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Best marketing analyst certifications
Marketing analyst certifications allow job seekers to demonstrate their competency as an marketing analyst to employers. However, not all marketing analyst certifications provide the same value for job seekers.
The best certifications for a marketing analyst are Professional Certified Marketer (PCM), Google Data Analytics Professional Certificate, and SAS Certified Base Programmer for SAS 9 (CBP).
Below is a list of the best marketing analyst certifications. Obtaining an marketing analyst certification will give you a leg up when you apply for jobs and increase your potential salary.
14 best certifications for marketing analysts
| Rank | Marketing analyst certification | Organization |
|---|---|---|
| 1 | Professional Certified Marketer (PCM) | AMA |
| 2 | Google Data Analytics Professional Certificate | |
| 3 | SAS Certified Base Programmer for SAS 9 (CBP) | SAS Institute... |
| 4 | Google IT Support Professional Certificate | |
| 5 | Chartered Financial Analyst (CFA) | CFA |
| 6 | Certified Blockchain & Digital Marketing Professional | Blockchain Co... |
| 7 | Project Management Professional (PMP) | PMI |
| 8 | Certification in Business Data Analytics (CBDA) | IIBA |
| 9 | Certified Sales Professional (CSP) | MRERF |
| 10 | SAS Certified Platform Administrator for SAS 9 | SAS Institute... |
| 11 | Google Analytics Individual Qualification (GAIQ) | |
| 12 | Professional Business Analyst Certificate | Global Knowle... |
| 13 | Communication Management Professional (CMP) | GCCC |
| 14 | Certified Brand Manager | AIPMM |
14 best marketing analyst certifications
1. Professional Certified Marketer (PCM)
Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments. The American Marketing Association's Professional Certified Marketer (PCM) program gives you a tangible, convenient way to do both. You can earn the PCM designation by passing a comprehensive exam covering the key areas of marketing. Developed with input from hundreds of marketing experts, the PCM program meets strict national professional certification criteria and standards for excellence in marketing.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? Yes
- Renewal required? Every 3 year(s)
2. Google Data Analytics Professional Certificate
Prepare for a new career in the high-growth field of data analytics, no experience or degree required. Get professional training designed by Google and have the opportunity to connect with top employers. There are 337,400 U.S. job openings in data analytics with a $67,900 average entry-level salary. Data analytics is the collection, transformation, and organization of data in order to draw conclusions, make predictions, and drive informed decision making. Over 8 courses, gain in-demand skills that prepare you for an entry-level job. You’ll learn from Google employees whose foundations in data analytics served as launchpads for their own careers. At under 10 hours per week, you can complete the certificate in less than 6 months. You’ll prepare yourself for jobs that include junior or associate data analyst, database administrator, and more. Upon completion of the certificate, you can directly apply for jobs with Google and over 130 U.S. employers, including Walmart, Best Buy, Astreya. 82% of Google Career Certificate graduates report a positive career outcome like a new job, promotion, or raise within 6 months.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? No
- Renewal required? No
3. SAS Certified Base Programmer for SAS 9 (CBP)
The SAS Certified Base Programmer for SAS 9 credential is the ideal certification for those relatively new to SAS programming or new to SAS certification. It is also the principle certification for other advanced certifications available from SAS. Candidates should be familiar with the enhancements and new functionality that are available in SAS 9.2.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? Yes
- Renewal required? Every 3 year(s)
4. Google IT Support Professional Certificate
Prepare for a career in the high-growth field of IT, no experience or degree required. Get professional training designed by Google and get on the fast-track to a competitively paid job. There are 340,500 U.S. job openings in IT and a $50,800 average entry-level salary in IT support.¹Over 5 courses, learn in-demand skills that prepare you for an entry-level job. At under 10 hours per week, you can complete the certificate in less than 6 months. Upon completion, you can directly apply for jobs with Google and over 130 U.S. employers, including Walmart, Best Buy, and Astreya.Since the IT Support Certificate launched in 2018, 82% of graduates have reported a positive career outcome like a new job, promotion, or raise within 6 months.²This program also prepares you for the CompTIA A+ exams, the industry standard certification for IT—you’ll earn a dual credential when you complete both.This program is ACE approved—when you complete, you can earn up to 12 college credits, the equivalent of 4 associate degree-level courses.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? No
- Renewal required? No
5. Chartered Financial Analyst (CFA)
The CFA charter is recognized as the definitive standard by which to measure the competence, integrity, and dedication of serious investment professionals.
- More than two years of education or training after high school required? Yes
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required?
6. Certified Blockchain & Digital Marketing Professional
Certified Blockchain and Digital Marketing Professional™ is a unique training and certification specially designed to demonstrate how Blockchain can revolutionize digital marketing. This course focuses on the core concepts of digital marketing and Blockchain technology. It discusses how Blockchain can overcome the challenges faced by digital marketers in the current scenario. The course will render expertise on eliminating digital marketing middlemen, eliminating online ad fraud, building trust and transparency while giving customers full control of their information with the use of Blockchain technology. Certified Blockchain and Digital Marketing Professional training will prove to be your USP and will act as a catalyst to accelerate your career growth.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? No
- Renewal required? No
7. Project Management Professional (PMP)
The PMP designation following your name tells current and potential employers that you have demonstrated a solid foundation of knowledge from which you can competently practice project management.To be eligible for a PMP Credential, you must first meet specific educational and project management experience requirements and agree to adhere to a code of professional conduct. The final step to becoming a PMP is passing a rigorous multiple-choice examination designed to objectively assess and measure your ability to apply project management knowledge in the following six domains: initiating the project, planning the project, executing the project, monitoring and controlling the project, closing the project, and professional and social responsibility. This computer-based examination is administered globally with translation aids in 10 languages.
- More than two years of education or training after high school required? No
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required? Every 3 year(s)
8. Certification in Business Data Analytics (CBDA)
The new Certification in Business Data Analytics (IIBA- CBDA) recognizes your ability to effectively execute analysis related work in support of business analytics initiatives.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? No
- Renewal required? Every 1 year(s)
9. Certified Sales Professional (CSP)
The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling. From business creation to improved time and territory management; goal-setting to prospecting, and everything in between, attendees return to the territory with a renewed enthusiasm for selling.
- More than two years of education or training after high school required? Yes
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required? Every 3 year(s)
10. SAS Certified Platform Administrator for SAS 9
The SAS Certified Platform Administrator for SAS 9 credential is the ideal certification for those who have the skills and knowledge necessary for the administration of the platform for SAS Business Analytics.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? Yes
- Renewal required? Every 3 year(s)
11. Google Analytics Individual Qualification (GAIQ)
The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? No
- Renewal required? Every 1 year(s)
12. Professional Business Analyst Certificate
Solidify, verify, and claim your business analysis expertise with our Professional Business Analyst Certificate. Through our four-course business analysis training curriculum, you can propel your skills as a business analyst.In this business analysis training program, you will examine the role and responsibilities of the business analyst. Through hands-on exercises and case studies, you will learn techniques for ensuring project success every step of the way - from identifying and analyzing potential projects to making sure that the final project product meets the requirements you identified.
- More than two years of education or training after high school required? Yes
- More than two years of work experience required? No
- Oral or written exam required? No
- Renewal required? No
13. Communication Management Professional (CMP)
•The Communication Management Professional certification is aimed at the generalist/specialist level, a mid-level stage in the communication professional's development, for those with 6-8 years of experience in the communication field.
- More than two years of education or training after high school required? Yes
- More than two years of work experience required? Yes
- Oral or written exam required? Yes
- Renewal required? Every 1 year(s)
14. Certified Brand Manager
Certified Brand Manager covers the roles and responsibilities of brand management, the key organizational interfaces, and the use of the classical marketing "Ps" to strengthen your brand. You will explore the different levels of your brand (e.g., elements, attributes, personality and core values), and how each plays an important role in developing and maintaining strong relationships with your customers. The course will provide insights into achieving the ultimate payoff by maximizing brand equity and brand value.
- More than two years of education or training after high school required? No
- More than two years of work experience required? No
- Oral or written exam required? Yes
- Renewal required?
What is the best certification for a marketing analyst?
The best marketing analyst certification is Professional Certified Marketer (PCM). The Professional Certified Marketer (PCM) is awarded by the American Marketing Association. The advanced certification is for more experienced employees as it often requires some work experience to acquire.
Here's a bit more background on how to obtain this marketing analyst certification:
- To become a certified Professional Certified Marketer (PCM), you need to pass the exam.
- Lucky you - certification doesn't require more than two years of work experience.
- Renew certification every 3 year.
What certifications can impact a marketing analyst career and salary?
The Professional Certified Marketer certification will help you to secure a marketing manager position, which will increase your pay and career trajectory. A marketing manager's average salary is $106,040 whereas marketing analysts make an average salary of $59,380.
The most common combination of marketing analyst certifications include: Professional Certified Marketer (PCM), Google Data Analytics Professional Certificate, and SAS Certified Base Programmer for SAS 9 (CBP).
Online courses for marketing analysts to earn certifications
1. Data Analysis Immersive (Full-time)
Learn to problem solve, and effectively communicate, like an analyst. This course teaches you to use industry-standard tools to make ethical, data-driven decisions. Experience hands-on training to master SQL, Excel, Tableau, PowerBI, and Python – tools listed in virtually every data analytics job posting across industries...
2. Data Analytics (Part Time)
Harness Excel, SQL, and Tableau to drive powerful analysis and insights. Build confidence and credibility to apply this versatile skill set to countless jobs. This course is offered in person and live online, in a remote classroom setting...
3. Data Analyst
Use Python, SQL and Statistics to advance your programming skills and refine your ability to work with messy, complex datasets...
4. Marketing Analytics
Gain an in-depth understanding of Google Analytics and marketing analytics. Analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau...
5. Market Analytics: Become a Data-Driven Marketing Expert
Learn to calculate market segments, use pricing techniques, and forecast sales with Excel for better marketing strategy...
6. Practical SQL Bootcamp for Data Analysts and Data Scientists
Master One of the Most In-Demand Skills for Data Analysts in 2020!...
7. Digital Marketing (Part Time)
Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting...
8. Intro to Data Analytics
Discover if data is a career fit for you Regardless of your industry or role, fluency in the language of data analytics will allow you to contribute to data driven decision making. In this free, two-hour livestream, you’ll learn to understand, analyze, and interpret data so you too can join the data conversation. We’ll cover how to ask the right questions of your data and basic analytic functionality. Then you’ll apply your new found data analytic skills to a real-world dataset, allowing you...
9. Data Structures and Algorithms
Get hands-on practice with over 80 data structures and algorithm exercises and guidance from a dedicated mentor to help prepare you for interviews and on-the-job scenarios...
10. Data Visualization
You will start by building data visualizations and dashboards, considering your audiences to be as effective as possible. Then, you’ll move into drafting presentations using storytelling techniques, visualizations, and animations to provide data-driven recommendations...
11. Tesla Company Analysis: Strategy, Marketing, Financials
Acquire the #1 Skill Needed For Investment banking, Private equity, and Consulting - Company analysis...
12. Email Marketing. Increase Sales With Email Marketing!
A Hands-on Guide to Email Marketing for Beginners. Learn How to Boost Your Business With Email Marketing Strategy...
13. Digital Marketing
Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing...
14. Intro to Data Analysis
Start your data science journey right with this hands-on introduction to the discipline of data analysis. In this course you'll learn the 5 key stages of the data analysis process and apply them to real data sets using Python libraries NumPy, pandas, and Matplotlib...
15. Google Analytics, GTM. How to improve your marketing?
Learn how to increase your online marketing performance with analytical tools to effectively promote your business!...
16. Financial Statement Analysis - Ratio Analysis
Master the Art of Financial Statement Analysis: Unlocking Insights through Vertical, Horizontal, and Ratio Analysis...
17. Data Visualization
Discover how data visualization can communicate insights far more effectively than text or tables. In this course, you’ll learn how to build data visualizations programmatically using Python, and how you can use visualization to both discover and convey trends in your data...
18. Experimental Design & Recommendations
Learn two of the most in-demand skills in the entire field of data science! By the end of this course, you’ll know how to generate personalized recommendations based on user data, as well as run statistically valid tests that produce clean, interpretable results...
19. Data Analyst Skillpath: Zero to Hero in Excel, SQL & Python
Begin data analytics by learning Excel, SQL, Python, Analytics & ML concepts from scratch. Must-know for a data analyst...
20. Marketing Analytics & Retail Business Management using Excel
Retail analytics using MS Excel - Covering Forecasting, Market Basket, RFM, Customer Valuation & Price Bundling...