What does a marketing agent do?

A marketing agency is responsible for selling the company's goods and services, identifying promotional techniques to boost brand awareness in the market, and strategizing in increasing sales targets. Marketing agents identify business opportunities by analyzing market trends and public demands that would generate more revenue resources and increase the company's profitability. They also negotiate with potential clients for partnerships, respond to their inquiries and concerns, and address their requests. A marketing agent handles the development of marketing materials, including a budget allocation to support marketing functions and business requirements.
Marketing agent responsibilities
Here are examples of responsibilities from real marketing agent resumes:
- Work with QuickBooks to manage company financial activity.
- Develop strong relationships in Bronx community and achieve a solid reputation as a Medicaid seller.
- Process payroll, maintain scheduling and job calendars for multiple employees.
- Schedule, sell, and perform the initial installation of the storm shutters and windows.
- Maintain an accountability of employee work schedules and calculate working hours of employees for payroll.
- Establish and build successful relationships with multiple talent buyers, booking agencies, and venue ownership.
- Negotiate contractual agreements with booking agencies and serve as campus liaison to artists' management teams.
- Conduct PowerPoint presentations for training purposes.
- Develop PowerPoint presentations and reports that are praised for their quality, comprehensiveness and timeliness.
- Implement marketing techniques with the Medicaid recipient's population and collect required documentation from applicants to complete the enrollment process.
- Market the company at various events using promotional giveaways to obtain information from potential clients.
Marketing agent skills and personality traits
We calculated that 19% of Marketing Agents are proficient in Booking, Customer Service, and Product Knowledge. They’re also known for soft skills such as Initiative, Self-confidence, and Communication skills.
We break down the percentage of Marketing Agents that have these skills listed on their resume here:
- Booking, 19%
Assisted marketing agents with booking their tours and recorded in manifest continuously throughout shift.
- Customer Service, 15%
Provided excellent customer service and relationship skills to Hotel and Restaurant industry, initiating service calls.
- Product Knowledge, 12%
Collaborated with exclusive distributors and gained considerable product knowledge while expanding my marketing radius.
- Digital Marketing, 9%
Designed and created print and digital marketing materials for corporate worldwide vitamin company.
- Marketing Presentations, 8%
Produced strong leads by maintaining effective marketing presentations at in-store locations.
- Sales Presentations, 6%
Developed and implemented social media advertisement to boost annual sales presentations and radio, television and social media advertisements.
Most marketing agents use their skills in "booking," "customer service," and "product knowledge" to do their jobs. You can find more detail on essential marketing agent responsibilities here:
Initiative. The most essential soft skill for a marketing agent to carry out their responsibilities is initiative. This skill is important for the role because "insurance sales agents need to actively seek out new clients in order to increase business." Additionally, a marketing agent resume shows how their duties depend on initiative: "recognized need to pay invoices faster and created initiative to streamline process, improving customer relations. "
Self-confidence. Another soft skill that's essential for fulfilling marketing agent duties is self-confidence. The role rewards competence in this skill because "insurance sales agents should be confident when contacting prospective clients." According to a marketing agent resume, here's how marketing agents can utilize self-confidence in their job responsibilities: "provide the highest level of fiduciary confidence and customer service to all potential clients. "
Communication skills. marketing agents are also known for communication skills, which are critical to their duties. You can see how this skill relates to marketing agent responsibilities, because "insurance sales agents must listen to clients and be able to clearly explain suitable policies." A marketing agent resume example shows how communication skills is used in the workplace: "carried out outbound calls to commercial vendors and offices to market communication services such as office lines. "
Analytical skills. For certain marketing agent responsibilities to be completed, the job requires competence in "analytical skills." The day-to-day duties of a marketing agent rely on this skill, as "insurance sales agents must evaluate the needs of each client to determine the appropriate insurance policy." For example, this snippet was taken directly from a resume about how this skill applies to what marketing agents do: "developed and maintained a large database of clients to market and sell real estate. "
The three companies that hire the most marketing agents are:
- Capital Vacations40 marketing agents jobs
- Travel and Transport18 marketing agents jobs
- Window Nation18 marketing agents jobs
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Marketing agent vs. Brand specialist
A brand specialist is responsible for promoting the goods and services of an organization to various market platforms, identifying effective business strategies to increase brand awareness to the public. Brand specialists work closely with the marketing and sales team to develop sales pitches and techniques to grow revenues and profits for the brand. They also review digital content and visual promotions, ensuring that everything adheres to internal guidelines and state regulations. A brand specialist must have excellent communication and organizational skills, especially in coordinating with the clients for progress updates and brand sales reports.
These skill sets are where the common ground ends though. The responsibilities of a marketing agent are more likely to require skills like "booking," "marketing presentations," "sales presentations," and "cma." On the other hand, a job as a brand specialist requires skills like "crm," "customer satisfaction," "cleanliness," and "wordpress." As you can see, what employees do in each career varies considerably.
The education levels that brand specialists earn slightly differ from marketing agents. In particular, brand specialists are 0.8% more likely to graduate with a Master's Degree than a marketing agent. Additionally, they're 0.1% less likely to earn a Doctoral Degree.Marketing agent vs. Licensed insurance agent
A licensed insurance agent is primarily responsible for finding and utilizing opportunities to secure insurance sales. Moreover, a licensed insurance agent must reach out to potential clients, discuss and negotiate terms, respond to inquiries, and perform various assessments to determine their ability to uphold financial obligations. Besides building a client base, they also need to handle current policies, process renewals, monitor claims, maintain an accurate record of transactions, prepare progress reports and strategies, and distribute policy proceeds according to the company rules and regulations.
Each career also uses different skills, according to real marketing agent resumes. While marketing agent responsibilities can utilize skills like "booking," "digital marketing," "marketing presentations," and "sales presentations," licensed insurance agents use skills like "excellent time management," "work ethic," "strong work ethic," and "strong customer service."
Licensed insurance agents may earn a higher salary than marketing agents, but licensed insurance agents earn the most pay in the finance industry with an average salary of $52,022. On the other hand, marketing agents receive higher pay in the hospitality industry, where they earn an average salary of $50,749.Average education levels between the two professions vary. Licensed insurance agents tend to reach similar levels of education than marketing agents. In fact, they're 0.3% less likely to graduate with a Master's Degree and 0.1% more likely to earn a Doctoral Degree.Marketing agent vs. Advertising coordinator
An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications. They also recommend techniques to improve advertising processes to attract potential clients and identify opportunities that would generate more revenue and increase the company's profits.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a marketing agent is likely to be skilled in "booking," "customer service," "product knowledge," and "digital marketing," while a typical advertising coordinator is skilled in "google adwords," "instagram," "graphic design," and "insertion orders."
Advertising coordinators earn the best pay in the real estate industry, where they command an average salary of $65,982. Marketing agents earn the highest pay from the hospitality industry, with an average salary of $50,749.When it comes to education, advertising coordinators tend to earn similar degree levels compared to marketing agents. In fact, they're 0.9% less likely to earn a Master's Degree, and 0.1% less likely to graduate with a Doctoral Degree.Marketing agent vs. Insurance sales agent
An insurance sales agent is an individual who helps an insurance company generate new business by contacting customers and selling one or more types of insurance. Insurance sales agents conduct interviews of prospective clients to get data about their financial resources and explain the features of the various insurance policies. They analyze the clients' existing insurance policies and customize insurance programs to suit their needs. Insurance sales agents also do other administrative tasks, such as keeping records and handling policy renewals.
Types of marketing agent
Updated January 8, 2025











