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Marketing analyst resume examples from 2025

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Land interviews using Zippia's AI-powered resume builder.

Updated March 26, 2025
7 min read
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How to write a marketing analyst resume

Craft a resume summary statement

Put a resume summary on the top of your resume to highlight your accomplishments. A resume summary sums up your experience and skills, making it easy for hiring managers to understand your qualifications at a glance. Here are some tips to write a strong, impressive resume summary:

Step 1: Start with your professional title, or the one you aspire to.

Step 2: Detail your years of experience in marketing analyst-related roles and your industry experience.

Step 3: What are your biggest professional wins? Here is your opportunity to highlight your strongest accomplishments by placing them at the start of your resume.

Step 4: Don't forget, your goal is to summarize your experience. Keep it short and sweet, so it's easy for recruiters to quickly understand why you're a great hire.

These four steps should give you a strong elevator pitch and land you some marketing analyst interviews.

Please upload your resume so Zippia’s job hunt AI can draft a summary statement for you.

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List the right project manager skills

Your Skills section is a place to list all relevant skills and abilities. Here is how to make the most of your skills section and make sure you have the right keywords:

  1. Look to the job listing. You often need to include the exact keywords from the job description. Take note of the skills listed for the job.
  2. Put all relevant hard and soft skills in your skills section.
  3. Be specific. If you are too broad, you may not be giving the best picture of your skills and leave the hiring manager uncertain of your abilities.
  4. Be up to date. Software names change and companies merge. Don't look out of touch by being careless.
  5. Be accurate. Spelling and even upper or lowercase can dramatically change meanings. Make sure you are correctly listing your skills.
These five steps should give you a strong elevator pitch and land you some marketing analyst interviews.

Here are example skills to include in your “Area of Expertise” on a marketing analyst resume:

  • Digital Marketing
  • SQL
  • Google Analytics
  • Marketing Campaigns
  • PowerPoint
  • CRM
  • Analyze Data
  • Visualization
  • Data Analysis
  • Project Management
  • Power Bi
  • Market Research
  • Salesforce
  • B Testing
  • Marketing Analytics
  • A/B
  • Email Marketing
  • KPIs
  • Customer Service
  • Strong Analytical
  • Conversion Rates
  • SEO
  • ROI
  • SAS
  • Facebook
  • Email Campaigns
  • Pivot Tables
  • Campaign Performance
  • Market Trends
  • Statistical Analysis

Zippia’s AI can customize your resume for you.

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How to structure your work experience

Next you should include your work experience. Structure your work experience section by listing your most recent experience first, followed by earlier roles in reverse chronological order.

Start with your job title, company name, city, and state on the left. Align dates in month and year format on the right-hand side.

Include only recent, relevant jobs. Avoid including work experience over 20 years to avoid ageism.

Beneath each job, you should have bullet points to emphasize why you're the perfect fit for the marketing analyst.

How to write marketing analyst experience bullet points

Your resume is your chance to show your biggest accomplishments. Don't just list your job responsibilities, instead take the opportunity to show why you're really good at what you do. Here is how you do that:

  • Start with strong action verbs like managed, spearheaded, created, etc. Your goal is to show what you did and verbs will help demonstrate your contributions.
  • Use numbers to quantify your achievements. Did you save time with a new report? Increase revenue? How large was the team you managed?
  • Keep it concise. You're highlighting your achievements. Consider if all details you are sharing are relevant, or can be written more efficiently.

Here are great bullet points from marketing analyst resumes:

Work history example #1

Finance And Marketing Analyst

Village Green Holding

  • Designed, built, and deployed SQL / XML-based reporting solution to enterprise-wide user community.
  • Determined which requests required deep-dive or predictive analytic responses and which were best handled through BI capabilities in Tableau.
  • Maintained relationships with banks and CPA firms.
  • Developed in-house SQL application to balance business needs with manager's abilities saving 50% of licensing costs.
  • Maintained ROI model for the real estate department to help analyze site selections.

Work history example #2

Marketing Management Internship

Greenleaf

  • Assisted in the development of company website and expansion on the Internet.
  • Performed blog content audit and Pinterest audit based on predefined criteria.
  • Increased online presence via LinkedIn, Google Places, Non Profit Services Center, and the Seattle Foundation.
  • Utilized database software to store company information.
  • Created promotional marketing pieces, advertisements, newsletters and other direct communications to further donation potential and awareness of the agency.

Work history example #3

Marketing Analyst

Discover Financial Services

  • Evaluated effectiveness of marketing initiatives to implement best practices, optimize ROI and recommend innovative test strategies.
  • Managed relationships with over 200+ external retail partners to source offers, report on KPIs, and develop strategies for improvement.
  • Tracked budgets and KPI/metrics for each project.
  • Accessed Teradata via SQL and Developed SAS code under UNIX.
  • Tracked performance metrics, and led reports to management.

Work history example #4

Wealth Management Internship

Edward D Jones & Co LP

  • Gained understanding of portfolio diversification (i.e.fixed income, equities).
  • Evaluated securities for suitability for client portfolio.
  • Attained FINRA Series 7 and 66 licenses and Missouri life, health, and disability insurance licenses.
  • Obtained FINRA Series 7, Series 66, and Arizona State Variable Life & Health Insurance Producer Licenses.
  • Advanced awareness about risk management with then forthcoming rulings on Dodd-Frank, FINRA development vs. SEC rulings, et.

Zippia’s AI can customize your resume for you.

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Add an education section to your resume

The education section should display your highest degree first.

Place your education section appropriately on your resume. If you graduated over 5 years ago, this section should be at the bottom of your resume. If you just graduated and lack relevant work experience, the education section should go to the top.

If you have a bachelor's or master's degree, do not list your high school education. If your graduation year is more than 15-20 years ago, it's better not to include dates in this section.

Here are some examples of good education entries from marketing analyst resumes:

Bachelor's Degree in economics

University of California - Davis, Davis, CA

2000 - 2003

Highlight your marketing analyst certifications on your resume

Certifications are a great way to showcase special expertise or niche skills. Some jobs even require certifications to be hired.

To list, use the full name of the certification and the organization that issued it, along with the date of achievement.

Here are some of the best certifications to have on marketing analyst resumes:

  1. Professional Certified Marketer (PCM)
  2. Google Data Analytics Professional Certificate
  3. SAS Certified Base Programmer for SAS 9 (CBP)
  4. Google IT Support Professional Certificate
  5. Chartered Financial Analyst (CFA)
  6. Certified Blockchain & Digital Marketing Professional
  7. Project Management Professional (PMP)
  8. Certification in Business Data Analytics (CBDA)
  9. Certified Sales Professional (CSP)
  10. SAS Certified Platform Administrator for SAS 9

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