Marketing analyst vs marketing administrator

The differences between marketing analysts and marketing administrators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing analyst and a marketing administrator. Additionally, a marketing administrator has an average salary of $68,147, which is higher than the $59,380 average annual salary of a marketing analyst.

The top three skills for a marketing analyst include digital marketing, SQL and google analytics. The most important skills for a marketing administrator are powerpoint, salesforce, and database management.

Marketing analyst vs marketing administrator overview

	Marketing Analyst	Marketing Administrator
Yearly salary	$59,380	$68,147
Hourly rate	$28.55	$32.76
Growth rate	19%	19%
Number of jobs	95,650	127,569
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 70%
Average age	37	37
Years of experience	6	6

What does a marketing analyst do?

A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.

What does a marketing administrator do?

A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness. They also identify new business opportunities by analyzing current industry trends and consumer demands, driving more revenue resources to the business, and increasing profits.

Marketing analyst vs marketing administrator salary

Marketing analysts and marketing administrators have different pay scales, as shown below.

	Marketing Analyst	Marketing Administrator
Average salary	$59,380	$68,147
Salary range	Between $41,000 And $84,000	Between $46,000 And $99,000
Highest paying City	Seattle, WA	Dover, DE
Highest paying state	Washington	Alaska
Best paying company	Meta	Fox News
Best paying industry	Finance	Finance

Differences between marketing analyst and marketing administrator education

There are a few differences between a marketing analyst and a marketing administrator in terms of educational background:

	Marketing Analyst	Marketing Administrator
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 70%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing analyst vs marketing administrator demographics

Here are the differences between marketing analysts' and marketing administrators' demographics:

	Marketing Analyst	Marketing Administrator
Average age	37	37
Gender ratio	Male, 47.3% Female, 52.7%	Male, 21.3% Female, 78.7%
Race ratio	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing analyst and marketing administrator duties and responsibilities

Marketing analyst example responsibilities.

Train users; manage change requests/defects, UAT, and provide post production support.
Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
Investigate questionable sales leads within SalesForce.com.
Manage multiple SQL databases and deliver data analysis and business reports.

Marketing administrator example responsibilities.

Organize and manage a social media campaigns utilizing Facebook, YouTube and other social media platforms for new customer acquisition.
Manage website representation, functionality, and SEO optimization.
Process daily accounting including reconciliation of payable accounts, tracking and managing inventory through QuickBooks.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Post marketing content on Google+ and LinkedIn business pages.
Create and regularly update web pages on the company website using HTML code.

Marketing analyst vs marketing administrator skills

Common marketing analyst skills

Digital Marketing, 8%
SQL, 5%
Google Analytics, 5%
Marketing Campaigns, 5%
PowerPoint, 4%
CRM, 4%

Common marketing administrator skills

PowerPoint, 8%
Salesforce, 7%
Database Management, 6%
Customer Service, 6%
Marketing Campaigns, 6%
Digital Marketing, 5%

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Marketing Analyst
Marketing Analyst vs Marketing Administrator

Updated January 8, 2025

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