Marketing analyst demographics and statistics in the US
Marketing analyst demographics research summary. Zippia estimates marketing analyst demographics and statistics in the United States by using a database of 30 million profiles. Our marketing analyst estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing analysts after extensive research and analysis:
- There are over 144,691 marketing analysts currently employed in the United States.
- 52.7% of all marketing analysts are women, while 47.3% are men.
- The average marketing analyst age is 36 years old.
- The most common ethnicity of marketing analysts is White (64.9%), followed by Asian (14.2%), Hispanic or Latino (11.2%) and Unknown (4.9%).
- Marketing analysts are most in-demand in New York, NY.
- The finance industry is the highest-paying for marketing analysts.
- Seattle, WA pays an annual average wage of $85,114, the highest in the US.
- In 2022, women marketing analysts earned 96% of what men earned.
- 10% of all marketing analysts are LGBT.
- Delaware is the best state for marketing analysts to live.
- Marketing analysts are 49% more likely to work at private companies in comparison to public companies.
On this page
Marketing analyst demographics by:
Marketing analyst gender statistics
52.7% of marketing analysts are women and 47.3% of marketing analysts are men.
- Female, 52.7%
- Male, 47.3%
Marketing analyst gender ratio
| Gender | Percentages |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
Marketing analyst gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$58,258
Female income
$55,982
Marketing analyst gender ratio over time
This data breaks down the percentage of men and women in marketing analyst positions over time. Currently, 52.7% of marketing analysts are female.
Marketing analyst gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 55.71% | 44.29% |
| 2011 | 53.25% | 46.75% |
| 2012 | 53.50% | 46.50% |
| 2013 | 50.02% | 49.98% |
| 2014 | 50.06% | 49.94% |
| 2015 | 52.24% | 47.76% |
| 2016 | 51.47% | 48.53% |
| 2017 | 51.43% | 48.57% |
| 2018 | 50.47% | 49.53% |
| 2019 | 49.09% | 50.91% |
| 2020 | 46.58% | 53.42% |
| 2021 | 47.31% | 52.69% |
Marketing analyst related jobs gender ratio
We compared marketing analysts with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Marketing Analyst | 47% | 53% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing analyst demographics by race
The most common ethnicity among marketing analysts is White, which makes up 64.9% of all marketing analysts. Comparatively, 14.2% of marketing analysts are Asian and 11.2% of marketing analysts are Hispanic or Latino.
- White, 64.9%
- Asian, 14.2%
- Hispanic or Latino, 11.2%
- Unknown, 4.9%
- Black or African American, 4.7%
- American Indian and Alaska Native, 0.1%
Marketing analyst race
| Marketing analyst race | Percentages |
|---|---|
| White | 64.9% |
| Asian | 14.2% |
| Hispanic or Latino | 11.2% |
| Unknown | 4.9% |
| Black or African American | 4.7% |
| American Indian and Alaska Native | 0.1% |
Marketing analyst race and ethnicity over time
See how marketing analyst racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing analyst race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 73.84% | 4.91% | 11.91% | 7.65% |
| 2011 | 72.14% | 4.91% | 12.34% | 8.61% |
| 2012 | 72.20% | 5.11% | 11.63% | 8.84% |
| 2013 | 71.95% | 5.32% | 11.08% | 8.86% |
| 2014 | 72.28% | 4.75% | 12.25% | 8.30% |
| 2015 | 71.24% | 4.33% | 12.54% | 9.00% |
| 2016 | 69.46% | 5.50% | 12.77% | 9.91% |
| 2017 | 69.44% | 5.36% | 12.84% | 9.52% |
| 2018 | 68.74% | 5.02% | 12.85% | 10.11% |
| 2019 | 69.08% | 4.92% | 13.06% | 10.16% |
| 2020 | 67.17% | 4.37% | 13.14% | 11.03% |
| 2021 | 64.90% | 4.72% | 14.16% | 11.21% |
Marketing analyst wage gap by race
According to our data, asian marketing analysts have the highest average salary compared to other ethnicities. Black or african american marketing analysts have the lowest average salary at $54,540.
| Ethnicity | Salary |
|---|---|
| Unknown | $57,051 |
| White | $58,924 |
| Black or African American | $54,540 |
| Asian | $63,407 |
| Hispanic or Latino | $57,725 |
Average marketing analyst age
See how the average age of marketing analysts varies based on ethnicity and gender.
Male
Female
Marketing analyst age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Marketing analyst age breakdown
The average age of marketing analysts is 30-40 years years old, representing 35% of the marketing analyst population.
Marketing analyst age breakdown
| Marketing Analyst Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Marketing analyst educational attainment
The most common degree for marketing analysts is bachelor's degree, with 78% of marketing analysts earning that degree. The second and third most common degree levels are master's degree degree at 15% and master's degree degree at 5%.
- Bachelor's, 78%
- Master's, 15%
- Associate, 5%
- High School Diploma, 1%
- Other Degrees, 1%
Marketing analysts by degree level
| Marketing analyst degree | Percentages |
|---|---|
| Bachelor's | 78% |
| Master's | 15% |
| Associate | 5% |
| High School Diploma | 1% |
| Other Degrees | 1% |
Marketing analyst jobs you might like
Marketing analyst wage gap by degree level
According to the data, marketing analysts with a Doctorate degree earn more than those without, at $69,442 annually. With a Master's degree, marketing analysts earn a median annual income of $68,818 compared to $60,605 for marketing analysts with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $68,818 |
| Bachelor's Degree | $60,605 |
| Doctorate Degree | $69,442 |
Marketing analyst employment statistics
Most marketing analysts work for a private in the technology industry.
Company size where marketing analysts work
Below, you can see the size of companies where marketing analysts work.
Marketing analyst jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 3% |
| 50 - 100 employees | 7% |
| 100 - 500 employees | 13% |
| 500 - 1,000 employees | 5% |
| 1,000 - 10,000 employees | 25% |
| > 10,000 employees | 46% |
Marketing analyst jobs by company type
Employees with the marketing analyst job title have their preferences when it comes to working for a company. For instance, most marketing analysts prefer to work at private companies over public companies.
Marketing analyst jobs by sector
| Company type | Percentages |
|---|---|
| Education | 3% |
| Public | 48% |
| Private | 49% |
Marketing analyst jobs by industry
The most common industries for marketing analysts are technology, retail and finance.
Marketing analyst industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 22% |
| Technology | 10% |
| Media | 8% |
| Retail | 8% |
| Finance | 8% |
| Manufacturing | 7% |
| Professional | 7% |
| Insurance | 5% |
| Telecommunication | 4% |
| Internet | 3% |
| Hospitality | 3% |
| Health Care | 3% |
| Transportation | 2% |
| Automotive | 2% |
| Start-up | 2% |
| Education | 2% |
| Energy | 2% |
| Pharmaceutical | 1% |
| Utilities | 1% |
| Non Profits | 1% |
Marketing analyst turnover and employment statistics
Marketing analyst unemployment rate over time
The unemployment rate for marketing analysts between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing analyst unemployment rate by year
| Year | Marketing analyst unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average marketing analyst tenure
The average marketing analyst stays at their job for 1-2 years, based on the 10,475 marketing analysts resumes in Zippia's database.
Marketing analyst tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 25% |
| 1-2 years | 43% |
| 3-4 years | 13% |
| 5-7 years | 11% |
| 8-10 years | 4% |
| 11+ years | 4% |
Marketing analyst LGBT ratio compared to similar jobs
Review the percent of marketing analysts that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Estimator Project Manager | 4.41% | 112,100 |
| Logistics Engineer | 8.65% | 17,228 |
| Field Recruiter | 8.93% | 76,024 |
| Marketing Analyst | 10.00% | - |
| Property Officer | 11.05% | 61,925 |
| Equal Employment Opportunity Officer | 11.64% | 57,776 |
| Major Donor Coordinator | 19.25% | 17,673 |
Similar marketing analyst jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Estimator Project Manager | 4.41% | 112,100 |
| Logistics Engineer | 8.65% | 17,228 |
| Field Recruiter | 8.93% | 76,024 |
| Property Officer | 11.05% | 61,925 |
| Equal Employment Opportunity Officer | 11.64% | 57,776 |
| Major Donor Coordinator | 19.25% | 17,673 |
Foreign languages spoken by marketing analysts
The most common foreign language among marketing analysts is Spanish at 34.0%. The second-most popular foreign language spoken is Chinese at 10.7% and Mandarin is the third-most popular at 10.7%.
- Spanish, 34.0%
- Chinese, 10.7%
- Mandarin, 10.7%
- French, 10.6%
- Portuguese, 5.8%
- Other, 28.2%
Marketing analyst languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 34.0% |
| Chinese | 10.7% |
| Mandarin | 10.7% |
| French | 10.6% |
| Portuguese | 5.8% |
| Other | 28.2% |
