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The differences between marketing analysts and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing analyst and a marketing & events coordinator. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $41,447 average annual salary of a marketing & events coordinator.
The top three skills for a marketing analyst include digital marketing, SQL and google analytics. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.
| Marketing Analyst | Marketing & Events Coordinator | |
| Yearly salary | $59,380 | $41,447 |
| Hourly rate | $28.55 | $19.93 |
| Growth rate | 19% | 19% |
| Number of jobs | 95,650 | 84,375 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 81% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.
Marketing analysts and marketing & events coordinators have different pay scales, as shown below.
| Marketing Analyst | Marketing & Events Coordinator | |
| Average salary | $59,380 | $41,447 |
| Salary range | Between $41,000 And $84,000 | Between $31,000 And $54,000 |
| Highest paying City | Seattle, WA | Jersey City, NJ |
| Highest paying state | Washington | New Jersey |
| Best paying company | Meta | A.T. Kearney |
| Best paying industry | Finance | Start-up |
There are a few differences between a marketing analyst and a marketing & events coordinator in terms of educational background:
| Marketing Analyst | Marketing & Events Coordinator | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 81% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing analysts' and marketing & events coordinators' demographics:
| Marketing Analyst | Marketing & Events Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 47.3% Female, 52.7% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |