Marketing analyst job description

We are currently looking for a dynamic individual as a Marketing Intelligence Analyst for our Polyurethanes organization at our corporate headquarters located in The Woodlands, Texas.

The Marketing Intelligence Analyst will be responsible for the creation and management of ongoing analysis and reporting in support of the Polyurethanes business. As a key member of the Strategic Marketing team, the Marketing Analyst will collaborate with the Strategic Marketing Manager to define analysis output, to mine data, and to analyze and interpret information about the Huntsman position in the Americas Polyurethanes market. These analyses will be used for operational planning and in assessments of SMU business models required to maximize profitable growth.

The successful candidate will be able to analyze independently both qualitative and quantitative data, trends, and strategies related to Huntsman competitiveness in the Polyurethanes industry. Through methodical market research, the Market Analyst will be able to quantify the current market position of Huntsman in all major Polyurethane segments and assess new market spaces as required by the business strategy. Insights regarding customers, markets, channels, and competitors will be utilized to help Huntsman make informed decisions about the Polyurethanes business direction.
What will be expected from you?
Industry Demand Database - Track market sizes for select SMUs using extensive market research. Collaborate in an on-going manner with the sales and marketing teams and other relevant stakeholders across the company and serve as the subject-matter expert for the views on forecasted demand in the Americas region. Comprehend the statistical correlations between industry drivers and polyurethane demand for each major polyurethane application. Use appropriate data sources including management input, industry reports, marketing reports, and/or primary analysis to build and continually manage the industry demand database. Create high quality quantitative market reports analyzing the status and outlook for Huntsman in the polyurethanes industry.Production Analysis - Analyze trends related to production of key polyurethane raw materials. Work with a global analyst team to coordinate viewpoints and align data and forecasts. Issue a quarterly analysis and report for the Americas.Market Assessments - Conduct assessments of new market areas as directed by Strategic Marketing manager to identify profitable growth opportunities. Collect data on consumers, competitors and select markets and consolidate information into actionable items, reports and/or presentations.Innovation Portfolio Management - Work with the Strategic Marketing Team and the Innovation and Technology Team to identify the strategic growth areas and track the implementation of projects in line with the division strategy.Digitalization of Key Market Leading Indicators - Lead the digitalization of key market indicators for the automotive and construction market segments. The digital dashboards should be easily accessible and manipulatable.Modeling Capability and machine learning - Bring abilities around modeling and machine learning to enhance our abilities to forecast and understand market trends in the industry.

What are we looking for in the ideal candidate?
This position requires a BS degree in a technical field or Marketing and 3 - 5 years of relevant marketing analysis experience The successful candidate will possess an advanced knowledge of Microsoft Office, particularly Word, Excel and PowerPoint, and preferably will have experience with databases, pivot tables, modeling and machine learning.Experience with market analysis within the polyurethanes industry is desirable, but not essential Demonstrated track record with search engines, web analytics, and business research tools Strong analytical and critical thinking Project management from inception to delivery; ability to respond effectively to aggressive timelines Good oral and written communication and presentation skills This position requires the candidate to be a self-starter with the ability to handle multiple projects simultaneously Under guidance from the Strategic Marketing Manager, the candidate is expected to develop a logical and defendable approach toward mining required data for the specific project objectives The candidate must be willing and able to network with internal and external experts to obtain all required information The candidate must be able to identify confidential information and handle all communications accordingly.As a standard method of working, the candidate must exhibit excellent attention to detail with logical record keeping practices with large amounts of data. Consistent application of analytics and sound logic in problem solving is required.The candidate will have responsibility for maintaining all databases in a confidential and logical manner

What can we offer you?
Huntsman offers unsurpassed opportunities to build a successful future. We are a global specialty chemical company with locations in 30 countries around the world, employing over 11,000 associates. Our diverse portfolio creates a range of career fields including manufacturing, research and development, technical services, sales and marketing, customer service - and the list goes on. The successful candidate will receive a competitive compensation and will be eligible to participate in a comprehensive benefits package which includes medical, vision and dental, basic life insurance, AD&D insurance, and 401k. Here, you can make an impact and make a difference. Come join us!
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Job DescriptionMarketing Campaign Analyst Job SummaryAre you looking to take your marketing job to the next level? We have an awesome opportunity with years of career growth ahead of you. As part of a marketing analytics team, responsible for working cross-functionally to collect data and develop analytic insights utilizing a variety of data sources. Imports, cleans, transforms, or manipulates data with the purpose of understanding or making conclusions from the data for decision making purposes. The successful candidate will have a broad background in marketing campaign performance analytics, inclusive of Direct Mail, Email and Media. Designs new methods and best practices for analysis and presentation of comparative data. Integrates knowledge of business and functional priorities. May lead teams or projects and shares expertise.Marketing Campaign Analyst Core Responsibilities

Formulates and tests hypotheses, weighs alternatives and determines appropriate recommendations for actionable insights. Creates and executes actionable test design.
Designs new methods and best practices for analysis and presentation of comparative data. Vets recommendations to determine viable options and provides business case to management. Serves as a team leader within a work group or on cross-functional teams; accepts team lead stretch assignments. Leads discussions and presentations of results, recommendations and business insights to broader senior leadership team. Performs in depth research on root cause of data anomalies that are uncovered through normal course of analysis and proactively engages resources to correct. Produces an often complex collection of reports, graphs, summaries and presentations that convey analytic results and align with business needs. Collaborates with both the analytic organization and its technology partners to define and publish complex data products. Provides training to and acts as technical resource and marketing analytics consultant for team members. Acts as a subject matter expert in one or more data subject areas such as sales, call center, network operation and financial data. Writes complex SQL to query large data platforms such as Teradata, SQL server, Oracle and Hadoop to obtain data necessary for analysis. Combines data as needed from disparate data sources to complete analysis. Participates in defining business intelligence requirements for projects and data requests. Participates in multiple enterprise wide projects by providing data analysis to project leaders. Creates technical documentation (internal). Consistent exercise of independent judgment and discretion in matters of significance. Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary. Other duties and responsibilities as assigned. Lead the development of a measurement framework for Media performance analytics. Responsible for Campaign list execution through Adobe Campaign (est. 25% of time) Works cross-functionally with HQ, Regions, Enterprise Business Intelligence, Marketing Strategy and Media teams. Support adhoc analytical project requests and marketing business performance reporting

Marketing Campaign Analyst Qualifications
Bachelor's degree or equivalent education and experience 7-10 years of relative experience Advanced Tableau Executive story telling skills Configuration Management Data mining, Advanced Power Point, Excel and Adobe Campaign Demonstrated background in Media Marketing channel performance analytics and KPIs Comparable analytic experience within a marketing environment, preferably in direct response Demonstrated leadership in the area of campaign performance tracking (Direct Mail, Email, Digital and Media channels) Demonstrated ability distilling disparate data sets into a cohesive narrative and communicating effectively to various audiences Adept at delivering infographics or distilling complex data into graphical presentations Collaborate with the immediate and broader functional team to help provide holistic actionable insights. Delivering through cross-functional partnerships.
Expertise with several leading data and analytics tools, such as Excel, Tableau, SQL Server, Adobe Campaign, Adobe Analytics. Proficient in SQL to query large data platforms Ability to execute marketing campaign lists through Adobe Campaign (CRM tool) Ability to create and execute actionable test designs Strong Analytic and critical thinking skills Strong verbal and written communication skills
GREAT PERKS AND BENEFITS:
Competitive salary based on experience Benefit packages effective on day 1 - Eligible to enroll in medical, dental, vision 401k available after 90 days Paid training Free Comcast/Xfinity courtesy services (cable, high speed internet, etc.) Paid time-off (PTO), Paid vacation, flex time, and floating holidays; generous PTO package after first 90 days of employment Tuition Reimbursement (where applicable) Discounts on Comcast/Xfinity Voice, OnDemand, and Personal Security Services (PSS)


Comcast NBCUniversal brings together the best in media and technology. We drive innovation to create the world’s best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.



Comcast NBCUniversal is an Equal Employment Opportunity / Affirmative Action / Drug-Free workplace employer.



Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.


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Due to COVID-19, we have implemented a virtual hiring process and continue to interview candidates by phone or video conferencing. We are onboarding new employees both onsite and remotely. We value the safety of every member of our community.

About this Position

The Marketing Advisory Analyst is a member of the Marketing Advisory area of Primerica's Office of the General Counsel. The Analyst wWorking alongside a seasoned team of attorneys and analysts,

Responsibilities & Qualifications

DUTIES:
Helps facilitate the review of advertising and training materials, and various marketing requests, to ensure compliance with applicable federal and state regulations, including rules promulgated under FINRA, the Securities and Exchange Commission (SEC), the Federal Trade Commission (FTC), and more.

In support of the group's enforcement of policies related to agent solicitation and recruitment efforts, the Analyst will interface with members of Primerica's sales force to help perform the principal licensed review of advertising requests, respond to questions, perform the principal review of flagged emails to determine whether policy guidelines have been met, provide support for the review and tracking of seminar and job fair requests, including those that include cash/non-cash compensation, log and track matters for follow-up, and more.

The Analyst should possess a “can do” attitude, as well as a willingness to work collaboratively with team members and various business counterparts to identify thoughtful and creative solutions to issues that arise.
As needed, the analyst will assist department attorneys and staff with other projects.

Note: recent law school graduates will be considered for the Analyst role. Candidates that have a J.D. could assume additional responsibilities beyond those currently associated with the position.

KNOWLEDGE, SKILLS & ABILITIES:
Bachelor's degree or equivalent business experience Experience in a legal or compliance role preferred, but not required Pass SIE (if necessary) and obtain Series 6 within 30 days of hire (may be taken concurrently) through a Learning Agreement is required Series 26 obtained within 60 days of hire through a Learning Agreement is required Excellent written and verbal communication skills Ability to prioritize, to work under short timelines in a demanding, fast-paced environment, with a strong attention to detail Ability to work well with other people Detail oriented Excellent organizational skills Strong issue-spotting and critical thinking skills Proficient in MS Office (Word, Excel, PowerPoint, Access) is required

FLSA status:This position is exempt (not eligible for over time):
Yes

Our Benefits:
Day one health, dental, and vision insurance 401(k) Plan with competitive employer match Vacation, sick, holiday and volunteer time off Life and disability insurance Flexible Savings Account & Health Savings AccountProfessional development Tuition reimbursement Company-sponsored social and philanthropy events

It has been and will continue to be the policy of Primerica, Inc., and its subsidiaries to be an Equal Opportunity Employer. We provide equal opportunity to all qualified individuals regardless of race, sex, color, religious creed, religion, national origin, citizenship status, age, disability, pregnancy, ancestry, military service or veteran status, genetic or carrier status, marital status, sexual orientation, or any classification protected by applicable federal, state or local laws.

At Primerica, we believe that diversity and inclusion are critical to our future and our mission - creating a foundation for a creative workplace that leads to innovation, growth, and profitability. Through a variety of programs and initiatives, we invest in each employee, seeking to ensure that our people are not only respected as individuals, but also truly valued for their unique perspectives.