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Best states for a marketing analyst
Quoted expert
Marlene Kahla Ph.D.
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Are you thinking of becoming a marketing analyst and really want to work at Pearson? Turns out, your chances to become a marketing analyst are better in some states than others.As marketing analysts are popular in the U.S., we wanted to bring you a list of the best states for marketing analysts. In case you are trying to decide where to start your career as a marketing analyst, or if you are considering moving to a different city or state, we got you covered.
The median salary for marketing analysts in Delaware is $82,178. Compare that to the median salary in Louisiana of $41,281, which ranked worst for marketing analysts, and you can see how your location is important for your career.Delaware is the best state, and Olympia is the city with the highest pay for marketing analysts.
10 best states for marketing analysts in 2025
1. Delaware
Total marketing analyst jobs: 234 Average annual salary: $82,178 Lowest 10 percent earn: $56,000 Highest 10 percent earn: $118,000 Location Quotient: 1.46
2. Minnesota
Total marketing analyst jobs: 978 Average annual salary: $72,027 Lowest 10 percent earn: $49,000 Highest 10 percent earn: $104,000 Location Quotient: 1.16
3. Connecticut
Total marketing analyst jobs: 534 Average annual salary: $67,227 Lowest 10 percent earn: $46,000 Highest 10 percent earn: $96,000 Location Quotient: 1.26
4. New York
Total marketing analyst jobs: 2,129 Average annual salary: $67,059 Lowest 10 percent earn: $46,000 Highest 10 percent earn: $96,000 Location Quotient: 1.3
5. Rhode Island
Total marketing analyst jobs: 201 Average annual salary: $62,646 Lowest 10 percent earn: $43,000 Highest 10 percent earn: $89,000 Location Quotient: 1.3
6. Alaska
Total marketing analyst jobs: 119 Average annual salary: $69,469 Lowest 10 percent earn: $53,000 Highest 10 percent earn: $89,000 Location Quotient: 1.12
7. Oregon
Total marketing analyst jobs: 552 Average annual salary: $70,853 Lowest 10 percent earn: $46,000 Highest 10 percent earn: $108,000 Location Quotient: 1.05
8. Washington
Total marketing analyst jobs: 784 Average annual salary: $84,271 Lowest 10 percent earn: $54,000 Highest 10 percent earn: $129,000 Location Quotient: 0.84
9. Colorado
Total marketing analyst jobs: 874 Average annual salary: $64,530 Lowest 10 percent earn: $43,000 Highest 10 percent earn: $95,000 Location Quotient: 1.15
10. District of Columbia
Total marketing analyst jobs: 266 Average annual salary: $69,599 Lowest 10 percent earn: $47,000 Highest 10 percent earn: $101,000 Location Quotient: 1.24
Marketing analyst jobsNear Columbus, OH
How Zippia determines the best states to be a marketing analyst
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a marketing analyst
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | Delaware | $82,178 | $56,000 | 961,939 | 234 |
| 2 | Minnesota | $72,027 | $49,000 | 5,576,606 | 978 |
| 3 | Connecticut | $67,227 | $46,000 | 3,588,184 | 534 |
| 4 | New York | $67,059 | $46,000 | 19,849,399 | 2,129 |
| 5 | Rhode Island | $62,646 | $43,000 | 1,059,639 | 201 |
| 6 | Alaska | $69,469 | $53,000 | 739,795 | 119 |
| 7 | Oregon | $70,853 | $46,000 | 4,142,776 | 552 |
| 8 | Washington | $84,271 | $54,000 | 7,405,743 | 784 |
| 9 | Colorado | $64,530 | $43,000 | 5,607,154 | 874 |
| 10 | District of Columbia | $69,599 | $47,000 | 693,972 | 266 |
| 11 | New Jersey | $71,798 | $49,000 | 9,005,644 | 958 |
| 12 | Idaho | $62,778 | $41,000 | 1,716,943 | 223 |
| 13 | Pennsylvania | $59,411 | $41,000 | 12,805,537 | 1,541 |
| 14 | Maine | $57,448 | $40,000 | 1,335,907 | 195 |
| 15 | North Carolina | $55,901 | $38,000 | 10,273,419 | 1,365 |
| 16 | Illinois | $60,855 | $41,000 | 12,802,023 | 1,499 |
| 17 | Maryland | $61,432 | $42,000 | 6,052,177 | 825 |
| 18 | Wisconsin | $59,164 | $40,000 | 5,795,483 | 650 |
| 19 | Massachusetts | $60,584 | $42,000 | 6,859,819 | 1,161 |
| 20 | Texas | $55,788 | $37,000 | 28,304,596 | 2,853 |
| 21 | California | $62,291 | $41,000 | 39,536,653 | 3,810 |
| 22 | Tennessee | $56,132 | $38,000 | 6,715,984 | 648 |
| 23 | New Hampshire | $54,354 | $38,000 | 1,342,795 | 281 |
| 24 | Michigan | $56,935 | $39,000 | 9,962,311 | 840 |
| 25 | Virginia | $56,250 | $38,000 | 8,470,020 | 1,392 |
| 26 | Indiana | $56,511 | $38,000 | 6,666,818 | 583 |
| 27 | Ohio | $55,105 | $37,000 | 11,658,609 | 1,125 |
| 28 | South Dakota | $52,601 | $35,000 | 869,666 | 147 |
| 29 | Arkansas | $53,268 | $36,000 | 3,004,279 | 333 |
| 30 | Utah | $52,553 | $34,000 | 3,101,833 | 443 |
| 31 | Nevada | $53,645 | $35,000 | 2,998,039 | 271 |
| 32 | Nebraska | $53,740 | $36,000 | 1,920,076 | 285 |
| 33 | Wyoming | $48,781 | $32,000 | 579,315 | 107 |
| 34 | Kansas | $53,845 | $36,000 | 2,913,123 | 366 |
| 35 | Iowa | $54,487 | $37,000 | 3,145,711 | 320 |
| 36 | Vermont | $47,475 | $33,000 | 623,657 | 148 |
| 37 | Arizona | $51,684 | $34,000 | 7,016,270 | 759 |
| 38 | Georgia | $50,878 | $34,000 | 10,429,379 | 1,344 |
| 39 | Missouri | $51,582 | $35,000 | 6,113,532 | 597 |
| 40 | North Dakota | $44,193 | $30,000 | 755,393 | 138 |
| 41 | South Carolina | $50,431 | $34,000 | 5,024,369 | 399 |
| 42 | Hawaii | $40,224 | $31,000 | 1,427,538 | 136 |
| 43 | Montana | $46,850 | $31,000 | 1,050,493 | 151 |
| 44 | Kentucky | $48,102 | $32,000 | 4,454,189 | 403 |
| 45 | Oklahoma | $49,038 | $33,000 | 3,930,864 | 233 |
| 46 | Alabama | $47,974 | $32,000 | 4,874,747 | 389 |
| 47 | New Mexico | $47,801 | $32,000 | 2,088,070 | 209 |
| 48 | West Virginia | $46,052 | $31,000 | 1,815,857 | 161 |
| 49 | Florida | $43,701 | $29,000 | 20,984,400 | 1,949 |
| 50 | Mississippi | $39,587 | $26,000 | 2,984,100 | 210 |
| 51 | Louisiana | $41,281 | $27,000 | 4,684,333 | 257 |
Highest paying states for marketing analysts
| Rank | State | Avg. Marketing Analyst Salary |
|---|---|---|
| 1 | Delaware | $82,178 |
| 2 | Minnesota | $72,027 |
| 3 | Connecticut | $67,227 |
| 4 | New York | $67,059 |
| 5 | Rhode Island | $62,646 |
| 6 | Alaska | $69,469 |
| 7 | Oregon | $70,853 |
| 8 | Washington | $84,271 |
| 9 | Colorado | $64,530 |
| 10 | District of Columbia | $69,599 |
| 11 | New Jersey | $71,798 |
| 12 | Idaho | $62,778 |
| 13 | Pennsylvania | $59,411 |
| 14 | Maine | $57,448 |
| 15 | North Carolina | $55,901 |
| 16 | Illinois | $60,855 |
| 17 | Maryland | $61,432 |
| 18 | Wisconsin | $59,164 |
| 19 | Massachusetts | $60,584 |
| 20 | Texas | $55,788 |
| 21 | California | $62,291 |
| 22 | Tennessee | $56,132 |
| 23 | New Hampshire | $54,354 |
| 24 | Michigan | $56,935 |
| 25 | Virginia | $56,250 |
| 26 | Indiana | $56,511 |
| 27 | Ohio | $55,105 |
| 28 | South Dakota | $52,601 |
| 29 | Arkansas | $53,268 |
| 30 | Utah | $52,553 |
| 31 | Nevada | $53,645 |
| 32 | Nebraska | $53,740 |
| 33 | Wyoming | $48,781 |
| 34 | Kansas | $53,845 |
| 35 | Iowa | $54,487 |
| 36 | Vermont | $47,475 |
| 37 | Arizona | $51,684 |
| 38 | Georgia | $50,878 |
| 39 | Missouri | $51,582 |
| 40 | North Dakota | $44,193 |
| 41 | South Carolina | $50,431 |
| 42 | Hawaii | $40,224 |
| 43 | Montana | $46,850 |
| 44 | Kentucky | $48,102 |
| 45 | Oklahoma | $49,038 |
| 46 | Alabama | $47,974 |
| 47 | New Mexico | $47,801 |
| 48 | West Virginia | $46,052 |
| 49 | Florida | $43,701 |
| 50 | Mississippi | $39,587 |
| 51 | Louisiana | $41,281 |
Expert opinions on the best states for marketing analysts
Are there any particularly good places in the United States for marketing analysts to find work opportunities?
Marlene Kahla Ph.D.
Professor of Marketing, Nelson Rusche College of Business
Companies throughout the United States need good marketers.
Through acceptance of video conferencing to conduct business, many graduates will work at least 50% of their jobs from home. As the pandemic levels off, some companies continue to have their salespeople meet with clients on a person-to-person basis at least 50% of the time.
After quarantine, people started looking to move away from large cities into smaller neighborhoods, simpler lives, and work from home. The trend is to move away from states with high tax rates.
Southeastern United States, coastal states, and central may see a surge in employment availability.
Marketing analyst best states FAQs
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Updated January 8, 2025