marketing coordinator education

There are a few differences between a marketing agent and a marketing coordinator in terms of educational background:

	Marketing Agent	Marketing Coordinator
Most common degree	Bachelor's Degree, 55%	Bachelor's Degree, 80%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Georgia

Marketing agent vs marketing coordinator demographics

Here are the differences between marketing agents' and marketing coordinators' demographics:

	Marketing Agent	Marketing Coordinator
Average age	46	37
Gender ratio	Male, 48.5% Female, 51.5%	Male, 27.4% Female, 72.6%
Race ratio	Black or African American, 9.5% Unknown, 3.6% Hispanic or Latino, 16.2% Asian, 4.9% White, 65.7% American Indian and Alaska Native, 0.1%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1%
LGBT Percentage	7%	10%

Differences between marketing agent and marketing coordinator duties and responsibilities

Marketing agent example responsibilities.

Work with QuickBooks to manage company financial activity.
Develop strong relationships in Bronx community and achieve a solid reputation as a Medicaid seller.
Process payroll, maintain scheduling and job calendars for multiple employees.
Schedule, sell, and perform the initial installation of the storm shutters and windows.
Maintain an accountability of employee work schedules and calculate working hours of employees for payroll.
Establish and build successful relationships with multiple talent buyers, booking agencies, and venue ownership.

Marketing coordinator example responsibilities.

Produce and manage content of company blog using WordPress.
Manage first phase of company rebranding and website redesign (not yet implement).
Work with outside advertising agency to manage calendars, proofread ads, and analyze metrics.
Coordinate the logistics for off-site cocktail/dinner event for clients/prospects and manage RSVP, guest list.
Manage internal and external websites using WordPress, SharePoint, HTML and CSS (editing).
Identify segments through research and analysis, manage lists, and A/B test to optimize metrics and conversions.

Marketing agent vs marketing coordinator skills

Common marketing agent skills

Booking, 19%
Customer Service, 15%
Product Knowledge, 12%
Digital Marketing, 9%
Marketing Presentations, 8%
Sales Presentations, 6%

Common marketing coordinator skills

Digital Marketing, 8%
Customer Service, 6%
Marketing Campaigns, 6%
PowerPoint, 5%
Email Campaigns, 4%
Press Releases, 4%

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Marketing Agent
Marketing Agent vs Marketing Coordinator

Updated January 8, 2025

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