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Working As a Marketing Analytics Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $107,000

    Average Salary

What Does A Marketing Analytics Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing Analytics Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Average Length of Employment
Marketing Manager 2.9 years
Marketing Lead 2.4 years
Head Of Marketing 2.3 years
Top Careers Before Marketing Analytics Manager
Consultant 7.1%
Internship 5.1%
Manager 3.7%
Analyst 3.4%
Top Careers After Marketing Analytics Manager
Director 3.5%
Consultant 3.5%
Founder 3.0%
Lecturer 3.0%
Manager 3.0%

Do you work as a Marketing Analytics Manager?

Average Yearly Salary
$107,000
Show Salaries
$84,000
Min 10%
$107,000
Median 50%
$107,000
Median 50%
$107,000
Median 50%
$107,000
Median 50%
$107,000
Median 50%
$107,000
Median 50%
$107,000
Median 50%
$135,000
Max 90%
Best Paying Company
Whole Foods Market
Highest Paying City
Redwood City, CA
Highest Paying State
Virginia
Avg Experience Level
2.3 years
How much does a Marketing Analytics Manager make at top companies?
The national average salary for a Marketing Analytics Manager in the United States is $107,362 per year or $52 per hour. Those in the bottom 10 percent make under $85,000 a year, and the top 10 percent make over $135,000.

Real Marketing Analytics Manager Salaries

Job Title Company Location Start Date Salary
Senior Marketing Analytics Manager Mulesoft Inc. San Francisco, CA Apr 01, 2012 $160,000
Channel Marketing Analytics Manager Facebook, Inc. Menlo Park, CA Jan 02, 2016 $155,000
Marketing Analytics Product Manager Groupon, Inc. Seattle, WA May 20, 2016 $153,000 -
$220,000
Manager of Marketing Analytics Chegg, Inc. Santa Clara, CA Dec 10, 2012 $150,000
Marketing Analytics Manager Dropbox, Inc. San Francisco, CA Mar 24, 2016 $145,000
Marketing Analytics Manager Dropbox, Inc. San Francisco, CA Sep 08, 2014 $145,000
Analytics, Growth Marketing Dropbox, Inc. San Francisco, CA Oct 28, 2016 $140,000
Senior Marketing Analytics Manager Barclays Bank PLC Islandia, NY Mar 28, 2013 $135,000 -
$155,000
User Analytics Manager, Services Marketing Adobe Systems Incorporated San Francisco, CA Apr 13, 2015 $135,000
Channel Marketing Analytics Manager, SMB Facebook, Inc. Menlo Park, CA Nov 18, 2013 $132,000
Marketing Analytics Manager Paypal, Inc. San Jose, CA Dec 17, 2014 $130,374
Marketing Analytics/Operations Manager Hewlett-Packard Company Palo Alto, CA May 26, 2014 $130,374 -
$140,205
Manager, Marketing Analytics EBAY Inc. San Jose, CA Sep 21, 2016 $130,000
Manager, Marketing Finance & Analytics Sears Holdings Management Corporation Hoffman Estates, IL Jul 02, 2015 $116,875
Marketing Analytics Manager Lexisnexis Risk Solutions, Inc. Alpharetta, GA Jul 25, 2016 $115,000 -
$117,000
Manager, Payor Marketing Research and Analytics Abbvie Inc. North Chicago, IL Aug 05, 2013 $115,000
Manager, Vertical Marketing Analytics EBAY Inc. San Jose, CA Mar 05, 2012 $115,000
Manager, Marketing Analytics Saks Direct LLC New York, NY Aug 13, 2014 $113,878
Analytics Manager, Marketing Science Genentech USA, Inc. South San Francisco, CA Aug 08, 2016 $113,006 -
$180,000
Marketing Science Advanced Analytics Manager Astrazeneca LP Wilmington, DE Jan 08, 2016 $113,000 -
$158,000
Marketing Manager, Advanced Analytics Dish Network LLC Englewood, CO Nov 14, 2016 $112,000
Marketing Analytics Manager Stamps.com Inc. El Segundo, CA Aug 06, 2016 $97,199
Airline Partner Marketing Analytics Manager United Airlines, Inc. Chicago, IL Apr 13, 2011 $92,724
Manager-Marketing Analytics Affinity Solutions Inc. New York, NY Jan 12, 2015 $92,500
Marketing Analytics Manager Paypal, Inc. San Jose, CA Jul 22, 2011 $92,000
Manager, Marketing Analytics Ocwen Loan Servicing LLC West Palm Beach, FL Jul 15, 2013 $90,100
Marketing Analytics Manager Stamps.com Inc. El Segundo, CA Aug 22, 2014 $90,000
Marketing Analytics Manager GMMB Inc. Washington, DC Jul 23, 2014 $90,000

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Top Skills for A Marketing Analytics Manager

  1. Conversion Rates
  2. ROI
  3. Data Warehouse
You can check out examples of real life uses of top skills on resumes here:
  • Implemented segmentation and propensity to buy models that increased conversion rates for direct mails.
  • Led analysis of marketing programs including ROI calculations and identification of success factors which could be applied for continuous improvements.
  • Evaluated, recommended and managed marketing vendors; including data warehouses, list brokers and data enhancement projects.
  • Administered the Google Analytics accounts managing users, views, goals, and filters.
  • Identified key drivers of email unsubscribes by developing a logistic regression model.

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Top 10 Best States for Marketing Analytics Managers

  1. California
  2. New York
  3. Virginia
  4. Colorado
  5. New Jersey
  6. Washington
  7. Texas
  8. Delaware
  9. Idaho
  10. North Carolina
  • (6,913 jobs)
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  • (1,198 jobs)
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  • (119 jobs)
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  • (884 jobs)

Marketing Analytics Manager Demographics

Gender

Male

51.0%

Female

34.8%

Unknown

14.2%
Ethnicity

White

51.6%

Asian

19.8%

Hispanic or Latino

13.8%

Black or African American

9.8%

Unknown

5.0%
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Foreign Languages Spoken

Spanish

40.7%

Portuguese

7.4%

Chinese

7.4%

German

7.4%

Russian

7.4%

Italian

7.4%

Vietnamese

3.7%

Albanian

3.7%

Cantonese

3.7%

Japanese

3.7%

Greek

3.7%

Mandarin

3.7%
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Marketing Analytics Manager Education

Schools

Texas A&M University

8.4%

Northwestern University

7.5%

DePaul University

6.5%

University of Texas at Dallas

6.5%

Purdue University

6.5%

Georgia State University

5.6%

Columbia University

5.6%

University of Florida

4.7%

San Jose State University

4.7%

University of Chicago

4.7%

University of Texas at Austin

4.7%

University of Delaware

4.7%

University of Connecticut

3.7%

Thunderbird School of Global Management

3.7%

New York University

3.7%

California State University - Fullerton

3.7%

University of California - Los Angeles

3.7%

University of Phoenix

3.7%

University of Cincinnati

3.7%

University of California - Irvine

3.7%
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Majors

Business

25.1%

Marketing

19.2%

Finance

7.2%

Economics

6.9%

Management

5.4%

Statistics

5.4%

Computer Science

3.6%

Communication

3.6%

Management Science

3.3%

Chemistry

3.1%

Computer Information Systems

2.8%

Accounting

2.8%

Mathematics

2.3%

Management Information Systems

1.8%

Information Technology

1.5%

Industrial Engineering

1.5%

International Business

1.3%

Psychology

1.3%

Political Science

1.0%

Computer Applications

1.0%
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Degrees

Masters

52.9%

Bachelors

30.9%

Other

8.6%

Doctorate

3.7%

Certificate

2.3%

Associate

0.8%

Diploma

0.6%

License

0.2%
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Updated May 19, 2020