How to hire a marketing analyst

How to hire a marketing analyst, step by step

Here's a step-by-step marketing analyst hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing analyst job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing analyst
• Step 8: Go through the hiring process checklist

What does a marketing analyst do?

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1. Identify your hiring needs

   First, determine the employments status of the marketing analyst you need to hire. Certain marketing analyst roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a marketing analyst to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a marketing analyst that fits the bill.

   Here's a comparison of marketing analyst salaries for various roles:

   Type of Marketing Analyst	Description	Hourly rate
   Marketing Analyst	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$19-40
   Marketing Communications Coordinator	Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns... Show more	$17-32
   Marketing Research Internship	A marketing research intern assists a company with its marketing and advertising efforts. They are responsible for collecting data on consumers and competitors, consolidating information into an actionable report, designing the data collection methods to find out customer preferences, managing a company's social media accounts, writing content for marketing material, and offer administrative support to members of the marketing team through tasks like drafting memos.	$12-20

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • SQL
   • Google Analytics
   • Marketing Campaigns
   • PowerPoint
   • CRM
   • Analyze Data
   • Visualization
   • Data Analysis
   • Project Management
   • Power Bi
   • Market Research
   • Salesforce
   • B Testing

   Check all skills

   Responsibilities:

   • Train users; manage change requests/defects, UAT, and provide post production support.
   • Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
   • Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
   • Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
   • Investigate questionable sales leads within SalesForce.com.
   • Manage multiple SQL databases and deliver data analysis and business reports.

   More marketing analyst duties

3. Make a budget

   Including a salary range in your marketing analyst job description helps attract top candidates to the position. A marketing analyst salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a marketing analyst in West Virginia may be lower than in Washington, and an entry-level marketing analyst usually earns less than a senior-level marketing analyst. Additionally, a marketing analyst with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average marketing analyst salary

   $59,380yearly

   $28.55 hourly rate

   ---

   Entry-level marketing analyst salary

   $41,000 yearly salary

   Updated December 16, 2025

   Average marketing analyst salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Washington	$85,114	$41
   2	Delaware	$82,360	$40
   3	Minnesota	$71,982	$35
   4	New Jersey	$71,805	$35
   5	California	$69,854	$34
   6	District of Columbia	$69,674	$34
   7	New York	$67,157	$32
   8	Colorado	$64,667	$31
   9	Maryland	$61,468	$30
   10	Illinois	$61,091	$29
   11	Massachusetts	$60,533	$29
   12	North Carolina	$56,928	$27
   13	Texas	$56,682	$27
   14	Virginia	$56,210	$27
   15	Tennessee	$55,478	$27
   16	Nevada	$52,655	$25
   17	Missouri	$51,832	$25
   18	Georgia	$51,168	$25
   19	South Carolina	$50,855	$24
   20	Florida	$43,702	$21

   Average marketing analyst salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Meta	$119,092	$57.26	202
   2	Credit Karma	$114,374	$54.99	1
   3	Google	$112,120	$53.90	25
   4	Thumbtack	$111,589	$53.65
   5	Pacific Investment Management Company LLC	$110,273	$53.02	14
   6	Apple	$109,521	$52.65	10
   7	Chegg	$109,520	$52.65
   8	DoorDash	$108,775	$52.30	41
   9	Bed Bath & Beyond	$108,140	$51.99
   10	NVIDIA	$106,932	$51.41	6
   11	MUFG EMEA	$104,794	$50.38
   12	Cisco	$104,388	$50.19	105
   13	eBay	$104,262	$50.13	11
   14	AARP	$103,523	$49.77	3
   15	Thrive Market	$103,332	$49.68
   16	Zulily	$102,451	$49.26
   17	Barclays	$102,390	$49.23	4
   18	Family Dollar	$101,648	$48.87	2
   19	Sumitomo Mitsui Financial Group	$101,417	$48.76
   20	PVH	$100,858	$48.49	6

4. Writing a marketing analyst job description

   A good marketing analyst job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a marketing analyst job description:

   Marketing analyst job description example

   We are currently looking for a dynamic individual as a Marketing Intelligence Analyst for our Polyurethanes organization at our corporate headquarters located in The Woodlands, Texas.
   
   The Marketing Intelligence Analyst will be responsible for the creation and management of ongoing analysis and reporting in support of the Polyurethanes business. As a key member of the Strategic Marketing team, the Marketing Analyst will collaborate with the Strategic Marketing Manager to define analysis output, to mine data, and to analyze and interpret information about the Huntsman position in the Americas Polyurethanes market. These analyses will be used for operational planning and in assessments of SMU business models required to maximize profitable growth.
   
   The successful candidate will be able to analyze independently both qualitative and quantitative data, trends, and strategies related to Huntsman competitiveness in the Polyurethanes industry. Through methodical market research, the Market Analyst will be able to quantify the current market position of Huntsman in all major Polyurethane segments and assess new market spaces as required by the business strategy. Insights regarding customers, markets, channels, and competitors will be utilized to help Huntsman make informed decisions about the Polyurethanes business direction.
   What will be expected from you?
   Industry Demand Database - Track market sizes for select SMUs using extensive market research. Collaborate in an on-going manner with the sales and marketing teams and other relevant stakeholders across the company and serve as the subject-matter expert for the views on forecasted demand in the Americas region. Comprehend the statistical correlations between industry drivers and polyurethane demand for each major polyurethane application. Use appropriate data sources including management input, industry reports, marketing reports, and/or primary analysis to build and continually manage the industry demand database. Create high quality quantitative market reports analyzing the status and outlook for Huntsman in the polyurethanes industry.Production Analysis - Analyze trends related to production of key polyurethane raw materials. Work with a global analyst team to coordinate viewpoints and align data and forecasts. Issue a quarterly analysis and report for the Americas.Market Assessments - Conduct assessments of new market areas as directed by Strategic Marketing manager to identify profitable growth opportunities. Collect data on consumers, competitors and select markets and consolidate information into actionable items, reports and/or presentations.Innovation Portfolio Management - Work with the Strategic Marketing Team and the Innovation and Technology Team to identify the strategic growth areas and track the implementation of projects in line with the division strategy.Digitalization of Key Market Leading Indicators - Lead the digitalization of key market indicators for the automotive and construction market segments. The digital dashboards should be easily accessible and manipulatable.Modeling Capability and machine learning - Bring abilities around modeling and machine learning to enhance our abilities to forecast and understand market trends in the industry.
   
   What are we looking for in the ideal candidate?
   This position requires a BS degree in a technical field or Marketing and 3 - 5 years of relevant marketing analysis experience The successful candidate will possess an advanced knowledge of Microsoft Office, particularly Word, Excel and PowerPoint, and preferably will have experience with databases, pivot tables, modeling and machine learning.Experience with market analysis within the polyurethanes industry is desirable, but not essential Demonstrated track record with search engines, web analytics, and business research tools Strong analytical and critical thinking Project management from inception to delivery; ability to respond effectively to aggressive timelines Good oral and written communication and presentation skills This position requires the candidate to be a self-starter with the ability to handle multiple projects simultaneously Under guidance from the Strategic Marketing Manager, the candidate is expected to develop a logical and defendable approach toward mining required data for the specific project objectives The candidate must be willing and able to network with internal and external experts to obtain all required information The candidate must be able to identify confidential information and handle all communications accordingly.As a standard method of working, the candidate must exhibit excellent attention to detail with logical record keeping practices with large amounts of data. Consistent application of analytics and sound logic in problem solving is required.The candidate will have responsibility for maintaining all databases in a confidential and logical manner
   
   What can we offer you?
   Huntsman offers unsurpassed opportunities to build a successful future. We are a global specialty chemical company with locations in 30 countries around the world, employing over 11,000 associates. Our diverse portfolio creates a range of career fields including manufacturing, research and development, technical services, sales and marketing, customer service - and the list goes on. The successful candidate will receive a competitive compensation and will be eligible to participate in a comprehensive benefits package which includes medical, vision and dental, basic life insurance, AD&D insurance, and 401k. Here, you can make an impact and make a difference. Come join us!
   *LI
   ~IND123
   
   Additional Locations:

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5. Post your job

   There are a few common ways to find marketing analysts for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your marketing analyst job on Zippia to find and attract quality marketing analyst candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with marketing analyst candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing analyst

   Once you have selected a candidate for the marketing analyst position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   Once that's done, you can draft an onboarding schedule for the new marketing analyst. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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