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The differences between marketing analysts and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing analyst, becoming a marketing executive takes usually requires 8-10 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $59,380 average annual salary of a marketing analyst.
The top three skills for a marketing analyst include digital marketing, SQL and google analytics. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Marketing Analyst | Marketing Executive | |
| Yearly salary | $59,380 | $73,499 |
| Hourly rate | $28.55 | $35.34 |
| Growth rate | 19% | 10% |
| Number of jobs | 95,650 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 70% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Marketing analysts and marketing executives have different pay scales, as shown below.
| Marketing Analyst | Marketing Executive | |
| Average salary | $59,380 | $73,499 |
| Salary range | Between $41,000 And $84,000 | Between $49,000 And $108,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Nevada |
| Best paying company | Meta | Microsoft |
| Best paying industry | Finance | Retail |
There are a few differences between a marketing analyst and a marketing executive in terms of educational background:
| Marketing Analyst | Marketing Executive | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing analysts' and marketing executives' demographics:
| Marketing Analyst | Marketing Executive | |
| Average age | 37 | 39 |
| Gender ratio | Male, 47.3% Female, 52.7% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |