Marketing agent vs marketing representative

The differences between marketing agents and marketing representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a marketing representative has an average salary of $47,376, which is higher than the $40,384 average annual salary of a marketing agent.

The top three skills for a marketing agent include booking, customer service and product knowledge. The most important skills for a marketing representative are product knowledge, customer service, and sales presentations.

Marketing agent vs marketing representative overview

	Marketing Agent	Marketing Representative
Yearly salary	$40,384	$47,376
Hourly rate	$19.42	$22.78
Growth rate	6%	19%
Number of jobs	112,353	217,886
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 55%	Bachelor's Degree, 68%
Average age	46	37
Years of experience	-	6

What does a marketing agent do?

A marketing agency is responsible for selling the company's goods and services, identifying promotional techniques to boost brand awareness in the market, and strategizing in increasing sales targets. Marketing agents identify business opportunities by analyzing market trends and public demands that would generate more revenue resources and increase the company's profitability. They also negotiate with potential clients for partnerships, respond to their inquiries and concerns, and address their requests. A marketing agent handles the development of marketing materials, including a budget allocation to support marketing functions and business requirements.

What does a marketing representative do?

A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.

Marketing agent vs marketing representative salary

Marketing agents and marketing representatives have different pay scales, as shown below.

	Marketing Agent	Marketing Representative
Average salary	$40,384	$47,376
Salary range	Between $24,000 And $67,000	Between $28,000 And $77,000
Highest paying City	New York, NY	New York, NY
Highest paying state	Alaska	Washington
Best paying company	Wyndham Vacation Ownership	Amazon
Best paying industry	Hospitality	Finance

Differences between marketing agent and marketing representative education

There are a few differences between a marketing agent and a marketing representative in terms of educational background:

	Marketing Agent	Marketing Representative
Most common degree	Bachelor's Degree, 55%	Bachelor's Degree, 68%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Georgia

Marketing agent vs marketing representative demographics

Here are the differences between marketing agents' and marketing representatives' demographics:

	Marketing Agent	Marketing Representative
Average age	46	37
Gender ratio	Male, 48.5% Female, 51.5%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 9.5% Unknown, 3.6% Hispanic or Latino, 16.2% Asian, 4.9% White, 65.7% American Indian and Alaska Native, 0.1%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1%
LGBT Percentage	7%	10%

Differences between marketing agent and marketing representative duties and responsibilities

Marketing agent example responsibilities.

Work with QuickBooks to manage company financial activity.
Develop strong relationships in Bronx community and achieve a solid reputation as a Medicaid seller.
Process payroll, maintain scheduling and job calendars for multiple employees.
Schedule, sell, and perform the initial installation of the storm shutters and windows.
Maintain an accountability of employee work schedules and calculate working hours of employees for payroll.
Establish and build successful relationships with multiple talent buyers, booking agencies, and venue ownership.

Marketing representative example responsibilities.

Manage the overall voice/presence on Facebook and provide content into social applications as needed.
Achieve real growth successes employing attentive needs base services and business development campaigns utilizing amass network of legal and healthcare professionals.
Post creative and strategic posts regularly to the company's Facebook and Instagram pages.
Create PowerPoint presentations of the performed market research about the consumer electronics industry and the imminent competition.
Review payroll entries for accuracy and resolve issues if need.
Perform layout of classify section in InDesign each month and assist editorial department with proofing.

Marketing agent vs marketing representative skills

Common marketing agent skills

Booking, 19%
Customer Service, 15%
Product Knowledge, 12%
Digital Marketing, 9%
Marketing Presentations, 8%
Sales Presentations, 6%

Common marketing representative skills

Product Knowledge, 19%
Customer Service, 14%
Sales Presentations, 5%
Life Insurance, 4%
PowerPoint, 4%
Business Development, 4%

Marketing Agent vs. similar jobs

Marketing Agent related careers

Marketing Agent related jobs

What similar roles do

Zippia Careers
Sales Industry
Marketing Agent
Marketing Agent vs Marketing Representative

Updated January 8, 2025

Browse sales jobs