Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
What is a marketing analytics manager and how to become one
A marketing analytics manager analyzes data to help a company make informed marketing decisions. They work with data regarding customer behavior and market trends to identify patterns and insights. They use statistical techniques and software tools to evaluate data, create reports, and improve marketing campaigns. A marketing analytics manager collaborates with sales and product development teams to ensure marketing efforts align with business goals. They also stay current with industry trends and emerging technologies.
What general advice would you give to a marketing analytics manager?
Tobias Sellier
Senior Director, American Public Power Association
Avg. Salary $109,994
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 40.13%
male 59.87%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
What are the pros and cons of being a marketing analytics manager?
Pros
High demand for marketing analytics skills
Variety of industries and companies to work with
Potential for career growth and advancement
Competitive salary and benefits
Opportunities for remote work and flexible schedules
Cons
Can be time-consuming to collect, clean, and analyze data
Might require long hours and tight deadlines during peak seasons
Requires effective communication skills to explain complex data insights to non-technical stakeholders
May require working with incomplete or imperfect data sets
Can be frustrating if insights gleaned from data are not acted upon or implemented
Marketing analytics manager career paths
Key steps to become a marketing analytics manager
Explore marketing analytics manager education requirements
Start to develop specific marketing analytics manager skills
Skills Percentages Digital Marketing 11.22% Marketing Analytics 10.29% Tableau 8.83% Google Analytics 5.89% Visualization 4.96% Complete relevant marketing analytics manager training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing analytics managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing analytics manager based on U.S. Bureau of Labor Statistics data and data from real marketing analytics manager resumes.Research marketing analytics manager duties and responsibilities
- Manage and maintain the customer relationship and campaign data (CRM).
- Utilize marketing automation and CRM tools to manage data and communicate with lead database.
- Lead analysis of marketing programs including ROI calculations and identification of success factors which can be apply for continuous improvements.
- Create and publish reports on KPIs, marketing program ROI, pipeline, and database health.
Prepare your marketing analytics manager resume
When your background is strong enough, you can start writing your marketing analytics manager resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing analytics manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable marketing analytics manager resume templates
Build a professional marketing analytics manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing analytics manager resume.
Apply for marketing analytics manager jobs
Now it's time to start searching for a marketing analytics manager job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first marketing analytics manager job
Are you a marketing analytics manager?
Share your story for a free salary report.
Average marketing analytics manager salary
The average marketing analytics manager salary in the United States is $109,994 per year or $53 per hour. Marketing analytics manager salaries range between $82,000 and $146,000 per year.
What am I worth?
How do marketing analytics managers rate their job?
Marketing analytics manager reviews
Overseeing printing For direct mail. Packaging design Developing hot mail list.
Unreasonable deadlines.
- Lot of challenges, a lot - Lot to innovate, to make customer's shopping experience beautiful, every month - Quick decision making, fail at times, learn every time - Big on power, bigger on responsibilities - Buck stops at you
- 24 X 7 on the toes - Manage across categories, across vendors - Keep all vendors happy, which you cannot - Failure of any cross-functional team will make you suffer from every angle
I love being able to analyze large amounts of data and present it in simple ways to management.
Updated January 8, 2025
