Marketing analyst vs finance analyst

The differences between marketing analysts and finance analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing analyst, becoming a finance analyst takes usually requires 2-4 years. Additionally, a finance analyst has an average salary of $69,887, which is higher than the $59,380 average annual salary of a marketing analyst.

The top three skills for a marketing analyst include digital marketing, SQL and google analytics. The most important skills for a finance analyst are financial analysis, financial models, and financial data.

Marketing analyst vs finance analyst overview

	Marketing Analyst	Finance Analyst
Yearly salary	$59,380	$69,887
Hourly rate	$28.55	$33.60
Growth rate	19%	9%
Number of jobs	95,650	138,600
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 76%
Average age	37	40
Years of experience	6	4

What does a marketing analyst do?

A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.

What does a finance analyst do?

A finance analyst is responsible for evaluating a company's financial data and historical reports to assess investment opportunities and provide accurate financial statements in support of business strategies and company performance prediction. A financial analyst's duties also include suggesting recommendations to boost operations efficiency and grow revenues, researching the current market performance and economic trends to adjust budget goals as needed, and managing client portfolios. Finance analysts must have excellent critical and analytical thinking skills to identify the best actions for the company's profitability.

Marketing analyst vs finance analyst salary

Marketing analysts and finance analysts have different pay scales, as shown below.

	Marketing Analyst	Finance Analyst
Average salary	$59,380	$69,887
Salary range	Between $41,000 And $84,000	Between $46,000 And $104,000
Highest paying City	Seattle, WA	San Francisco, CA
Highest paying state	Washington	Connecticut
Best paying company	Meta	The Citadel
Best paying industry	Finance	Finance

Differences between marketing analyst and finance analyst education

There are a few differences between a marketing analyst and a finance analyst in terms of educational background:

	Marketing Analyst	Finance Analyst
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Pennsylvania

Marketing analyst vs finance analyst demographics

Here are the differences between marketing analysts' and finance analysts' demographics:

	Marketing Analyst	Finance Analyst
Average age	37	40
Gender ratio	Male, 47.3% Female, 52.7%	Male, 56.2% Female, 43.8%
Race ratio	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%	Black or African American, 5.6% Unknown, 4.5% Hispanic or Latino, 7.7% Asian, 14.1% White, 68.0% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	7%

Differences between marketing analyst and finance analyst duties and responsibilities

Marketing analyst example responsibilities.

Train users; manage change requests/defects, UAT, and provide post production support.
Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
Investigate questionable sales leads within SalesForce.com.
Manage multiple SQL databases and deliver data analysis and business reports.

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Finance analyst example responsibilities.

Manage company asset accounts, wire funds to clients and record and structure amounts into QuickBooks.
Manage the UAT team involve in the testing of an enterprise accounting and project management software.
Manage customer portfolio to department KPI's, target balance, aging metrics, cash recovery and write-off tolerance.
Manage contract database and SalesForce for historical research and financial reporting purposes.
Manage and maintain information in worldwide-military database which include exemptions, transfers, retirements, and payroll records.
Accomplish project accounting functions including project costing, time reporting, project accruals and proper capitalization of development costs.

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Marketing analyst vs finance analyst skills

Common marketing analyst skills

Digital Marketing, 8%
SQL, 5%
Google Analytics, 5%
Marketing Campaigns, 5%
PowerPoint, 4%
CRM, 4%

Common finance analyst skills

Financial Analysis, 9%
Financial Models, 5%
Financial Data, 5%
Strong Analytical, 4%
Variance Analysis, 4%
Hyperion, 3%

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Updated January 8, 2025

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