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Become A Marketing Analytics Manager

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Working As A Marketing Analytics Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Marketing Analytics Manager Do At Whole Foods Market

* Analyze and synthesize various data sources to explain drivers of business performance and inform both tactical and strategic business decisions.
* Conduct exploratory data analysis, identify test & learn opportunities, and implement performance measurement reporting and analysis.
* Support/Analysis of consumer segmentation.
* Leverage analytic capabilities available through third party vendors.
* Work closely with a group of cross-functional stakeholders, translating business questions into analyses that inform business decisions.
* Develop and manage analytic reporting tools to assess loyalty program performance on both an ongoing and ad hoc basis.
* Translate data into clear, persuasive reports and presentations for senior leadership

What Does A Marketing Analytics Manager Do At Massmutual Financial Group

* Responsible for developing reports, dashboards and visualizations with careful attention to detail and accuracy.
* Create basic and advanced reports and scorecards using Tableau and/or Excel
* Understand and query disparate database sources, including relational structures, dimensional data marts/models and
* cubes.
* Interface with and understand analytical reporting needs of business stakeholders.
* Clearly convey the key insights or “story” the data reveals in a visual format that is grouped and summarized to be
* easily understood.
* Manipulate, condense and make-sense of large volumes of data to drive actionable business decisions

What Does A Marketing Analytics Manager Do At Owens Corning

* Chooses and conducts appropriate statistical analyses based on data type and quality, appropriate assumptions, and desired insights; leverages advanced statistical and mathematical methods to gain data insights; has advanced expertise in all analytic levels on the pathway to analytic maturity.
* Procures, cleanses, and organizes raw data from first, second, and third party resources.
* Draws insights from recurring reports and dashboards to create actionable recommendations.
* Evaluates past performance to inform future strategy.
* Conducts predictive modeling forecasting future events given past performance.
* Conducts prescriptive analytics simulating outcomes given diverse assumptions and scenarios.
* Creates reporting specifications on analytics around broader market trends and customer behaviors, including developing macro market forecasts and models of share, pricing, sales, etc.
* Develops advanced decision science support through attribution modeling, media mix modeling, etc.
* Creates tools identifying opportunities for agile marketing and sales execution.
* Actively partners with corporate demand modeling team to share data, learnings, and other resources.
* Acts as business liaison to shared resources for additional data procurement and analysis support.
* Data Product Development : Develops and integrates applications to automate analyses and deliver results (e.g., recommendation systems, matching algorithms) for consumption by non-technical audiences.
* Creates fully automated, sustainable, advanced analytic models that can be consumed in end-user tools and that are understandable to non-technical audiences.
* Database Management : Interacts with databases; writes queries to retrieve data from databases; capable of designing, building, and optimizing basic database systems as needed.
* Develops complex queries capable of aggregating data from multiple tables and performing operations.
* Concatenates and manipulates tables.
* Acts as R&A business liaison to IT Business Intelligence team for data architectural needs and additional data scientist support as required.
* Data Development and Ecosystem Governance : Leads data ecosystem working team to ensure quality and consistency in metrics, and channels disseminating metrics, across functions, businesses, and time.
* Leads a centralized forum for strategic oversite of data ecosystem, ensuring systematic development of data (and data dissemination) during a time of especially rapid data and self-service growth.
* Strategically develops customer and product metrics derived from available and pending data sources

What Does A Marketing Analytics Manager Do At Mitel

* Track Product Marketing KPI’s, maintain standardized operational reports, presentations, and dashboards to provide visibility into the department
* Assist in the tracking of the Product Marketing budget and project calendars.
* Assist managers in answering key questions by translating analytic data into actionable information and recommending a course of action.
* Attend business review meetings, as appropriate.
* Ensure team members are well informed and kept abreast of important topics.
* Liaison with Marketing representatives, and cross-functional marketing departments, to provide support and achieve department goals & objectives.
* Ad hoc analysis, report generation and/or special project work as required, e.g. event support for Mitel Next, and assist in maintaining the product marketing SharePoint site

What Does A Marketing Analytics Manager Do At Combined Insurance

* v Apply data mining and advanced analytic techniques to develop, enhance, and/or execute approaches to analyze information relating to customer activity, including e.g., segment based analyses, migration analyses (movement of customers between segments), analyzing customer surveys and other feedback mechanisms
* v Extracts and/or oversees the extraction of data from various databases; performs exploratory data analysis and visualization; cleanses, massages, and aggregates data as necessary to support the analysis
* v Perform and/or oversee the development of models and data/analytical work products
* v Design tests or experiments in order to determine the optimal approach for a particular microsegment
* v Work closely with the Chief Marketing Officer and other business partners to identify business issues and devise analytical solutions
* v Develop metrics and/or dashboards to evaluate the success of campaigns or other initiatives

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How To Become A Marketing Analytics Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing Analytics Manager jobs

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Marketing Analytics Manager Demographics

Gender

  • Male

    57.0%
  • Female

    38.5%
  • Unknown

    4.5%

Ethnicity

  • White

    64.3%
  • Asian

    22.7%
  • Hispanic or Latino

    8.6%
  • Unknown

    3.4%
  • Black or African American

    1.0%
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Languages Spoken

  • Spanish

    44.4%
  • Chinese

    11.1%
  • Russian

    11.1%
  • Portuguese

    5.6%
  • Vietnamese

    5.6%
  • German

    5.6%
  • Cantonese

    5.6%
  • Japanese

    5.6%
  • Mandarin

    5.6%
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Marketing Analytics Manager

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Marketing Analytics Manager Education

Marketing Analytics Manager

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Real Marketing Analytics Manager Salaries

Job Title Company Location Start Date Salary
Senior Marketing Analytics Manager Mulesoft Inc. San Francisco, CA Apr 01, 2012 $160,000
Channel Marketing Analytics Manager Facebook, Inc. Menlo Park, CA Jan 02, 2016 $155,000
Marketing Analytics Product Manager Groupon, Inc. Seattle, WA May 20, 2016 $153,000 -
$220,000
Manager of Marketing Analytics Chegg, Inc. Santa Clara, CA Dec 10, 2012 $150,000
Marketing Analytics Manager Dropbox, Inc. San Francisco, CA Sep 08, 2014 $145,000
Marketing Analytics Manager Dropbox, Inc. San Francisco, CA Mar 24, 2016 $145,000
Analytics, Growth Marketing Dropbox, Inc. San Francisco, CA Oct 28, 2016 $140,000
Senior Marketing Analytics Manager Barclays Bank PLC Islandia, NY Mar 28, 2013 $135,000 -
$155,000
Channel Marketing Analytics Manager, SMB Facebook, Inc. Menlo Park, CA Nov 18, 2013 $132,000
Marketing Analytics Manager Paypal, Inc. San Jose, CA Dec 17, 2014 $130,374
Manager, Marketing Analytics EBAY Inc. San Jose, CA Sep 21, 2016 $130,000
Marketing Analytics Manager Tynics Inc. Sunnyvale, CA Sep 12, 2014 $125,220
Marketing Analytics Manager Tory Burch, LLC New York, NY Feb 05, 2016 $125,000
Marketing Analytics Manager Genentech USA, Inc. South San Francisco, CA Aug 23, 2016 $110,115 -
$189,200
Marketing Analytics Manager Bigcommerce, Inc. San Francisco, CA Dec 01, 2015 $110,074 -
$145,000
Marketing Analytics Manager Bigcommerce, Inc. San Francisco, CA Jan 12, 2015 $110,074 -
$145,000
Manager, Marketing Analytics Electronic Arts, Inc. Redwood City, CA Sep 09, 2013 $110,000
Manager-Marketing Analytics Esurance Insurance Services, Inc. San Francisco, CA Apr 16, 2010 $109,000
Manager In Marketing Analytics ADP, LLC Roseland, NJ Aug 18, 2016 $108,493 -
$136,100
Marketing Analytics and Reporting Manager CSC Holdings LLC Jericho, NY Dec 12, 2016 $108,150
Senior Marketing Operations & Analytics Manager Electronic Arts, Inc. Vista, CA Jun 25, 2012 $108,000
Marketing Analytics Manager Stamps.Com Inc. El Segundo, CA Aug 06, 2016 $97,199
Marketing Analytics Manager Paypal, Inc. San Jose, CA Aug 30, 2010 $95,000
Manager, Marketing Analytics Supervalu, Inc. Eden Prairie, MN Jun 04, 2010 $93,000
Airline Partner Marketing Analytics Manager United Airlines, Inc. Chicago, IL Apr 13, 2011 $92,724
Manager-Marketing Analytics Affinity Solutions Inc. New York, NY Jan 12, 2015 $92,500
Marketing Analytics Manager Paypal, Inc. San Jose, CA Jul 22, 2011 $92,000
Airline Partner Marketing Analytics MGR United Airlines, Inc. Chicago, IL Apr 13, 2010 $91,800
Manager of Risk and Marketing Analytics Progress Financial Corporation Mountain View, CA May 17, 2010 $91,582 -
$105,000

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Top Skills for A Marketing Analytics Manager

ROIConversionRateCustomerDataWebAnalyticsEmailCampaignsGoogleAnalyticsSQLServerSASGoalsKpisCRMAnnualBudgetTableauSEOCustomerSegmentationSEMDataAnalysisMarketResearchOmnitureCustomerBehavior

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Top Marketing Analytics Manager Skills

  1. ROI
  2. Conversion Rate
  3. Customer Data
You can check out examples of real life uses of top skills on resumes here:
  • Provided upper management with test recommendations and selection strategies to optimize ROI goals.
  • Implemented segmentation and propensity to buy models that increased conversion rates for direct mails.
  • Extract, transform, and load data to maintain single source of truth in customer data mart.
  • Managed web analytics and competitive intelligence analyses.
  • Create email campaigns and blast using Dreammail.

Top Marketing Analytics Manager Employers

Marketing Analytics Manager Videos

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Marketing Analytics Manager

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