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Working As a Marketing And Advertising Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $48,000

    Average Salary

What Does A Marketing And Advertising Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing And Advertising Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Average Length of Employment
Marketing Advisor 2.1 years
Marketing Analyst 2.1 years
Top Careers Before Marketing And Advertising Specialist
Internship 9.0%
Cashier 8.1%
Owner 5.0%
Server 4.0%
Volunteer 3.3%
Manager 3.3%
Top Careers After Marketing And Advertising Specialist
Cashier 5.8%
Server 5.2%
Manager 5.2%
Internship 4.9%
Owner 3.8%
Volunteer 3.3%

Do you work as a Marketing And Advertising Specialist?

Average Yearly Salary
$48,000
Show Salaries
$29,000
Min 10%
$48,000
Median 50%
$48,000
Median 50%
$48,000
Median 50%
$48,000
Median 50%
$48,000
Median 50%
$48,000
Median 50%
$48,000
Median 50%
$80,000
Max 90%
Best Paying Company
EPIC Technologies
Highest Paying City
New York, NY
Highest Paying State
Delaware
Avg Experience Level
2.6 years
How much does a Marketing And Advertising Specialist make at top companies?
The national average salary for a Marketing And Advertising Specialist in the United States is $48,406 per year or $23 per hour. Those in the bottom 10 percent make under $29,000 a year, and the top 10 percent make over $80,000.

Real Marketing And Advertising Specialist Salaries

Job Title Company Location Start Date Salary
Advertising and Marketing Specialist Roselyn Nevasca Calangian San Francisco, CA Jul 01, 2013 $70,186
Advertising and Marketing Specialist Multi Envios LLC Clarksburg, MD Jan 09, 2016 $56,558
Marketing and Advertising Specialist Engine Company 1, LLC San Francisco, CA Oct 01, 2012 $56,346
Advertising & Marketing Specialist Five Branches University San Jose, CA Dec 15, 2009 $55,827
Advertising & Marketing Specialist Five Branches University San Jose, CA Dec 16, 2012 $53,949
Advertising & Marketing Specialist Condo Electric Industrial Supply Inc. Miami, FL Oct 14, 2008 $52,613
Advertising and Marketing Specialist Epic Clean Technologies Corporation Houston, TX Sep 01, 2015 $48,600
Marketing and Advertising Specialist Coffee for Him, LLC TX Jul 09, 2016 $45,000
Advertising/Marketing Specialist Actus Consulting Group, Inc. New York, NY Dec 01, 2009 $42,596

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Top Skills for A Marketing And Advertising Specialist

  1. Company Website
  2. Online Presence
  3. Customer Service
You can check out examples of real life uses of top skills on resumes here:
  • Developed company website and digital marketing.
  • Consulted with individual clients in establishing brand awareness and enhancing online presence through the utilization of social media and web-based platforms.
  • Demonstrated effective customer service by working with business owners in creating and recording radio advertisements as well as web banners.
  • Created content for print publications, agency website, and social media pages, including Facebook/Twitter.
  • Prepare and maintain all financial statements along with company forecast.

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Top 10 Best States for Marketing And Advertising Specialists

  1. New Jersey
  2. Delaware
  3. New York
  4. Rhode Island
  5. Washington
  6. District of Columbia
  7. Connecticut
  8. Virginia
  9. Pennsylvania
  10. Texas
  • (329 jobs)
  • (28 jobs)
  • (771 jobs)
  • (44 jobs)
  • (256 jobs)
  • (89 jobs)
  • (126 jobs)
  • (335 jobs)
  • (386 jobs)
  • (613 jobs)

Marketing And Advertising Specialist Demographics

Gender

Female

46.4%

Male

40.2%

Unknown

13.4%
Ethnicity

White

62.1%

Hispanic or Latino

16.0%

Black or African American

11.1%

Asian

7.4%

Unknown

3.4%
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Foreign Languages Spoken

Spanish

38.2%

French

11.8%

Russian

7.9%

Italian

6.6%

Portuguese

5.3%

German

3.9%

Turkish

2.6%

Dutch

2.6%

Mandarin

2.6%

Bulgarian

2.6%

Japanese

2.6%

Hebrew

2.6%

Tagalog

1.3%

Hindi

1.3%

Ukrainian

1.3%

Bosnian

1.3%

Thai

1.3%

Carrier

1.3%

Latvian

1.3%

Serbian

1.3%
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Marketing And Advertising Specialist Education

Schools

University of Phoenix

13.2%

University of California - Los Angeles

8.5%

University of Tennessee - Knoxville

5.7%

Kaplan University

5.7%

University of Alabama

4.7%

University of South Florida

4.7%

University of North Texas

4.7%

Ashford University

4.7%

University of Kentucky

4.7%

University of Missouri - Columbia

4.7%

University of South Carolina - Columbia

4.7%

Texas State University

3.8%

Pennsylvania State University

3.8%

West Virginia University

3.8%

San Antonio College

3.8%

Texas A&M University

3.8%

University of Central Florida

3.8%

Art Institute of Philadelphia

3.8%

American University

3.8%

Strayer University

3.8%
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Majors

Business

21.5%

Marketing

13.3%

Communication

12.9%

Graphic Design

7.5%

Public Relations

5.7%

Psychology

4.7%

Advertising

4.5%

Management

3.2%

Finance

3.1%

Criminal Justice

2.9%

English

2.5%

Fine Arts

2.3%

Computer Science

2.3%

Journalism

2.3%

Accounting

2.3%

Nursing

2.0%

Political Science

1.8%

General Education, Specific Areas

1.8%

General Studies

1.6%

Economics

1.6%
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Degrees

Bachelors

52.0%

Other

21.1%

Masters

12.4%

Associate

9.3%

Certificate

3.3%

Diploma

1.1%

Doctorate

0.4%

License

0.3%
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