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Marketing agent skills for your resume and career

Updated January 8, 2025

3 min read

Quoted experts

Lauren Easom M.Ed, GCDF,

Eric Gjerdevig

Below we've compiled a list of the most critical marketing agent skills. We ranked the top skills for marketing agents based on the percentage of resumes they appeared on. For example, 19.3% of marketing agent resumes contained booking as a skill. Continue reading to find out what skills a marketing agent needs to be successful in the workplace.

15 marketing agent skills for your resume and career

1. Booking

Here's how marketing agents use booking:

Assisted marketing agents with booking their tours and recorded in manifest continuously throughout shift.
Assisted with stay by booking activities and reserving tables at restaurants.

2. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how marketing agents use customer service:

Provided excellent customer service and relationship skills to Hotel and Restaurant industry, initiating service calls.
Provide general knowledge of company's offerings Skills Used Customer Service Computer Skills Time Management Money Management

3. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how marketing agents use product knowledge:

Collaborated with exclusive distributors and gained considerable product knowledge while expanding my marketing radius.
Give company and product knowledge.

4. Digital Marketing

Here's how marketing agents use digital marketing:

Designed and created print and digital marketing materials for corporate worldwide vitamin company.
Utilized digital marketing skills to build an organic fan-base and developed new revenue streams* Social media marketing consultant and booking agent

5. Marketing Presentations

Here's how marketing agents use marketing presentations:

Produced strong leads by maintaining effective marketing presentations at in-store locations.
Performed real estate closings/settlements of refinances and purchases in Washington, DC, Maryland and Virginia and public marketing presentations.

6. Sales Presentations

Here's how marketing agents use sales presentations:

Developed and implemented social media advertisement to boost annual sales presentations and radio, television and social media advertisements.
Prepare sales presentations, promote marketing strategies and modify sales material to suit individual client needs.

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7. CMA

Here's how marketing agents use cma:

Worked as a CMA at Wyndham's Destin locations selling Wyndham vacations to residents and tourists.
Take the CMA tours and broker tours in order to record them on the manifest.

8. Telemarketing

Here's how marketing agents use telemarketing:

Compiled monthly Telemarketing Allocations for purpose of preparing month-end financial statements.
Prepared weekly Telemarketing Analysis Summary to assess phone room productivity.

9. Outbound Calls

An outbound call is made by the call center representative to the customers on behalf of the company. Such calls help increase sales and generate revenue for the organization.

Here's how marketing agents use outbound calls:

Call Center Market agent responsible for both inbound and outbound calls from direct response advertising campaigns.
Lead generation via outbound calls and face to face contact for Real Estate investment company.

10. Inbound Calls

Here's how marketing agents use inbound calls:

Received 40-70 inbound calls daily from prospective customers who pursued information on letters mailed to them.
Called past guests and offer them mini vacations * Took inbound calls and offer guests mini vacations

11. Real Estate

Real estate is land that has buildings on it. This kind of property consists of permanent improvements either natural or man-made, which include, houses, fences, bridges, water trees, and minerals. There are 4 types of real estate namely; residential real estate, commercial real estate, industrial real estate, and vacant land.

Here's how marketing agents use real estate:

State of PA/NJ Licensed Real Estate Professional Provided executive relocation services to luxury home buyers and sellers.
Posted more than 200 daily advertisements on the Internet for Boxer's commercial real estate space.

12. Cold Calls

Cold calling is a kind of business solicitation from customers who didn't express interest in their product and services before. In this technique, a salesman conducts a call with potential customers with whom they haven't had a prior interaction. Cold calling can include phone calls or telemarketing. However, in-person visits like door-to-door marketing are also a type of cold calling

Here's how marketing agents use cold calls:

Job Responsibilities Included: * -Cold calling and lead calling on prospects, thus establishing large client base.
Provided Outbound cold calling for sales leads in homes and business hot and cold leads.

13. Vacation Packages

Here's how marketing agents use vacation packages:

Make outbound and take inbound telephone calls offering qualified owners and prospects mini-vacation packages
Call prospective timeshare owners and offering vacation packages.

14. Schedule Appointments

Here's how marketing agents use schedule appointments:

Schedule appointments via telephone for house inspections
Called warm and hot leads to schedule appointments to assist and educate about Mortgage Protection and Final Expense products and options.

15. Sales Volume

Here's how marketing agents use sales volume:

Face to face marketing, business development & lead generation while generating maximum net sales volume or exceeds target goals.
Achieved recognition for highest sales volume by individual at site (MVP / Congressional Club 2005).

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What skills help Marketing Agents find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing agent resumes?

Lauren Easom M.Ed, GCDF

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What marketing agent skills would you recommend for someone trying to advance their career?

Eric Gjerdevig

Lecturer in Marketing, Director for the Center for Professional Selling and Sales Technology, North Dakota State University

I might be a contrarian with this answer. I think as technology advances very quickly with AI it's our human-to-human skills that will become rarer and more valuable over the coming years. It might sound silly but things such as asking questions, listening, storytelling, and being empathetic can function like superpowers and I think they will even more in the coming years.

What hard/technical skills are most important for marketing agents?

Mary Norman

Lecturer of Marketing, University of North Georgia

-Project management skills
-Knowledge of key marketing tools and analytics:
-Social media tools like Hootsuite, Google analytics, etc.
-Design tools like Canva, Photoshop, Illustrator
-Email and Survey tools like Mailchimp and Survey Monkey
-SEO Tools like Google Ads
-Digital/Social Media Marketing Skills in the following areas:
-Email marketing
-Search Engine Marketing and Search Engine Optimization (SEM/SEO)
-Email marketing
-Content marketing - ability to create content for social media and additional formats like blogs, etc.
-Social Media marketing through top platforms: i.e., Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.
-Data Analysis - mining insights into customer behavior based on website and social media analytics
-Trendwatching / Consumer insights

Do you want to know more?

List of marketing agent skills to add to your resume

The most important skills for a marketing agent resume and required skills for a marketing agent to have include:

Booking
Customer Service
Product Knowledge
Digital Marketing
Marketing Presentations
Sales Presentations
CMA
Telemarketing
Outbound Calls
Inbound Calls
Real Estate

Cold Calls
Vacation Packages
Schedule Appointments
Sales Volume
Market Research
SEO
Windows
Trade Shows
Facebook
Press Releases
Medicare

Life Insurance
Event Planning
Twitter
PowerPoint
Market Trends
Customer Complaints
Insurance Products
Giveaways
Open Houses

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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