Marketing analyst vs digital marketing specialist

The differences between marketing analysts and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing analyst and a digital marketing specialist. Additionally, a digital marketing specialist has an average salary of $60,359, which is higher than the $59,380 average annual salary of a marketing analyst.

The top three skills for a marketing analyst include digital marketing, SQL and google analytics. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.

Marketing analyst vs digital marketing specialist overview

	Marketing Analyst	Digital Marketing Specialist
Yearly salary	$59,380	$60,359
Hourly rate	$28.55	$29.02
Growth rate	19%	19%
Number of jobs	95,650	94,029
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 76%
Average age	37	37
Years of experience	6	6

What does a marketing analyst do?

A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.

What does a digital marketing specialist do?

A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.

Marketing analyst vs digital marketing specialist salary

Marketing analysts and digital marketing specialists have different pay scales, as shown below.

	Marketing Analyst	Digital Marketing Specialist
Average salary	$59,380	$60,359
Salary range	Between $41,000 And $84,000	Between $44,000 And $81,000
Highest paying City	Seattle, WA	San Francisco, CA
Highest paying state	Washington	California
Best paying company	Meta	Meta
Best paying industry	Finance	Finance

Differences between marketing analyst and digital marketing specialist education

There are a few differences between a marketing analyst and a digital marketing specialist in terms of educational background:

	Marketing Analyst	Digital Marketing Specialist
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing analyst vs digital marketing specialist demographics

Here are the differences between marketing analysts' and digital marketing specialists' demographics:

	Marketing Analyst	Digital Marketing Specialist
Average age	37	37
Gender ratio	Male, 47.3% Female, 52.7%	Male, 51.1% Female, 48.9%
Race ratio	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%	Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing analyst and digital marketing specialist duties and responsibilities

Marketing analyst example responsibilities.

Train users; manage change requests/defects, UAT, and provide post production support.
Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
Investigate questionable sales leads within SalesForce.com.
Manage multiple SQL databases and deliver data analysis and business reports.

Digital marketing specialist example responsibilities.

Manage and distribution integrate product promotion campaigns (B2B and B2C).
Set up and manage campaigns on Facebook and LinkedIn including tracking and conversions.
Manage photography department in office and on location in numerous national ad campaign shoots.
Manage Facebook ads, AdWords and LinkedIn ads while ensuring marketing message consistent with the company goals and objectives.
Maintain all social media platforms, create and curate blog content, and manage the website using ExpressionEngine CMS.
Utilize Godaddy software and systems and any require portal tools to achieve campaign goals, objectives and KPI's.

Marketing analyst vs digital marketing specialist skills

Common marketing analyst skills

Digital Marketing, 8%
SQL, 5%
Google Analytics, 5%
Marketing Campaigns, 5%
PowerPoint, 4%
CRM, 4%

Common digital marketing specialist skills

Digital Marketing, 23%
Marketing Campaigns, 6%
Email Marketing, 5%
Google Analytics, 4%
B Testing, 4%
Lead Generation, 3%

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Marketing Analyst vs Digital Marketing Specialist

Updated January 8, 2025

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