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The differences between marketing analysts and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing analyst and a marketing & sales specialist. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $54,214 average annual salary of a marketing & sales specialist.
The top three skills for a marketing analyst include digital marketing, SQL and google analytics. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.
| Marketing Analyst | Marketing & Sales Specialist | |
| Yearly salary | $59,380 | $54,214 |
| Hourly rate | $28.55 | $26.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 95,650 | 209,292 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
Marketing analysts and marketing & sales specialists have different pay scales, as shown below.
| Marketing Analyst | Marketing & Sales Specialist | |
| Average salary | $59,380 | $54,214 |
| Salary range | Between $41,000 And $84,000 | Between $37,000 And $78,000 |
| Highest paying City | Seattle, WA | Renton, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | McKinsey & Company Inc |
| Best paying industry | Finance | Telecommunication |
There are a few differences between a marketing analyst and a marketing & sales specialist in terms of educational background:
| Marketing Analyst | Marketing & Sales Specialist | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing analysts' and marketing & sales specialists' demographics:
| Marketing Analyst | Marketing & Sales Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 47.3% Female, 52.7% | Male, 43.7% Female, 56.3% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |