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The differences between marketing analytics managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing analytics manager and a manager, field marketing. Additionally, a marketing analytics manager has an average salary of $109,994, which is higher than the $93,296 average annual salary of a manager, field marketing.
The top three skills for a marketing analytics manager include digital marketing, marketing analytics and tableau. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.
| Marketing Analytics Manager | Manager, Field Marketing | |
| Yearly salary | $109,994 | $93,296 |
| Hourly rate | $52.88 | $44.85 |
| Growth rate | 10% | 10% |
| Number of jobs | 125,458 | 174,371 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 82% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing analytics manager is responsible for analyzing the effectiveness of marketing campaigns based on performance indicators, following the market trends statistics to develop strategic procedures to improve the company's brand image. Marketing analytics managers identify business opportunities through researching current customer demands to boost revenues and increase the business' profitability. They also develop cost-reduction techniques, negotiating with trusted suppliers and third-party vendors with high-quality resources and materials for production. A marketing analytics manager must have excellent communication and organizational skills, especially on monitoring sales data and implementing techniques to maximize productivity and efficiency of staff.
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Marketing analytics managers and managers, field marketing have different pay scales, as shown below.
| Marketing Analytics Manager | Manager, Field Marketing | |
| Average salary | $109,994 | $93,296 |
| Salary range | Between $82,000 And $146,000 | Between $68,000 And $127,000 |
| Highest paying City | San Francisco, CA | Carson City, NV |
| Highest paying state | California | Nevada |
| Best paying company | Meta | |
| Best paying industry | Pharmaceutical | Technology |
There are a few differences between a marketing analytics manager and a manager, field marketing in terms of educational background:
| Marketing Analytics Manager | Manager, Field Marketing | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 82% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing analytics managers' and managers, field marketing' demographics:
| Marketing Analytics Manager | Manager, Field Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 59.9% Female, 40.1% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |