Marketing Analyst Resume Examples 2023

Research Summary. We analyzed 2,050 marketing analyst resumes to determine which ones land the most jobs. Below you'll find examples of resumes that can help you get an interview (and a job offer) from companies like Pearson and Meta. Here are the key facts about marketing analyst resumes to help you get the job:

The average marketing analyst resume is 458 words long
The average marketing analyst resume is 1.0 pages long based on 450 words per page.
Digital marketing is the most common skill found on a marketing analyst resume. It appears on 7.9% of resumes.

After learning about how to write a professional marketing analyst resume, you can make sure your resume checks all the boxes with our resume builder.

Marketing Analyst Resume Example


Anthony Martinez Marketing Analyst Contact Information Dallas, TX (730) 555-2039 amartinez@example.com Skills Powerpoint ROI Pinterest Blog Posts HR Special Events Product Development Community Events Press Releases Twitter Employment History Marketing Analyst 2012 - Present State Farm Dallas, TX Utilized word-of-mouth referrals, telephone and internet leads to find new customers and generate comprehensive lists of prospective residential clients. Led and designed various A/B and Multivariate website experiments utilizing Adobe Target. Field Marketing Specialist 2004 - 2012 Canon USA Irvine, CA Assisted in creating marketing collateral, product guides, and seasonal promotions to assist the sales organization to close business. Leveraged project management abilities to respond to client RFPs. Manage 6 Facebookpages, Instagram, Twitter, LinkedIn, and YouTube pages. Maintain current with industry trends, product knowledge and information from suppliers, trade publications. Marketing And Promotions Internship 2003 - 2004 Farmers Insurance Davis, CA Provided customer services to our current client and processed their individual insurance policy. Executed strategic calls to existing clients, which consequently increased product knowledge Assisted in revamping company website, and websites of its affiliates Involved in web-marketing project to increase traffic on company website. Education Bachelor's Degree Economics 2000 - 2003 University of California - Davis Davis, CA


Philip Wright Marketing Analyst Contact Info New York, NY (980) 555-2971 pwright@example.com Skills SwotAnalyze DataStrategic PlanTableauExternal AgenciesPaid SearchBusiness PartnersOnlineData WarehouseCompany Website Employment History Marketing Analyst 2016 - Present American Express New York, NY Developed online marketing toolkit for Amex Rep Network 2003 Marketing Pacesetter Award, for outstanding achievement. Influenced recommendations on product strategy, product portfolio management and new product development through survey of competitive and regulatory landscapes. Marketing Project Specialist 2012 - 2016 P&G Greensboro, NC Directed $10M in sale including product development and manufacturing. Verified sales, work as a team, provide great customer service. Enhanced the company website and continually updated company database information through the use of enterprise management systems, such as Oracle. Project management, consult and design services with in store client for kitchen remodeling. Set up, print and cutting of business cards, slight graphic design/set-up for business cards, flyers, posters. Marketing Research Internship 2011 - 2012 American Red Cross Charlotte, NC Created and presented this research in a comprehensive multimedia PowerPoint presentation to the executive management team members. Utilized Bloomberg Financial Information System to analyze bond documents, official statements and municipal financial statements. Created PowerPoint Slides for a presentation to bank's corporate customer. Education Bachelor's Degree Business 2008 - 2011 San Jose State University San Jose, CA


Louis Baker Marketing Analyst Oakbrook Terrace, IL (800) 555-6506 lbaker@example.com Experience Marketing Analyst2018 - Present Discover Financial Services•Oakbrook Terrace, IL Contacted merchants to inform them of upcoming network changes Coordinated the update of POS terminals and software Provided merchants with marketing materials Spearheaded all planning activities from concept to execution for special events. Worked with Publisher/Marketing Director to plan and manage budgets for product development, marketing packages and production. Managed the AZ relationship with IMS Health to procure AZ and competitor prescription and sales data. Market Research Analyst2014 - 2018 The Nielsen Company•Oakbrook Terrace, IL Conducted competitive analysis and researched customer perception of brands; provided actionable marketing/brand positioning strategies. Accessed data from UNIX files and rapid SQL Sybase databases. Improved market research for all 12 major motion picture studios including Paramount, Universal, and MGM. Translated research design into appropriate components through questionnaire writing and the design of sample and analysis plans. Assumed multi-functionary role as pricing and investment analyst, business development, market analyst, and petroleum chemical trading specialist. Equity Analyst2010 - 2014 Northern Trust•Oakbrook Terrace, IL Reconciled monthly and quarterly cash flows on financial statements provided by general partners. Analyzed financial statements received from various private equity general partners for effective redistribution of returns (i.e. Utilized index portfolio optimizer and cash flow forecasting to reduce tracking error and perform fund management operations. Skills PowerpointFundamental AnalysisHigh NETWindowsSpssCompetitive AnalysisFinancial ModelsData AnalysisHong KongCustomer Data Education Bachelor's Degree Business2007 - 2010 DeVry University•Oakbrook Terrace, IL

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How your resume should look:

The job title on your resume should match your application for the role.
Ensure your work experience focuses on achievements, rather than responsibilities.
Recruiters and hiring managers suggest fitting your resume on one page.

Choose From 10+ Customizable Marketing Analyst Resume templates

Zippia allows you to choose from different easy-to-use Marketing Analyst templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing Analyst resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

What Should Be Included In A Marketing Analyst Resume

1. Add Contact Information To Your Marketing Analyst Resume

Your name should be the biggest text on the page and be at or near the top of the document.

Your address doesn't need to include your street name or house number - listing your city and state works just fine.

Your email address should be professional, but not your current work email address. It's not a good look to use your work email for personal projects (job-searching).

Your social media can be included if you have a fully-fledged LinkedIn page or another social media page that showcases your relevant skill set.

Marketing Analyst Resume Contact Information Example #1

Dhruv Johnson

d.johnson@email.com | 333-111-2222 | www.linkedin.com/in/dhruv-johnson

Do you want to know more?

How To Write The Perfect Resume Header

2. Add Your Relevant Education To The Resume

Your resume's education section should include:

The name of your school
The date you graduated (Month, Year or Year are both appropriate)
The name of your degree

If you graduated more than 15 years ago, you should consider dropping your graduation date to avoid age discrimination.

Optional subsections for your education section include:

Academic awards (Dean's List, Latin honors, etc. )
GPA (if you're a recent graduate and your GPA was 3.5+)
Extra certifications
Academic projects (thesis, dissertation, etc.)

Other tips to consider when writing your education section include:

If you're a recent graduate, you might opt to place your education section above your experience section
The more work experience you get, the shorter your education section should be
List your education in reverse chronological order, with your most recent and high-ranking degrees first
If you haven't graduated yet, you can include "Expected graduation date" to the entry for that school

Majors

28.6%

22.1%

6.3%

6.0%

Marketing Analyst Resume Relevant Education Example #1

Bachelor's Degree In Economics 2014 - 2016

University of California - Davis Davis, CA

Marketing Analyst Resume Relevant Education Example #2

Bachelor's Degree In Business 2014 - 2016

California State University - San Bernardino San Bernardino, CA

3. Next, Create A Marketing Analyst Skills Section On Your Resume

Your resume's skills section should include the most important keywords from the job description, as long as you actually have those skills. If you haven't started your job search yet, you can look over resumes to get an idea of what skills are the most important.

Here are some tips to keep in mind when writing your resume's skills section:

Include 6-12 skills, in bullet point form
List mostly hard skills; soft skills are hard to test
Emphasize the skills that are most important for the job

Hard skills are generally more important to hiring managers because they relate to on-the-job knowledge and specific experience with a certain technology or process.

Soft skills are also valuable, as they're highly transferable and make you a great person to work alongside, but they're impossible to prove on a resume.

Example Of Marketing Analyst Skills For Resume

CRM Skills
CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.
Analyze Data Skills
Analyze data or data analysis refers to the practice of studying, organizing, and transforming data to make it more useful. It also includes the cleansing of non-useful information which helps in better decision making regarding any particular matter. Analyze data is a practice that is used widely in the field of business, social sciences, and science.
Market Research Skills
Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.
Salesforce Skills
Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Top Skills for a Marketing Analyst

Source: Zippia.com

Digital Marketing, 7.9%

SQL, 5.2%

Google Analytics, 4.8%

Marketing Campaigns, 4.7%

Other Skills, 77.4%

Not sure which skills are really important?

3 Big Tips For Listing Skills On Your Resume

4. List Your Marketing Analyst Experience

The most important part of any resume is the experience section. Recruiters and hiring managers expect to see your experience listed in reverse chronological order, meaning that you should begin with your most recent experience and then work backwards.

Don't just list your job duties below each job entry. Instead, make sure most of your bullet points discuss impressive achievements from your past positions. Whenever you can, use numbers to contextualize your accomplishments for the hiring manager reading your resume.

It's okay if you can't include exact percentages or dollar figures. There's a big difference even between saying "Managed a team of engineers" and "Managed a team of 6 engineers over a 9-month project."

Most importantly, make sure that the experience you include is relevant to the job you're applying for. Use the job description to ensure that each bullet point on your resume is appropriate and helpful.

Don't have any experience?

How To Show Your Experience On a Resume... Even When You Don't Have Any

Work History Example # 1

Merchandising Internship

Gilt Groupe

Analyzed selling performance by style, sku and size with a goal of identifying opportunities to maximize sales through stock balances.
Drafted product descriptions with measurements for e-commerce website.
Analyzed ready-to-wear prices in context of the contemporary marketplace and presented research in a PowerPoint presentation to Merchandising Managers and Assistants.
Reinforced relationships and increased sales with clients through regular phone calls and communications.
Facilitated cross-functional communications across Produce Buying, Handling, and Receiving teams to decrease scrap and customer complaints, improving profitability.

Work History Example # 2

Merchandising Internship

TJX Companies

Maintained cross-functional communication within the office's business environment.
Created and edited purchase orders to ensure proper delivery and execution.
Handled product and artwork samples, coordinated with internal sourcing teams and developed new strategies for upcoming seasons.
Worked closely with merchandise planners and buyers in order to create accurate merchandise signage to be used on store fixtures.

Work History Example # 3

Promotions Internship

iHeartMedia

Conducted Promotional Events and Sales Promotions for all five FM Stations.
Managed crowds and promotional materials at events for HOT 99.5, WMZQ, and WASH FM.
Assembled and disassembled heavy-loaded production equipment and occasionally produced on-air station transitions.
Incorporated in planning and execution of Z100's Jingle Ball and Lite FM, Skating in Central Park.
Helped to maintain Facebook and Twitter accounts of multiple stations.

Work History Example # 4

Coordinator Of Email Marketing

UNITED BUSINESS SYS

Developed email marketing strategies and defined target audience segments.
Provided data maintenance and manipulation services, including imports, exports, parsing, queries, and overall database hygiene.
Performed A/B testing of new execution strategies and communicate findings and recommendations.
Managed acquisition email marketing and online experience for direct life insurance website.
Recoded email templates as responsive using XHTML language and inline CSS2 across all U.S. LOBs improving efficiency by 40%.

5. Highlight Your Marketing Analyst Certifications On Resume

Certifications can be a powerful tool to show employers that you know your stuff. If you have any of these certifications, make sure to put them on your marketing analyst resume:

Professional Certified Marketer (PCM)
SAS Certified Base Programmer for SAS 9 (CBP)
Chartered Financial Analyst (CFA)
Project Management Professional (PMP)
Certified Sales Professional (CSP)
SAS Certified Platform Administrator for SAS 9

6. Finally, Add a Marketing Analyst Resume Summary Or Objective Statement

A resume summary statement is a 1-3 sentence spiel at the top of your resume that quickly summarizes who you are and what you have to offer. In this section, include your job title, years of experience (if it's 3+), and an impressive accomplishment, if you have space for it.

Remember to address skills and experiences that are emphasized in the job description.

Are you a recent grad?

Read our guide on how to write a resume summary statement

Professional Marketing Analyst Resume example


Jessica Crawford Senior Marketing Analyst Chicago, IL (300) 555-0356 jcrawford@example.com Skills Portfolio ROI Private Companies Business Development Market Research Balance Sheet Federal Agencies Executive Management Online Surveys Financial Performance Employment History Senior Marketing Analyst 2016 - Present United Continental HoldingsChicago, IL Applied Lean & Six Sigma in project management to minimize risk of failure. Created BTEQ scripts to transfer data from EDW into the Sales database. Produced monthly and quarterly reports for BNSF's financial statements delivered to Berkshire Hathaway. Travel to offsite locations for data collection via retailer vendor labs. Provide support to management team and stakeholders by responding to ad-hoc data requests, basic data analysis, and answering questions. Senior Research Analyst 2014 - 2016 IpsosChicago, IL Helped to develop a market research questionnaire for a consumer product company. Designed and led qualitative research projects and managed international accounts, such as P&G, Nestl , Yum! Managed market research projects utilizing different data collection methods. Designed continuous research audits, and quantitative data analysis for determining comprehensive picture of selected market. Investment Analyst 2010 - 2014 EBE Office SolutionsBellingham, WA Identify, manage and ensure consistency of financial ratios, regulatory capital ratios and FDIC & A.M. Best datasets. Investigated the processing activity on accounts that have exceeded the parameters set in our risk management system. Perform due diligence and valuation of prospective investments by financial modeling and compose investment recommendation report. Conduct qualitative and quantitative analysis of the ICT industry. Market Analyst Internship 2009 - 2010 EBE Office SolutionsBellingham, WA Collected and packaged data from online tools including Yandex Wordstat and Google Analytics Conducted reviews of reports to ensure accuracy and identify opportunities for revisions. Assisted project leader for project management and delivering projects. Education Bachelor's Degree Business 2006 - 2009 Western Washington UniversityBellingham, WA


Carol West Senior Marketing Analyst Contact Information Springfield, MO (560) 555-8228 cwest@example.com Skills Sales Support Real Estate Key Stakeholders Word Processing RFP General Contractors Campaign Management Ssis Twitter New Technologies Employment History Senior Marketing Analyst 2019 - Present Wyndham Vacation Resorts Springfield, MO Established online web presence in an effort to support sales promotions and associated special events. Tracked customer engagement with the online statement and used data to build and prioritize feature roadmap. Achieved campaign optimization through account restructuring, copy testing, & performance monitoring. Designed and executed structured marketing tests to inform future spend levels and expected ROI. Marketing Specialist 2013 - 2019 Wyndham Vacation Resorts Springfield, MO Lead all areas of project management and operations required to convert, fulfill and track leads. Partner with Wyndham Rewards, Wyndham Hotel Group, and Wyndham Extra Holidays on designing email campaigns targeting their audiences. Monitor Focus (RCC) and CRS match up on a daily basis. Facilitate data tracking required for web analytics. Created marketing and promotional materials for Fox and WBtelevision affiliates. Organized team meetings & PowerPoint presentations. Project Coordinator 2012 - 2013 Maritz Holdings Saint Louis, MO Maintain calendar scheduling, prioritize appointments and meetings and make all travel arrangements. Prepared, reviewed, and disseminated information concerning policies, procedures, standards, and methods. Supervised Insurance Coordinator and conducted audits of the sub-contractor files to ensure that the documentation complied with current policies and procedures. Space planning designer and database administrator for IBM facility operations. Sales Administrator 2011 - 2012 AT&T Saint Louis, MO Created Microsoft PowerPoint presentations for sales professionals. Worked with a group of 10 Account Executives in the development of a wide range of sales proposals. Conducted U-verse training to the Anderson Marketing Group to increase product knowledge and sales within San Antonio Wal-Mart's. Trained future sales support specialists during 6-week on-the-job training. Education Bachelor's Degree Computer Science 2003 - 2006 University of Illinois at Chicago Chicago, IL


Amy Stewart Senior Marketing Analyst Contact Info Everett, WA (900) 555-1981 astewart@example.com Skills PowerpointLogisticsSpecial ProjectsQAROIPayrollSQLComplex ProblemsExternal CustomersPeoplesoft Employment History Senior Marketing Analyst 2019 - Present Getty Images Everett, WA Developed scheduled and ad-hoc global and regional level Sales reporting using SAS software. Initiated, developed and maintained strong professional client relationship while utilizing B2B sales experience to establish new accounts. Designed quantitative and qualitative research projects for broadcast industry clients. Senior Operations Analyst 2018 - 2019 Russell Investments Everett, WA Trained new users to BI reporting system and help create custom report templates. Extract information out of data stored in databases and SAS to help solve business questions and problems. Reviewed client specifications and developed rollout and implementation plans and procedures for new clients. Finance Analyst 2012 - 2018 Boeing Everett, WA Establish direct budgets, forecasts of indirect expenses, and direct base hours, variance analysis and routine management reports. Performed monthly and quarterly variance analysis and provide risks and opportunities to the forecast. Analyzed solicitations (RFP & RFQ), assist with developing pricing strategies with proposal teams. Product Analyst 2006 - 2012 Morgan Stanley New York, NY Performed Regression testing for User interface Conduct data mapping sessions, and write the required business requirements documentation including use cases. Generated and distributed budget planning instructions, formats and timetables and compared data with business units. Code review focused on program efficiency using large datasets. Education Bachelor's Degree Business 2003 - 2006 Monroe College Bronxville, NY

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Resume tips to land the job:

If you're choosing between a resume objective or work experience and you want to fit your resume on one page, always choose work experience. However, it's ok for senior level resumes to be two full pages long.
Recruiters and hiring managers suggest short, succinct bullet points, instead of long, wordy paragraphs. Make it easy for recruiters to understand your key accomplishments, in 30 seconds.
As a rule of thumb, lead each bullet point with a verb such "Grew", "Increased", or "Developed".

Five Key Resume Tips For Writing A Marketing Analyst Resume:

Relevant Experience

Make sure that the jobs, experience, and accolades that you include are relevant to the position you’re applying for.

Use SQL daily and work with data and engineering teams to capture key app metrics and shape data warehouse for querying.

The Right Skills

This is a great time to run wild with those keywords from the job description. For example, if they’re looking for someone with experience in Company Website, be sure to list it in your resume’s skills section.

Utilized SPSS statistical software to analyze data.

Quantifiable Achievements

Your workplace accomplishments tell the story of the unique value you bring to an organization. Stay away from dry descriptions of job duties. Use numbers to help contextualize your achievements..

Managed over $1M in ad spend and grew ROI by over 200% in FY13.

ATS-Friendly

An applicant tracking system (ATS) is a piece of software employers use to collect, scan, organize, and rank applications. The key to getting your resume past ATS and into the hands of hiring managers is smart keyword usage.

Impeccable Formatting

Formatting a resume so that it looks professional and attractive is important. With Zippia’s resume builder, you can put together a modern-looking resume in less than 10 minutes. Just choose a resume template that suits your style, answer some questions about your background, and you’ll have a resume that’ll pass muster with both the ATS and the hiring manager.

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Updated November 18, 2022

Marketing Analyst Resume Examples 2023

Marketing Analyst Resume Example

Choose From 10+ Customizable Marketing Analyst Resume templates

What Should Be Included In A Marketing Analyst Resume

1. Add Contact Information To Your Marketing Analyst Resume

2. Add Your Relevant Education To The Resume

3. Next, Create A Marketing Analyst Skills Section On Your Resume

4. List Your Marketing Analyst Experience

5. Highlight Your Marketing Analyst Certifications On Resume

6. Finally, Add a Marketing Analyst Resume Summary Or Objective Statement

Professional Marketing Analyst Resume example

Five Key Resume Tips For Writing A Marketing Analyst Resume:

Marketing Analyst Jobs You Might Like

Ready To Start Your Marketing Analyst Resume?

Related Marketing Analyst Resume Templates

Professional Marketing Analyst Resume Templates

Links To Help Optimize Marketing Analyst Resumes

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