Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between marketing analysts and market research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing analyst and a market research analyst. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $51,688 average annual salary of a market research analyst.
The top three skills for a marketing analyst include digital marketing, SQL and google analytics. The most important skills for a market research analyst are powerpoint, data analysis, and SPSS.
| Marketing Analyst | Market Research Analyst | |
| Yearly salary | $59,380 | $51,688 |
| Hourly rate | $28.55 | $24.85 |
| Growth rate | 19% | 19% |
| Number of jobs | 95,650 | 71,240 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 72% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
A market research analyst is an individual who studies the market conditions so that he/she or she can examine the potential sales of an organization's product or service. Market research analysts are required to devise and evaluate methods for collecting data such as surveys, focus groups, and opinion polls. They must interpret the data they have collected and presented their findings to executives and clients to help them make better-informed decisions. Market research analysts are also required to create visuals of industry trends and competitors so the company can predict how it fares in the marketplace.
Marketing analysts and market research analysts have different pay scales, as shown below.
| Marketing Analyst | Market Research Analyst | |
| Average salary | $59,380 | $51,688 |
| Salary range | Between $41,000 And $84,000 | Between $36,000 And $73,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Delaware |
| Best paying company | Meta | Imply |
| Best paying industry | Finance | Technology |
There are a few differences between a marketing analyst and a market research analyst in terms of educational background:
| Marketing Analyst | Market Research Analyst | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing analysts' and market research analysts' demographics:
| Marketing Analyst | Market Research Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 47.3% Female, 52.7% | Male, 51.2% Female, 48.8% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |