Top Marketing Analyst Skills

Below we've compiled a list of the most important skills for a Marketing Analyst. We ranked the top skills based on the percentage of Marketing Analyst resumes they appeared on. For example, 9.6% of Marketing Analyst resumes contained Company Website as a skill. Let's find out what skills a Marketing Analyst actually needs in order to be successful in the workplace.

The six most common skills found on Marketing Analyst resumes in 2020. Read below to see the full list.

1. Company Website

high Demand
Here's how Company Website is used in Marketing Analyst jobs:
  • Maintained and updated content on company website for accuracy of promotions and correct information on products.
  • Initiated social media marketing as well as modernized company website which included e-commerce capability.
  • Maintained company website, coordinated marketing suppliers, and organized internal events.
  • Company website developer and administrator.
  • Created, revised and maintained all marketing materials, including brochures, promotional items, company website and social media accounts.
  • Translated and adapted company websites, brochures and letters to Spanish allowing the company reach the Latin market.
  • Maintained and made requested edits to company website to ensure relevant, customer focused content was readily available.
  • Manage and grow the companies digital media presence including maintaining and updating the company website.
  • Updated and modified company websites to more accurately reflect the services offered by our clients.
  • Manage company website content, edit and proofread copy for email marketing campaign newsletters.
  • Posted promotions and sweepstakes to the company website and presented at monthly meetings.
  • Maintained company websites and their corresponding social media pages to generate new subscribers.
  • Spearheaded the development and creation of new press/media section of company website.
  • Branded the business by creating Company logo and company website.
  • Used C# build website and helped to maintain company website
  • Created company website, brochures, and promotional videos.
  • Maintain content and provide updates to company website.
  • Managed ACT database and maintained company website.
  • Directed and transformed company website into a dynamic tool by combining marketing automation and web analytics.
  • Assisted in the design of new company website and updated the site to include new projects, newclients.

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2. Market Research

high Demand
Here's how Market Research is used in Marketing Analyst jobs:
  • Provided secondary market research and quantitative/qualitative analysis.
  • Conducted market research and provide management with traffic reports specifying competitors marketing tactics, and analyzed effectiveness of different marketing tools.
  • Performed broad-spectrum administrative functions such as translating technical documents, supporting marketing activities, answering telephones, and conducting competitive/market research.
  • Conducted extensive industry and market research to assist the Marketing Director in assessing and identifying new and emerging business opportunities.
  • Conducted Market research and performance analysis including market share performance with regional offices to meet sales budget/quota with annual/quarterly strategies.
  • Supported management by investigating, evaluating, recommending, and executing market research projects to support business line objectives.
  • Developed research projects for specific business issues - Integrated market research information into company system to develop new leads.
  • Direct accountability for pricing management, market research and analysis to set long-term forecasts for pricing and production.
  • Compiled qualitative and quantitative market research data, POS data and emerging trend analyses to generate strategy recommendations.
  • Performed market research, maintained sales inventory and used a competitive positioning model to develop a pricing strategy.
  • Performed ongoing customer / market research and demographic profiling to identify and capitalize on unmet market needs.
  • Generated market research studies including market sizing/segmentation, product testing clinics, and competitive intelligence reports.
  • Performed market research related to various industries and analyzed its effect on calibration service growth opportunities.
  • Performed ongoing customer/market research to identify and refine key product attributes for new and existing products.
  • Coordinated telemarketing and marketing management in conducting market research to determine target clients for key accounts.
  • Inquired customer's satisfaction on business relationships and conducted public opinion polls for market research.
  • Organized the creation of market research initiatives and developed actionable recommendations based on the analysis.
  • Conducted market research about department stores and entered market survey information into software program.
  • Conducted market research and analysis of competitors and target consumers; Presented recommendations to supervisors
  • Managed market research projects including product branding analysis for cell culture media industry.

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3. Conversion Rates

high Demand
Here's how Conversion Rates is used in Marketing Analyst jobs:
  • Boosted conversion rates and average order value by initiating beneficial third-party vendor relationships.
  • Measured response and conversion rates to identify trends and forecast potential process improvements.
  • Devised and executed plans to enhance the user experience, increase conversion rates, and implement new features.
  • Applied CHAID to select best segments to obtain high conversion rates and acquire valuable members.
  • Analyzed website data; provided insights and created content to increase conversion rates.
  • Tracked promotional data conversion rates and phone number data.
  • Analyzed response and conversion rates of promotional campaigns.
  • Conducted user funnel and retention analyses and provided UX/UI and performance metrics recommendations to increase conversion rates using Mixpanel.
  • Developed A/B and multi-variant testing platforms to improve conversion rates.

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4. Analyze Data

high Demand
Here's how Analyze Data is used in Marketing Analyst jobs:
  • Created detailed reports to enable personnel at multiple locations to analyze data and efficiently configure territories within the Sales organization.
  • Gathered and obtained information to effectively analyze data and identify credits with significant issues/deterioration that required re-underwriting.
  • Collect and analyze data across multiple simultaneous studies to build intelligence predictive models on demographic markets.
  • Analyze data from the monthly business plans and actual statistics to identify profitable revenue growth opportunities/insights.
  • Analyze database statistics to evaluate effectiveness of advertising campaigns and identify opportunities for improvement.
  • Analyze data and create automated programs to optimize customer engagement through multiple digital channels.
  • Gather and analyze data: including newspaper circulation and distribution.
  • Run A/B tests and analyze data for campaign optimization, resulting in 37% ROAS increase for display ads.
  • Analyze data and ensure assignment of sales reports to ensure assignment of customers' accounts within a division.
  • Analyze data on more than 1,100,000 daily active game players to determine monthly retention and customer loyalty.
  • Analyze data to assist sales team to improve effectiveness (gap analysis, probability analysis).
  • Used pivot table and time series model to analyze data on sales history for sales team.
  • Analyze database and reports for statistical comparisons and compliance with the business rules.
  • Collect and analyze data regarding competitor's products and services.
  • Collect and analyze data on industry trends and marketing studies.
  • Created reports and analyze data to make necessary adjustments.
  • Collect and analyze data on vessel and trade demographics to identify potential markets and factors affecting vessel utilization.
  • Produced weekly reports to analyze data for various departments and evaluated the effectiveness of direct marketing.
  • Analyze data, trends, & opportunities Develop presentations based on executed quantitative & qualitative research
  • Analyze data utilizing modeling tools to provide deliverables related to marketing initiatives.

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5. Google Analytics

high Demand
Here's how Google Analytics is used in Marketing Analyst jobs:
  • Used Google Analytics to measure the effectiveness of online marketing to maximize market penetration and product/service branding.
  • Provided strategic recommendations on content strategy and website performance using Google Analytics.
  • Recorded and analyzed the effectiveness of marketing campaigns using Google Analytics.
  • Managed Google Analytics for property portfolio.
  • Performed social media listening, monitoring & engagement within all mediums, securing potential inbound prospects and reporting Google Analytics findings.
  • Monitored web traffic using Google Analytics and SEO tools to identify keywords for SEO optimization and to improve conversion path.
  • Use Google Analytics to analyze web traffic data through a 3-week campaign by bidding on search keywords using Google AdWords.
  • Utilize site analytic platforms, such as, Google Analytics, Excel, Site Catalyst and collected data from NPS.
  • Provided in-depth analysis of traffic and commerce metrics for web and mobile through Google Analytics and provide recommendations for improvement.
  • Collected data of online sessions by Google Analytics to gain information about customer route directed to Under Armor website.
  • Analyze website traffic data and metrics using Google Analytics to formulate current market trends in the travel world.
  • Trained peers on Google Analytics platform - where to find data and how to use it for optimization.
  • Track, forecast, and analyze data from Nielsen, ComScore, Google Analytics, and Share Rocket.
  • Used Google Analytics to report user metrics, track ad performance and monitor traffic to the website.
  • Partnered with web designers to create a new website, and tracked the site using Google Analytics.
  • Use of Google Analytics to figure out trends and develops new strategies to promote our brands.
  • Utilized Google Analytics data to optimize landing pages and increase conversion rate by 12%.
  • Generated weekly analytic marketing reports to CEO and VP marketing through Google Analytics and Acton.
  • Track overall channel performance on a daily basis using Google Analytics and third party platforms.
  • Set up Google Analytics and managed reporting dashboard, monitored traffic and reported findings weekly.

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6. Online

high Demand
Here's how Online is used in Marketing Analyst jobs:
  • Enhanced communication with sales by developing competitive overviews, prospect profiles and disseminating information through an internal online business intelligence newsletter.
  • Lead prospecting Marketing and sales analysis and presentation of results Website development and online marketing to dealer and retail outlets
  • Generated daily, weekly and monthly reports that analyzed business activities and online marketing initiatives for optimization purposes.
  • Enhanced online traffic measurement methods to improve reporting accuracy, visitor path analysis, and promotional tracking.
  • Developed and implemented tactical print and online marketing collateral to support traditional and Canadian digital sales organization.
  • Analyzed Online Car Rental industry trends by providing quarterly analysis using ComScore and Adobe-Site Catalyst data.
  • Build online registration and profiling sites to collect customer response implementing internal tools to analyze data.
  • Developed, documented, socialized and enforced tracking standards for enterprise online marketing and social media.
  • Devised and implemented online market research surveys to capture customer demographics and obtain customer feedback.
  • Trained and supported 30 Regional Directors and salespeople on Commercial Accounts online marketing data application.
  • Provided Supervisor with segmented customer listings for direct marketing projects and online campaigns.
  • Established online reporting website containing over 20 reports with dynamic, drill-down functionality.
  • Collected, analyzed and interpreted data for a variety of online interactive initiatives.
  • Develop bi-weekly marketing initiatives including e-mail blasts and online banner advertising campaigns.
  • Performed and tracked online store sales and data including monitoring equipment inventory.
  • Communicated across departments to ensure updated and current information displayed online.
  • Gathered data and analyzed the costs and effectiveness of online advertising.
  • Tested and evaluated online advertisements, gauging link stability and visual effectiveness
  • Coordinated online campaigns and social media interactions along with agencies.
  • Conducted competitive research on online web management and application site.

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7. Financial Statements

high Demand
Here's how Financial Statements is used in Marketing Analyst jobs:
  • Reviewed marketing financial statements to ensure Marketing expenses were accurately recorded on a monthly basis.
  • Analyzed customer financial statements to ensure business continuity through energy crisis.
  • Reviewed dealership financial statements to identify parts/service growth opportunities.
  • Completed financial statements and reports.
  • Prepared and Analyzed Financial Statements.
  • Perform month-end, quarter-end, year-end journal entries, balance sheet reconciliations, financial statements and closed books.
  • Prepared financial proposals and contracts, as well as monthly financial statements.
  • Prepared financial statements, profit and loss accounts, balance-sheets.
  • Prepared Financial Statements and Margin Analysis for three divisions.
  • Assisted Capital Markets with ad hoc reports, investor analysis and distribution of financial statements.

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8. Email

high Demand
Here's how Email is used in Marketing Analyst jobs:
  • Created marketing segmentation analysis specifically geared towards direct mail and email of new customer welcome programs and outbound product promotions.
  • Performed email analysis for B2B office supplies client, proving abandoned-shopping-cart triggered emails performed above sales and industry-average benchmarks.
  • Report setup and analysis for email and direct marketing efforts, including square inch analysis and promotional response analysis.
  • Developed and tested an automation framework used to expedite daily processes such as customer targeting and email delivery.
  • Evaluated the effectiveness of current Email and Direct mail marketing campaigns and generated recommendations for future campaigns.
  • Designed and built dashboards and established KPI to manage email/channel/product performance and enables stakeholders to self-serve.
  • Developed all promotional materials including brochures, email blasts, branded reference materials and company signage.
  • Analyzed and compiled user engagement data and acted on that information to optimize email marketing campaigns.
  • Managed email promotion schedule collaborating with team members to assure timely content and production readiness.
  • Provided creative analysis leveraging Email Analyst tool, to assess dealer and affiliate e-marketing offers.
  • Developed file/list processing for execution and analysis of all direct marketing and email campaigns.
  • Executed targeted weekly email campaigns based on customer demographics, behavior and purchase history.
  • Promoted to develop digital strategy for NCQA and turn around under-performing email marketing program.
  • Coordinate efforts to communicate via email and telephone with customers to resolve complaint opportunities.
  • Designed and implemented email marketing program for current customers and new customer acquisition.
  • Developed 70-step procedural document for completing daily email dashboard and trained coworkers.
  • Create ongoing email marketing reporting and solicitation frequency reporting for Academic Publishing.
  • Directed end-to-end production process for sophisticated direct email and print campaigns.
  • Constructed promotional materials including marketing communication for emails & website banners.
  • Improved email marketing effectiveness, brand awareness and streamlined production.

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9. Customer Service

high Demand
Here's how Customer Service is used in Marketing Analyst jobs:
  • Expedited market transparency, communicated with sales force and served as customer liaison; recognized for effectiveness and superior customer service.
  • Worked ticket office to generate sales and provide customer service * Analyze effectiveness of different marketing mediums and marketing strategies
  • Maintained positive working relationships with calling card vendors and internal organizations including customer service, engineering, and marketing.
  • Worked with clients to develop and execute strategic and tactical initiatives to manage and improve customer service requirement results.
  • Supported timely proactive process improvements that positively impacted cost containment and maintained a high level of customer service.
  • Initiated and implemented a new customer relationship management tool that enhanced customer service and data collection.
  • Conducted, analyzed, and published monthly customer service survey to gather consumer satisfaction data.
  • Managed Marketing Customer Service, transitioning from vendor provided support to direct Marketing Solutions management.
  • Delivered a high level of customer service resulting in customer confidence and repeat business.
  • Worked closely with all levels of operations to improve customer serviceability and reduce costs.
  • Contributed to call-center improvements through analysis of abandonment rates and customer service staff allocation.
  • Developed strategic marketing plans, created and implemented customer service and pricing policies.
  • Monitored, supported and led NYT customer service representatives in sales and retention departments
  • Analyzed existing processes and designed and implemented procedures to enhance customer service.
  • Ensured exceptional customer service was delivered in an effective and efficient manner.
  • Provided customer service for wholesale accounts and maintained terminal access system.
  • Elaborated quality survey after events and assisted in customer service.
  • Excelled as Commercial and Non-profit customer service call center representative.
  • Increased customer service ratings through quantitative and qualitative analysis.
  • Analyzed customer service data to determine product defects.

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10. ROI

high Demand
Here's how ROI is used in Marketing Analyst jobs:
  • Filled interim marketing analyst role with responsibility for analyzing current and potential programs and events in region to identify ROI.
  • Developed a financial model to calculate the ROI of consumer promotional events and presented a recommendation for future promotion strategy.
  • Supervised software development team creating custom marketing tools: marketing automation and marketing ROI measurement well before the current popularity.
  • Developed interactive marketing ROI calculators for sales force showing return on investment for specific service offerings to prospective customers.
  • Develop robust testing infrastructure to facilitate actionable customer insight with highly predictive ROI outcomes for each customer segment.
  • Bolstered readiness for subsequent brand opportunities by conducting post-event analysis and evaluating program ROI, recaps and debriefings.
  • Developed forecast models to predict market-specific expected outcomes arising from specific investments utilizing ROI and break-even analysis.
  • Developed and implemented ROI and DCF financial models used to determine parameters and feasibility for collaborative initiatives.
  • Perform financial/strategic analysis of potential marketing opportunities, identifying opportunities to increase ROI.
  • Developed an ROI analysis model used to compare profitability forecasts for sales bids.
  • Handled a variety of concurrent projects including promotion response/ROI analysis and pivot evaluations.
  • Integrated marketing, statistics and finance concepts in order to develop a statistic model and ROI tool to evaluate marketing investments.
  • Revised, updated, and enhanced all zone marketing reports increasing visibility into spend by account and improved understanding of ROI.
  • Calculated ROI, pay back analysis for various promotions campaigns and conducts reviews on wins, losses, and lessons learned.
  • Prepare reports analyzing cross property offers of Profit and Loss, including valuation analysis using ROI, ROS, and multiples.
  • Assist in the standardization of ROI calculations on all promotions, and gathering relevant data from key suppliers for industry insights.
  • Reported metrics that demonstrated the impact of marketing initiatives on primary financial outcomes such as expected revenue, sales and ROI.
  • Produced and launched lead generation programs, advertising campaigns, and press releases, generating much-needed publicity and maintaining positive ROI.
  • Work with internal data to audit referrals patterns and new patient trends quarterly to verify ROI on referral development programs.
  • Developed computational models for calculating the ROI all marketing initiatives using Excel 2007 to ensure efficient ROI through multiple avenues.

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11. Business Development

high Demand
Here's how Business Development is used in Marketing Analyst jobs:
  • Supported business development, marketing and proposal efforts for Renewable Energy, Power Delivery, and Power Generation Services business lines.
  • Influenced business development by creating individual reports for the sales field to analyze their business and strategically target geographic areas/industries.
  • Support new business efforts of the business development department through research, market analysis and proposal development.
  • Create strong relationships with key counterparts located overseas to support ongoing communication, business development and growth.
  • Conducted market research, and led development, and information gathering supporting sales team business development opportunities.
  • Served as a liaison between CBS Sports partner/business development deals and assisted in facilitating cross-promotional opportunities.
  • Researched and authored an emerging technology series of white papers to support business development.
  • Provided data reports to Business Development team for their used in furthering business objectives.
  • Analyzed business developments and monitored market trends of traditional Tibetan restaurant and food culture.
  • Accessed Oracle database portals to acquisition key performance data that supported business development objectives.
  • Provided exceptional assistance to regional business development managers within the Latin America Region.
  • Supervised company's marketing research operations, testing and business development database.
  • Conducted year round research to support business development and identify business risks.
  • Identify areas of opportunity for business development using internal and external data.
  • Coordinated marketing and customer relations activities to support ConnectShip business development.
  • Create business development strategic plan including internal lead cultivation & sales.
  • Track and communicate new business development to sales and executive management.
  • Managed Business Development Operating budget including participation in building budget annually.
  • Created and administered training program for over 50 business development representatives.
  • Assisted Marketing and New Business Development with daily business activities.

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12. Data Analysis

high Demand
Here's how Data Analysis is used in Marketing Analyst jobs:
  • Worked on data analysis and data quality; collaborated with marketing and production leadership to develop growth objectives for campaigns.
  • Compiled, and presented Customer Relationship Management findings from data analysis I completed with Helpful Hardware Club preferred member database.
  • Worked primarily on building contacts, data analysis, report preparation/presentation, and designing strategy behind new advertising campaigns.
  • Develop data analysis metrics to assist clients in understanding trends and anomalies of their business using key performance indicators.
  • Utilized data analysis tools to produce strategically organized reports detailing network distribution and subscriber data for Affiliate Sales Division.
  • Used broad range of computer assisted data analysis including historical trend reports on patient activity with comparisons to competitors.
  • Provided market research, data analysis/reporting and promotional marketing development and distribution support for 200 service offices nationwide.
  • Designed surveys for analyzing marketing to identify customer's preferences and organized the result of data analysis.
  • Develop and integrate efficient operational strategies for Landmark's University Grant Program using statistical data analysis programs.
  • Cultivated and managed vendor relations - Designed and maintained extensive daily and monthly reports - Performed data analysis
  • Provided targeted list generation, advanced segmentation and strategic data analysis to the USLM marketing organization.
  • Create reports and conduct data analysis to evaluate impact of marketing strategies and identify needed adjustments.
  • Utilized statistical data analysis to interpret market trends and prepared presentations communicating results in board meetings.
  • Syndicated Data Analysis, Forecasting, Competitive Analysis, Product Management, New Product Introductions.
  • Integrated business AD impressions and click data with data analysis and provided regular data analysis.
  • Created quantitative, statistical data analysis modeling, and pivot tables to leverage analytic initiatives.
  • Performed initial output data analysis on the every output file to ensure data accuracy.
  • Make business decisions based on data analysis and communicate results to senior management.
  • Demonstrated core strengths in quantitative data analysis, inbound marketing and business strategy.
  • Aided in the identification of business opportunities through product and market data analysis

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13. CRM

high Demand
Here's how CRM is used in Marketing Analyst jobs:
  • Developed targeted offers using an internal CRM system to specifically market to customers with a higher propensity to purchase specific products.
  • Conducted 6-month CRM review of female BMW owners delivering comprehensive results and recommendations to successfully targeting by gender.
  • Analyzed company's CRM requirements compared vendors and oversaw successful and timely implementation of CRM solution.
  • Specialized process implementations accommodating the CRM's customized lead/contact treatments in the marketing automation system.
  • Analyzed CRM and sales/rental/service financial results to identify trends and new market and product opportunities.
  • Developed weekly write-ups designed to inform senior management of key activities of CRM competitors/partners.
  • Design complex database and leverage integrated CRM for lead development and client relationship management.
  • Lead partnerships with external CRM and client insights specialists ensuring projects are facilitated accurately.
  • Managed Microsoft Dynamics CRM, creating resource containing updated account and contact information.
  • Managed web and digital marketing business, supported implementation of Microsoft CRM.
  • Identified market targeting and applied CRM to managed and updated customer information.
  • Analyzed CRM database and developed strategies that improved customer acquisition and retention.
  • Conducted gap analysis for CRM system replacement for improved client contact efficiency.
  • Liaised between vendor and various internal department in Goldmine CRM systems implementation
  • Implemented and integrated SFA/CRM and business intelligence systems.
  • Initiated an advanced CRM cost/benefit analysis.
  • Direct Marketing Analyst Developed analytic approaches for CRM programs retail, mail order, web, catalog and wholesale beauty business.
  • Worked with a team to implement the Microsoft CRM Dynamics tool, that is now the primary conduit for sales inquiries.
  • Redesigned all company marketing material to improve the brand image and optimized CRM database to improve upon the company's reach.
  • Completed full cycle development and maintenance of a MS Access CRM system for a marketing team of remote 14 end users.

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14. New Product Development

high Demand
Here's how New Product Development is used in Marketing Analyst jobs:
  • Developed comprehensive documentations and recommendations based on wide-ranging market research for potential markets/applications of new product developments at various platform businesses.
  • Promoted to position providing project planning and profitability analysis in support of new product development and existing commercial business.
  • Produced a detailed report for management review which identified new product development and market growth opportunities.
  • Provided insight to industry trends allowing for new product development and potential business growth opportunities.
  • Researched and analyzed industry trends for new product development and direct marketing /sales opportunities.
  • Executed market research methodologies for new product development and nation-wide new product expansion.
  • Advise Brand Managers to develop strategic positions on new product development and collateral.
  • Defined product positioning and mix allocation emphasizing trends and new product development.
  • Conducted secondary and primary market research projects for new product development initiatives.
  • Served as liaison between New Product Development team and relevant internal stakeholders.
  • Gained face-to-face sales experience through new product development and introduction.
  • Planned new product development, identified target markets, coordinated testing with Product Managers for product promotions.
  • Monitored new product launch and served as liaison between New Product Development team and global sales force.
  • Coordinated new product developments, new and updated product launches and project management.
  • Managed a new product development project to compete in the current marketplace.
  • Led Bison's new product development initiatives through market research efforts.
  • Assigned to New Product Development team.
  • Designed initial GUI screens for new product development (Intellex).
  • Led new product development launches for Latin America including idea originations, timeline management and client facing product demonstrations.

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15. SQL

average Demand
Here's how SQL is used in Marketing Analyst jobs:
  • Utilized SQL to analyze retail sales and optimize retail category selection based on geographical location.
  • Develop customer segmentation and classification based on different market characteristics using Access & SQL.
  • Implemented distributor compensation program through MySQL and Microsoft Access data retrieval and compilation.
  • Performed complex SQL to determine marketing related statistics.
  • Generated SQL queries, analyzed website data and user engagement, distributed reports and led monthly metrics meetings with senior management.
  • Produced numerous reports on donor and alumni activity from statistical analysis of data from various databases using SQL Server and SPSS.
  • Analyzed PL/SQL queries that to be used by the testing team to validate the data in the back-end Oracle Database.
  • Provided comprehensive analytic reports on the success of local promotions and slot events using Microsoft SQL and Microsoft Access databases.
  • Evaluated financial consumer reports and consumer survey data to categorize consumers using regression and aggregation functions in R and SQL.
  • Retrieve raw data with SQL and convert them into reports using Excel, Access, Crystal reports and Business Objects.
  • Developed and maintained various interactive reporting dashboards for multiple departments using a combination of MS SQL Server and Excel.
  • Analyze online marketing campaigns using SQL, Excel, ComScore, Power Pivot, Discover, and Site Catalyst.
  • Designed and maintain the MySQL database for warehousing enterprise data including shipment, POS, and sales-territory assignment.
  • Perform direct response marketing campaign analysis using SQL, Tableau and Excel and direct mail campaign management systems.
  • Date is sent to us in Excel spreadsheets from our retail business partners and uploaded into SQL tables.
  • Upgraded GoldMine from version 4.0 to 6.0, and moved the database from DBF format to SQL Server.
  • Performed analysis on direct marketing programs for catalog and website using tools ranging from Excel to SQL.
  • Gathered relevant user information from company's database (MYSQL) to enhance marketing and promotion strategies.
  • Evaluated market performance data and created weekly Key Performance Indicator (KPI) reports with SQL.
  • Installed MySQL 2008 and migrated several databases onto new server, resulting in improved business continuity.

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16. Competitive Analysis

average Demand
Here's how Competitive Analysis is used in Marketing Analyst jobs:
  • Outlined comprehensive marketing plan that included complete situation and competitive analysis, tactical action plan, sales forecast and budget.
  • Performed in-depth competitive analysis and market research used to identify acquisition opportunities and devise business development and expansion strategies.
  • Conducted market research, calculated market size, performed competitive analysis and estimated a reasonable market share goal.
  • Collaborated with project managers on competitive analysis of the online financial services market in the Emerging Channels department.
  • Established industry Prospectus Exchange Committee to improve competitive analysis quality through allowing companies to share prospectuses and information.
  • Created and summarized market research analysis based on consumer survey, competitive analysis and historical data of company.
  • Conducted market research, product analysis, promotional programs, competitive analysis, and market analysis.
  • Performed competitive analysis of Air Care category for use by General Manager in Walmart customer meeting.
  • Performed the competitive analysis, identified potential targeting customers, and evaluated return of investment annually.
  • Developed and designed marketing plans in relation to market share and competitive analysis Early Career Highlights
  • Reduce risks and costs of overall software operations through competitive analysis and strategic management.
  • Assisted marketing managers in day-to-day operations including strategy development, competitive analysis of trends/products.
  • Conducted market research on competitive analysis, consumer dynamics, and current industry trends
  • Executed competitive analysis/market forecasting using surveys to investigate marketing competition and campaign effectiveness.
  • Conducted competitive analysis of local hospitals to determine gaps/weaknesses of medical services landscape.
  • Presented management with sales forecast, trends, competitive analysis in the aviation marketplace
  • Delivered competitive analysis projects on time and under budget; achieved client satisfaction.
  • Developed internal competitive analysis website to support, marketing, and operations teams.
  • Conducted Monthly Reviews and Quarterly Reports through competitive analysis of key account hypermarkets.
  • Performed competitive analysis and developed strategy for removal of competitive brand from customers'outlets.

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17. SEO

average Demand
Here's how SEO is used in Marketing Analyst jobs:
  • Developed, managed and oversaw implementation of SEO content strategy for CouponMob.com.
  • Report SEO-related metrics and identify opportunities to improve in organic search rankings.
  • Improved internal search to ensure validity and relevance increasing SEO visibility.
  • Developed SEO strategies; diversified digital marketing platforms.
  • Identified and implemented innovative SEO strategies.
  • Manage and update the new project progress on a weekly basis and lead the marketing weekly teleconference with the Seoul headquarters.
  • Monitored and tracked the performance of SEO and SEM campaigns, including site traffic, banner, and back links.
  • Write and edit job marketing content, SEO, and job postings to boards and other social media networks.
  • Provide website SEO audits for speed, linkage, URL errors, tagging, photos, and content.
  • Design integrated marketing campaign strategy and draft a SEO optimized press release & media kit for future use.
  • Lead our Web 2.0, SEO and SEM efforts as Seneca One looked to reestablish its web presence.
  • Analyze web metrics and perform site audits to make sure we can maximize SEO to decrease marketing spend.
  • Created analyses and reports of direct mail, retail and digital sales channels including SEO and social media.
  • Assisted developers in providing ongoing reports, worked with web developers and designers to implement recommended SEO projects.
  • Help train the Producers in Training and Marketing Assistant with submissions, closeouts, and loss summaries.
  • Researched, created, and implemented SEM, SEO and social media marketing strategy for 30+ clients.
  • Designed Acquisition & Engagement marketing strategy, including SEO, Social Media, Email and Mobile App.
  • Optimized website copy, title tag and meta descriptions through keyword research for SEO value.
  • Coded all site content using W3C best practices for accessibility & improved SEO rankings.
  • Use data and SEO to drive effective marketing strategy and presence in key channels.

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18. Facebook

average Demand
Here's how Facebook is used in Marketing Analyst jobs:
  • Coordinated with the Marketing Social Media team for engagement and inclusion of Corporate Communications elements in Group Twitter and Facebook messaging.
  • Developed and launched Facebook account for company to send customers real-time updates and receive feedback from customers increasing brand awareness.
  • Manage Facebook campaigns targeting all customer segments.
  • Managed Facebook and LinkedIn marketing campaigns.
  • Manage all company social media activity which includes but is not limited to Yelp, TripAdvisor, Facebook and company website.
  • Leveraged social media to drive customer engagement on Facebook, Twitter, and YouTube channels through sweepstakes and other contest promotions.
  • Provide social media services for clients, create behind-the-scenes Facebook ads, generate reports, and analyze social media methods.
  • Responded to and initiated dynamic customer interactions via Facebook, Twitter, YouTube, newsletter, blog and site.
  • Developed and managed Social Media strategy that increased audience by 228% on Twitter and 200% on Facebook.
  • Worked with Facebook to understand and test new ad types; communicating internally their potential to impact team goals.
  • Sourced and evaluated Facebook Marketing Partners for national promotions resulting in additional contracts of $100k in Q1 2015.
  • Launched an aggressive social marketing plan that includes Facebook, MySpace and Twitter to engage the target audience.
  • Planned and supervised the launch of our company Facebook page, Twitter account, and Email marketing program.
  • Build and grow major social media platforms: Facebook, Twitter, Google +, and Yelp.
  • Create Smart Grid and Vegetation Management content for social media posts, specifically for Facebook and Twitter.
  • Managed social media pages including Twitter, Facebook, and Google+ every day and for conferences.
  • Performed Quality Assessment, Content (data) Analysis, reporting and moderation for Facebook Ads.
  • Created and managed all social media activity on Facebook, LinkedIn, Twitter and YouTube.
  • Managed social media expansion of FHEG brands across multiple platforms, including Facebook and Twitter.
  • Utilized Facebook Insights/Social media monitoring tools to report on the success of our digital campaigns.

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19. Sales Goals

average Demand
Here's how Sales Goals is used in Marketing Analyst jobs:
  • Developed and implemented marketing plans aimed at achieving regional sales goals.
  • Developed and implemented strategies for forecasting and achieving sales goals.
  • Created a data system analyzing sales trends against projected sales goals allowing to easily assign quotas per sales representatives and stores.
  • Analyzed sales performance in light of sales goals, and identified areas of weakness the company could address to improve sales.
  • Developed reporting that tracked progression towards sales goals, campaign results and identified third party cost savings of over $200K.
  • Visit to trade and market accounts for negotiating brands activation and incentive for sales goals with employees and general.
  • Utilize Microsoft Excel to analyze various sales data and records to ensure all 18 company branches reach sales goals.
  • Executed business development plan and sales strategy for Chinese markets and ensure the success of sales goals and profitability.
  • Build and implement annual marketing and sales plans, including targeted sales goals for the Northern California territory.
  • Provided company with structure to establish sales goals, accounts, pricing structures, A/R, A/P.
  • Developed new sales goals and objectives for the team; mentored and guided the team.
  • Reported team sales goals, actual, and issued month end bonuses based on performance.
  • Maintain sales reports, daily and weekly sales goals, and attend weekly sales meetings.
  • Developed annual business plan including financial forecasting, sales analysis, and sales goals.
  • Trained sales representatives on GIS processes used to assist team in completing sales goals
  • Develop, implement, and maintain marketing material to meet sales goals.
  • Create budgets and sales goals for multiple properties and 13 sales managers.
  • Created sales plan and executed to achieve daily/monthly/yearly sales goals.
  • Monitored progress toward sales goals.
  • Controlled production reports and analytics to aid in the execution of company sales goals and strategies.

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20. Salesforce

average Demand
Here's how Salesforce is used in Marketing Analyst jobs:
  • Transitioned company to SilverPop to ease corporate integration to SalesForce.
  • Investigated questionable sales leads within SalesForce.com.
  • Develop automated processing of leads to prepare them for loading into SalesForce (a customer relations management system).
  • Provided system admin support and training to sales team on company CRM (SalesForce).
  • Track project leads with SalesForce CRM, creating weekly lead reports of compiled data.
  • Manage SalesForce customer relation management software to aid sales team in fund client building
  • Led user adoption campaigns in North American Sales and Marketing organizations as System Administrator for Salesforce.com.
  • Managed Salesforce database, implementing regular quality checks, data cleansing, and pipeline analysis.
  • Improved marketing-sales interface with field salesforce, developing customer acquisition and retention tools and promotions.
  • Authored comprehensive Salesforce upgrade of Professional to Enterprise edition from concept to completion.
  • Used Salesforce integration and Oracle database management for financial planning and sales analysis.
  • Developed and deployed Salesforce training programs and manuals to educate end-users.
  • Develop, maintain and improve company operating system, Salesforce.com.
  • Created a web-to-lead Salesforce generator for Polaris client.
  • Managed marketing database using Salesforce platform.
  • Searched for new clients to add to company's client database based on target market goals produced by Salesforce demographic reports.
  • Created and maintained distribution database lists for campaigns using Salesforce CRM (Enterprise/Professional) with the current marketing automation platform.
  • Administered the implementation and coordination of CRM database, Salesforce, for the Marketing Department during initial software development.
  • Used Salesforce to analyze data, create Excel reports, and figure out what areas to market the University.
  • Generated Salesforce reports and dashboards to support the Business Development, Sales, and Marketing teams, respectively.

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21. Internet

average Demand
Here's how Internet is used in Marketing Analyst jobs:
  • Partnered with Corporate Communications and external vendors on the development and placement of print and Internet advertisements and marketing materials.
  • Implemented and maintained a relationship with an Internet database company that leverages individual marketing campaigns for employees.
  • Assisted marketing director in creating regional market recognition for developing and promoting wireless internet service.
  • Managed communications through Internet presence by updating corporate letterhead, advertising and collateral material.
  • Created imaginative, audience based marketing plans using interactive mediums for internet start-up companies.
  • Suggested Strategic changes to improve competitiveness based on weekly competitive internet comp shops.
  • Designed advertisements for magazine and internet placements and negotiated media purchases for clients.
  • Developed marketing campaigns designed to refer potential internet customers to merchant websites.
  • Conducted internet and library research on target companies and for communication materials.
  • Develop and analyze internet marketing campaigns under the principles of Permission Marketing.
  • Developed an infrastructure for new telemarketing department and internet application program.
  • Spear-headed internet based promotional campaigns based upon analysis of market demographics.
  • Researched potential customers in the medical industry using multiple internet sources.
  • Manage internal reporting and analysis for Internet direct marketing campaigns.
  • Assisted with recruitment efforts by placing newspaper and Internet advertisements.
  • Created internal, Internet capability to distribute market intelligence.
  • Manage SEO and material on company intranet/internet.
  • Create weekly and monthly marketing reports from an electronic database and the Internet to aid sales and bring in new business.
  • Managed internet marketing, web development, telemarketing and direct marketing for $220 million specialty retailer with 450 national locations.
  • Managed and assisted with trade shows, and editing promotional literature; newsletters; direct marketing; and internet marketing projects.

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22. Powerpoint

average Demand
Here's how Powerpoint is used in Marketing Analyst jobs:
  • Analyzed marketing campaigns and prepared extensive reporting and PowerPoint presentations to update the leadership team on the performance of marketing initiatives.
  • Worked in Risk Management utilizing Microsoft Project and PowerPoint for various projects.
  • Assisted in preparing PowerPoint presentations for C-level executives for quarterly board meeting.
  • Created and delivered PowerPoint marketing presentations to internal and external audiences.
  • Created PowerPoint presentations for top level executives based on research data.
  • Create Executive Reviews/PowerPoint Presentations based on testing markets and promotions.
  • Prepared PowerPoint presentations for quarterly Board of Directors meetings.
  • Presented findings in market reports and PowerPoint presentations.
  • Prepare corporate PowerPoint presentations and sales tracking spreadsheets.
  • Created PowerPoint presentations for potential customer penetration.
  • Presented findings to internal employees using PowerPoint
  • Calculated the data that's used in a Monthly PowerPoint Presentation that the COO presents for our senior company in Spain.
  • Updated reports on product orders, shipments and market share, and created visuals in Excel and PowerPoint for management.
  • Helped interpret data by sharing PowerPoint presentations with client to allow for thorough client understanding of the data.
  • Update Quarterly PowerPoint presentations, supplying the Wholesalers and Portfolio Managers with current data for institutional sales calls.
  • Created PowerPoint Presentations based off of Sales and Marketing Data that are used at National Sales Conferences.
  • Produced and delivered PowerPoint presentations educating store employees on the effects of churn on revenue and commissions.
  • Developed sales tools, PowerPoint presentations, sample kits, and web content/images for the new products.
  • Used Excel heavily on day to day basis with frequent use of Access and PowerPoint.
  • Organized and updated the company s Q2 Business Update Report using PowerPoint and WordPress.

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23. Key Performance Indicators

average Demand
Here's how Key Performance Indicators is used in Marketing Analyst jobs:
  • Worked with product management teams to develop marketing dashboards and key performance indicators to clearly identify and develop new business opportunities.
  • Establish benchmark comparisons and key performance indicators against high performance comparable retailers within the industry vertical to report ongoing market share.
  • Monitor implemented marketing promotions through daily or weekly reports that outline key performance indicators.
  • Work with strategists to define campaign key performance indicators and develops reporting templates accordingly.
  • Designed Key Performance Indicators along with provided analysis and reports on their performances.
  • Created reports measuring key performance indicators and communicated findings through company.
  • Perform analysis to determine key performance indicators.
  • Provide key performance indicators and analyze trends to direct management's attention to areas of the business that can be improved.
  • Analyze campaigns by trending out Key Performance Indicators to find any data trends in order to make recommendations for improvement.
  • Tracked new products, key performance indicators, category/brand performance, shipments at top retailers, and industry trends.
  • Analyze key performance indicators such as conversion data, expenses, & return on investment.
  • Determined key performance indicators and sales projections to forecast new product sales.
  • Analyzed Key Performance Indicators and supplied strategies to improve production.
  • Use SAP Business Intelligence tools and MS Access to create campaign effectiveness reports and dashboards based on key performance indicators.
  • Directed loyalty department day-to-day basics, providing monthly recap of program key performance indicators (KPIs).
  • Tracked key performance indicators of each email campaign in Excel and createdpresentations of overall results.
  • Designed dashboards, creating visual representation of Key Performance Indicators (KPIs).
  • Decided appropriate key performance indicators ( KPIs ) based on online marketing goals.

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24. Trade Shows

average Demand
Here's how Trade Shows is used in Marketing Analyst jobs:
  • Gathered this information by attending Industry Trade Shows and conducting interviews with competitors and consumers.
  • Developed and designed high-level demonstrations of product offerings for trade shows and sales engagements.
  • Participated in several Farm Trade shows including managing the National FFA Organization Convention.
  • Budgeted, developed and coordinated the communication activities and organized trade shows events
  • Maintained corporate profiles.-Developed strategies for public relations, advertising and trade shows.
  • Coordinated trade shows and giveaway promotions, authored company newsletters.
  • Managed participation at numerous national and international trade shows.
  • Coordinated trade shows for Hummer accessory business unit.
  • Coordinated participation in multiple industry trade shows.
  • Participated in promotional activities and trade shows.
  • Contributed key inputs in strategy and decision-making process for the preparation of trade shows and events in the Latin America Region.
  • Coordinated promotional events such as trade shows and community events, planning agendas, organizing staff, vendor and entertainer support.
  • Coordinated & attended several trade shows that were integral to building brand awareness & establishing a user base early on.
  • Handled all aspects of marketing activities including advertising, trade shows, public relations, hospitality receptions and promotional events.
  • Maintain and distribute business report library including long range planning and budgets for trade shows to Executive Team and C-Suite.
  • Plan and manage key industry events throughout the year including nationwide trade shows and the Hollander International Innovation Summit.
  • Managed trade shows, sales events, training; created time lines, budgets, travel, and graphics.
  • Attended trade shows, made cold calls and managed special projects and presentations as directed by top management
  • Conduct competitive and market research by attending trade shows, shopping competitors, and conducting consumer visits.
  • Organized national and local events such as chamber of commerce conferences, trade shows and corporate gatherings.

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25. Twitter

average Demand
Here's how Twitter is used in Marketing Analyst jobs:
  • Developed social media strategy of company; introduced blogging, Twitter and YouTube into company's traditional marketing communications channels.
  • Communicated corporate health strategies by maintaining public feed for company Twitter account.
  • Used LinkedIn, Twitter and other social media to increase engagement with target audience.
  • Assisted with Social Media strategy on platforms LinkedIn and Twitter.
  • Contributed a data resource of Twitter follower profiles that is being used to identify and leverage top influencers.
  • Maintain all social media websites for Mamma Mia's Pizzeria LLC through Face book, Instagram and Twitter.
  • Served as the lead for the Highmark Twitter account, posting 7-10 tweets per day.
  • Developed strategies and best practices documents for the launch of Highmark's Twitter account.
  • Managed thought-leadership blog, two Twitter accounts, LinkedIn engagement, and Pinterest account.
  • Managed and operated TiqIQ s Seller Direct Twitter profile (@Seller_Direct).
  • Organized content of the 'Healthy Causes' Community page; developed Wellsphere's presence on Twitter and blogger sites.
  • Develop and maintain website and social media (twitter) Analyze spectrum maps Maintain databases

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26. SAS

average Demand
Here's how SAS is used in Marketing Analyst jobs:
  • Utilized SAS programming and mathematical modeling techniques to select potential customers for products and marketing programs.
  • Performed data preparation and transformation using SAS procedures to ensure data quality and consistency.
  • Performed advanced statistical calculations on customer transaction data using SAS and Excel.
  • Investigated specific balance transfer behavior by using SAS/SQL to ensure customer satisfaction.
  • Developed SAS programs leveraging the industry s largest centralized shopping behavioral database.
  • Developed macros for report generation using SAS/Macros as per business requirements.
  • Performed data quality analysis using advanced SAS Enterprise Guide.
  • Developed renewal presentations employing SAS programming skills for the sales team in order to retain existing clients and obtain new business.
  • Developed logistic regression models and partition analyses with SAS and JMP to identify customers likely to participate in new BAC programs.
  • Coded SAS programs to update multiple Excel charts to graph campaign response rates by various categories using DDE for program-to-date reporting.
  • Utilized SAS Programming Language to develop target markets, based on specific demographics, and monitor the effectiveness of each campaign.
  • Imported the results from SAS to Excel to analyze and illustrate the changes of the market share in each category.
  • Programmed SAS and Business Objects reporting against Data Warehouse to support promotions, conversions, product launches and other initiatives.
  • Used SAS to create regression model of sales volume in each category to explore the impact of the NLEA legislation.
  • Developed and updated production simulation/reporting systems using SAS (logistic response models) and Excel Macro programming (VBA).
  • Utilized SPSS, mainframe SAS, WinCross and Excel to run reports for Director and Senior Analysts.
  • Involved in developing SAS code for improving one of the monthly data refresh processes of the team.
  • Work on excel and SAS to track Forecast for different products and regions for different time periods.
  • Designed, developed and executed SAS Server database queries for the purpose of data quality validation.
  • Imported and processed external data using SAS and pivot tables to prepare tables for two analysts.

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27. Project Management

average Demand
Here's how Project Management is used in Marketing Analyst jobs:
  • Uploaded data into product and project management databases and ensured completion of specific tasks before entering following phases.
  • Created a Google Drive calendar and project management tool to keep all Partner items organized and communicated accurately.
  • Project Management - Business lead for Data Warehouse implementation for lead generation / consumer analysis.
  • Facilitated product implementation with each business unit and supported departments (project management).
  • Project management and prioritization, business process development, implementation, and improvement.
  • Project management for research trials and new vaccination equipment development.
  • Designed training materials for our current project management software.
  • Created Access databases for centralized departmental project management.
  • Designed and implemented project management database.
  • Provided project management for web development.
  • Assist with the creation, development and execution of communication plans, project management plans and associated marketing schedules and deadlines.
  • Project management for collateral creation and updates, including template selection, financial allocation, copy review and post-creation posting.
  • Completed project management and billing tasks for all receipt and mobile marketing offers using billing software on a monthly basis.
  • Develop and maintain; competitive pricing to market models, accurate project tracking, project management, and sales reporting.
  • Project Management: Liaison for direct mail creative development, customer facing website and employee portal development and testing.
  • Project management of technical and creative teams (internal and external) on website redesign, development and management.
  • Managed the New Store Opening process for all new/remodeled Old Navy stores in 2009 (project management).
  • Project management - project managed new product launches, vendor relations, and event planning.
  • Managed Project Quoting, Production and Operation Reporting, and Project Management tools and procedures.
  • Project Management through different tools namely- MS Office suite, VISIO, Access & Outlook.

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28. Sales Data

average Demand
Here's how Sales Data is used in Marketing Analyst jobs:
  • Developed comprehensive direct marketing plans and media activities for jewelry products by analyzing sales data and historical reports.
  • Participated in operations associated with sales databases including file maintenance, file creation and data validation.
  • Monitor sales data to evaluate competitive activity.
  • Coordinated Vista retail scanner sales data and other data sources and recommended and implemented reports and projects based on data received.
  • Provided sales data to the Vinyl Siding Institute (VSI) reporter to ensure Style Crest VSI Certification remained active.
  • Worked with Enterprise Business Team and Finance to identify, validate, and resolve WW sales data accuracy issues.
  • Analyzed historical sales data to determined size breakdowns of orders after quantities had been established to allocate to stores.
  • Participated in the selection of the new product lines by looking at historical sales data and previous consumer behavior.
  • Utilized Crystal Reports, SQL Enterprise Manager and TM1 Perspectives to chart sales data and analyze marketing promotions.
  • Utilized sales data to develop effective category merchandise plans and maximize presence of key products to increase conversion.
  • Tracked sales data to develop meaningful metrics from multiple data sources for evaluation of marketing and sales plans.
  • Optimized promotion execution and flow of inventory by analyzing sales data and product demand for each account.
  • Prepare quarterly sales data for Key Accounts and evaluate current industry situations that impact the company.
  • Used sales data to determine the effectiveness of local marketing spending of all 600+ U.S. restaurants.
  • Interpreted multiple sources of sales data, recognized trends and made recommendations to senior leadership team.
  • Integrated sales data and other data sources to provide more effective segmentation strategies and business intelligence.
  • Collect and analyze sales data using page visits, click-through rates, cost-per clicks and conversions.
  • Determined key value added activities based on customer visits, market evaluation and company sales data.
  • Provided upper management with weekly sales data and involved in discussions on how to improve.
  • Included managing sales data with top customers by displaying it with various graphs and tables.

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29. Search Engine Optimization

average Demand
Here's how Search Engine Optimization is used in Marketing Analyst jobs:
  • Search Engine Optimization - wrote website copy, analyzed site architecture and visitor behavior, and reported data and statistics.
  • Improved clients' graphic design, search engine optimization, pay-per-click campaigns, e-mail campaigns and return on investment.
  • Completed data entry for movie summaries and assisted with website's search engine optimization.
  • Researched search engine optimization techniques to economically drive traffic to the desired web pages.
  • Researched and compiled search engine optimization (SEO) audit, site traffic reports.
  • Enhanced visibility of the article on web using keywords for Search Engine Optimization.
  • Help with Google and Yahoo-led key word search and Search Engine Optimization processes.
  • Search Engine Optimization Case Study published in 2003 by the Direct Marketing Association
  • Search Engine Optimization and Data Entry.
  • Search Engine Optimization (SEO)
  • Maintained Search Engine Optimization for all websites Created and implemented marketing plans for the National EMS Academy via market research.
  • Search engine optimization Database experience with SQL Server and Oracle SQL as well as MS Access.

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30. Press Releases

low Demand
Here's how Press Releases is used in Marketing Analyst jobs:
  • Represented organization to the media, developing relationships, writing press releases and coordinating media events.
  • Supplied current market information to administrative personnel regarding press releases as well as promotions.
  • Created and placed advertisements and press releases in major industry publications and purchasing directories.
  • Created and distributed press releases to appropriate news outlets about company achievements.
  • Authored communications material including press releases, product marketing material and collateral.
  • Write communication material, such as press releases, procedure manuals, technical literature, brochure copy and website content.
  • Supported all creative aspects of Favorite Foods Marketing - including press releases, customer communications, and collateral.
  • Worked in conjunction with Business Development Manager and vendors in writing and submitting press releases announcing new partnerships.
  • Support team in maintaining a stream of quality PR, including researching and drafting company press releases.
  • Write content for email marketing campaign, landing pages, press releases and social media posts.
  • Proofread marketing materials, press releases, manuscripts, weekly sales reports, articles, etc.
  • Write sales proposals, service reports, product marketing literature, press releases and other publications.
  • Designed advertisements, prepared press releases, wrote, edited and laid out departmental publications.
  • Coordinated PR initiatives including press releases, case studies, advertising and event/trade show coordination.
  • Employed desktop publishing software to create marketing collateral, press releases and company newsletter.
  • Provide copy for editorial pieces, guest articles, radio shows and press releases.
  • Developed and implemented media relations programs, press releases, social media and blogging.
  • Key content lead for website, corporate collateral, press releases and company blog.
  • Worked with Ruder Finn to make joint press releases with partners & customers.
  • Created content for press releases, articles, brochure copy and websites.

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31. RFP

low Demand
Here's how RFP is used in Marketing Analyst jobs:
  • Analyzed RFP's and performed various financial analysis for the medical-surgical business unit * Provided budget support for all medical-surgical contracts
  • Developed and implemented marketing and external RFP communications for the department.
  • Managed all aspects of the content of Request for Proposal (RFP) responses to ensure accuracy and optimum sales effectiveness.
  • Collaborated with portfolio managers and marketing consultant to complete RFP's, RFI's, and consultant and due diligence questionnaires.
  • Participated in regional and global RFP/RFQ's for major accounts such as Walmart, Toys R Us, and Mars.
  • Conducted on-line bids for RFP and RFI opportunities, developed presentations for representative use in face-to-face negotiations and sales agreements.
  • Developed qualification packages, press kits, RFP's, RFQ's and SF330 for office to distribute.
  • Project Manager coordinating response to IT Consulting Services Quality Assurance/Project Management RFP for the State of New Jersey.
  • Provided sales support to 8-member sales team focused on federal government sector; supported large RFP responses.
  • Participate in vendor RFP processes as necessary to determine most effective tools to implement.
  • Researched and compiled business opportunities, vendor relations, proposals/RFP/RFQ prospects and program.
  • Updated Ideas Catalog on a monthly basis and merged RFP tracking documents.
  • Prepare natural gas volumes, pricing structure and term length for RFP.
  • Interpret all aspects of request for proposal (RFP) implementation.
  • Managed pricing requests from Sales, Business Development and RFP teams.
  • Created and coordinated RFI/RFQ/RFP documents and presentations.
  • Developed and maintained RFP response database.
  • Reviewed RFPs and selected an advertising agency to assist with strategic development and implementation of youth marketing campaigns.
  • Develop and present creative briefs to support strategic branding and product sales objectives, involving RFP process for agency procurement.
  • Created sales and marketing material, including industry sell sheets, RFP's, sourcebooks and client guidebooks.

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32. New Clients

low Demand
Here's how New Clients is used in Marketing Analyst jobs:
  • Consulted with new clients in order to implement marketing campaigns and maximize participation and utilization based on the target population.
  • Developed relationships with new clients for an international trading business.
  • Evaluated and developed pricing and marketing strategies for existing and new clients Generated sales materials and cross references for salespeople and clients
  • Cultivated new business and implemented a new business strategy for generating new clients and opportunities within the agency space.
  • Compiled historical data for new clients, and audited, appended, and migrated data to data warehouse.
  • Conducted competitive analyses leading to key changes to the marketing materials, adding 18% new clients.
  • Develop Broker Price Opinions for current and new clients to analyze current asset value and market strategy.
  • Identified potential customers through social media channels resulting in 2 new clients for the company.
  • Used financial documents and assets for modeling to improve on-boarding process for new clients.
  • Identified new clients, markets; industries; assessed new markets and products;.
  • Set up payroll services for new clients and handled clients' service issues.
  • Identify key performing demographics to help Account Executives prospect new clients.
  • Distributed New Account Memos internally as new clients were on-boarded.
  • Acquired new clients based on high ratings and performance feedback.
  • Prepared a number of presentations for potential new clients.
  • Provided marketing and lead development support for 14 advisors to attract new clients and increase client loyalty.
  • Enhanced website presence by using Google AdWords to attract new clients Study Abroad Experience
  • Initiate sales calls Establish new clients Maintain client relationships Grow sales and distribution of products

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33. Monthly Reports

low Demand
Here's how Monthly Reports is used in Marketing Analyst jobs:
  • Provided monthly reports to Division Managers for their quarterly presentations to distributors by gathering, analyzing and distributing pertinent product data.
  • Scheduled and implemented marketing display and text inventory campaign; published and distributed weekly and monthly reports to senior management
  • Performed a wide array of marketing analysis activities, including producing monthly reports for senior management.
  • Provided weekly and monthly reports to Territory Sales Managers and Senior Management.
  • Produce multiple monthly reports for company/departments.
  • Build daily/weekly/monthly reports and dashboards.
  • Prepare and distribute weekly, monthly reports that analyze e-commerce results, site traffic, conversion rates, costs and revenue.
  • Engaged with clients in monthly calls, during which monthly reports, strategy, budget and proactive ideas are discussed.
  • Generated daily, weekly and monthly reports for executives, applying metrics to generate insights for sound business decision-making.
  • Compile daily, weekly, and monthly reports and analysis on program performance and progress while highlighting optimization opportunities.
  • Compiled and distributed monthly reports to the Brand Marketing personal to inform them of their budget of spend.
  • Processed original data from database, created daily, weekly, and monthly reports with Excel.
  • Evaluated and monitored profit and losses for brokers, generated monthly reports, and designed newsletters.
  • Compile and distribute monthly reports on sales and quota attainment to the division and territory levels.
  • Provided detailed monthly reports and graphs for Sales managers for their reviews with the Sales Executives.
  • Provided monthly reports to 2,000+ sales associates, identifying the top 500 customers in each store.
  • Reduced production time to generate daily and monthly reports for agents by one-third through automation.
  • Created weekly/monthly reports involving paid search, organic, mobile, and display campaign performances.
  • Maintained a Microsoft Access database of all advertising invoices to query and produce monthly reports.
  • Gather and prioritize all social media engagement insights to create monthly reports using Microsoft Excel.

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34. A/B

low Demand
Here's how A/B is used in Marketing Analyst jobs:
  • Execute testing scenarios using A/B splits and control groups (testings include time of day, creative, and subject lines)
  • Designed, executed and analyzed A/B and multivariate tests in order to improve Conversion Rate, Retention Rate and profitability.
  • Executed an Upbeat website A/B testing strategy with to increase site traffic while maintaining similar conversion rate levels.
  • Conducted tests to optimize e-mail performance: creative A/B testing, banners, subject lines, text messaging.
  • Conducted A/B, multivariate tests and studied user behavior using funnels and preferred path analysis to increase conversions.
  • Led A/B testing for Shop Direct business, optimizing response rate, revenue, and profit per impression.
  • Designed A/B, multivariate and contact frequency tests - incorporating subject line, creative and offer-driven content.
  • Performed A/B and multivariate tests on organic and paid social marketing campaigns to test new growth strategies.
  • Performed A/B testing and multivariate testing for our websites and helped improve the conversion rate.
  • Assist in development of A/B tests, analyze results and make recommendations based on findings.
  • Work with production and ad operations to develop factorial and A/B testing recommendations.
  • Consulted with client on creating, implementing and reporting A/B test strategies.
  • Used A/B testing to increase quality of website content and user interaction.
  • Developed and implement A/B tests with clear and measurable business objectives.
  • Tested multivariate A/B campaigns, analyzed results & made recommendations.
  • Create different A/B testing criteria for websites and emails.
  • Created business proposal for A/B testing tool.
  • Develop and execute multivariate A/B testing.
  • Provide weekly analysis and recommendations to Redcats brand BrylaneHome based on behavior patterns of subscriber segments and a/b test results.
  • Assisted client in defining and optimizing key features on their website using A/B test, feature testing and tracking KPIs.

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35. Market Data

low Demand
Here's how Market Data is used in Marketing Analyst jobs:
  • Generated business-critical reports, produced marketing mail lists and prepared analysis of market data using segmentation tools and propensity models.
  • Garnered relevant market data and business requirements to provide tracking specs and information accuracy for the Web Development Team.
  • Compiled various market data and pricing information in order to provide detailed analyses for Account Managers
  • Analyze market data that is funneled from various sources and results are generated into reports that measure and ensure brand effectiveness.
  • Crafted the Examiner's sales presentations by evaluating market data, competitor products, our product, and the newspaper industry.
  • Utilized Guest Insights and SEO tools and market data to optimize website and increase site loyalty and market differentiation.
  • Collect and analyze key gaming market data and trends including, product offerings, game performance and strategic opportunities.
  • Relayed rate requests from sales staff to HQ for approval, as well as weekly reports and market data.
  • Assessed competitive market data, tracked competitor rates, and set Hertz's rates in the US market.
  • Generated actionable market data, customer leads, and facilitated the system based sales process to achieve objectives.
  • Utilized syndicated market data to provide key market insights, opportunities and trend analyses to retail buyers.
  • Analyzed investment effectiveness and performance via syndicated market data- Retail Link, IRI, and Nielsen.
  • Maintained, updated, and audited market data in the Sales Tracking System (STS).
  • Market research: Researched publicly traded companies, industry groups and gathered general market data.
  • Monitored market data as it pertained to the 1,300+ companies under research coverage.
  • Controlled, analyzed and presented market data from mass consumption products in Venezuela.
  • Analyzed market data to create a pricing model for the new housing development.
  • Researched current market data, clients order, and customer satisfaction.
  • Gathered market data to make strategic planning decisions and minimize risk.
  • Analyze market data to measure performance and find new opportunities.

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36. Customer Base

low Demand
Here's how Customer Base is used in Marketing Analyst jobs:
  • Develop, implement and evaluate retention-based marketing plans including communications with current customer base and conducting customer satisfaction surveys.
  • Maintained and distributed customer related reporting for the domestic customer base to enable cost effective pipeline management.
  • Recognized opportunities with customer base to deliver value proposition based on individual client needs.
  • Evaluate and target existing customer base/portfolio to determine validity of additional cross-marketing products.
  • Established and collaborated effort with customer base while providing excellent customer service.
  • Drafted and distributed business unit communication to existing and potential customer base.
  • Issued a detailed monthly sales/variance analysis of commercial customer base.
  • Determined customer base profile from customer purchase activity.
  • Work closely with a team to organize and present data in a format that is comprehensible to a diverse customer base.
  • Analyzed and managed the migration of the customer base to regional rate plans as well as the impact on new customers.
  • Increased market exposure and customer base by 18% by directing marketing efforts to define store image and advertising approach.
  • Tracked and maintained reporting of all programs and campaigns; investigated customer profiles and used data to increase customer base.
  • Engaged customers by offering incentives, increasing gross revenue by 15% and active customer base by 20%.
  • Launched 15 new product introduction promotions to customer base as product is moved through New Product Introduction process.
  • Developed grass root marketing and social media marketing campaign which resulted in growth of customer base.
  • Manage team in regression and decision tree modeling efforts for mail targeting and customer base profiling.
  • Profiled the current customer base to create a target for a new toll free product introduction.
  • Developed and implemented a new process for the update of price lists for the customer base.
  • Increased customer base by over 18% in under a year by devising strategic action plans.
  • Increased customer base 10% by working with cross functional resources to implement direct marketing programs.

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37. PPC

low Demand
Here's how PPC is used in Marketing Analyst jobs:
  • Worked with current Google AdWords to help optimize PPC advertising in both SEM & display network to achieve marketing goals.
  • Managed customer service, sales and operations for Google clients that included PPC, Display, YouTube and Search campaigns.
  • Reported and analyzed all of our marketing channels, including PPC, SEO, affiliate, and email marketing.
  • Managed Pay per Click (PPC) Campaigns, wrote marketing copy, created and optimized product landing pages.
  • Manage & maintain daily/monthly PPC spends for multiple clients to ensure each campaigns meet the desired performance metrics.
  • Managed and optimized Digital Marketing efforts (Email, Lead Generation, PPC & SEO).
  • Implemented SEO/SEM best practices and managed PPC campaigns to increase rankings and traffic.
  • Write PPC ad copy, analyze campaign data to provide campaign optimization recommendations.
  • Analyzed data, trends using SEO tools with PPC campaign on Facebook.
  • Build and Launch mobile marketing strategy, PPC and affiliates Ad campaigns.
  • Showed full understanding of marketing strategies and developing CPA and PPC thresholds.
  • Implemented and managed PPC program via Google AdWords for lead generation.
  • Uploaded PPC ads to websites using OpenX ad serving system.
  • Communicate with media agencies in monitoring PPC campaign performance.
  • Manage international PPC and Content Network Accounts.
  • Manage PPC Accounts for Google, Yahoo and MSN.
  • Researched advertising mediums: print, online, Google Adwords (PPC), and managed online advertising campaign.
  • Oversee all paid customer acquisition channels, including Display, PPC, Retargeting, Paid Media, and Affiliate.
  • Experienced in social media / digital marketing, SEO, PPC, Google Analytics and content marketing.
  • Utilized bid management software to run large, ROI positive PPC campaigns using Adwords and Overture.

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38. Sales Representatives

low Demand
Here's how Sales Representatives is used in Marketing Analyst jobs:
  • Developed and performed segmentation analysis for key stakeholder groups, developing line of support for Field Sales Representatives and marketing personnel.
  • Developed new processes for increased efficiency in literature and lead fulfillment for domestic and international customers and sales representatives.
  • Provided Sales Managers, Sales Representatives and Service Account Managers statistical marketing reports including revenue and trend outlines.
  • Maintained spreadsheets for compensation calculation for over 200 direct and neighborhood sales representatives across six districts.
  • Developed a comparative pricing model used by BD sales representatives for product comparisons.
  • Provided recommendations to higher management and sales representatives on strategic account initiatives.
  • Prepared and presented statistical analysis reports to senior management and sales representatives.
  • Provided consultation to market executives and sales representatives regarding database marketing.
  • Reported information by region for domestic and international sales representatives.
  • Performed market promotions training to sales representatives and authorized agents.
  • Trained Sales Representatives and designed collateral necessary for effective presentations.
  • Recruited and developed training modules for sales representatives.
  • Developed advertising programs and traveled with sales representatives.
  • Measured and tracked Sales Representatives' quarterly performances.
  • Service inside sales representatives with daily account maintenance.
  • Processed marketing leads to appropriate sales representatives.
  • Communicate extensively with suppliers and sales representatives.
  • Manage strategy meetings with sales representatives.
  • Created a sales activity database and trained sales representatives to use it to keep track of all prospects and sales.
  • Streamlined survey process used to measure performance of company's products, distribution channels, pricing, and sales representatives.

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39. Market Share

low Demand
Here's how Market Share is used in Marketing Analyst jobs:
  • Developed methodologies for sales forecasting, quantifying market share and market potential, determining market penetration, and sales territory analysis.
  • Conducted analysis and reporting of market share as compared to key competitors across all product lines to determine competitive positioning.
  • Compiled and evaluated performance data for trade and corporate accounts to compare against contractual revenue/market share targets and identified discrepancies.
  • Curated and implemented effective marketing campaigns aimed to capture new market share and introduce new initiatives to exceed revenue/client objectives.
  • Performed market analysis and database development (competitive information, market share, segmentation and other quantitative analysis).
  • Identified and implemented surround-sound marketing strategies and communication plans to increase AXP Merchant market share and profitability.
  • Completed a major market share and profitability study to determine gaps in market segmentation ad coverage.
  • Prepared accurate monthly territory configuration reports, which included sales and market share results.
  • Conducted competitive market analysis to develop district wide initiatives to increase market share.
  • Created site traffic analysis to measure competitiveness and market share against competitors
  • Collected and analyzed market share and pricing information on competitive landscape.
  • Managed Promotional Budget and performed market share projection and analysis.
  • Created marketing databases for market share analysis and competitor information.
  • Created and maintained extensive market share and competitive intelligence database.
  • Developed process of analyzing competitor quarterly earnings and market share.
  • Analyzed and developed scorecard Market Share Data through MasterCard services.
  • Analyzed sales performance and recommended refinements to increase market share.
  • Developed and maintained an accurate market penetration/market share analysis.
  • Created Subscriber Growth Model for forecasting Global Carrier/Vendor Market Share
  • Developed worldwide market share database and product portfolio/life-cycle model.

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40. Business Units

low Demand
Here's how Business Units is used in Marketing Analyst jobs:
  • Prepared marketing assessment of likely users for new competitive agents and recommended selling strategies to Disease Team and Customer Business Units.
  • Supported primary business units with leading indicator models based on orders history and macroeconomic variables to forecast and manage incoming business.
  • Supervised the disruption and competitive intelligence processes for multiple business units to identify potential threats and challenges to marketing success.
  • Developed and managed the competitive intelligence program in direct support of key account marketing and other business units.
  • Worked closely with internal business units measuring the effectiveness of advertising efforts across all sales channels.
  • Assisted the Asia-level management team in compiling and analyzing performance metrics from seven business units.
  • Leveraged campaign-level metrics to enable comparisons within and across business units and channels.
  • Advised and consulted business units on effectiveness of digital strategy campaigns.
  • Led business integration of product cross-selling initiative across multiple business units.
  • Supervised the disruption and competitive intelligence processes for multiple business units.
  • Designed and documented proposed processes for the assigned business units.
  • Collaborate across business units to identify areas for improvement.
  • Trade Marketing Analyst Researched and managed all accounts receivable deductions for the food service and retail business units of the company.
  • Worked with groups, divisions, corporate functional areas, and business units to gather information and develop best practices.
  • Collaborated with Business Units, Sales, Insights, Retailer Merchants and Retailer Marketers to design shopper marketing programs.
  • Manage the advertising budget, managed interface with trade magazines and coordinate advertising for our Global Ceramic Business Units.
  • Create business object reports for the business units as needed to facilitate marketing campaigns and track branch production.
  • Partner with General Managers to create custom report/dashboards and analysis tools for each of the Business Units.
  • Manage all direct mail pieces and list information for all business units in the Financial Services Group.
  • Develop and implement a program to market IT services to all North American business units.

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41. KPI

low Demand
Here's how KPI is used in Marketing Analyst jobs:
  • Developed metrics for tracking performance and defining success to translate data into insightful KPI's and actionable business recommendations.
  • Developed KPI metrics, recommendations for improving conversation rates and site engagement.
  • Prepare weekly marketing performance material for Executive stakeholders highlighting KPI's.
  • Developed monthly business reports summarizing KPI's to support the Key Account Managers and providing recommendations based on trends and performance.
  • Provided weekly and monthly KPI reports, communicated findings based on available data set with web marketing analysis and retention analysis.
  • Conduct marketing analysis on e-commerce performance based on KPI's, marketing efforts, cost analysis, profit and loss analysis.
  • Analyzed website metrics using Adobe- Site Catalyst and created automated KPI reports for Senior Management, Account Executives, and IT.
  • Worked cross functionally to align event goals, objectives, target audience and KPI's to achieve desired business results.
  • Managed, developed and streamlined KPI process, Initiate and moderate bi-weekly calls with RSD's and VP Sales.
  • Presented BP, KPI, LT presentations to top management and identified potential growth areas with brand teams.
  • Reported critical weekly sales by category for the executive group to be used in monthly KPI meetings.
  • Based on needs, generated visual reports from raw database information based on certain KPI's.
  • Developed reporting and KPI metrics for internal and external partners (B2C and B2B).
  • Developed reporting structures: Defined KPI's, built management dashboards and weekly/monthly client reports.
  • Maintained KPI for new customers, profitability, and retention rates and take up report.
  • Developed compelling reports to track KPI's, identify trends, and monitor the business.
  • Developed interactive KPI report for 365 dealers as well as a dealer profitability forecasting tool.
  • Support in sales forecast for all lines of business and in KPI's report.
  • Analyze and advise about the performance of the leading and lagging KPI's.
  • Monitored and reported on specific client's volumes, statistics and KPI performance.

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42. Nielsen

low Demand
Here's how Nielsen is used in Marketing Analyst jobs:
  • Developed applications to analyze AC Nielsen syndicated consumer data and internal data to evaluate trade effectiveness and recommend productivity improvements.
  • Supported business functions with category management, providing market related analysis, insights, presentations and recommendations utilizing Nielsen data.
  • Reviewed and utilized Nielsen reports.
  • Analyzed market performance of JOH accounts with the use of IRI and AC Nielsen syndicated data collection software.
  • Analyzed Nielsen data and internal shipment data to update Sales and senior management on account and product performance.
  • Assisted in the development of trade marketing plans through utilization of Nielsen information and past promotional performance.
  • Implemented and maintained A.C. Nielsen product tracking databases for specific liquid food and beverage categories.
  • Conducted strategic and tactical analysis using Nielsen/ IRI to monitor share/POS, distribution and pricing.
  • Leveraged my data background and led the Trade Marketing Personal Care IRI Transition from Nielsen.
  • Analyzed Retail Link and Nielsen Data for in-home and in-store sampling program effects on sales.
  • Interfaced with suppliers (primarily IRI, Nielsen) on syndicated data needs/specifications.
  • Worked with various syndicated research products (Nielsen, Simmons, MRI).
  • Prepared routine category trend analyses and sales index reports using Nielsen data.
  • Designed marketing material, wrote company profiles, and evaluated Nielsen ratings.
  • Worked with Nielsen infrastructure teams to determine production synergies and reduce errors.
  • Assisted in the collection of Nielsen and IRI research analysis reports.
  • Defined actionable segmentation architecture by clustering analysis.Uncovered segment insights with synthesized customer data and reference from Nielsen's segmentation system.
  • Evaluated promotional program and merchandising strategy performance utilizing ACNielsen retail data and in- house shipment and cost information.
  • Measured market reaction and sales performance through AC Nielsen Performed weekly/monthly competitive market and sales trend and regional trade channel analysis.
  • Support Brand Manager in analysis of category data (from APPA, Packaged Facts, Nielsen, Mintel) trends.

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43. SEM

low Demand
Here's how SEM is used in Marketing Analyst jobs:
  • Analyzed monthly sales profits with correspondence to advertisement and devised successful results to increase advertisement geographically and be more cost efficient.
  • Compiled and analyzed data from physician seminars, e-Detail activities, local advisory boards, and various other Brand management initiatives.
  • Designed promotional programs for seminars and meetings; prepared and distributed pamphlets to prospective customers; created slides and associated materials.
  • Organized seminar events with affluent clientele while establishing relationships and reviewing their investment portfolio for financial advisory team to evaluate.
  • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of green products and technologies.
  • Drafted and publicized advertisements for newspapers, magazines and billboards which increased technical and tactical branding footprint for products.
  • Calculated price and delivery information for radio frequency connector and cable assembly quotations for Buyers of military communication companies.
  • Coordinated, organized and conducted industry specific seminars to introduce hardware and software solutions to large groups of entrepreneurs.
  • Developed on-line content system managing educational materials and marketing collateral, supporting just-in-time education and marketing collateral assembly.
  • Consult with marketing management teams to disseminate information, necessitating changes in language and provisions of insurance products.
  • Promoted complex marketing campaign with sales and advertisement of materials/resources to military treatment facilities across the nation.
  • Implemented a multivariate regression model which helped target members with better resort offers placed in magazine advertisements.
  • Analyzed, packaged and disseminated weekly advertising engagement reports for the Sunday Magazine to the greater department.
  • Developed and conducted sales force training seminars on vertical wireless data applications and products including Golden Demos.
  • Created and maintained database of competitors' advertisement campaigns and special promotions to generate relevant marketing response.
  • Assisted with national/local marketing campaigns and seminars as support for new business opportunities and client retention.
  • Analyzed and provided semiconductor market trends and competitor movements with weekly, and monthly marketing report.
  • Implemented analytic techniques which helped increase travel revenue generated through magazine advertisements by 20%.
  • Coordinated all correspondence and communication for international congresses and seminars with international suppliers and clients.
  • Determined optimum pricing structure for next day business and disseminated information to all sales personnel.

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44. Focus Groups

low Demand
Here's how Focus Groups is used in Marketing Analyst jobs:
  • Contributed to process streamlining and improving corporate culture through participation on various committees and focus groups.
  • Managed marketing research/analysis for strategic plans/competitive analyses and customer surveys/focus groups.
  • Moderated focus groups and conducted in-depth interviews using contemporary moderation techniques.
  • Organized and facilitated focus groups for various marketing research projects.
  • Evaluated data gathered from focus groups, online and phone surveys, legal research and taste tests.
  • Tasked with identifying needed program improvements based on surveys, focus groups, and competitor analysis.
  • Assisted in variety of consumer insight projects, such as brand perception focus groups and in-store surveys
  • Design focus groups and surveys for multiple segmentation projects for sales and retention of customers.
  • Assist with research studies, including customer focus groups, surveys, or satisfaction studies.
  • Leveraged idea to survey focus groups to target new customers and develop new products.
  • Coordinated focus groups, usability testing, and surveys to test new product offerings.
  • Experience with focus groups and targeted surveys, both online and in-person.
  • Travel planner and workshop coordinator for various product lines and focus groups.
  • Coordinated focus groups to determine success and improvement areas for Meeting Services.
  • Created focus groups and surveys to obtain relevant market research data.
  • Managed the design and execution of focus groups and usability studies.
  • Recruited, screened and qualified applicants for market research Focus Groups.
  • Design, develop, and administer consumer surveys and focus groups.
  • Developed questionnaires for survey participants and content for focus groups.
  • Sourced, evaluated, and recruited participants for focus groups.

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45. Html

low Demand
Here's how Html is used in Marketing Analyst jobs:
  • Served in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
  • Web Development Updating static HTML pages, development of small notification plugin, creation of landing pages.
  • Redesigned company s website with HTML and CSS, and propose the optimization of core products.
  • Used HTML and CSS to create email templates and content/structural changes on product websites.
  • Prepared and improved campaigns HTML code and creative to insure proper delivery
  • Created and marketed company web pages using HTML and CSS.
  • Created campaigns for various websites using basic HTML.
  • Coded HTML, CSS and JavaScript for various microsites and created print design campaigns for visitor marketing.
  • Generated static site content by hand-coding XHTML & using IDE's (Dreamweaver, etc).
  • Handled HTML coding, websites editing, Visual interface Design Implement Visual Design mock-ups, etc
  • Updated XML & HTML sitemaps and monitored sites in Google Webmaster Tools
  • Identified and fixed issues with html email coding.
  • Created static website in HTML for educational software company Created content for informational web pages Provided QA of CSM data entry
  • Created electronic direct mailers using raw HTML, Dreamweaver, and Photoshop.
  • Improved the user experience of internal organization website using HTML and Photoshop.
  • Create email campaigns using HTML, test campaigns for inbox rendering and inbox delivery.
  • Set up analytics on landing pages, trackingEXTRA STUDYcookies, and wrote copy text.Treehouse - HTML, CSS,Front-end Web

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46. Campaign Performance

low Demand
Here's how Campaign Performance is used in Marketing Analyst jobs:
  • Created weekly marketing reports focusing on campaign performance - data analyzed included sent/received percentages, open/click percentages etc.
  • Monitored and analyzed media campaign performance and provide strategic insights and campaign recommendations for optimization.
  • Developed SAS solution to measure and report acquisition campaign performance using statistical tests of proportions.
  • Optimized marketing campaigns by tracking and analyzing campaign performance to achieve customer retention goals.
  • Analyzed hypothesis testing results, measured campaign performance and developed reports based on findings.
  • Created a back-end analysis database and reporting system that assessed campaign performance.
  • Supported marketing team with standard reporting and original campaign performance analysis.
  • Managed social media platforms; generated monthly marketing campaign performance reports.
  • Develop report dashboards for email campaign performance for company executives.
  • Collaborated with colleagues regarding new marketing strategy and campaign performance.
  • Analyzed campaign performance and made strategic test plan recommendations.
  • Analyzed advertising campaign performance data/reports and updated campaigns daily.
  • Evaluated campaign performance across various data cohorts.
  • Recommended solutions to improve future campaign performance.
  • Managed telemarketing and direct mail campaigns through the life cycle of the project, from campaign design to campaign performance analysis.
  • Used SAS and Excel to analyze past campaign performance in order to predict future trends and increase profitability of upcoming campaigns.
  • Provided reporting and analysis for e-mail campaigns to analyze campaign performance and projections to aid leaders with web promotion strategies.
  • Assisted with developing marketing sales goals and metrics for e-marketing, branding, loyal incentives, and overall campaign performance.
  • Manage search campaign performance by analyzing quantitative, qualitative & underlying data to correct performance issues.
  • Collected, analyzed, and acted on campaign performance data to increase sales within margins.

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47. Linkedin

low Demand
Here's how Linkedin is used in Marketing Analyst jobs:
  • Developed internal LinkedIn training materials for increased employee engagement.
  • Reached out via LinkedIn inviting potential contributors to write for ForwardMetrics, a Growing Global Community of Forward Thinkers
  • Identified and qualified leads using web-search methods, social media and LinkedIn.
  • Recommended we have a LinkedIn page.
  • Research showed social media click stream down websites after Linkedin visited Yahoo Finance.
  • Manage website and LinkedIn for marketing opportunities for two financial advisors.

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48. R

low Demand
Here's how R is used in Marketing Analyst jobs:
  • Analyzed financial data and guest behavior data to optimize placement and messaging, resulting in greater sales and profitability.
  • Drafted revised method in which audit findings were summarized and communicated to upper management streamlining the audit reporting process.
  • Provided sales mailing lists and tracked campaign results; delivered recommendations to Senior Management identifying potential areas of improvement.
  • Directed research analysis on new automotive supply store chain including compilation of data and execution of presentation material.
  • Measured and analyzed the performance of implemented wholesale parts marketing programs and provided marketing strategy guidance as needed.
  • Developed questionnaires for subscriber usage and satisfaction studies and prepared the results for presentation to senior managers.
  • Supported local sales team for marketing-related activities, tracking domestic market environments and monitoring competitors' activities.
  • Maintained and published the seasonal marketing calendar and supporting documentation to provide timely updates across the organization.
  • Develop a consistent and effective image of print material used for events and day-to-business operations.
  • Communicated findings to executive staff and vendors to foster an environment focused on continuous improvement.
  • Planned and organized active engagement activities in order to strengthen relationships with existing customers.
  • Created Marketing Materials Inventory list to keep track of all incoming and outgoing promotional materials
  • Developed marketing mailing plans and provided lead list selection for a 3 million-circulation catalog.
  • Created sponsorship opportunities with business partners to leverage our organization from key competitors.
  • Lead contact on development effort to institute a site-to-site transfer process for transporting updates
  • Provided marketing support and project coordination for Consumer Brand Activation and Category Teams.
  • Worked closely with technical department to update technical manuals and product material.
  • Supported the marketing manager and global marketing director in aftermarket marketing strategies.
  • Exposed and eliminated errors in the reporting process, enhancing reporting accuracy.
  • Organized and managed warehouse shipping orders for category teams and high-level events.

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49. Sales Presentations

low Demand
Here's how Sales Presentations is used in Marketing Analyst jobs:
  • Assisted in outside sales presentations for government and corporate accounts with emphasis on data related products and extended corporate solution services.
  • Participated in teams of Trade Managers and Region Sales Managers to create field sales presentations and category management presentations.
  • Provided marketing support for sales presentations to national advertisers and newspaper industry leaders.
  • Developed comprehensive product manuals to increase the effectiveness of sales presentations.
  • Prepared category/product sales presentations for clients and senior management.
  • Delivered convincing oral sales presentations to potential clients.
  • Created sales presentations and product brochures/overviews.
  • Created sales presentations using PowerPoint.
  • Produced marketing and sales presentations, including monthly sales and budget reports for senior officers, sales and key customers.
  • Conducted city-wide marketing and sales presentations for groups as well as conducted scholarship programs and arena tours & open houses.
  • Develop sales through phone prospecting, sales pipeline management, effective phone sales presentations, and consistent follow-up processes.
  • Created written content for marketing material, including print materials, sales videos, and client specific sales presentations.
  • Used consumer data information to formulate sales presentations for clients and vendors at the executive level.
  • Created and translated proposals, and developed sales presentations based on first and third party research.
  • Utilized industry research and traffic data to create sales presentations for the Client Services team.
  • Created quotes, sales presentations, brochures for business updates, and product line reviews.
  • Drafted training brochure, product sheets, and sales presentations on various industry standards.
  • Developed text and graphics for high-impact sales presentations, accelerating our win rate.
  • Presented sales presentations and live system product demos for customer and prospects.
  • Support and participate with sales professionals in sales presentations and customer meetings.

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50. Market Conditions

low Demand
Here's how Market Conditions is used in Marketing Analyst jobs:
  • Consulted with senior management through analysis of market conditions and business profitability for Managed Care, Actuarial, and Team Operation areas
  • Converted pricing analysis, competitor rate analysis, market conditions and internal profit requirements into rate recommendations on an ongoing basis.
  • Spurred international and domestic growth through intensive studying and interpretation of market conditions, competitors, and customer profiles.
  • Identified and monitored competitors through extensive market research while evaluating current market conditions or changes in the industry.
  • Work collaboratively with product development group to introduce new product offerings based on market conditions and trends.
  • Analyzed customer research, current market conditions and competitor information Developed pricing strategy.
  • Collaborated with regional contacts to develop attainable forecast targets based on market conditions.
  • Directed research into industry and market conditions and trends Coordinated annual sales budgeting.
  • Prepared reports, including geographical illustrations that interpret market conditions and potentials.
  • Researched and analyzed market conditions.
  • Prepare and produce the WMS Global report; communicate all market share trends and regional market conditions and performs detailed analysis.
  • Track all current market conditions and tenant specifications by updating marketing reports and databases to ensure that tenant meets all requirements.
  • Analyzed current mortgage backed securities, market conditions, and re-priced rate sheets in order to lock/unlock loans accordingly.
  • Monitored competitors and researched market conditions throughout the region to discern marketing trends and changes in the industry.
  • Examine market conditions and trends to assess the potential sales of a product to project its profitability.
  • Researched market conditions in local regional and national areas to determine potential sales of products and services.
  • Observe and keep up with market conditions and changes in industry that affect may affect clients.
  • Monitored and analyzed competitive activities and financial performance, as well as changes in market conditions.
  • Researched market conditions in order to forecast annual, quarterly, and monthly activity and revenues.
  • Evaluated customer research, market conditions, and competitive data to formulate comprehensive launch plans.

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20 Most Common Skill for a Marketing Analyst

Company Website12.7%
Market Research10.9%
Conversion Rates8.8%
Analyze Data8%
Google Analytics7.2%
Online6.7%
Financial Statements6.5%
Email6.1%

Typical Skill-Sets Required For A Marketing Analyst

RankSkillPercentage of ResumesPercentage
1
1
Company Website
Company Website
9.6%
9.6%
2
2
Market Research
Market Research
8.2%
8.2%
3
3
Conversion Rates
Conversion Rates
6.6%
6.6%
4
4
Analyze Data
Analyze Data
6.1%
6.1%
5
5
Google Analytics
Google Analytics
5.4%
5.4%
6
6
Online
Online
5%
5%
7
7
Financial Statements
Financial Statements
4.9%
4.9%
8
8
Email
Email
4.6%
4.6%
9
9
Customer Service
Customer Service
3.1%
3.1%
10
10
ROI
ROI
2.7%
2.7%
11
11
Business Development
Business Development
2.5%
2.5%
12
12
Data Analysis
Data Analysis
2.3%
2.3%
13
13
CRM
CRM
2.3%
2.3%
14
14
New Product Development
New Product Development
2%
2%
15
15
SQL
SQL
1.9%
1.9%
16
16
Competitive Analysis
Competitive Analysis
1.8%
1.8%
17
17
SEO
SEO
1.8%
1.8%
18
18
Facebook
Facebook
1.7%
1.7%
19
19
Sales Goals
Sales Goals
1.6%
1.6%
20
20
Salesforce
Salesforce
1.4%
1.4%
21
21
Internet
Internet
1.4%
1.4%
22
22
Powerpoint
Powerpoint
1.3%
1.3%
23
23
Key Performance Indicators
Key Performance Indicators
1.3%
1.3%
24
24
Trade Shows
Trade Shows
1.2%
1.2%
25
25
Twitter
Twitter
1.1%
1.1%
26
26
SAS
SAS
1.1%
1.1%
27
27
Project Management
Project Management
1%
1%
28
28
Sales Data
Sales Data
1%
1%
29
29
Search Engine Optimization
Search Engine Optimization
0.9%
0.9%
30
30
Press Releases
Press Releases
0.9%
0.9%
31
31
RFP
RFP
0.9%
0.9%
32
32
New Clients
New Clients
0.9%
0.9%
33
33
Monthly Reports
Monthly Reports
0.8%
0.8%
34
34
A/B
A/B
0.8%
0.8%
35
35
Market Data
Market Data
0.8%
0.8%
36
36
Customer Base
Customer Base
0.7%
0.7%
37
37
PPC
PPC
0.7%
0.7%
38
38
Sales Representatives
Sales Representatives
0.7%
0.7%
39
39
Market Share
Market Share
0.7%
0.7%
40
40
Business Units
Business Units
0.7%
0.7%
41
41
KPI
KPI
0.6%
0.6%
42
42
Nielsen
Nielsen
0.6%
0.6%
43
43
SEM
SEM
0.6%
0.6%
44
44
Focus Groups
Focus Groups
0.6%
0.6%
45
45
Html
Html
0.6%
0.6%
46
46
Campaign Performance
Campaign Performance
0.6%
0.6%
47
47
Linkedin
Linkedin
0.5%
0.5%
48
48
R
R
0.5%
0.5%
49
49
Sales Presentations
Sales Presentations
0.5%
0.5%
50
50
Market Conditions
Market Conditions
0.5%
0.5%

18,558 Marketing Analyst Jobs

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