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The differences between marketing analysts and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing analyst, becoming a marketing manager takes usually requires 8-10 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $59,380 average annual salary of a marketing analyst.
The top three skills for a marketing analyst include digital marketing, SQL and google analytics. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Marketing Analyst | Marketing Manager | |
| Yearly salary | $59,380 | $104,550 |
| Hourly rate | $28.55 | $50.26 |
| Growth rate | 19% | 10% |
| Number of jobs | 95,650 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Marketing analysts and marketing managers have different pay scales, as shown below.
| Marketing Analyst | Marketing Manager | |
| Average salary | $59,380 | $104,550 |
| Salary range | Between $41,000 And $84,000 | Between $71,000 And $153,000 |
| Highest paying City | Seattle, WA | Menlo Park, CA |
| Highest paying state | Washington | California |
| Best paying company | Meta | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a marketing analyst and a marketing manager in terms of educational background:
| Marketing Analyst | Marketing Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing analysts' and marketing managers' demographics:
| Marketing Analyst | Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 47.3% Female, 52.7% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |