Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.
Market research analysts typically do the following:
Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.
Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions.
Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research.
Workers who design and conduct surveys are known as survey researchers.
Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.
Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.
Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.
Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.
Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.
Analytical skills. Market research analysts must be able to understand large amounts of data and information.
Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.
Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.
|Job Title||Company||Location||Start Date||Salary|
|Marketing Analyst (Latin America Broadcasst and Communicatio||Nemal Electronics International Inc.||North Miami, FL||Sep 17, 2015||$190,000|
|Growth Marketing Analyst||Facebook, Inc.||Menlo Park, CA||May 05, 2015||$156,000 -
|Growth Marketing Analyst||Facebook, Inc.||Menlo Park, CA||Nov 19, 2016||$152,727|
|Marketing Analyst||Starrific||New York, NY||Oct 16, 2016||$147,739 -
|Chief Marketing Analyst||Mir International Services Inc.||San Diego, CA||Oct 09, 2016||$146,090|
|Growth Marketing Analyst||Facebook, Inc.||Menlo Park, CA||Dec 12, 2016||$145,000|
|Marketing Analyst||Jinjit Ltd DBA Missesdressy.Com||Islandia, NY||Sep 03, 2015||$143,273|
|Marketing Analyst-II||Gogotech II LLC||New York, NY||May 10, 2015||$142,792|
|Growth Marketing Analyst||Facebook, Inc.||Menlo Park, CA||Mar 23, 2015||$141,855|
|Growth Marketing Analyst||Facebook, Inc.||Menlo Park, CA||Apr 18, 2016||$140,116 -
Career Advice on becoming a Marketing Manager by Charles E (Full Version)