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Best states for a marketing and advertising specialist
Quoted expert
Marlene Kahla Ph.D.
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Are you thinking of becoming a marketing and advertising specialist and really want to work at Liberty Tax Service? Turns out, your chances to become a marketing and advertising specialist are better in some states than others.As marketing and advertising specialists are popular in the U.S., we wanted to bring you a list of the best states for marketing and advertising specialists. In case you are trying to decide where to start your career as a marketing and advertising specialist, or if you are considering moving to a different city or state, we got you covered.
The median salary for marketing and advertising specialists in Washington is $74,723. Compare that to the median salary in Oklahoma of $34,144, which ranked worst for marketing and advertising specialists, and you can see how your location is important for your career.Washington is the best state, and Wilmington is the city with the highest pay for marketing and advertising specialists.
10 best states for marketing and advertising specialists in 2025
1. Washington
Total marketing and advertising specialist jobs: 1,348 Average annual salary: $74,723 Lowest 10 percent earn: $49,000 Highest 10 percent earn: $113,000 Location Quotient: 1.51
2. Delaware
Total marketing and advertising specialist jobs: 193 Average annual salary: $77,707 Lowest 10 percent earn: $48,000 Highest 10 percent earn: $123,000 Location Quotient: 1.26
3. Connecticut
Total marketing and advertising specialist jobs: 543 Average annual salary: $60,305 Lowest 10 percent earn: $38,000 Highest 10 percent earn: $93,000 Location Quotient: 1.34
4. New Jersey
Total marketing and advertising specialist jobs: 1,277 Average annual salary: $60,307 Lowest 10 percent earn: $38,000 Highest 10 percent earn: $94,000 Location Quotient: 1.32
5. Pennsylvania
Total marketing and advertising specialist jobs: 1,606 Average annual salary: $58,641 Lowest 10 percent earn: $37,000 Highest 10 percent earn: $92,000 Location Quotient: 1.13
6. Alaska
Total marketing and advertising specialist jobs: 114 Average annual salary: $61,170 Lowest 10 percent earn: $50,000 Highest 10 percent earn: $74,000 Location Quotient: 1.12
7. New York
Total marketing and advertising specialist jobs: 1,322 Average annual salary: $64,829 Lowest 10 percent earn: $41,000 Highest 10 percent earn: $101,000 Location Quotient: 0.84
8. Virginia
Total marketing and advertising specialist jobs: 1,291 Average annual salary: $57,276 Lowest 10 percent earn: $35,000 Highest 10 percent earn: $92,000 Location Quotient: 1.12
9. North Carolina
Total marketing and advertising specialist jobs: 1,329 Average annual salary: $54,114 Lowest 10 percent earn: $33,000 Highest 10 percent earn: $86,000 Location Quotient: 1.13
10. Maryland
Total marketing and advertising specialist jobs: 808 Average annual salary: $58,246 Lowest 10 percent earn: $36,000 Highest 10 percent earn: $93,000 Location Quotient: 1.04
Marketing and advertising specialist jobsNear Columbus, OH
How Zippia determines the best states to be a marketing and advertising specialist
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a marketing and advertising specialist
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | Washington | $74,723 | $49,000 | 7,405,743 | 1,348 |
| 2 | Delaware | $77,707 | $48,000 | 961,939 | 193 |
| 3 | Connecticut | $60,305 | $38,000 | 3,588,184 | 543 |
| 4 | New Jersey | $60,307 | $38,000 | 9,005,644 | 1,277 |
| 5 | Pennsylvania | $58,641 | $37,000 | 12,805,537 | 1,606 |
| 6 | Alaska | $61,170 | $50,000 | 739,795 | 114 |
| 7 | New York | $64,829 | $41,000 | 19,849,399 | 1,322 |
| 8 | Virginia | $57,276 | $35,000 | 8,470,020 | 1,291 |
| 9 | North Carolina | $54,114 | $33,000 | 10,273,419 | 1,329 |
| 10 | Maryland | $58,246 | $36,000 | 6,052,177 | 808 |
| 11 | Michigan | $56,604 | $36,000 | 9,962,311 | 831 |
| 12 | Ohio | $55,932 | $35,000 | 11,658,609 | 1,073 |
| 13 | Minnesota | $52,170 | $35,000 | 5,576,606 | 913 |
| 14 | Oregon | $59,968 | $38,000 | 4,142,776 | 388 |
| 15 | Arkansas | $48,683 | $31,000 | 3,004,279 | 364 |
| 16 | California | $62,744 | $38,000 | 39,536,653 | 2,727 |
| 17 | Rhode Island | $46,738 | $30,000 | 1,059,639 | 261 |
| 18 | Montana | $47,626 | $32,000 | 1,050,493 | 203 |
| 19 | Nevada | $50,073 | $30,000 | 2,998,039 | 248 |
| 20 | Texas | $47,857 | $29,000 | 28,304,596 | 2,758 |
| 21 | South Dakota | $44,930 | $30,000 | 869,666 | 150 |
| 22 | North Dakota | $44,462 | $31,000 | 755,393 | 143 |
| 23 | Idaho | $47,520 | $30,000 | 1,716,943 | 182 |
| 24 | District of Columbia | $55,038 | $34,000 | 693,972 | 173 |
| 25 | Iowa | $45,393 | $30,000 | 3,145,711 | 412 |
| 26 | New Hampshire | $44,302 | $29,000 | 1,342,795 | 268 |
| 27 | Nebraska | $43,585 | $29,000 | 1,920,076 | 324 |
| 28 | Colorado | $45,181 | $29,000 | 5,607,154 | 864 |
| 29 | Tennessee | $44,644 | $28,000 | 6,715,984 | 646 |
| 30 | Wyoming | $41,260 | $27,000 | 579,315 | 116 |
| 31 | Massachusetts | $47,025 | $31,000 | 6,859,819 | 860 |
| 32 | Illinois | $47,002 | $31,000 | 12,802,023 | 969 |
| 33 | Wisconsin | $43,105 | $28,000 | 5,795,483 | 713 |
| 34 | Utah | $39,145 | $25,000 | 3,101,833 | 703 |
| 35 | New Mexico | $44,240 | $27,000 | 2,088,070 | 194 |
| 36 | West Virginia | $41,309 | $26,000 | 1,815,857 | 175 |
| 37 | Arizona | $41,860 | $26,000 | 7,016,270 | 781 |
| 38 | Vermont | $38,241 | $26,000 | 623,657 | 195 |
| 39 | Maine | $38,949 | $27,000 | 1,335,907 | 211 |
| 40 | Indiana | $43,231 | $28,000 | 6,666,818 | 584 |
| 41 | Hawaii | $32,895 | $28,000 | 1,427,538 | 148 |
| 42 | Georgia | $41,194 | $26,000 | 10,429,379 | 1,352 |
| 43 | Louisiana | $42,039 | $26,000 | 4,684,333 | 314 |
| 44 | Kansas | $39,319 | $25,000 | 2,913,123 | 365 |
| 45 | Florida | $36,282 | $22,000 | 20,984,400 | 2,176 |
| 46 | Kentucky | $36,738 | $23,000 | 4,454,189 | 400 |
| 47 | South Carolina | $39,178 | $24,000 | 5,024,369 | 426 |
| 48 | Missouri | $35,947 | $23,000 | 6,113,532 | 582 |
| 49 | Alabama | $36,509 | $23,000 | 4,874,747 | 399 |
| 50 | Mississippi | $32,367 | $20,000 | 2,984,100 | 204 |
| 51 | Oklahoma | $34,144 | $21,000 | 3,930,864 | 262 |
Highest paying states for marketing and advertising specialists
| Rank | State | Avg. Marketing And Advertising Specialist Salary |
|---|---|---|
| 1 | Washington | $74,723 |
| 2 | Delaware | $77,707 |
| 3 | Connecticut | $60,305 |
| 4 | New Jersey | $60,307 |
| 5 | Pennsylvania | $58,641 |
| 6 | Alaska | $61,170 |
| 7 | New York | $64,829 |
| 8 | Virginia | $57,276 |
| 9 | North Carolina | $54,114 |
| 10 | Maryland | $58,246 |
| 11 | Michigan | $56,604 |
| 12 | Ohio | $55,932 |
| 13 | Minnesota | $52,170 |
| 14 | Oregon | $59,968 |
| 15 | Arkansas | $48,683 |
| 16 | California | $62,744 |
| 17 | Rhode Island | $46,738 |
| 18 | Montana | $47,626 |
| 19 | Nevada | $50,073 |
| 20 | Texas | $47,857 |
| 21 | South Dakota | $44,930 |
| 22 | North Dakota | $44,462 |
| 23 | Idaho | $47,520 |
| 24 | District of Columbia | $55,038 |
| 25 | Iowa | $45,393 |
| 26 | New Hampshire | $44,302 |
| 27 | Nebraska | $43,585 |
| 28 | Colorado | $45,181 |
| 29 | Tennessee | $44,644 |
| 30 | Wyoming | $41,260 |
| 31 | Massachusetts | $47,025 |
| 32 | Illinois | $47,002 |
| 33 | Wisconsin | $43,105 |
| 34 | Utah | $39,145 |
| 35 | New Mexico | $44,240 |
| 36 | West Virginia | $41,309 |
| 37 | Arizona | $41,860 |
| 38 | Vermont | $38,241 |
| 39 | Maine | $38,949 |
| 40 | Indiana | $43,231 |
| 41 | Hawaii | $32,895 |
| 42 | Georgia | $41,194 |
| 43 | Louisiana | $42,039 |
| 44 | Kansas | $39,319 |
| 45 | Florida | $36,282 |
| 46 | Kentucky | $36,738 |
| 47 | South Carolina | $39,178 |
| 48 | Missouri | $35,947 |
| 49 | Alabama | $36,509 |
| 50 | Mississippi | $32,367 |
| 51 | Oklahoma | $34,144 |
Expert opinions on the best states for marketing and advertising specialists
Are there any particularly good places in the United States for marketing and advertising specialists to find work opportunities?
Marlene Kahla Ph.D.
Professor of Marketing, Nelson Rusche College of Business
Companies throughout the United States need good marketers.
Through acceptance of video conferencing to conduct business, many graduates will work at least 50% of their jobs from home. As the pandemic levels off, some companies continue to have their salespeople meet with clients on a person-to-person basis at least 50% of the time.
After quarantine, people started looking to move away from large cities into smaller neighborhoods, simpler lives, and work from home. The trend is to move away from states with high tax rates.
Southeastern United States, coastal states, and central may see a surge in employment availability.
Marketing and advertising specialist best states FAQs
Have more questions? See all answers to common business and financial questions.
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Updated January 8, 2025