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The differences between marketing analysts and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing analyst and a digital marketing consultant. Additionally, a digital marketing consultant has an average salary of $71,064, which is higher than the $59,380 average annual salary of a marketing analyst.
The top three skills for a marketing analyst include digital marketing, SQL and google analytics. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.
| Marketing Analyst | Digital Marketing Consultant | |
| Yearly salary | $59,380 | $71,064 |
| Hourly rate | $28.55 | $34.17 |
| Growth rate | 19% | 19% |
| Number of jobs | 95,650 | 99,520 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
Marketing analysts and digital marketing consultants have different pay scales, as shown below.
| Marketing Analyst | Digital Marketing Consultant | |
| Average salary | $59,380 | $71,064 |
| Salary range | Between $41,000 And $84,000 | Between $49,000 And $101,000 |
| Highest paying City | Seattle, WA | Washington, DC |
| Highest paying state | Washington | New Jersey |
| Best paying company | Meta | Booz Allen Hamilton |
| Best paying industry | Finance | Manufacturing |
There are a few differences between a marketing analyst and a digital marketing consultant in terms of educational background:
| Marketing Analyst | Digital Marketing Consultant | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing analysts' and digital marketing consultants' demographics:
| Marketing Analyst | Digital Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 47.3% Female, 52.7% | Male, 58.0% Female, 42.0% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |