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The average salary for a marketing agent is approximately $40,384 annually, translating to about $19 per hour. However, salaries can fluctuate based on factors such as location, experience, and the specific industry. For instance, marketing agents in states like California or New York often see higher salaries compared to those in smaller markets.
Entry-level marketing agents typically earn lower salaries, with figures starting around $30,000. As agents gain experience, their earning potential increases significantly. For example, mid-level agents can earn between $40,000 and $55,000, while senior marketing agents can command salaries upwards of $70,000.
States like California, New York, and Texas offer some of the highest salaries for marketing agents due to their robust job markets and higher cost of living. Exploring opportunities in these states can provide agents with better financial outcomes.
Marketing agents play a key role in business success, making this a promising career path. As you consider job opportunities, remember to evaluate potential earnings alongside the benefits and growth opportunities available within your chosen field.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level marketing agent | $24,200 | $11.64 |
| Mid-level marketing agent | $41,400 | $19.91 |
| Senior-level marketing agent | $47,200 | $22.68 |
The highest-paying states for marketing agents are Alaska, Wisconsin, and New York. The lowest average marketing agent salary states are Mississippi, New Mexico, and Arizona.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New Hampshire | $45,352 | $21.80 |
| 2 | Alaska | $64,218 | $30.87 |
| 3 | South Dakota | $46,727 | $22.46 |
| 4 | North Dakota | $46,510 | $22.36 |
| 5 | Wisconsin | $48,871 | $23.50 |
| 6 | Ohio | $43,250 | $20.79 |
| 7 | Wyoming | $40,559 | $19.50 |
| 8 | Pennsylvania | $40,775 | $19.60 |
| 9 | Connecticut | $44,635 | $21.46 |
| 10 | Minnesota | $45,404 | $21.83 |
| 11 | Rhode Island | $45,984 | $22.11 |
| 12 | Montana | $42,578 | $20.47 |
| 13 | Nebraska | $38,670 | $18.59 |
| 14 | Alabama | $41,671 | $20.03 |
| 15 | New York | $47,615 | $22.89 |
| 16 | District of Columbia | $51,382 | $24.70 |
| 17 | Indiana | $41,829 | $20.11 |
| 18 | Massachusetts | $46,200 | $22.21 |
| 19 | Michigan | $38,187 | $18.36 |
| 20 | Delaware | $42,238 | $20.31 |
| 21 | Kansas | $38,506 | $18.51 |
| 22 | Maine | $38,060 | $18.30 |
| 23 | New Jersey | $45,564 | $21.91 |
| 24 | Oregon | $42,299 | $20.34 |
| 25 | Vermont | $38,552 | $18.53 |
| 26 | Arkansas | $35,565 | $17.10 |
| 27 | Washington | $42,731 | $20.54 |
| 28 | Hawaii | $37,342 | $17.95 |
| 29 | California | $43,051 | $20.70 |
| 30 | Nevada | $34,673 | $16.67 |
| 31 | North Carolina | $38,006 | $18.27 |
| 32 | Tennessee | $35,417 | $17.03 |
| 33 | Maryland | $40,289 | $19.37 |
| 34 | Kentucky | $37,610 | $18.08 |
| 35 | Louisiana | $35,575 | $17.10 |
| 36 | Missouri | $33,460 | $16.09 |
| 37 | Illinois | $37,536 | $18.05 |
| 38 | Idaho | $35,869 | $17.24 |
| 39 | Mississippi | $32,142 | $15.45 |
| 40 | Colorado | $32,325 | $15.54 |
| 41 | Arizona | $30,824 | $14.82 |
| 42 | West Virginia | $33,780 | $16.24 |
| 43 | Utah | $34,547 | $16.61 |
| 44 | South Carolina | $34,317 | $16.50 |
| 45 | Florida | $32,544 | $15.65 |
| 46 | New Mexico | $32,072 | $15.42 |
| 47 | Oklahoma | $32,254 | $15.51 |
| 48 | Iowa | $33,111 | $15.92 |
| 49 | Georgia | $30,492 | $14.66 |
| 50 | Texas | $28,097 | $13.51 |
| 51 | Virginia | $30,614 | $14.72 |
The highest-paying cities for marketing agents are New York, NY, Howell, NJ, and San Francisco, CA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York, NY | $47,758 | $22.96 |
| 2 | Howell, NJ | $45,675 | $21.96 |
| 3 | San Francisco, CA | $45,510 | $21.88 |
| 4 | Mentor, OH | $44,501 | $21.39 |
| 5 | Redmond, WA | $42,939 | $20.64 |
| 6 | Portland, OR | $42,190 | $20.28 |
| 7 | Baltimore, MD | $40,474 | $19.46 |
| 8 | Schaumburg, IL | $37,733 | $18.14 |
| 9 | Kailua, HI | $37,387 | $17.97 |
| 10 | Charlotte, NC | $37,300 | $17.93 |
| 11 | Franklin, TN | $35,503 | $17.07 |
| 12 | Myrtle Beach, SC | $34,728 | $16.70 |
| 13 | Clearwater, FL | $32,738 | $15.74 |
| 14 | Denver, CO | $32,394 | $15.57 |
| 15 | Glendale, AZ | $30,893 | $14.85 |
| 16 | Lawrenceville, GA | $30,486 | $14.66 |
| 17 | Austin, TX | $28,190 | $13.55 |
A marketing agent's salary ranges from $24,000 a year at the 10th percentile to $67,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $67,000 | $5,583 | $32 |
| 75th Percentile | $53,000 | $4,417 | $25 |
| Average | $40,384 | $3,365 | $19 |
| 25th Percentile | $30,000 | $2,500 | $14 |
| 10th Percentile | $24,000 | $2,000 | $12 |
The highest paying types of marketing agents are marketing executive, marketing/sales representative, and life insurance agent.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Licensed Insurance Agent | $54,118 | $4,510 | $26.02 | 78,016 |
| Advertising Coordinator | $47,872 | $3,989 | $23.02 | 26,449 |
| Insurance Sales Agent | $49,587 | $4,132 | $23.84 | 73,485 |
| Life Insurance Agent | $62,552 | $5,213 | $30.07 | 68,781 |
| Direct Sales Agent | $57,712 | $4,809 | $27.75 | 225,552 |
| Agent | $37,864 | $3,155 | $18.20 | 184,325 |
Top companies hiring marketing agents now:
Marketing agent salaries at Wyndham Vacation Ownership and Berkshire Hathaway HomeServices are the highest-paying according to our most recent salary estimates. In addition, the average marketing agent salary at companies like Takeda Pharmaceuticals U.S.A., Inc. and Hilton Grand Vacations are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Wyndham Vacation Ownership | $54,194 | $26.05 |
| 2 | Berkshire Hathaway HomeServices | $44,885 | $21.58 |
| 3 | Takeda Pharmaceuticals U.S.A., Inc. | $42,691 | $20.52 |
| 4 | Hilton Grand Vacations | $40,715 | $19.57 |
| 5 | Welk Resorts | $39,609 | $19.04 |
| 6 | Interra International | $39,214 | $18.85 |
| 7 | Costa Farms | $38,561 | $18.54 |
| 8 | Diamond Resorts | $38,285 | $18.41 |
| 9 | Capital Vacations | $38,217 | $18.37 |
| 10 | Marriott International | $36,654 | $17.62 |
| 11 | Window Nation | $36,014 | $17.31 |
| 12 | 3M Company | $35,986 | $17.30 |
| 13 | Renewal by Andersen of Denver | $35,959 | $17.29 |
| 14 | Travel and Transport | $35,819 | $17.22 |
| 15 | Bluegreen Vacations Unlimited | $35,413 | $17.03 |
| 16 | arrivia | $34,718 | $16.69 |
The average marketing agent salary has risen by $3,660 over the last ten years. In 2014, the average marketing agent earned $36,724 annually, but today, they earn $40,384 a year. That works out to a 4% change in pay for marketing agents over the last decade.
Compare marketing agent salaries for cities or states with the national average over time.
Compare marketing agent salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $40,400 | $19.42 | +2.4% |
| 2024 | $39,400 | $18.95 | +0.7% |
| 2023 | $39,200 | $18.83 | +1.8% |
| 2022 | $38,500 | $18.50 | -0.6% |
| 2021 | $38,700 | $18.60 | +3.6% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Seronda Network | Marketing Agent | Houston, TX | 06/29/2025 | $48,970 |
| Pattern Promotions | Marketing Agent | Denver, CO | 06/27/2025 | $38,000 |
| Ideaboxpro | Marketing Agent | San Antonio, TX | 06/27/2025 | $54,262 |
| Embrey | Leasing & Marketing Agent-Collection at Champions Circle | Fort Worth, TX | 06/20/2025 | $39,653 |
| Embrey Management Services Ltd. | Leasing & Marketing Agent-The Quincy at Kierland | Scottsdale, AZ | 06/19/2025 | $45,914 |
| Embrey Management Services Ltd. | Leasing & Marketing Agent-Collection at Champions Circle | Fort Worth, TX | 06/19/2025 | $39,653 |
| Travel + Leisure Co | Title: Lead In-House Marketing Agent | Windsor, CA | 06/18/2025 | $34,436 |
| Embrey | Leasing & Marketing Agent-The Quincy at Kierland | Scottsdale, AZ | 06/18/2025 | $45,914 |
| Embrey | Leasing & Marketing Agent | Lakewood, CO | 06/16/2025 | $45,914 |
| Embrey Partners Ltd. | Leasing & Marketing Agent-Domain at The Gate | Frisco, TX | 06/16/2025 | $41,740 |
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