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The differences between marketing analysts and coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing analyst, becoming a coordinator takes usually requires 6-12 months. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $41,599 average annual salary of a coordinator.
The top three skills for a marketing analyst include digital marketing, SQL and google analytics. The most important skills for a coordinator are customer service, patients, and excellent organizational.
| Marketing Analyst | Coordinator | |
| Yearly salary | $59,380 | $41,599 |
| Hourly rate | $28.55 | $20.00 |
| Growth rate | 19% | 12% |
| Number of jobs | 95,650 | 151,508 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 57% |
| Average age | 37 | 43 |
| Years of experience | 6 | 12 |
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Coordinators are responsible for liaising between the department they are assigned to and any other external party. They oversee projects or agreements. They are in charge of following through negotiations between the two parties regarding work. They see through the conduct of such contracts by ensuring that all terms are amenable to both parties. They maintain records and other necessary data and paperwork. They also ensure that office policy and guidelines are being followed. Coordinators also ensure that all projects are completed efficiently and effectively.
Marketing analysts and coordinators have different pay scales, as shown below.
| Marketing Analyst | Coordinator | |
| Average salary | $59,380 | $41,599 |
| Salary range | Between $41,000 And $84,000 | Between $27,000 And $61,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Alaska |
| Best paying company | Meta | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a marketing analyst and a coordinator in terms of educational background:
| Marketing Analyst | Coordinator | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 57% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between marketing analysts' and coordinators' demographics:
| Marketing Analyst | Coordinator | |
| Average age | 37 | 43 |
| Gender ratio | Male, 47.3% Female, 52.7% | Male, 36.3% Female, 63.7% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 11.5% Unknown, 5.2% Hispanic or Latino, 20.9% Asian, 6.4% White, 53.9% American Indian and Alaska Native, 2.1% |
| LGBT Percentage | 10% | 11% |