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Become A Marketing Analyst

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Working As A Marketing Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $53,599

    Average Salary

What Does A Marketing Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Do you work as a Marketing Analyst?

Marketing Analyst Jobs

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Marketing Analyst Career Paths

Marketing Analyst
Project Manager Program Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Account Manager Marketing Consultant Digital Marketing Consultant
Digital Marketing Strategist
6 Yearsyrs
Product Manager Marketing Manager Marketing Director
Director, Global Marketing
13 Yearsyrs
Online Marketing Manager Interactive Marketing Manager Ecommerce Marketing Manager
Ecommerce Manager
7 Yearsyrs
Account Executive Marketing Consultant
Head Of Marketing
6 Yearsyrs
Analyst Senior Analyst Research Manager
Market Research Manager
7 Yearsyrs
Account Manager Business Manager Account Coordinator
Marketing Account Manager
5 Yearsyrs
Project Manager Product Manager Marketing Manager
Marketing And Operations Manager
6 Yearsyrs
Marketing Consultant Marketing Communications Manager Marketing Program Manager
Marketing Campaign Manager
5 Yearsyrs
Marketing Director Sales Consultant Marketing Consultant
Marketing Lead
6 Yearsyrs
Marketing Specialist Marketing Manager Marketing Communications Manager
Marketing Program Manager
7 Yearsyrs
Account Executive Sales Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Marketing Specialist Account Manager Marketing Manager
Online Marketing Manager
5 Yearsyrs
Business Analyst Program Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Product Manager Brand Manager
Senior Brand Manager
9 Yearsyrs
Marketing Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Business Analyst Product Manager Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Marketing Manager Product Marketing Manager
Senior Product Marketing Manager
10 Yearsyrs
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Do you work as a Marketing Analyst?

Help others decide if this is a good career for them

Average Length of Employment
Market Analyst 2.1 years
Marketing Analyst 2.0 years
Web Analyst 1.7 years
Top Employers Before
Internship 11.3%
Analyst 3.8%
Consultant 2.7%
Top Employers After
Consultant 5.0%
Manager 4.3%
Analyst 3.6%

Do you work as a Marketing Analyst?

Marketing Analyst Demographics

Gender

Female

50.3%

Male

44.6%

Unknown

5.1%
Ethnicity

White

55.2%

Asian

16.2%

Hispanic or Latino

14.4%

Black or African American

10.2%

Unknown

4.1%
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Foreign Languages Spoken

Spanish

33.3%

Mandarin

11.3%

Chinese

11.2%

French

10.8%

Portuguese

5.3%

German

4.1%

Japanese

3.6%

Cantonese

3.3%

Italian

3.2%

Russian

3.0%

Hindi

2.6%

Korean

2.4%

Vietnamese

1.4%

Arabic

0.9%

Ukrainian

0.7%

Romanian

0.7%

Carrier

0.7%

Polish

0.7%

Tamil

0.5%

Greek

0.5%
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Marketing Analyst Education

Schools

University of Phoenix

9.7%

University of Texas at Austin

6.5%

New York University

5.9%

Michigan State University

5.7%

Cornell University

5.6%

Northeastern University

5.6%

Syracuse University

5.1%

Northwestern University

5.1%

Ohio State University

5.1%

University of Southern California

4.5%

University of Connecticut

4.5%

Pennsylvania State University

4.4%

Georgia State University

4.4%

University of North Texas

4.3%

Rochester Institute of Technology

4.1%

Temple University

4.0%

Fordham University

4.0%

Southern Methodist University

4.0%

San Diego State University

3.8%

University of Florida

3.8%
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Majors

Business

31.0%

Marketing

25.4%

Finance

7.1%

Communication

5.6%

Management

5.5%

Economics

4.2%

Accounting

2.3%

Psychology

2.3%

Political Science

2.0%

Public Relations

1.7%

International Business

1.6%

Statistics

1.5%

English

1.5%

Project Management

1.3%

Mathematics

1.3%

Management Science

1.3%

Advertising

1.2%

Computer Science

1.2%

Computer Information Systems

1.1%

Human Resources Management

1.0%
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Degrees

Bachelors

47.4%

Masters

37.4%

Other

8.4%

Certificate

2.7%

Associate

2.2%

Doctorate

1.4%

Diploma

0.3%

License

0.1%
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Job type you want
Full Time
Part Time
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Temporary

Real Marketing Analyst Salaries

Job Title Company Location Start Date Salary
Marketing Analyst (Latin America Broadcasst and Communicatio Nemal Electronics International Inc. North Miami, FL Sep 17, 2015 $190,000
Growth Marketing Analyst Facebook, Inc. Menlo Park, CA May 05, 2015 $156,000 -
$173,826
Growth Marketing Analyst Facebook, Inc. Menlo Park, CA Nov 19, 2016 $152,727
Marketing Analyst Starrific New York, NY Oct 16, 2016 $147,739 -
$162,348
Chief Marketing Analyst Mir International Services Inc. San Diego, CA Oct 09, 2016 $146,090
Growth Marketing Analyst Facebook, Inc. Menlo Park, CA Dec 12, 2016 $145,000
Marketing Analyst Jinjit Ltd DBA Missesdressy.Com Islandia, NY Sep 03, 2015 $143,273
Marketing Analyst-II Gogotech II LLC New York, NY May 10, 2015 $142,792
Growth Marketing Analyst Facebook, Inc. Menlo Park, CA Mar 23, 2015 $141,855
Growth Marketing Analyst Facebook, Inc. Menlo Park, CA Apr 18, 2016 $140,116 -
$160,116
Marketing Insights Analyst Facebook, Inc. Menlo Park, CA Jun 01, 2015 $140,000
Quantitative Marketing Analyst Google Inc. Mountain View, CA Apr 08, 2016 $136,000
Marketing Analyst Slice Technologies Inc. San Mateo, CA Aug 30, 2016 $135,000
Mobile Marketing Analyst Groupon, Inc. Palo Alto, CA Jul 30, 2015 $128,190 -
$150,000
Marketing Analyst Kforce Inc. Tampa, FL Nov 22, 2016 $67,000 -
$80,000
Analyst-Retail Marketing Aldo Us Inc. New York, NY Jun 09, 2016 $67,000
Marketing Analyst Media Storm, LLC New York, NY May 08, 2016 $66,685 -
$80,000
Marketing Analyst E2E Services Sunnyvale, CA Sep 19, 2016 $66,000
Marketing Analyst 89 Degrees, Inc. Burlington, MA Sep 17, 2016 $66,000
Marketing Campaign Analyst Reachlocal, Inc. Plano, TX Oct 01, 2015 $66,000 -
$76,000
Marketing Analyst, Aviation Icool Technologies, Inc. Raleigh, NC Sep 16, 2015 $66,000
Marketing Analyst Cs Cabinet, LLC Chicago, IL Aug 30, 2016 $52,800
Analyst, Consumer and Shopper Marketing Information Resources, Inc. Woonsocket, RI Nov 01, 2016 $52,770 -
$95,000
Marketing Analyst Sensata Technologies, Inc. Attleboro, MA Sep 11, 2015 $52,657 -
$80,040
Marketing Analyst AP Wireless Infrastructure Partners LLC San Diego, CA Jul 15, 2016 $52,530
Marketing Analyst II Commscope Connectivity Solutions LLC Shakopee, MN Feb 09, 2016 $52,500
Marketing Analyst Multi Envios, LLC Germantown, MD Aug 20, 2015 $52,175
Marketing Analyst ZEIL Global Enterprises Inc. Union City, CA Sep 16, 2016 $52,175

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Top Skills for A Marketing Analyst

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  1. Company Website
  2. Response Rates
  3. Customer Data
You can check out examples of real life uses of top skills on resumes here:
  • Maintained and updated content on company website for accuracy of promotions and correct information on products.
  • Created reports that tracked overall response rates and effectiveness of each solicitation.
  • Executed ongoing analysis and assessment on internal and external market and customer data.
  • Used Google Analytics to measure the effectiveness of online marketing to maximize market penetration and product/service branding.
  • Enhanced online traffic measurement methods to improve reporting accuracy, visitor path analysis, and promotional tracking.

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Top 10 Best States for Marketing Analysts

  1. Delaware
  2. Minnesota
  3. Connecticut
  4. Rhode Island
  5. Oregon
  6. Washington
  7. Massachusetts
  8. Tennessee
  9. New Jersey
  10. Texas
  • (97 jobs)
  • (497 jobs)
  • (289 jobs)
  • (89 jobs)
  • (236 jobs)
  • (551 jobs)
  • (981 jobs)
  • (317 jobs)
  • (695 jobs)
  • (1,506 jobs)

Top Marketing Analyst Employers

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Jobs From Top Marketing Analyst Employers

Marketing Analyst Videos

Career Advice on becoming a Marketing Manager by Charles E (Full Version)

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