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Become A Marketing Analyst

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Working As A Marketing Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $45,000

    Average Salary

What Does A Marketing Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Do you work as a Marketing Analyst?

Marketing Analyst Jobs

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Marketing Analyst Career Paths

Marketing Analyst
Account Executive Office Manager Marketing Coordinator
Associate Marketing Manager
5 Yearsyrs
Account Manager Account Executive Marketing Director
Brand Director
11 Yearsyrs
Marketing Specialist Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Analyst Sales Senior Analyst Research Manager
Consumer Marketing Manager
6 Yearsyrs
Senior Analyst Senior Manager Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Account Manager Sales Manager Marketing Manager
Director, Global Marketing
12 Yearsyrs
Project Manager Senior Project Manager Senior Product Manager
Director, Product Marketing
11 Yearsyrs
Senior Analyst Product Manager Marketing Consultant
Head Of Marketing
6 Yearsyrs
Marketing Specialist Marketing Communications Specialist
Marketing Communications Manager
7 Yearsyrs
Marketing Manager General Manager Account Executive
Marketing Director
7 Yearsyrs
Program Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Business Analyst Product Manager
Marketing Manager
6 Yearsyrs
Account Executive Marketing Specialist
Marketing Program Manager
7 Yearsyrs
Marketing Director Sales Consultant Marketing Consultant
Marketing Strategist
6 Yearsyrs
Marketing Director Search Engine Optimizer
Online Marketing Manager
5 Yearsyrs
Business Analyst Program Manager Marketing Manager
Product Marketing Manager
7 Yearsyrs
Project Manager Program Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Product Manager Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Product Manager Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Marketing Manager Product Marketing Manager
Senior Product Marketing Manager
10 Yearsyrs
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Do you work as a Marketing Analyst?

Help others decide if this is a good career for them

Average Length of Employment
Market Analyst 2.1 years
Marketing Analyst 2.0 years
Web Analyst 1.7 years
Top Employers Before
Internship 11.3%
Analyst 3.8%
Consultant 2.7%
Top Employers After
Consultant 5.0%
Manager 4.3%
Analyst 3.6%

Do you work as a Marketing Analyst?

Marketing Analyst Demographics

Gender

Female

50.3%

Male

44.6%

Unknown

5.1%
Ethnicity

White

71.2%

Asian

15.9%

Hispanic or Latino

9.8%

Unknown

2.3%

Black or African American

0.9%
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Languages Spoken

Spanish

33.3%

Mandarin

11.3%

Chinese

11.2%

French

10.8%

Portuguese

5.3%

German

4.1%

Japanese

3.6%

Cantonese

3.3%

Italian

3.2%

Russian

3.0%

Hindi

2.6%

Korean

2.4%

Vietnamese

1.4%

Arabic

0.9%

Ukrainian

0.7%

Romanian

0.7%

Carrier

0.7%

Polish

0.7%

Tamil

0.5%

Greek

0.5%
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Marketing Analyst Education

Schools

University of Phoenix

9.7%

University of Texas at Austin

6.5%

New York University

5.9%

Michigan State University

5.7%

Cornell University

5.6%

Northeastern University

5.6%

Syracuse University

5.1%

Northwestern University

5.1%

Ohio State University

5.1%

University of Southern California

4.5%

University of Connecticut

4.5%

Pennsylvania State University

4.4%

Georgia State University

4.4%

University of North Texas

4.3%

Rochester Institute of Technology

4.1%

Temple University

4.0%

Fordham University

4.0%

Southern Methodist University

4.0%

San Diego State University

3.8%

University of Florida

3.8%
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Majors

Business

31.0%

Marketing

25.4%

Finance

7.1%

Communication

5.6%

Management

5.5%

Economics

4.2%

Accounting

2.3%

Psychology

2.3%

Political Science

2.0%

Public Relations

1.7%

International Business

1.6%

Statistics

1.5%

English

1.5%

Project Management

1.3%

Mathematics

1.3%

Management Science

1.3%

Advertising

1.2%

Computer Science

1.2%

Computer Information Systems

1.1%

Human Resources Management

1.0%
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Degrees

Bachelors

47.4%

Masters

37.4%

Other

8.4%

Certificate

2.7%

Associate

2.2%

Doctorate

1.4%

Diploma

0.3%

License

0.1%
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Job type you want
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Part Time
Internship
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Real Marketing Analyst Salaries

Job Title Company Location Start Date Salary
Marketing Analyst (Latin America Broadcasst and Communicatio Nemal Electronics International Inc. North Miami, FL Sep 17, 2015 $190,000
Growth Marketing Analyst Facebook, Inc. Menlo Park, CA May 05, 2015 $156,000 -
$173,826
Growth Marketing Analyst Facebook, Inc. Menlo Park, CA Nov 19, 2016 $152,727
Marketing Analyst Starrific New York, NY Oct 16, 2016 $147,739 -
$162,348
Chief Marketing Analyst Mir International Services Inc. San Diego, CA Oct 09, 2016 $146,090
Growth Marketing Analyst Facebook, Inc. Menlo Park, CA Dec 12, 2016 $145,000
Marketing Analyst Jinjit Ltd DBA Missesdressy.Com Islandia, NY Sep 03, 2015 $143,273
Marketing Analyst-II Gogotech II LLC New York, NY May 10, 2015 $142,792
Growth Marketing Analyst Facebook, Inc. Menlo Park, CA Mar 23, 2015 $141,855
Growth Marketing Analyst Facebook, Inc. Menlo Park, CA Apr 18, 2016 $140,116 -
$160,116
Marketing Insights Analyst Facebook, Inc. Menlo Park, CA Jun 01, 2015 $140,000
Quantitative Marketing Analyst Google Inc. Mountain View, CA Apr 08, 2016 $136,000
Marketing Analyst Slice Technologies Inc. San Mateo, CA Aug 30, 2016 $135,000
Mobile Marketing Analyst Groupon, Inc. Palo Alto, CA Jul 30, 2015 $128,190 -
$150,000
Analyst-Retail Marketing Aldo Us Inc. New York, NY Jun 09, 2016 $67,000
Marketing Analyst Kforce Inc. Tampa, FL Nov 22, 2016 $67,000 -
$80,000
Marketing Analyst Media Storm, LLC New York, NY May 08, 2016 $66,685 -
$80,000
Marketing Campaign Analyst Reachlocal, Inc. Plano, TX Oct 01, 2015 $66,000 -
$76,000
Marketing Analyst, Aviation Icool Technologies, Inc. Raleigh, NC Sep 16, 2015 $66,000
Marketing Analyst E2E Services Sunnyvale, CA Sep 19, 2016 $66,000
Marketing Analyst 89 Degrees, Inc. Burlington, MA Sep 17, 2016 $66,000
Marketing Analyst Sensata Technologies, Inc. Attleboro, MA Sep 11, 2015 $52,657 -
$80,040
Marketing Analyst AP Wireless Infrastructure Partners LLC San Diego, CA Jul 15, 2016 $52,530
Marketing Analyst II Commscope Connectivity Solutions LLC Shakopee, MN Feb 09, 2016 $52,500
Marketing Analyst ZEIL Global Enterprises Inc. Union City, CA Sep 16, 2016 $52,175
Marketing Analyst Multi Envios, LLC Germantown, MD Aug 20, 2015 $52,175
Marketing Analyst-Information Technology Services Be Structured Technology Group Inc. Los Angeles, CA Feb 01, 2015 $52,175

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Top Skills for A Marketing Analyst

CompanyWebsiteResponseRatesCustomerDataOnlineFinancialAnalysisGoogleAnalyticsEmailCampaignsMarketResearchROICRMSQLCustomerServiceSEOFacebookMarketShareDataAnalysisInternetSalesforcePowerpointBusinessDevelopment

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  1. Company Website
  2. Response Rates
  3. Customer Data
You can check out examples of real life uses of top skills on resumes here:
  • Initiated social media marketing as well as modernized company website which included e-commerce capability.
  • Maintained applicant database email marketing schedule for all programs and computed response rates for each, adjusting the creative accordingly.
  • Developed and maintained elaborate customer database.
  • *Trained sales representatives in online management and presentation software.
  • Presented to marketing leadership financial analysis and marketplace insights used to answer pressing business questions and identify business opportunities.

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Top Marketing Analyst Employers

Marketing Analyst Videos

Career Advice on becoming a Marketing Manager by Charles E (Full Version)