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The differences between marketing agents and marketing/sales representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a marketing/sales representative has an average salary of $62,917, which is higher than the $40,384 average annual salary of a marketing agent.
The top three skills for a marketing agent include booking, customer service and product knowledge. The most important skills for a marketing/sales representative are customer relations, business relationships, and sales rep.
| Marketing Agent | Marketing/Sales Representative | |
| Yearly salary | $40,384 | $62,917 |
| Hourly rate | $19.42 | $30.25 |
| Growth rate | 6% | 4% |
| Number of jobs | 112,353 | 274,768 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 55% | Bachelor's Degree, 66% |
| Average age | 46 | 47 |
| Years of experience | - | 4 |
A marketing agency is responsible for selling the company's goods and services, identifying promotional techniques to boost brand awareness in the market, and strategizing in increasing sales targets. Marketing agents identify business opportunities by analyzing market trends and public demands that would generate more revenue resources and increase the company's profitability. They also negotiate with potential clients for partnerships, respond to their inquiries and concerns, and address their requests. A marketing agent handles the development of marketing materials, including a budget allocation to support marketing functions and business requirements.
The job of marketing/sales representatives is to pitch a company's products and services to potential customers. They work to drive brand awareness through face-to-face consumer interaction. They are often considered as a liaison between sellers and buyers, providing information about products and services. They promote human relationships through marketing collateral distribution and communication. Other responsibilities include planning and implementing marketing campaigns, maintaining good relationships with vendors and venues, and promoting business expansion opportunities. This role requires a bachelor's degree in business administration, communications and marketing experience, excellent communication skills, and time management skills.
Marketing agents and marketing/sales representatives have different pay scales, as shown below.
| Marketing Agent | Marketing/Sales Representative | |
| Average salary | $40,384 | $62,917 |
| Salary range | Between $24,000 And $67,000 | Between $42,000 And $92,000 |
| Highest paying City | New York, NY | Seattle, WA |
| Highest paying state | Alaska | New Hampshire |
| Best paying company | Wyndham Vacation Ownership | Bosch USA |
| Best paying industry | Hospitality | Finance |
There are a few differences between a marketing agent and a marketing/sales representative in terms of educational background:
| Marketing Agent | Marketing/Sales Representative | |
| Most common degree | Bachelor's Degree, 55% | Bachelor's Degree, 66% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between marketing agents' and marketing/sales representatives' demographics:
| Marketing Agent | Marketing/Sales Representative | |
| Average age | 46 | 47 |
| Gender ratio | Male, 48.5% Female, 51.5% | Male, 53.1% Female, 46.9% |
| Race ratio | Black or African American, 9.5% Unknown, 3.6% Hispanic or Latino, 16.2% Asian, 4.9% White, 65.7% American Indian and Alaska Native, 0.1% | Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.6% Asian, 5.2% White, 72.3% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 6% |