Marketing analytics manager demographics and statistics in the US
Marketing analytics manager demographics research summary. Zippia estimates marketing analytics manager demographics and statistics in the United States by using a database of 30 million profiles. Our marketing analytics manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing analytics managers after extensive research and analysis:
- There are over 4,083 marketing analytics managers currently employed in the United States.
- 40.1% of all marketing analytics managers are women, while 59.9% are men.
- The average marketing analytics manager age is 39 years old.
- The most common ethnicity of marketing analytics managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- Marketing analytics managers are most in-demand in New York, NY.
- The pharmaceutical industry is the highest-paying for marketing analytics managers.
- San Francisco, CA pays an annual average wage of $135,689, the highest in the US.
- In 2022, women marketing analytics managers earned 96% of what men earned.
- 10% of all marketing analytics managers are LGBT.
- Rhode Island is the best state for marketing analytics managers to live.
- Marketing analytics managers are 52% more likely to work at public companies in comparison to private companies.
On this page
Marketing analytics manager demographics by:
Marketing analytics manager gender statistics
40.1% of marketing analytics managers are women and 59.9% of marketing analytics managers are men.
- Male, 59.9%
- Female, 40.1%
Marketing analytics manager gender ratio
| Gender | Percentages |
|---|---|
| Male | 59.9% |
| Female | 40.1% |
Marketing analytics manager gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$110,761
Female income
$106,059
Marketing analytics manager gender ratio over time
This data breaks down the percentage of men and women in marketing analytics manager positions over time. Currently, 40.1% of marketing analytics managers are female.
Marketing analytics manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 77.32% | 22.68% |
| 2011 | 77.05% | 22.95% |
| 2012 | 77.54% | 22.46% |
| 2013 | 77.48% | 22.52% |
| 2014 | 76.05% | 23.95% |
| 2015 | 75.67% | 24.33% |
| 2016 | 75.57% | 24.43% |
| 2017 | 74.73% | 25.27% |
| 2018 | 62.08% | 37.92% |
| 2019 | 61.05% | 38.95% |
| 2020 | 59.50% | 40.50% |
| 2021 | 59.87% | 40.13% |
Marketing analytics manager related jobs gender ratio
We compared marketing analytics managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Marketing Analytics Manager | 60% | 40% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing analytics manager demographics by race
The most common ethnicity among marketing analytics managers is White, which makes up 74.6% of all marketing analytics managers. Comparatively, 8.7% of marketing analytics managers are Hispanic or Latino and 8.2% of marketing analytics managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Marketing analytics manager race
| Marketing analytics manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Marketing analytics manager race and ethnicity over time
See how marketing analytics manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing analytics manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Marketing analytics manager wage gap by race
According to our data, asian marketing analytics managers have the highest average salary compared to other ethnicities. Black or african american marketing analytics managers have the lowest average salary at $106,060.
| Ethnicity | Salary |
|---|---|
| Unknown | $110,333 |
| White | $109,955 |
| Black or African American | $106,060 |
| Asian | $118,138 |
| Hispanic or Latino | $109,666 |
Average marketing analytics manager age
See how the average age of marketing analytics managers varies based on ethnicity and gender.
Male
Female
Marketing analytics manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Marketing analytics manager age breakdown
The average age of marketing analytics managers is 40+ years years old, representing 44% of the marketing analytics manager population.
Marketing analytics manager age breakdown
| Marketing Analytics Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Marketing analytics manager educational attainment
The most common degree for marketing analytics managers is bachelor's degree, with 68% of marketing analytics managers earning that degree. The second and third most common degree levels are master's degree degree at 27% and master's degree degree at 2%.
- Bachelor's, 68%
- Master's, 27%
- Associate, 2%
- Doctorate, 2%
- Other Degrees, 1%
Marketing analytics managers by degree level
| Marketing analytics manager degree | Percentages |
|---|---|
| Bachelor's | 68% |
| Master's | 27% |
| Associate | 2% |
| Doctorate | 2% |
| Other Degrees | 1% |
Marketing analytics manager jobs you might like
Marketing analytics manager wage gap by degree level
According to the data, marketing analytics managers with a Doctorate degree earn more than those without, at $128,304 annually. With a Master's degree, marketing analytics managers earn a median annual income of $124,136 compared to $113,052 for marketing analytics managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $124,136 |
| Bachelor's Degree | $113,052 |
| Doctorate Degree | $128,304 |
Marketing analytics manager employment statistics
Most marketing analytics managers work for a public in the technology industry.
Company size where marketing analytics managers work
Below, you can see the size of companies where marketing analytics managers work.
Marketing analytics manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 2% |
| 50 - 100 employees | 6% |
| 100 - 500 employees | 15% |
| 500 - 1,000 employees | 10% |
| 1,000 - 10,000 employees | 27% |
| > 10,000 employees | 40% |
Marketing analytics manager jobs by company type
Employees with the marketing analytics manager job title have their preferences when it comes to working for a company. For instance, most marketing analytics managers prefer to work at public companies over private companies.
Marketing analytics manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 3% |
| Public | 52% |
| Private | 45% |
Marketing analytics manager jobs by industry
The most common industries for marketing analytics managers are technology, finance and retail.
Marketing analytics manager industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 19% |
| Technology | 12% |
| Finance | 9% |
| Retail | 8% |
| Professional | 8% |
| Media | 7% |
| Health Care | 6% |
| Internet | 5% |
| Hospitality | 5% |
| Telecommunication | 4% |
| Start-up | 4% |
| Manufacturing | 3% |
| Pharmaceutical | 2% |
| Energy | 2% |
| Insurance | 2% |
| Education | 2% |
| Transportation | 1% |
| Automotive | 1% |
| Non Profits | 1% |
Marketing analytics manager turnover and employment statistics
Marketing analytics manager unemployment rate over time
The unemployment rate for marketing analytics managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing analytics manager unemployment rate by year
| Year | Marketing analytics manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average marketing analytics manager tenure
The average marketing analytics manager stays at their job for 1-2 years, based on the 525 marketing analytics managers resumes in Zippia's database.
Marketing analytics manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 14% |
| 1-2 years | 40% |
| 3-4 years | 14% |
| 5-7 years | 17% |
| 8-10 years | 9% |
| 11+ years | 5% |
Marketing analytics manager LGBT ratio compared to similar jobs
Review the percent of marketing analytics managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| International Account Manager | 7.25% | 152,229 |
| Marketing & Advertising Manager | 9.54% | 85,446 |
| Marketing Analytics Manager | 9.86% | - |
| Director Of Programming And Special Events | 16.11% | 20,001 |
Similar marketing analytics manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| International Account Manager | 7.25% | 152,229 |
| Marketing & Advertising Manager | 9.54% | 85,446 |
| Director Of Programming And Special Events | 16.11% | 20,001 |
Foreign languages spoken by marketing analytics managers
The most common foreign language among marketing analytics managers is Spanish at 40.7%. The second-most popular foreign language spoken is Portuguese at 7.4% and Chinese is the third-most popular at 7.4%.
- Spanish, 40.7%
- Portuguese, 7.4%
- Chinese, 7.4%
- German, 7.4%
- Russian, 7.4%
- Other, 29.7%
Marketing analytics manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 40.7% |
| Portuguese | 7.4% |
| Chinese | 7.4% |
| German | 7.4% |
| Russian | 7.4% |
| Other | 29.7% |
