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Marketing Analyst

Idemia North America
Reston, VA
IDEMIA is the global leader in identity and security. Our mission is to create a safe and simple future where identity verification is indisputable, and only you can assert your identity. We are a distributed company leveraging the latest technologies to deliver world-class products in the private and public sectors of finance, telecom, identity, security, retail, sports entertainment, commercial, government, and IoT. We use a variety of technologies and approaches to deliver quality product and services to government agencies and technology companies. IDEMIA is a made up of a group of 14,000 diverse people from different nationalities, speaking over 20 different languages. Together, our solutions impact the everyday lives of citizens and nations. In this ever-changing world, protecting your identity is paramount. Join the team that is ensuring one person- one identity.

We are looking for a Marketing Analyst to join our growing team. In this role, you will be responsible for forecasting and monitoring sales trends, gathering consumer and competitor data, preparing reports for management and utilizing statistical software for data analysis. A strategic role within IDEMIA, you will analyze qualitative data, trends, strategies, and competition with the goal of increasing our competitiveness in the market. Additionally, you will work with various external analysts to create and conduct research projects, design surveys and lead internal and external stakeholder meetings to present survey design ideas and results. If you are detail oriented with outstanding analytical abilities, this role will be great for you.

+ Prepare actionable reports on findings while illustrating data with graphs and translating complex results into communications that are clear and understandable.

+ Devise and assess procedures and methods for data collection, including surveys and questionnaires.

+ Gather information on competitors, and conduct analysis on their sales, pricing, distribution, partnerships, product offerings, and marketing.

+ Conduct research to help identify how best to position IDEMIA with to our customers and vs. our competitors.

+ Track and forecast trends in sales and marketing, and analyze in detail the data collected to provide management with actionable findings and results.

+ Collect and analyze data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand

+ Provide senior management with proposals and information on the distribution, promotion, pricing and design of products and services
Required Skills and Experience:

+ 5 years of work experience in marketing research, statistical or data analysis (or academic equivalent)

+ Proficient in marketing research and statistical analysis

+ Experience in advanced analytic and statistical techniques, revenue attribution, and customer segmentation.

+ Mastery of modeling and reporting in Excel/Access and SQL

+ Proficiency in Microsoft Office Suite preferred

+ Excellent analytical skills and a high degree of business acumen

+ Strong organizational, communication and presentation skills

+ Proven ability in handling concurrent projects with attention to detail and accuracy

+ Problem solving skills with ability to define problems, research solutions and present recommendations

+ Ability to work well independently or as a team


+ Bachelor's degree in marketing, quantitative discipline or related field

Requisition ID: 2021-2344

External Company URL:

Street: 11951 Freedom Drive

Telecommute: Yes

Security Access Level: Access 3: Eligible to work in the U.S

Work Schedule: Core Business Hours
4d ago

Marketing Analyst

Germantown, MD
EchoStar Corporation (NASDAQ: SATS) is a premier global provider of satellite communication solutions. Headquartered in Englewood, Colo., and conducting business around the globe, EchoStar is a pioneer in communications technologies through its Hughes Network Systems and EchoStar Satellite Services business segments. For more information, visit Follow @EchoStar on Twitter.
Hughes Network Systems, an EchoStar Corporation company, has an exciting opportunity for a Marketing Analyst. The Marketing Analyst is a highly organized and self-motivated individual who is responsible for data analysis and insights based reporting to help plan, measure and optimize marketing programs and targeting. The analyst will work collaboratively with the consumer marketing team to identify data-driven insights, measure the impact of marketing efforts, and make proactive recommendations to improve performance and to meet business objectives and challenges. The analyst will use database querying, data manipulation and statistical analysis to provide critical business support to company leadership. Responsibilities: Collaborate with internal marketing stakeholders to identify business objectives and provide analytics and insights to best achieve those objectives. Present insights and recommendations via written and verbal communications that can be understood by a broad audience. Manipulate data to create actionable insights which align to business objectives. Evaluate ongoing analytics and insights needs from stakeholders and implement reporting in automated business intelligence environment. Develop and maintain in-depth knowledge of marketing performance. Analyze and assess channel and regional level performance to inform optimization of marketing efforts. Provide historic and cross-channel perspective. Summarize learnings and make recommendations. Develop and maintain reporting of key macro-level metrics. Work to continually improve data and reporting structure. Ad-hoc analysis and reporting, proactively identifying opportunities for improvement, and identifying problems and finding appropriate solutions. Required Qualifications: Bachelor's degree in Data Analytics, Statistics, Math or related field 3 years of analytical and problem solving experience with attention to detail 1 year of experience in data query tools such as SQL, Tableau, Python, R, Business Objects Preferred Qualifications: Master's degree in Data Analytics, Statistics, Math or related field Proficient in Microsoft Word, Excel, PowerPoint, Data warehouse experience and/or knowledge a plus (Oracle knowledge) Mapping skills a plus High level of interest in Marketing Strong interpersonal and communication skills and the ability to work effectively with a wide range of stakeholders Proven ability to work effectively in a team environment as well as independently with minimal supervision Self-motivated team player with strong work ethic Ability to foster a cooperative work environment Will be eligible for discretionary bonus, with funding based on company performance. EchoStar is committed to offering a comprehensive and competitive benefits package. Our programs are designed to provide you with the ability to customize your benefits to best meet the needs of you and your family. Our philosophy for these programs is to support and encourage healthy living and wellness. Our benefits package covers it all-from healthcare savings plans to education assistance and more! Financial : 401(k) retirement savings plan with company match; employee stock purchase plan; profit-sharing; company-paid life insurance, AD&D and disability Work-Life Balance : Paid Time Off (PTO), company-paid holidays, health and wellness events, exercise and sports facilities (locations may vary) Employee Incentives : Tuition reimbursement, employee referral program, year round employee events and community programs, discounts on Dish Network and HughesNet Health : Medical, Dental, Vision, Employee Assistance Program (EAP), Health Savings Account (HSA) with opportunities to earn employer contributions; Health Care, Dependent Care and Transportation Flexible Spending Accounts (FSA) EchoStar and its Affiliated Companies are committed to hiring and retaining a diverse workforce. We are an Equal Opportunity/Affirmative Action employer and will consider all qualified applicants for employment without regard to race, color, religion, gender, pregnancy, sex, sexual orientation, gender identity, national origin, age, genetic information, protected veteran status, disability, or any other basis protected by local, state, or federal law. U.S. Persons or those able to obtain and maintain U.S. government security clearances may be required for certain positions. EEO is the law.
11h ago

Brand, Consumer Marketing & Site Analyst

Capital One
McLean, VA
Center 2 (19050), United States of America, McLean, Virginia

Brand, Consumer Marketing & Site Analyst

Capital One is looking for a Consumer Brand Marketing & Site Analyst, Snr. Associate to join our Brand Social & Content team. This role will manage analytics for our content marketing hub on and support additional social & content analytics initiatives. The ideal candidate will be an analytical thinker skilled at translating raw data into insights & bring an entrepreneurial spirit to the role, helping take our team's capabilities to the next level.

**Specific responsibilities include, but are not limited to:**

+ Leading reporting for our consumer-facing content hub on & translating data into actionable insights and recommendations

+ Partnering with our Content Strategy and Platforms & Experiences teams to bring long-term visions to life by supporting analytical projects spanning team roadmaps

+ Using a suite of analytic tools to understand site pathing & customer journey analytics

+ Developing engaging & data-driven presentations accessible to both marketing & non-marketing audiences

+ Creating & maintaining analytics dashboards, as well as finding opportunities to create new efficiencies in how we deliver insights to partners

+ Working cross functionally to integrate web analytics data into broader stories demonstrating marketing performance & effectiveness

+ Supporting A/B testing and multi-armed bandit testing initiatives, contributing to site learning agendas

+ Leaning into opportunities to enhance measurement & analytical approaches spanning Brand Social and Content-led initiatives, including campaign reporting/measurement, social creative testing, and test & learn agendas

**What the ideal candidate will bring to this role:**

+ Strong analytical thinking with experience translating raw data into actionable insights that drive marketing, content, and web strategies

+ Impeccable communications skills - written & verbal/oral - with an ability to develop data-driven stories & communicate them to a variety of audiences

+ Attention to detail in ensuring accuracy of analyses & reports

+ A passion for optimizing processes & innovating to bring new forward new measurement opportunities & efficiencies in how we work

**Basic** **Qualifications**

+ Bachelor's degree

+ At least 2 years of experience with web analytics

**Preferred Qualifications**

+ Demonstrated experience with Adobe Analytics, Adobe Target & Google Analytics, as well as data visualization tools (Google Data Studio, Tableau, etc.)

+ Demonstrated experience with A/B testing and delivering strategic recommendations from test insights

+ Experience optimizing measurement approaches for web, including innovating with new tools, vendors, and capabilities

+ Strong organizational and project management skills with an ability to effectively multi-task, establish priorities and deliver results

+ Ability to partner effectively with cross-functional teams, work autonomously, and navigate ambiguity

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

No agencies please.

Capital One is an equal opportunity employer committed to diversity in the workplace. Capital One promotes a drug-free workplace.

All qualified applicants will receive consideration for employment without regard to gender, race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status protected by applicable national, federal, state or local law.

Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; Newark, New Jersey Ordinance 12-1630; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

No agencies please. Capital One is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, physical and mental disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status prohibited by applicable national, federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).
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16d ago

Deloitte Consulting - Marketing Analyst

McLean, VA
Are you passionate about Marketing? Deloitte Consulting LLP is looking for candidates with a passion for marketing strategy, operations, and technology to join our Analyst program. Marketing Analysts advise clients on the current and future marketing landscape, technologies, processes and approach to brand management. They work closely with client organizations to identify marketing objectives, analyze and design marketing strategies, and collect relevant requirements to drive implementation of marketing technology solutions. Each incoming Marketing Analyst is provided with a range of project opportunities to develop their skills and interests while also building a strong foundation as future leader at Deloitte.
Work You'll Do

Marketing Analysts typically take on one of two roles:

Marketing Strategy: In this role, analysts contribute to ideation and tactical execution of marketing orchestration laddering back to the business objectives and goals. Marketing orchestration can include execution of email marketing, social media marketing, content marketing, omni-channel analytics, journey orchestration and measurement, marketing automation, etc. Typical responsibilities include conducting relevant in-market research and designing marketing approaches for different marketing channels.

Marketing Technology: In this role, the focus is on marketing operations and technology. Typical responsibilities include current state assessment, gap analysis, setup, implementation, and execution of marketing technology and the use of performance data to evaluate effectiveness of marketing strategies. An understanding of marketing tools (e.g., Google Analytics, Google Marketing Platform, Facebook Ads Manager, Adobe Campaign Manager, Marketo) is key for success in this role.

The Team

Our Deloitte Consulting team plays a major role in directly embedding marketing & technology insights into our clients' organizational goals. At Deloitte, our consultants create sharply focused solutions within an organization's operating model, accounting for its people, intellectual capital, technology, and processes. Engagement teams at Deloitte drive value for our clients but also understand the importance of developing resources and contributing to the communities in which we work. We make it our business to take issue to impact, both within and beyond a client setting.

Required Qualifications

+ Bachelor's Degree completed by May/June 2022 with focus in Marketing

+ Strong academic track record (minimum GPA of 3.5)

+ Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future

+ Ability to travel up to 50% (while 50% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice)

How You'll Grow

Two of the most important tools in today's business world are experience and resources . At Deloitte, you'll find plenty of both. We believe in equipping our people with some of the best resources available and offering the experience, education, and opportunities you'll need at various stages of your career to be technologically fluent. As a new Analyst, you will attend a series of onboarding programs to develop foundational knowledge, build essential core consulting skills, and cultivate an in-depth understanding of Deloitte Consulting's methodologies. Before hitting the ground on your first project, these programs will also offer the opportunity to apply your new knowledge and skills in a simulated environment modeled after real-life client engagements. Beyond the formal training, you will be part of the national analyst community, which fosters opportunities to add additional dimensions to your experiences through internal initiatives, programs, and events such as skills-based service trips, local office learning events, and internal innovation challenges. Your work, clients, and colleagues will challenge you intellectually, enabling you to build both your experience and an exceptional professional network. Explore Deloitte University, The Leadership Center .

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.
51d ago

Marketing Campaign Analyst

Vienna, VA

BRMi Technology seeks a Marketing Campaign Analyst to provide support for Marketing operations which may include Marketing Communications.


+ Merging lists from different sources

+ Data entry to manage list process

+ Applying criteria to build targeted lists

+ QAing lists from others

+ Pulling together data from different reporting tools

+ Creating reports and dashboards

+ Other duties as assigned


+ Bachelor degree

+ Someone who has at least 1-2 years of business analytics experience or someone whose had exposure to project implementations.

+ Candidate must be curious, helpful, and highly detail oriented.

**** BRMi will not sponsor applicants for work visas for this position.****

****This is a W2 opportunity only****


We are an equal opportunity employer that values diversity and commitment at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. Employment policies and decisions on employment and promotion are based on merit, qualifications, performance, and business needs. The decisions and criteria governing the employment relationship with all employees are made in a nondiscriminatory manner, without regard to race, religion, color, national origin, sex, age, marital status, physical or mental disability, medical condition, veteran status, or any other factor determined to be unlawful by federal, state, or local statutes.

**Job Locations** _FL-Pensacola | VA-Vienna_

**Posted Date** _5 months ago_ _(5/10/2021 5:17 PM)_

**_ID_** _2021-2694_

**_\# of Openings_** _2_

**_Category_** _IT Operations_
60d+ ago

Marketing Analyst, Advanced Analytics

Anthem, Inc.
Remote or Reston, VA
SCHEDULE: Full-time

Y our Talent. Our Vision. At Anthem, Inc., it's a powerful combination, and the foundation upon which we're creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care. This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health care companies and a Fortune Top 50 Company.

The Marketing Analyst, Advanced Analytics e mploys advanced analytics to gain critical insights to improve strategic marketing, including member behavior drivers and preferences, product/program concepts and value propositions, operational effectiveness and efficiencies, client specific health gaps and needs, and marketing attribution and modeling. This person is responsible for utilizing a variety of tools and analytic methodologies with the goal of identifying key insights and recommending strategies to achieve both consumer/member and business objectives. Primary duties may include but are not limited to:

+ Sources data from various systems, transforms/manipulates data in order to perform analysis and diagnosis of member profiles and opportunity assessments, develop user-friendly marketing and consumer dashboards and tools for stakeholders

+ Performs established analysis for routine diagnoses of consumer marketing, quality, use, cost, and other variables for opportunity assessments, including deep-dive member/audience profiling and opportunities

+ Executes identification and stratification algorithms to identify and select the right members for the targeted solution

+ Develops the technical definition of outcome metrics to assess outcomes for our consumers, our members, and our business
+ Performs defined analyses to assess proper outcome metrics for various programs/initiative

+ Builds, tests, and validates statistical models

+ Contributes to research and publications by performing basic analyses, preparing data, documenting results, and synthesizing insights

+ Understands the pitfalls and limitations with analyzing practical data and the ability to ensure data and analysis quality

+ Has basic knowledge of common analytical methods such as profiling a customer segment, experimental design and regression analysis

+ Defines and solves well defined analytical problems independently

+ Delivers assignment/projects timely and accurately

+ Collaborates with multiple partners, including other analytical team members, research and data science partners effectively

+ Presents analyses effectively to multiple audience levels

+ Possess strong intellectual curiosity and motivated to master analytical skills.


Minimum Requirements:

+ Requires MS, MA, or PhD with a concentration in a quantitative discipline such as Mathematics, Statistics, Economics, Epidemiology, Engineering, Computer Science or Operations Research; or any combination of education and experience which would provide an equivalent background.

Preferred Qualifications:

+ Working experience with SAS or equivalents analytical tools; working experience with Teradata, SQL, or equivalent database tools and up to 3 years direct experience applying statistical/analytical tools to solve research/practical problems with some exposure to health care or related fields preferable.

+ Intellectual curiosity and a strong desire to master analytical skills are strongly preferred

+ 0-3 years direct experience applying statistical/analytical tools to solve research/practical problems

+ Experience working in an analytic marketing capacity, including campaign reporting or modeling

+ Expertise with analytical tools and statistical software such as Python, R, SAS, SPSS, SQL, Teradata, or equivalent database tools

+ Expertise with data visualization platforms: Power BI, Tableau, Domo, Microstrategy, etc.

+ Expertise in campaign performance reporting and working across various cross-functional data and strategy teams to create reporting End-To-End

+ Experience working on/with marketing data platforms such as Adobe Analytics, GMP (Google Marketing Platform), Marin/Kenshoo, Salesforce, etc.

+ Solid understanding marketing integration between CRM, Direct, Social media, Search, Paid Media, etc.

+ Strong written and verbal communication skills to help articulate customer and business needs

+ Experience continuously leading and re-prioritizing multiple projects and meeting deadlines

+ Must be a critical thinker capable of producing applied insights and problem-solving

+ Must be a self-starter and quick learner with the desire to learn new tools and techniques

+ Must have structured thinking to synthesize analytic findings (both verbally and written) into actionable strategic recommendation

Annual Salary Range*: $72,156 - $90,195

Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.

* The hourly or salary range is the range Anthem in good faith believes is the range of possible compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in Colorado. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.

Anthem, Inc. has been named as a Fortune 100 Best Companies to Work For , is ranked as one of the 2020 World's Most Admired Companies among health insurers by Fortune magazine, and a 2020 America's Best Employers for Diversity by Forbes. To learn more about our company and apply, please visit us at An Equal Opportunity Employer/Disability/Veteran. Anthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all Anthem positions.

REQNUMBER: PS61071-Virginia
9d ago

Marketing Analyst

Digital People
Remote or Minneapolis, MN
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Media Planning experience needed:

Fully-Remote or Non-Local Candidates considered.

Provide a high level of customer service to clients with effective communication, timely responses to requests and proactive resolution of potential issues.

Attend client meetings to understand marketing needs

Assist and build client campaign proposals.

Present strategic recommendations based on your client s key objectives.

Build audience strategies, media mix allocations, creative and media strategies that are aligned to client s priorities and rooted in category and brands insight, as well as leverage historical media performance.

Work with various cross-functional teams; including but not limited to Reporting & Insights, Analytics, Sales, Trading & Ad Ops, and Channel Development to deliver and execute effective results.

Four year college degree in Business or Marketing

3+ years of experience in digital media planning and execution using various ad technology including Ad Serving, Media Planning and/or relevant digital media tools.

Ability to drive results and thrives in an ambiguous environment

Ability to articulate and defend creative & media direction to internal and external stakeholders.

Strong analytical and critical thinking abilities

Superior time management and multitasking skill

Competency of industry system/tools such as Doubleclick, Integral Ad Science, Google Analytics, ComScore, eMarketer, Nielsen tools, etc.

Exposure to online ad serving concepts (CPM/CPA/RTB/ROI), video, mobile, social, RTB, programmatic buying.

Highly proficient in Microsoft Office including Excel, PowerPoint and Word as well as other equivalent programs

About Digital People

Digital People is committed to providing equal employment opportunity for all persons regardless of race, color, religion (including religious dress and grooming practices), sex, sexual orientation, gender, gender identity, gender expression, age, marital status, national origin, ancestry, citizenship status, pregnancy, medical condition, genetic information, mental and physical disability, political affiliation, union membership, status as a parent, military or veteran status or other non-merit based factors. We will provide reasonable accommodations throughout the application, interviewing and employment process. If you require a reasonable accommodation, contact us. Digital People is an E-Verify employer. This policy is applicable to all phases of the employment relationship, including hiring, transfers, promotions, training, terminations, working conditions, compensation, benefits, and other terms and conditions of employment.

All employees are directed to familiarize themselves with this policy and to act in accordance with it. All decisions with respect to employment matters and other phases of employer-temporary employee relationships will be in keeping with this policy and in accordance with all applicable laws and regulations.

2d ago
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Marketing Analyst

Gohealth, Inc.
Remote or Illinois
Do you enjoy diving deep into pools of data and emerging with incredible insights? Are you interested in working for an organization that actually operationalizes those findings quickly, and relies on your analysis to make major strategic decisions?

Do you want to leverage your Excel wizardry and modeling skills beyond simple financial analysis to forecast campaign performance, identify top performing creatives, and other funnel metrics?

If all of this sounds like you - then come join us at one of the largest and fastest-growing direct response marketing companies in the country. We've grown nearly 1,000% (and recently went public) over the last couple of years by emphasizing customer insights, heavy creative testing and an "always follow the data" approach toward driving customer acquisition.

In this role, you'll get to collaborate directly with marketing leaders for the fastest growing public companies in the nation. Our digital marketing strategy plays a key role in driving that explosive growth, and this role will be responsible for helping to grow those channels with a focus on display, social, native and paid search campaigns.

Frequently cited statistics show that women and underrepresented groups apply to jobs only if they meet 100% of the qualifications. GoHealth encourages you to break that statistic and to apply. No one ever meets 100% of the qualifications. We look forward to your application.

* Support Digital Marketing Manager to drive top-of-funnel growth in across display, search and native channels.
* Prepare daily/weekly/monthly reports that track key metrics and trends. Work toward the automation of these tasks alongside our data and engineering teams.
* Help manage external facing communication with advertising platforms
* Leverage data to develop insights that drive observation/hypothesis driven tests that translate into measurable results.
* Develop new ad concepts and A/B test to maximize volume while minimizing top of funnel cost.
* Work cross functionally with other teams to develop an understanding of our entire sales funnel, from ad impression to retention.
* Serve as a voice of customer resource for the team to develop actionable insights - monitor social media commenting, listen to sales calls, and perform interviews with our agents to get insights.
* Stay abreast of the digital marketing landscape - research and communicate on important industry trends, account beta opportunities, and new platforms to bring on and test.

Skills and Experience:

* Bachelor's degree with at least 2-3 years of work experience in marketing, analytics, management consulting or communications.
* Operate in a fast-paced environment with a high desire to learn and grow.
* Experience in digital marketing in a healthcare or related industry a plus.
* Advanced to expert level in Excel a must. In this role you'll continuously use data to inform optimization and growth opportunities.
* Excellent written and oral communication skills, including data visualization and the ability to turn findings into actionable results.
* Experience working with platforms like Google Ads (search, display, and video) or Facebook ads a strong plus.
* MySQL/SQL Server knowledge a plus.

Benefits and Perks:

* Open vacation policy because work life balance is important
* 401k program with company match
* Employee Stock Purchase Program
* Medical, dental, vision, and life insurance benefits
* Paid maternity and paternity leave
* Professional growth opportunities
* Generous employee referral bonuses
* Employee Resource Groups
* Work from Home Stipend
* GoHealth is an Equal Opportunity Employer

Due to the unprecedented situation of COVID-19, GoHealth has decided to protect our current and future employees by managing our business remotely. This is inclusive of interviewing, onboarding and each role day-to-day. Please consider that our roles will not be remote long-term and will return to an office setting once we're safe to do so following the guidance of local health authorities and the CDC.

2d ago

Marketing Analyst II

Medxcel Facilities Management
Remote or Indianapolis, IN
Medxcel is here to lead the transformation of healthcare facilities management by incorporating a new approach to providing services. Created by healthcare, for healthcare, we have a dedicated focus on our people and customers, as well as providing tools, processes, support resources, data analytics and insource strategies that drive results.

The Marketing Analyst II is responsible for the processes, tools, and technologies that support the Sales and Marketing teams for Medxcel. Responsibilities include development of market trends analysis and analytic support for brand campaigns. Responsibilities include enterprise CRM management, developing resources and tracking long term sales data, sales data reporting, and segmentation modeling. Additional responsibilities include management of the flow of sales documentation and supporting the sales governance process.

Responsibilities will include monthly and quarterly market analysis and growth reports; market segmentation and sales target profiling, sales and marketing project management and delivery, and CRM system and data management.

The Marketing Analyst II must have the ability to work strategically with cross functional teams across the organization. The ideal candidate must have the ability to translate complex information into a customer-friendly format while possessing strong strategic marketing, analytical and communication skills.
This position is remote, work from home. Indiana based candidates are preferred.

Develop and implement strategic market analysis and sales process

+ Strategic analysis and insight-offering strategic insights on customer segmentation, industry practices, business and branding opportunities for Medxcel.

+ Sales account profiling and analysis -working with the strategic marketing and sales team(s) to provide the research and analysis of target sales accounts to facilitate the sales process ensuring the profiling and segmentation aligns with marketing and sales objectives.

+ Project management and delivery-accountable for the cross functional project management of sales process, documentation and deliverables to support the sales and market growth goals.

+ Serve as a liaison between teams and upper management.

+ Manage an enterprise wide CRM solution

+ Oversee the strategic development and project execution of an enterprise wide CRM solution including standardization, optimization and cross-functional support.

+ Effectively project manage CRM initiates related to the enhancement of customer management for the sales and marketing teams, including new customer development and customer retention initiatives.

+ CRM data management and governance in partnership with IS and Medxcel data management standards to support segmentation, forecasting and commercial account reporting.

+ Work cross-functionally to generate dashboard and reporting tools to effectively capture sales and marketing ROI.

+ Support marketing automation and other CRM driven integrations to effectively leverage data to meet prospect and customer needs.

+ Implement new technologies as needed to support marketing and sales teams.

+ Vendor management-responsible for identification and management of vendors to support the market analysis deliverables

+ Bachelor's degree in communications, business, marketing, or a related field required

+ Minimum 5 years marketing or related experience

+ Project management and market analysis experience

+ Experience with CRM software and processes, preference for Microsoft Dynamics CE product

+ Ability to effectively communicate in a cross-functional environment (Sales, Marketing, Operations, Finance, Accounting, Media, Distributors, Vendors)

+ Creative, strategic and analytic thinker who can manage multiple priorities and concurrent deadlines

+ Ability to work under pressure and manage multiple competing priorities

+ Healthcare marketing experience preferred

+ Ability to manage and execute an enterprise wide CRM strategy


ID: 2021-11575

External Company URL:

Telecommute: Yes
3d ago

Marketing Analyst (Remote

Aston Carter
Remote or Seattle, WA
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* Partner with team members to capture and document Business Requirements, Business Definitions, Data Definitions, Visual Requirements and develop use cases.

* Apply various analytic methods to discover and interpret information about campaign KPI s from multiple data sources

* Collect and integrate campaign metrics/KPIs, provide analytics insights and report back to marketing leadership and stakeholders

* Maintain necessary processes, controls and procedures to ensure data accuracy and business functionality

* Prepare weekly/monthly/quarterly reporting for campaigns; facilitates the dissemination and sharing of reports
* Strong understanding of different attribution models and Google and Adobe analytics
* Identify metrics and elements for reports and analytics to be designed around
* Develop benchmarks and KPI s
* Prepare marketing solution presentations using specified parameters.
* Collect and analyze metrics, campaign performance within regions and markets, using specified measures and evaluation.
* Experience with data analysis, analytics platforms and visualization platforms.
* Possess excellent negotiation skills and ability to develop consensus amongst internal and external business partners
* Maintain positive open lines of communication with Columbia Sportswear management, staff and other departments in order to contribute to the smooth flow of information and efficient operation of the organization.
* Perform other related duties to accomplish primary functions.
*Additional Skills & Qualifications:*
* Possess problem solving skills, including troubleshooting and solving problems of an unusual, possibly complex, nature.
* Ability to perform detailed work with a high degree of accuracy.
* Possess the ability to effectively manage competing projects/problems. Requires ability to successfully deal with work and time pressures to accomplish job requirements efficiently and effectively.
* Requires excellent ability to speak to and make presentations to groups of varying sizes. Possess ability to mobilize, provide direction, leadership, and follow-through with various personnel internally and with other departments in order to achieve a common objective.
* Must be able to make decisions and operate independently with discretion
* Position provides leadership and direction to direct reports and Operations team
* Knowledge of relational databases including data structures and creation of queries
* Possess a working knowledge of modern data processing principles, including Internet and other PC/Mac processes.
* Ability to think strategically and execute tactically
* Experience with marketing analytics preferred
* Experience integrating complex and disparate datasets preferred
* 3-5 years of increasingly responsible professional and management experience required, preferably in marketing
About Aston Carter:

At Aston Carter, we re dedicated to expanding career opportunities for the skilled professionals who power our business. Our success is driven by the talented, motivated people who join our team across a range of positions from recruiting, sales and delivery to corporate roles. As part of our team, employees have the opportunity for long-term career success, where hard work is rewarded and the potential for growth is limitless.
Established in 1997, Aston Carter is a leading staffing and consulting firm, providing high-caliber talent and premium services to more than 7,000 companies across North America. Spanning four continents and more than 200 offices, we extend our clients capabilities by seeking solvers and delivering solutions to address today s workforce challenges. For organizations looking for innovative solutions shaped by critical-thinking professionals, visit []( Aston Carter is a company within Allegis Group, a global leader in talent solutions.
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please call 888-###-#### or email [](mailto: for other accommodation options. However, if you have questions about this position, please contact the Recruiter located at the bottom of the job posting. The Recruiter is the sole point of contact for questions about this position.
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Average Salary For a Marketing Analyst

Based on recent jobs postings on Zippia, the average salary in the U.S. for a Marketing Analyst is $54,064 per year or $26 per hour. The highest paying Marketing Analyst jobs have a salary over $79,000 per year while the lowest paying Marketing Analyst jobs pay $36,000 per year

Average Marketing Analyst Salary
$54,000 yearly
$26 hourly
Updated October 17, 2021
10 %
90 %

Highest Paying Cities For Marketing Analyst

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CityascdescAvg. salaryascdescHourly rateascdesc
Wilmington, DE
Seattle, WA
Jersey City, NJ
New York, NY
San Francisco, CA
Boston, MA

5 Common Career Paths For a Marketing Analyst

Marketing Manager

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

Business Analyst

Business analysts are employees who are responsible for interpreting business data and coming up with business solutions. They are well-versed in whatever business the company is in, and they have strong business acumen. They collect data related to the business and then interpret and analyze the data. Business analysts should be able to conduct different levels of analyses and must also be able to create a sound study. Once the analysis is done, they provide recommendations or strategic direction to decision-makers that will help the business become sustainable and grow.

Account Executive

An account executive is responsible for supporting existing clients, closing client deals, and developing sales strategies to increase the company's sales and satisfaction. An account executive must be competitive enough to keep up with the constant changes in the sales industry, including the high demands of digital marketing, a different approach to product advertising, effective negotiation, and presentation skills. An account executive also requires excellent communication skills for the successful acquisition of client accounts and immediately resolve possible complaints as they arise.

Project Manager

Project managers oversee a specific project related to the organization's business. They manage the whole project from inception to evaluation. They initiate planning with involved departments, follow-through on the plans, ensure smooth execution of the plans, and evaluate the project for further improvements should these be needed. In line with this, project managers also ensure that the project is cost-efficient and well within the budget. They also manage the different work teams involved in the project and ensure that things are running smoothly on this aspect as well.

Marketing Consultant

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

Illustrated Career Paths For a Marketing Analyst