A marketing agency is responsible for selling the company's goods and services, identifying promotional techniques to boost brand awareness in the market, and strategizing in increasing sales targets. Marketing agents identify business opportunities by analyzing market trends and public demands that would generate more revenue resources and increase the company's profitability. They also negotiate with potential clients for partnerships, respond to their inquiries and concerns, and address their requests. A marketing agent handles the development of marketing materials, including a budget allocation to support marketing functions and business requirements.

Marketing Agent Responsibilities

Here are examples of responsibilities from real marketing agent resumes representing typical tasks they are likely to perform in their roles.

  • Work with QuickBooks to manage company financial activity.
  • Develop strong relationships in Bronx community and achieve a solid reputation as a Medicaid seller.
  • Process payroll, maintain scheduling and job calendars for multiple employees.
  • Schedule, sell, and perform the initial installation of the storm shutters and windows.
  • Maintain an accountability of employee work schedules and calculate working hours of employees for payroll.
  • Establish and build successful relationships with multiple talent buyers, booking agencies, and venue ownership.
  • Negotiate contractual agreements with booking agencies and serve as campus liaison to artists' management teams.
  • Conduct PowerPoint presentations for training purposes.
  • Develop PowerPoint presentations and reports that are praised for their quality, comprehensiveness and timeliness.
  • Implement marketing techniques with the Medicaid recipient's population and collect required documentation from applicants to complete the enrollment process.
  • Market the company at various events using promotional giveaways to obtain information from potential clients.

Marketing Agent Skills and Personality Traits

We calculated that 19% of Marketing Agents are proficient in Booking, Customer Service, and Product Knowledge. They’re also known for soft skills such as Initiative, Self-confidence, and Communication skills.

We break down the percentage of Marketing Agents that have these skills listed on their resume here:

  • Booking, 19%

    Assisted marketing agents with booking their tours and recorded in manifest continuously throughout shift.

  • Customer Service, 15%

    Provided excellent customer service and relationship skills to Hotel and Restaurant industry, initiating service calls.

  • Product Knowledge, 12%

    Collaborated with exclusive distributors and gained considerable product knowledge while expanding my marketing radius.

  • Digital Marketing, 9%

    Designed and created print and digital marketing materials for corporate worldwide vitamin company.

  • Marketing Presentations, 8%

    Produced strong leads by maintaining effective marketing presentations at in-store locations.

  • Sales Presentations, 6%

    Developed and implemented social media advertisement to boost annual sales presentations and radio, television and social media advertisements.

Most marketing agents list "booking," "customer service," and "product knowledge" as skills on their resumes. We go into more details on the most important marketing agent responsibilities here:

  • The most important skills for a marketing agent to have in this position are initiative. In this excerpt that we gathered from a marketing agent resume, you'll understand why: "insurance sales agents need to actively seek out new customers in order to maintain a flow of commissions." According to resumes we found, initiative can be used by a marketing agent in order to "recognized need to pay invoices faster and created initiative to streamline process, improving customer relations. "
  • Another trait important for fulfilling marketing agent duties is self-confidence. According to a marketing agent resume, "insurance sales agents should be confident when making “cold” calls (calls to prospective customers whom they have not contacted before)." Here's an example of how marketing agents are able to utilize self-confidence: "provide the highest level of fiduciary confidence and customer service to all potential clients. "
  • Marketing agents are also known for communication skills, which can be critical when it comes to performing their duties. An example of why this skill is important is shown by this snippet that we found in a marketing agent resume: "insurance sales agents must be able to communicate effectively with customers by listening to their requests and suggesting suitable policies." We also found this resume example that details how this skill is put to the test: "carried out outbound calls to commercial vendors and offices to market communication services such as office lines. "
  • In order for certain marketing agent responsibilities to be completed, the job requires the skill "analytical skills." According to a marketing agent resume, "insurance sales agents must evaluate the needs of each client to determine the appropriate insurance policy." As an example, this snippet was taken directly from a resume about how this skill applies: "developed and maintained a large database of clients to market and sell real estate. "
  • See the full list of marketing agent skills.

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    What Brand Specialists Do

    A brand specialist is responsible for promoting the goods and services of an organization to various market platforms, identifying effective business strategies to increase brand awareness to the public. Brand specialists work closely with the marketing and sales team to develop sales pitches and techniques to grow revenues and profits for the brand. They also review digital content and visual promotions, ensuring that everything adheres to internal guidelines and state regulations. A brand specialist must have excellent communication and organizational skills, especially in coordinating with the clients for progress updates and brand sales reports.

    We looked at the average marketing agent annual salary and compared it with the average of a brand specialist. Generally speaking, brand specialists receive $17,345 higher pay than marketing agents per year.

    Even though marketing agents and brand specialists have vast differences in their careers, a few of the skills required to do both jobs are similar. For example, both careers require customer service, product knowledge, and digital marketing in the day-to-day roles.

    These skill sets are where the common ground ends though. A marketing agent responsibility is more likely to require skills like "booking," "marketing presentations," "sales presentations," and "cma." Whereas a brand specialist requires skills like "crm," "customer satisfaction," "cleanliness," and "wordpress." Just by understanding these different skills you can see how different these careers are.

    The education levels that brand specialists earn is a bit different than that of marketing agents. In particular, brand specialists are 0.8% more likely to graduate with a Master's Degree than a marketing agent. Additionally, they're 0.1% less likely to earn a Doctoral Degree.

    What Are The Duties Of a Licensed Insurance Agent?

    A licensed insurance agent is primarily responsible for finding and utilizing opportunities to secure insurance sales. Moreover, a licensed insurance agent must reach out to potential clients, discuss and negotiate terms, respond to inquiries, and perform various assessments to determine their ability to uphold financial obligations. Besides building a client base, they also need to handle current policies, process renewals, monitor claims, maintain an accurate record of transactions, prepare progress reports and strategies, and distribute policy proceeds according to the company rules and regulations.

    Now we're going to look at the licensed insurance agent profession. On average, licensed insurance agents earn a $13,734 higher salary than marketing agents a year.

    A similarity between the two careers of marketing agents and licensed insurance agents are a few of the skills associated with both roles. We used resumes from both professions to find that both use skills like "customer service," "product knowledge," and "outbound calls. "

    But both careers also use different skills, according to real marketing agent resumes. While marketing agent responsibilities can utilize skills like "booking," "digital marketing," "marketing presentations," and "sales presentations," some licensed insurance agents use skills like "excellent time management," "work ethic," "strong work ethic," and "strong customer service."

    Licensed insurance agents may earn a higher salary than marketing agents, but licensed insurance agents earn the most pay in the finance industry with an average salary of $52,022. On the other side of things, marketing agents receive higher paychecks in the hospitality industry where they earn an average of $50,749.

    When it comes to the differences in education between the two professions, licensed insurance agents tend to reach similar levels of education than marketing agents. In fact, they're 0.3% less likely to graduate with a Master's Degree and 0.1% more likely to earn a Doctoral Degree.

    How an Advertising Coordinator Compares

    An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications. They also recommend techniques to improve advertising processes to attract potential clients and identify opportunities that would generate more revenue and increase the company's profits.

    The advertising coordinator profession generally makes a higher amount of money when compared to the average salary of marketing agents. The difference in salaries is advertising coordinators making $7,488 higher than marketing agents.

    By looking over several marketing agents and advertising coordinators resumes, we found that both roles utilize similar skills, such as "sales presentations," "market research," and "seo." But beyond that the careers look very different.

    There are many key differences between these two careers as shown by resumes from each profession. Some of those differences include the skills required to complete responsibilities within each role. As an example of this, a marketing agent is likely to be skilled in "booking," "customer service," "product knowledge," and "digital marketing," while a typical advertising coordinator is skilled in "google adwords," "instagram," "graphic design," and "insertion orders."

    Interestingly enough, advertising coordinators earn the most pay in the real estate industry, where they command an average salary of $65,982. As mentioned previously, marketing agents highest annual salary comes from the hospitality industry with an average salary of $50,749.

    When it comes to education, advertising coordinators tend to earn similar education levels than marketing agents. In fact, they're 0.9% less likely to earn a Master's Degree, and 0.1% less likely to graduate with a Doctoral Degree.

    Description Of an Insurance Sales Agent

    An insurance sales agent is a professional who helps an insurance company generate new business by contacting customers and selling one or more types of insurance. Insurance sales agents conduct interviews of prospective clients to get data about their financial resources and explain the features of the various insurance policies. They analyze the clients' existing insurance policies and customize insurance programs to suit their needs. Insurance sales agents also do other administrative tasks, such as keeping records and handling policy renewals.

    Now, we'll look at insurance sales agents, who generally average a higher pay when compared to marketing agents annual salary. In fact, the difference is about $9,203 per year.

    While their salaries may vary, marketing agents and insurance sales agents both use similar skills to perform their jobs. Resumes from both professions include skills like "customer service," "product knowledge," and "sales presentations. "

    Each job requires different skills like "booking," "digital marketing," "marketing presentations," and "cma," which might show up on a marketing agent resume. Whereas insurance sales agent might include skills like "casualty insurance," "work ethic," "strong work ethic," and "insurance coverage."

    Now, let's take a closer look at the financials in each career. The finance industry tends to pay more for insurance sales agents with an average of $46,564. While the highest marketing agent annual salary comes from the hospitality industry.

    The average resume of insurance sales agents showed that they earn similar levels of education to marketing agents. So much so that the likelihood of them earning a Master's Degree is 0.2% more. Additionally, they're more likely to earn a Doctoral Degree by 0.1%.