How much does a marketing analyst make?

The average marketing analyst salary in the United States is $59,380. Marketing analyst salaries typically range between $41,000 and $84,000 yearly. The average hourly rate for marketing analysts is $28.55 per hour. Marketing analyst salary is impacted by location, education, and experience. Marketing analysts earn the highest average salary in Washington.

Marketing analyst salary

Q: What state pays Marketing Analysts the most?

Washington pays Marketing Analysts the most in the United States, with an average salary of $84,271 per year, or $40.51 per hour.

Q: How do I know if I'm being paid fairly as a marketing analyst?

You know if you are being paid fairly as a marketing analyst if your pay is close to the average pay for the state you live in. For example, if you live in Delaware you should be paid close to $82,178 per year.

Q: How much do entry-level marketing analysts make?

Entry-level marketing analysts make $44,745 a year, on average. Depending on where the job is located and the type of company will determine exactly how much an entry-level marketing analyst can make. The range, for example, starts from as little as $22,000 a year to as much as $71,500 a year.

Q: How much do marketing analysts make?

A marketing analyst makes, on average, $54,000 a year ($25.99 an hour). However, there is a good deal of range in how much a marketing analyst can earn, starting from as little as $36,000 per year to $79,000. Factors such as location, industry, and company type impact how much a marketing analyst can earn.

Q: Is marketing analytics a good career?

Yes, marketing analytics is a good career. Working in marketing analytics can be a lucrative and rewarding career for those who like to blend statistics and math and creative thinking. Marketing analytics play an important role in companies. They're the ones in the company who have the skill set to analyze large data sets to look for trends and find insights and new opportunities. Most industries nowadays require market research, making this one of the most in-demand jobs in various fields.

Quoted expert

Zachary Johnson Ph.D.

Average marketing analyst salary

$59,380

$28.55 hourly rate

Entry-level marketing analyst salary

$41,000 yearly salary

Updated December 15, 2025

Average Marketing Analyst Salary

The average salary for a Marketing Analyst in the United States is currently $59,380 per year or approximately $29 per hour. This figure can fluctuate based on factors such as experience level, geographic location, and the industry in which the analyst works.

Salary by Experience Level

Entry-level positions typically start around $45,000, while seasoned analysts with several years of experience can earn upwards of $75,000 or more. This wage disparity highlights the importance of gaining experience and developing specialized skills.

Highest Paying States

Marketing analysts can find the highest salaries in states such as California, New York, and Washington. These states often feature competitive job markets and numerous opportunities in large companies and agencies, driving up potential earnings.

Opportunities for Advancement

For those looking to enhance their earning potential, pursuing advanced certifications or specializing in areas such as data analysis or digital marketing can be beneficial. Networking with industry professionals and staying updated on market trends will further support career growth.

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Marketing analyst salary by:

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Where can a Marketing Analyst earn more?

Compare salary by location

114k

94k

74k

54k

34k

14k

Columbus, OH$85,114

Orlando, FL$43,702

Compare salary by company

131k

111k

91k

71k

Meta$119,092

PVH$100,858

Marketing analyst salaries by experience level

Experience level	Avg. salary	Hourly rate
Entry-level marketing analyst	$37,300	$17.91
Mid-level marketing analyst	$62,900	$30.25
Senior-level marketing analyst	$103,000	$49.54

Marketing analyst salary estimates from across the web

Based on the latest salary information compiled by Zippia, Salary.com, Indeed, SalaryExpert, Comparably and Payscale, the average salary for a marketing analyst typically falls between $59,380 and $119,019.

zippia

$59,380yearly

indeed[1]

$66,002yearly

comparably[2]

$69,669yearly

Salary.com[3]

$119,019yearly

payscale[4]

$60,765yearly

SalaryExpert[5]

$85,934yearly

Average marketing analyst salary by state

The highest-paying states for marketing analysts are Washington, Delaware, and Minnesota. The lowest average marketing analyst salary states are West Virginia, North Dakota, and Florida.

State view
County view

Average salary:

Highest paying states for marketing analysts

Rank	State	Avg. salary	Hourly rate
1	Delaware	$82,178	$39.51
2	Minnesota	$72,027	$34.63
3	Connecticut	$67,227	$32.32
4	New York	$67,059	$32.24
5	Rhode Island	$62,646	$30.12
6	Alaska	$69,469	$33.40
7	Oregon	$70,853	$34.06
8	Washington	$84,271	$40.51
9	Colorado	$64,530	$31.02
10	District of Columbia	$69,599	$33.46
11	New Jersey	$71,798	$34.52
12	Idaho	$62,778	$30.18
13	Pennsylvania	$59,411	$28.56
14	Maine	$57,448	$27.62
15	North Carolina	$55,901	$26.88
16	Illinois	$60,855	$29.26
17	Maryland	$61,432	$29.53
18	Wisconsin	$59,164	$28.44
19	Massachusetts	$60,584	$29.13
20	Texas	$55,788	$26.82
21	California	$62,291	$29.95
22	Tennessee	$56,132	$26.99
23	New Hampshire	$54,354	$26.13
24	Michigan	$56,935	$27.37
25	Virginia	$56,250	$27.04
26	Indiana	$56,511	$27.17
27	Ohio	$55,105	$26.49
28	South Dakota	$52,601	$25.29
29	Arkansas	$53,268	$25.61
30	Utah	$52,553	$25.27
31	Nevada	$53,645	$25.79
32	Nebraska	$53,740	$25.84
33	Wyoming	$48,781	$23.45
34	Kansas	$53,845	$25.89
35	Iowa	$54,487	$26.20
36	Vermont	$47,475	$22.82
37	Arizona	$51,684	$24.85
38	Georgia	$50,878	$24.46
39	Missouri	$51,582	$24.80
40	North Dakota	$44,193	$21.25
41	South Carolina	$50,431	$24.25
42	Hawaii	$40,224	$19.34
43	Montana	$46,850	$22.52
44	Kentucky	$48,102	$23.13
45	Oklahoma	$49,038	$23.58
46	Alabama	$47,974	$23.06
47	New Mexico	$47,801	$22.98
48	West Virginia	$46,052	$22.14
49	Florida	$43,701	$21.01
50	Mississippi	$39,587	$19.03
51	Louisiana	$41,281	$19.85

Top marketing analyst jobs near you

Highest paying cities for marketing analysts

The highest-paying cities for marketing analysts are Seattle, WA, Wilmington, DE, and Minneapolis, MN.

Rank	City	Avg. salary	Hourly rate
1	Seattle, WA	$85,114	$40.92
2	Wilmington, DE	$82,360	$39.60
3	Minneapolis, MN	$71,982	$34.61
4	Jersey City, NJ	$71,805	$34.52
5	San Francisco, CA	$69,854	$33.58
6	Washington, DC	$69,674	$33.50
7	New York, NY	$67,157	$32.29
8	Denver, CO	$64,667	$31.09
9	Columbia, MD	$61,468	$29.55
10	Chicago, IL	$61,091	$29.37
11	Boston, MA	$60,533	$29.10
12	Raleigh, NC	$56,928	$27.37
13	Plano, TX	$56,682	$27.25
14	Richmond, VA	$56,210	$27.02
15	Memphis, TN	$55,478	$26.67
16	Las Vegas, NV	$52,655	$25.31
17	Columbia, MO	$51,832	$24.92
18	Atlanta, GA	$51,168	$24.60
19	Columbia, SC	$50,855	$24.45
20	Orlando, FL	$43,702	$21.01

Marketing analyst salary details

A marketing analyst's salary ranges from $41,000 a year at the 10th percentile to $84,000 at the 90th percentile.

Average marketing analyst salary graph, trends, and summary

What is a marketing analyst's salary?

Percentile	Annual salary	Monthly salary	Hourly rate
90th Percentile	$84,000	$7,000	$40
75th Percentile	$71,000	$5,917	$34
Average	$59,380	$4,948	$29
25th Percentile	$49,000	$4,083	$24
10th Percentile	$41,000	$3,417	$20

Highest paying marketing analyst jobs

The highest paying types of marketing analysts are senior marketing analyst, marketing executive, and digital marketing consultant.

Job title	Annual salary	Monthly salary	Hourly rate	Job openings
Marketing Communications Coordinator	$49,151	$4,096	$23.63	96,492
Marketing Research Internship	$34,196	$2,850	$16.44	160,264
Marketing & Events Coordinator	$41,447	$3,454	$19.93	84,375
Digital Marketing Consultant	$71,064	$5,922	$34.17	99,520
Marketing Internship	$30,260	$2,522	$14.55	122,135
Marketing And Sales Coordinator	$45,306	$3,776	$21.78	89,923

How would you rate the starting salaries for marketing analysts, as well as the prospects for salary advancement?

Zachary Johnson Ph.D.

Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University

COVID has disrupted everything, at least for the time being. And the salaries that I'm seeing from employers range widely -- anywhere from the low $40s to tropical $100s. Overall, estimates suggest that marketing jobs are expected to increase somewhere between 5-10% within the next ten years. Still, the next few years are likely to be unpredictable until the pandemic subsides. One of the best places to compare mid-level salaries -- which should be the medium to the long-term goal -- is O*Net, a website developed by the U.S. government. Each page provides the Department of Labor's analysis of a job category based on wages, skills, and other areas to help a graduate assess potential career paths.

Top companies hiring marketing analysts now:

Which companies pay marketing analysts the most?

Marketing analyst salaries at Meta and Credit Karma are the highest-paying according to our most recent salary estimates. In addition, the average marketing analyst salary at companies like Google and Thumbtack are highly competitive.

Rank	Company	Average salary	Hourly rate
1	Meta	$119,092	$57.26
2	Credit Karma	$114,374	$54.99
3	Google	$112,120	$53.90
4	Thumbtack	$111,589	$53.65
5	Pacific Investment Management Company LLC	$110,273	$53.02
6	Apple	$109,521	$52.65
7	Chegg	$109,520	$52.65
8	DoorDash	$108,775	$52.30
9	Bed Bath & Beyond	$108,140	$51.99
10	NVIDIA	$106,932	$51.41
11	MUFG EMEA	$104,794	$50.38
12	Cisco	$104,388	$50.19
13	eBay	$104,262	$50.13
14	AARP	$103,523	$49.77
15	Thrive Market	$103,332	$49.68
16	Zulily	$102,451	$49.26
17	Barclays	$102,390	$49.23
18	Family Dollar	$101,648	$48.87
19	Sumitomo Mitsui Financial Group	$101,417	$48.76
20	PVH	$100,858	$48.49

Wage gap by gender, race and education

$59,000$58,200$57,400$56,600$55,800$55,000

MaleFemale

Marketing Analyst salary by industry

The average marketing analyst salary varies across industries:

The average marketing analyst salary in the finance industry is $73,807, the highest of any industry.
The average marketing analyst salary in the finance industry is $66,999.
Marketing analysts in the pharmaceutical industry earn an average salary of $59,618, the lowest of any industry.

Highest paying industries for marketing analysts

Rank	Industry	Average salary	Hourly rate
1	Finance	$73,807	$35.48
2	Hospitality	$66,999	$32.21
3	Technology	$66,450	$31.95
4	Retail	$65,126	$31.31
5	Manufacturing	$64,086	$30.81
6	Automotive	$63,717	$30.63
7	Media	$63,186	$30.38
8	Telecommunication	$61,741	$29.68
9	Professional	$61,067	$29.36
10	Pharmaceutical	$59,618	$28.66

High paying marketing analyst jobs

Marketing analyst salary trends

The average marketing analyst salary has risen by $5,017 over the last ten years. In 2014, the average marketing analyst earned $54,363 annually, but today, they earn $59,380 a year. That works out to a 5% change in pay for marketing analysts over the last decade.

Compare marketing analyst salaries for cities or states with the national average over time.

Average marketing analyst salary over time

Compare marketing analyst salaries for individual cities or states with the national average.

Marketing analyst salary by year

Year	Avg. salary	Hourly rate	% Change
2025	$59,400	$28.55	+3.1%
2024	$57,600	$27.67	+1.1%
2023	$57,000	$27.38	-0.2%
2022	$57,100	$27.43	+1.1%
2021	$56,400	$27.14	+0.7%

Recently added marketing analyst salaries

Company	Job	Location	Date added	Salary
Neuberger Berman	Private Markets Marketing/Fundraising Analyst	Day, NY	06/30/2025	$100,000
Marsh McLennan Agency-Michigan	Management Liability Strategic Marketing Analyst	Philadelphia, PA	06/30/2025	$65,000
Hawaii Gas	Marketing and Sales Analyst	Gainesville, FL	06/29/2025	$66,328
Calm	Growth Marketing Insights Analyst	Minneapolis, MN	06/29/2025	$116,700
Spothero	Marketing Analyst	Chicago, IL	06/29/2025	$62,560
Hub International	Marketing Analyst, Ancillary Benefits	Atlanta, GA	06/28/2025	$75,000
Sun Pharmaceuticals, Inc.	Marketing Analyst	Princeton, NJ	06/27/2025	$88,000
Artifact Uprising	Lifecycle Marketing Analyst	Denver, CO	06/27/2025	$55,000
Sun Pharmaceutical Industries	Marketing Analyst	Hawthorne, CA	06/26/2025	$88,000
Amazon	Campaign Measurement Analyst, Reputation Marketing & Insights	Arlington, VA	06/25/2025	$72,600

Marketing analyst salary FAQs

What state pays Marketing Analysts the most?

How do I know if I'm being paid fairly as a marketing analyst?

How much do entry-level marketing analysts make?

How much do marketing analysts make?

Is marketing analytics a good career?

Have more questions? See all answers to common business and financial questions.

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Updated December 15, 2025

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