Marketing Analyst Statistics and Facts in the US

Research Summary. Using a database of 30 million profiles, Zippia estimates demographics and statistics for marketing analysts in the United States. Our estimates are verified against BLS, Census, and current job openings data for accuracy. After extensive research and analysis, Zippia's data science team found that:

  • There are over 134,968 marketing analysts currently employed in the United States.
  • 48.8% of all marketing analysts are women, while only 44.2% are men.
  • The average age of an employed marketing analyst is 36 years old.
  • The most common ethnicity of marketing analysts is White (68.8%), followed by Asian (12.8%) and Hispanic or Latino (10.1%).
  • The majority of marketing analysts are located in NY, New York and IL, Chicago.
  • Marketing analysts are most in-demand in New York, NY.
  • Marketing analysts are paid an average annual salary of $54,064.
  • The telecommunication industry is the highest-paying for marketing analysts.
  • Wilmington, DE pays an annual average wage of $73,824, the highest in the US.
  • Marketing analysts average starting salary is $36,000.
  • In 2021, women earned 97% of what men earned.
  • The top 10% of highest-paid marketing analysts earn as much as $79,000 or more.
  • 14% of all marketing analysts are LGBT.
  • Delaware is the best state for marketing analysts to live.
  • Marketing analysts are more likely to work at public companies in comparison to private companies.

Marketing Analyst Statistics By Gender

Among marketing analysts, 48.8% of them are women compared to 44.2% which are men.

Job Title
  • Female, 48.8%
  • Male, 44.2%
  • Unknown, 7.0%
Job Title
GenderascdescPercentagesascdesc
Female
Female
48.8%
48.8%
Male
Male
44.2%
44.2%
Unknown
Unknown
7.0%
7.0%

Gender Pay Gap For Marketing Analyst

Women Earn 97¢ For Every $1 Earned By Man

male-income
Male Income
$57,068
female-income
Female Income
$55,300

Marketing Analyst Gender Over Time

This data shows how men and women predominate in the marketing analyst position over time.

Male
Female
51%
49%
46%
44%
41%
39%
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
YearascdescMaleascdescFemaleascdesc
2008
2008
46.13%
46.13%
53.87%
53.87%
2009
2009
46.13%
46.13%
53.87%
53.87%
2010
2010
46.22%
46.22%
53.78%
53.78%
2011
2011
45.67%
45.67%
54.33%
54.33%
2012
2012
45.68%
45.68%
54.32%
54.32%
2013
2013
45.45%
45.45%
54.55%
54.55%
2014
2014
45.34%
45.34%
54.66%
54.66%
2015
2015
45.57%
45.57%
54.43%
54.43%
2016
2016
45.45%
45.45%
54.55%
54.55%
2017
2017
44.95%
44.95%
55.05%
55.05%
2018
2018
46.50%
46.50%
53.50%
53.50%

Marketing Analyst Male to Female Ratio

We compared this job title with other job titles to see how gender percentages varied. As you can see, grain elevator worker and chief estimator have the biggest difference in gender.

Compare Jobs
Job Titleascdesc
Maleasc
Femaleascdesc
Human Resources Administrative Assistant11%85%
Wedding Coordinator11%83%
Assistant To Human Resources Director12%83%
Marketing Analyst44%49%
Timber Buyer88%7%
Chief Estimator91%6%
Grain Elevator Worker91%8%
Male
Female
100%
75%
50%
25%
0%
Grain Elevator Worker
Chief Estimator
Timber Buyer
Marketing Analyst
Assistant To Human Resources Director
Wedding Coordinator
Human Resources Administrative Assistant
0%
25%
50%
75%
100%

Marketing Analyst Statistics By Race

The most common ethnicity among marketing analysts is White, which makes up 68.8% of all marketing analysts. Comparatively, there are 12.8% of the Asian ethnicity and 10.1% of the Hispanic or Latino ethnicity.

Job Title
  • White, 68.8%
  • Asian, 12.8%
  • Hispanic or Latino, 10.1%
  • Black or African American, 5.0%
  • Unknown, 3.0%
  • American Indian and Alaska Native, 0.3%
Job Title
Marketing Analyst RaceascdescPercentagesascdesc
White
White
68.8%
68.8%
Asian
Asian
12.8%
12.8%
Hispanic or Latino
Hispanic or Latino
10.1%
10.1%
Black or African American
Black or African American
5.0%
5.0%
Unknown
Unknown
3.0%
3.0%
American Indian and Alaska Native
American Indian and Alaska Native
0.3%
0.3%

Marketing Analyst Race And Ethnicity Over Time

Using the Census Bureau data, we found out how the percentage of each ethnic category trended between 2008-2018 among marketing analysts.

  • White
  • Asian
  • Hispanic or Latino
  • Black or African American
YearascdescWhiteascdescBlack or African AmericanascdescAsianascdescHispanic or Latinoascdesc
2010
2010
73.92%
73.92%
4.90%
4.90%
11.87%
11.87%
7.62%
7.62%
2011
2011
72.22%
72.22%
4.90%
4.90%
12.30%
12.30%
8.58%
8.58%
2012
2012
72.28%
72.28%
5.10%
5.10%
11.58%
11.58%
8.81%
8.81%
2013
2013
72.03%
72.03%
5.31%
5.31%
11.03%
11.03%
8.83%
8.83%
2014
2014
72.36%
72.36%
4.74%
4.74%
12.20%
12.20%
8.28%
8.28%
2015
2015
71.32%
71.32%
4.32%
4.32%
12.50%
12.50%
8.98%
8.98%
2016
2016
69.54%
69.54%
5.49%
5.49%
12.72%
12.72%
9.88%
9.88%
2017
2017
69.52%
69.52%
5.35%
5.35%
12.79%
12.79%
9.49%
9.49%
2018
2018
68.82%
68.82%
5.01%
5.01%
12.81%
12.81%
10.08%
10.08%

Marketing Analyst Wage Gap By Race

Asian marketing analysts have the highest average salary compared to other ethnicities. Hispanic or latino marketing analysts have the lowest average salary at $54,007.
$61,000
$59,000
$57,000
$55,000
$53,000
Unknown
White
Black or African American
Asian
Hispanic or Latino
Ethnicityascdesc
Salaryascdesc
Unknown$57,128
White$55,686
Black or African American$54,796
Asian$59,305
Hispanic or Latino$54,007

Average Age of a Marketing Analyst

We determined the average age of marketing analysts based on ethnicity and gender.

Male
Female
RaceascdescMale AgeascdescFemale Ageascdesc
Unknown
Unknown
32
32
34.5
34.5
White
White
36
36
34
34
Black or African American
Black or African American
40
40
36
36
Asian
Asian
36
36
33
33
Hispanic or Latino
Hispanic or Latino
33
33
30.5
30.5

Marketing Analyst Age Breakdown

This chart breaks down the ages of marketing analyst employees. Interestingly enough, the average age of marketing analysts is 40+ years old, which represents 35% of the population.

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20-30 years

30-40 years

40+ years


Marketing Analyst YearsascdescPercentagesascdesc
20-30 years
20-30 years
31%
31%
30-40 years
30-40 years
34%
34%
40+ years
40+ years
35%
35%

Types of Marketing Analyst Degree Levels

The most common degree for marketing analysts is bachelor's degree 78% of marketing analysts earn that degree. A close second is master's degree with 15% and rounding it off is associate degree with 5%.

Job Title
  • Bachelors, 78%
  • Masters, 15%
  • Associate, 5%
  • High School Diploma, 1%
  • Other Degrees, 1%
Job Title
Marketing Analyst DegreeascdescPercentagesascdesc
Bachelors
Bachelors
78%
78%
Masters
Masters
15%
15%
Associate
Associate
5%
5%
High School Diploma
High School Diploma
1%
1%
Other Degrees
Other Degrees
1%
1%

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Marketing Analyst Wage Gap By Education

Marketing analysts with a Doctorate degree earn more than those without, at $65,676 annually. With a Masters degree, marketing analysts earn a median annual income of $64,485 compared to $55,300 for marketing analysts with an Bachelors degree.
$68,000
$65,000
$62,000
$59,000
$56,000
$53,000
Master's Degree
Bachelor's Degree
Doctorate Degree
Educationascdesc
Salaryascdesc
Master's Degree$64,485
Bachelor's Degree$55,300
Doctorate Degree$65,676

Marketing Analyst Employment Statistics

This section highlights the information we gathered about the types of businesses and industries that employ marketing analysts. We found that the most common company type is public. In addition, the industry that employs the most marketing analysts is the retail industry.

Company Size

We created this chart to show you the average size of companies that typically hire marketing analysts.

Compare Jobs

< 50 employees

50 - 100 employees

100 - 500 employees

500 - 1,000 employees

1,000 - 10,000 employees

> 10,000

Company SizeascdescPercentagesascdesc
< 50 employees
< 50 employees
2%
2%
50 - 100 employees
50 - 100 employees
1%
1%
100 - 500 employees
100 - 500 employees
7%
7%
500 - 1,000 employees
500 - 1,000 employees
6%
6%
1,000 - 10,000 employees
1,000 - 10,000 employees
34%
34%
> 10,000 employees
> 10,000 employees
50%
50%

The Types Of Companies Marketing Analyst Work In

Employees with the marketing analyst job title have their preferences when it comes to working for a company. For instance, most marketing analysts prefer to work at public companies over private companies.

Compare Jobs

Public

Private

Company TypeascdescPercentagesascdesc
Public
Public
54%
54%
Private
Private
46%
46%

Top Industries Hiring Marketing Analysts

Just based on the number of employees within each industry, we were able to determine the most common industries that employ marketing analysts. Those industries include retail, technology and manufacturing.

Compare Jobs

Fortune 500

Retail

Technology

Manufacturing

Finance

IndustryascdescPercentagesascdesc
Fortune 500
Fortune 500
24%
24%
Retail
Retail
10%
10%
Technology
Technology
10%
10%
Manufacturing
Manufacturing
9%
9%
Finance
Finance
7%
7%
Insurance
Insurance
6%
6%
Media
Media
4%
4%
Telecommunication
Telecommunication
4%
4%
Professional
Professional
4%
4%
Hospitality
Hospitality
3%
3%
Internet
Internet
2%
2%
Transportation
Transportation
2%
2%
Automotive
Automotive
2%
2%
Health Care
Health Care
2%
2%
Energy
Energy
2%
2%
Non Profits
Non Profits
2%
2%
Pharmaceutical
Pharmaceutical
1%
1%
Utilities
Utilities
1%
1%
Construction
Construction
1%
1%
Start-up
Start-up
1%
1%

Marketing Analyst Turnover And Employment Statistics

Marketing Analyst Unemployment Rate Over Time

The Bureau of Labor Statistics came in clutch when it came down to figuring out how the unemployment rate has changed over time. Between 2008 and 2018, this is how the number of marketing analysts changed.

  • Unemployment rate
YearascdescMarketing Analyst Unemployment Rateascdesc
2010
2010
7.74%
7.74%
2011
2011
5.95%
5.95%
2012
2012
6.43%
6.43%
2013
2013
4.82%
4.82%
2014
2014
4.69%
4.69%
2015
2015
3.53%
3.53%
2016
2016
4.06%
4.06%
2017
2017
3.47%
3.47%
2018
2018
3.02%
3.02%

The Average Number of Years That Marketing Analyst Stay in a Job

By looking over 10,475 marketing analysts resumes, we figured out that the average marketing analyst enjoys staying at their job for 1-2 years for a percentage of 43%.

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Less than one year

1-2 years

3-4 years

5-7 years

8-10 years

11+ years


Number or YearsascdescPercentagesascdesc
Less than 1 year
Less than 1 year
25%
25%
1-2 years
1-2 years
43%
43%
3-4 years
3-4 years
13%
13%
5-7 years
5-7 years
11%
11%
8-10 years
8-10 years
4%
4%
11+ years
11+ years
4%
4%

Comparing The LGBT Ratio of Marketing Analysts with Other Job Titles

After finding the gender ratio, we wondered if the percentages of LGBT persons were different as well. Using the data below, you can see how other job titles compare to marketing analysts.

Compare Jobs
Job Titleascdesc
LGBTasc
Cotton Agent12.70%
Marketing Analyst14.22%
Personnel Interviewer16.05%
Merchandise Worker16.98%
Claims Adjudicator19.42%
Business Process Analyst20.62%
Booking Agent23.56%

ProfessionascdescPercentages of LGBT ascdesc
Cotton Agent
Cotton Agent
12.70%
12.70%
Personnel Interviewer
Personnel Interviewer
16.05%
16.05%
Merchandise Worker
Merchandise Worker
16.98%
16.98%
Claims Adjudicator
Claims Adjudicator
19.42%
19.42%
Business Process Analyst
Business Process Analyst
20.62%
20.62%
Booking Agent
Booking Agent
23.56%
23.56%

Foreign Languages Spoken By Marketing Analysts

The most common foreign language among marketing analysts is Spanish at 34.0%. The second-most popular foreign language spoken is Chinese at 10.7% and Mandarin is the third-most popular at 10.7%.

Job Title
  • Spanish, 34.0%
  • Chinese, 10.7%
  • Mandarin, 10.7%
  • French, 10.6%
  • Portuguese, 5.8%
  • Other, 28.2%
Job Title
Foreign LanguageascdescPercentagesascdesc
Spanish
Spanish
34.0%
34.0%
Chinese
Chinese
10.7%
10.7%
Mandarin
Mandarin
10.7%
10.7%
French
French
10.6%
10.6%
Portuguese
Portuguese
5.8%
5.8%
Other
Other
28.2%
28.2%

Marketing Analyst Jobs

Recently Added Marketing Analyst Jobs

Marketing Analyst Heatmaps

The amount you can make as a marketing analyst can depend on where you live. For example, the highest salary of marketing analysts is $89,073. Use our chart to find out where that salary is located.

Where Do Marketing Analysts Earn The Most?

The map here shows where marketing analysts earn the highest salaries in the U.S. The darker areas across the 50 states highlight the highest salaries.

Average Salary

Where Are Marketing Analysts Located?

By looking through more than 10,475 resumes, we found that the most popular places for marketing analysts are NY, New York and IL, Chicago.

Number of Marketing Analysts

Where Are Marketing Analysts In High Demand?

We looked over job openings to determine where in the country marketing analysts are in the most demand.

Jobs Openings