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Become A Marketing Analyst

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Working As A Marketing Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $45,000

    Average Salary

What Does A Marketing Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Marketing Analyst jobs

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Marketing Analyst Career Paths

Marketing Analyst
Account Executive Office Manager Marketing Coordinator
Associate Marketing Manager
5 Yearsyrs
Account Manager Account Executive Marketing Director
Brand Director
11 Yearsyrs
Marketing Specialist Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Analyst Sales Senior Analyst Research Manager
Consumer Marketing Manager
6 Yearsyrs
Senior Analyst Senior Manager Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Account Manager Sales Manager Marketing Manager
Director, Global Marketing
12 Yearsyrs
Project Manager Senior Project Manager Senior Product Manager
Director, Product Marketing
11 Yearsyrs
Senior Analyst Product Manager Marketing Consultant
Head Of Marketing
6 Yearsyrs
Marketing Specialist Marketing Communications Specialist
Marketing Communications Manager
7 Yearsyrs
Marketing Manager General Manager Account Executive
Marketing Director
7 Yearsyrs
Program Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Business Analyst Product Manager
Marketing Manager
6 Yearsyrs
Account Executive Marketing Specialist
Marketing Program Manager
7 Yearsyrs
Marketing Director Sales Consultant Marketing Consultant
Marketing Strategist
6 Yearsyrs
Marketing Director Search Engine Optimizer
Online Marketing Manager
5 Yearsyrs
Business Analyst Program Manager Marketing Manager
Product Marketing Manager
7 Yearsyrs
Project Manager Program Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Product Manager Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Product Manager Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Marketing Manager Product Marketing Manager
Senior Product Marketing Manager
10 Yearsyrs
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Marketing Analyst Demographics

Gender

  • Female

    49.8%
  • Male

    45.1%
  • Unknown

    5.1%

Ethnicity

  • White

    71.2%
  • Asian

    15.7%
  • Hispanic or Latino

    9.9%
  • Unknown

    2.4%
  • Black or African American

    0.9%
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Languages Spoken

  • Spanish

    34.1%
  • Chinese

    11.5%
  • Mandarin

    11.3%
  • French

    10.7%
  • Portuguese

    5.3%
  • German

    4.6%
  • Japanese

    3.4%
  • Cantonese

    3.3%
  • Italian

    3.0%
  • Russian

    2.7%
  • Hindi

    2.3%
  • Korean

    2.3%
  • Vietnamese

    1.0%
  • Arabic

    0.9%
  • Carrier

    0.8%
  • Romanian

    0.7%
  • Polish

    0.7%
  • Tamil

    0.5%
  • Greek

    0.5%
  • Swedish

    0.4%
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Marketing Analyst

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Marketing Analyst Education

Marketing Analyst

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Real Marketing Analyst Salaries

Job Title Company Location Start Date Salary
Marketing Analyst (Latin America Broadcasst and Communicatio Nemal Electronics International Inc. North Miami, FL Sep 17, 2015 $190,000
Growth Marketing Analyst Facebook, Inc. Menlo Park, CA May 05, 2015 $156,000 -
$173,826
Growth Marketing Analyst Facebook, Inc. Menlo Park, CA Nov 19, 2016 $152,727
Marketing Analyst Starrific New York, NY Oct 16, 2016 $147,739 -
$162,348
Chief Marketing Analyst Mir International Services Inc. San Diego, CA Oct 09, 2016 $146,090
Growth Marketing Analyst Facebook, Inc. Menlo Park, CA Dec 12, 2016 $145,000
Marketing Analyst Jinjit Ltd DBA Missesdressy.Com Islandia, NY Sep 03, 2015 $143,273
Marketing Analyst-II Gogotech II LLC New York, NY May 10, 2015 $142,792
Growth Marketing Analyst Facebook, Inc. Menlo Park, CA Mar 23, 2015 $141,855
Growth Marketing Analyst Facebook, Inc. Menlo Park, CA Apr 18, 2016 $140,116 -
$160,116
Database Marketing Analyst 5 EBAY Inc. San Jose, CA Mar 21, 2016 $140,000
Database Marketing Analyst 5 Paypal, Inc. San Jose, CA Jun 27, 2016 $140,000
Database Marketing Analyst 5 Paypal, Inc. San Jose, CA Apr 14, 2016 $140,000
Marketing Insights Analyst Facebook, Inc. Menlo Park, CA Jun 01, 2015 $140,000
Database Marketing Analyst Six Continents Hotels, Inc. Atlanta, GA Aug 18, 2016 $69,867 -
$90,000
Analyst Marketing Services, Toolboss Vending Solutions Kennametal, Inc. Vista, CA Mar 09, 2016 $69,496
Strategic Marketing Analyst EJ USA, Inc. East Jordan, MI Apr 28, 2016 $69,000 -
$75,000
Growth Marketing Analyst Facebook, Inc. Menlo Park, CA Nov 01, 2016 $68,661
Growth Marketing Analyst Facebook, Inc. Menlo Park, CA Jul 30, 2016 $68,661
Marketing Analyst Autozone, Inc. Memphis, TN Jan 05, 2016 $68,500
International Retail Marketing Analyst Timbuk2 Designs, Inc. San Francisco, CA Sep 22, 2015 $68,266
Marketing Analyst Avenue Code LLC San Francisco, CA May 01, 2016 $68,266 -
$90,000
Marketing Analyst Ceo Quest San Francisco, CA Aug 01, 2015 $53,206 -
$70,000
Marketing Analyst Hann Law Firm San Jose, CA Sep 23, 2015 $53,206
Marketing Analyst Bahadir USA Corp. Carneys Point, NJ Jan 09, 2016 $53,135
Analyst, Marketing Science OMD USA LLC San Francisco, CA Aug 17, 2016 $53,000
Marketing Analyst Eurofinanzza Investments LLC Wilmington, DE Jan 04, 2016 $53,000
Marketing Analyst More Health, Inc. San Mateo, CA Sep 06, 2015 $53,000
Marketing Analyst Helen Gordon Interests, Ltd Houston, TX Sep 02, 2015 $53,000 -
$63,000

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Top Skills for A Marketing Analyst

CompanyWebsiteCustomerDataResponseRatesFinancialAnalysisGoogleAnalyticsEmailCampaignsMarketResearchROICRMSQLServerCustomerServiceSEOFacebookMarketShareDataAnalysisSalesforceInternetSASPowerpointBusinessDevelopment

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Top Marketing Analyst Skills

  1. Company Website
  2. Customer Data
  3. Response Rates
You can check out examples of real life uses of top skills on resumes here:
  • Created, revised and maintained all marketing materials, including brochures, promotional items, company website and social media accounts.
  • Leveraged customer database to analyze customer behavior and tailor marketing efforts through detailed audience segmentation.
  • Maintained applicant database email marketing schedule for all programs and computed response rates for each, adjusting the creative accordingly.
  • Presented to marketing leadership financial analysis and marketplace insights used to answer pressing business questions and identify business opportunities.
  • Utilized Google Analytics data to optimize landing pages and increase conversion rate by 12%.

Top Marketing Analyst Employers

Marketing Analyst Videos

Career Advice on becoming a Marketing Manager by Charles E (Full Version)

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