Marketing and advertising specialist demographics and statistics in the US
Marketing and advertising specialist demographics research summary. Zippia estimates marketing and advertising specialist demographics and statistics in the United States by using a database of 30 million profiles. Our marketing and advertising specialist estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing and advertising specialists after extensive research and analysis:
- There are over 202,144 marketing and advertising specialists currently employed in the United States.
- 53.5% of all marketing and advertising specialists are women, while 46.5% are men.
- The average marketing and advertising specialist age is 36 years old.
- The most common ethnicity of marketing and advertising specialists is White (67.5%), followed by Hispanic or Latino (12.5%), Asian (9.6%) and Black or African American (5.2%).
- In 2022, women earned 96% of what men earned.
- 10% of all marketing and advertising specialists are LGBT.
- Marketing and advertising specialists are 71% more likely to work at private companies in comparison to public companies.
On this page
Marketing and advertising specialist demographics by:
Marketing and advertising specialist gender statistics
53.5% of marketing and advertising specialists are women and 46.5% of marketing and advertising specialists are men.
- Female, 53.5%
- Male, 46.5%
Marketing and advertising specialist gender ratio
| Gender | Percentages |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
Marketing and advertising specialist gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$48,868
Female income
$46,786
Marketing and advertising specialist gender ratio over time
This data breaks down the percentage of men and women in marketing and advertising specialist positions over time. Currently, 53.5% of marketing and advertising specialists are female.
Marketing and advertising specialist gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 54.93% | 45.07% |
| 2011 | 52.47% | 47.53% |
| 2012 | 52.71% | 47.29% |
| 2013 | 49.23% | 50.77% |
| 2014 | 49.27% | 50.73% |
| 2015 | 51.45% | 48.55% |
| 2016 | 50.68% | 49.32% |
| 2017 | 50.64% | 49.36% |
| 2018 | 49.67% | 50.33% |
| 2019 | 48.30% | 51.70% |
| 2020 | 45.79% | 54.21% |
| 2021 | 46.52% | 53.48% |
Marketing and advertising specialist related jobs gender ratio
We compared marketing and advertising specialists with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Marketing And Advertising Specialist | 47% | 53% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing and advertising specialist demographics by race
The most common ethnicity among marketing and advertising specialists is White, which makes up 67.5% of all marketing and advertising specialists. Comparatively, 12.5% of marketing and advertising specialists are Hispanic or Latino and 9.6% of marketing and advertising specialists are Asian.
- White, 67.5%
- Hispanic or Latino, 12.5%
- Asian, 9.6%
- Black or African American, 5.2%
- Unknown, 5.0%
- American Indian and Alaska Native, 0.2%
Marketing and advertising specialist race
| Marketing and advertising specialist race | Percentages |
|---|---|
| White | 67.5% |
| Hispanic or Latino | 12.5% |
| Asian | 9.6% |
| Black or African American | 5.2% |
| Unknown | 5.0% |
| American Indian and Alaska Native | 0.2% |
Marketing and advertising specialist race and ethnicity over time
See how marketing and advertising specialist racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing and advertising specialist race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 76.43% | 5.43% | 7.35% | 8.96% |
| 2011 | 74.73% | 5.43% | 7.78% | 9.92% |
| 2012 | 74.79% | 5.63% | 7.06% | 10.15% |
| 2013 | 74.54% | 5.85% | 6.51% | 10.17% |
| 2014 | 74.87% | 5.27% | 7.69% | 9.62% |
| 2015 | 73.83% | 4.86% | 7.98% | 10.32% |
| 2016 | 72.05% | 6.03% | 8.21% | 11.22% |
| 2017 | 72.03% | 5.88% | 8.27% | 10.83% |
| 2018 | 71.33% | 5.54% | 8.29% | 11.42% |
| 2019 | 71.67% | 5.44% | 8.50% | 11.47% |
| 2020 | 69.76% | 4.89% | 8.58% | 12.34% |
| 2021 | 67.49% | 5.24% | 9.60% | 12.53% |
Marketing and advertising specialist wage gap by race
According to our data, asian marketing and advertising specialists have the highest average salary compared to other ethnicities. Black or african american marketing and advertising specialists have the lowest average salary at $45,472.
| Ethnicity | Salary |
|---|---|
| Unknown | $47,763 |
| White | $49,478 |
| Black or African American | $45,472 |
| Asian | $53,603 |
| Hispanic or Latino | $48,380 |
Average marketing and advertising specialist age
See how the average age of marketing and advertising specialists varies based on ethnicity and gender.
Male
Female
Marketing and advertising specialist age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Marketing and advertising specialist age breakdown
The average age of marketing and advertising specialists is 30-40 years years old, representing 35% of the marketing and advertising specialist population.
Marketing and advertising specialist age breakdown
| Marketing And Advertising Specialist Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Marketing and advertising specialist educational attainment
The most common degree for marketing and advertising specialists is bachelor's degree, with 65% of marketing and advertising specialists earning that degree. The second and third most common degree levels are associate degree degree at 17% and associate degree degree at 9%.
- Bachelor's, 65%
- Associate, 17%
- High School Diploma, 9%
- Master's, 6%
- Other Degrees, 3%
Marketing and advertising specialists by degree level
| Marketing and advertising specialist degree | Percentages |
|---|---|
| Bachelor's | 65% |
| Associate | 17% |
| High School Diploma | 9% |
| Master's | 6% |
| Other Degrees | 3% |
Marketing and advertising specialist jobs you might like
Marketing and advertising specialist wage gap by degree level
According to the data, marketing and advertising specialists with a Doctorate degree earn more than those without, at $59,198 annually. With a Master's degree, marketing and advertising specialists earn a median annual income of $58,618 compared to $51,021 for marketing and advertising specialists with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $58,618 |
| Bachelor's Degree | $51,021 |
| Doctorate Degree | $59,198 |
Marketing and advertising specialist employment statistics
Most marketing and advertising specialists work for a private in the media industry.
Company size where marketing and advertising specialists work
Below, you can see the size of companies where marketing and advertising specialists work.
Marketing and advertising specialist jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 8% |
| 50 - 100 employees | 20% |
| 100 - 500 employees | 20% |
| 500 - 1,000 employees | 10% |
| 1,000 - 10,000 employees | 21% |
| > 10,000 employees | 22% |
Marketing and advertising specialist jobs by company type
Employees with the marketing and advertising specialist job title have their preferences when it comes to working for a company. For instance, most marketing and advertising specialists prefer to work at private companies over public companies.
Marketing and advertising specialist jobs by sector
| Company type | Percentages |
|---|---|
| Education | 6% |
| Public | 23% |
| Private | 71% |
| Government | 1% |
Marketing and advertising specialist jobs by industry
The most common industries for marketing and advertising specialists are media, retail and professional.
Marketing and advertising specialist industry statistics
| Industry | Percentages |
|---|---|
| Media | 15% |
| Retail | 11% |
| Fortune 500 | 11% |
| Manufacturing | 8% |
| Professional | 8% |
| Finance | 7% |
| Hospitality | 5% |
| Technology | 5% |
| Real Estate | 5% |
| Education | 5% |
| Insurance | 4% |
| Automotive | 3% |
| Construction | 3% |
| Health Care | 3% |
| Non Profits | 3% |
| Telecommunication | 2% |
| Internet | 1% |
| Transportation | 1% |
| Government | 1% |
| Utilities | 1% |
| Energy | 1% |
| Agriculture | 1% |
| Start-up | 1% |
Marketing and advertising specialist turnover and employment statistics
Marketing and advertising specialist unemployment rate over time
The unemployment rate for marketing and advertising specialists between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing and advertising specialist unemployment rate by year
| Year | Marketing and advertising specialist unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average marketing and advertising specialist tenure
The average marketing and advertising specialist stays at their job for 1-2 years, based on the 1,069 marketing and advertising specialists resumes in Zippia's database.
Marketing and advertising specialist tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 23% |
| 1-2 years | 33% |
| 3-4 years | 12% |
| 5-7 years | 13% |
| 8-10 years | 6% |
| 11+ years | 13% |
Marketing and advertising specialist LGBT ratio compared to similar jobs
Review the percent of marketing and advertising specialists that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Chief Estimator | 4.41% | 24,116 |
| Senior Logistics Coordinator | 8.65% | 30,840 |
| Employment Representative | 8.93% | 6,289 |
| Marketing And Advertising Specialist | 10.00% | - |
| Energy Audit Advisor | 11.05% | 51,430 |
| Sanitation Inspector | 11.64% | 17,344 |
| Fundraising Officer | 19.25% | 55,872 |
Similar marketing and advertising specialist jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Chief Estimator | 4.41% | 24,116 |
| Senior Logistics Coordinator | 8.65% | 30,840 |
| Employment Representative | 8.93% | 6,289 |
| Energy Audit Advisor | 11.05% | 51,430 |
| Sanitation Inspector | 11.64% | 17,344 |
| Fundraising Officer | 19.25% | 55,872 |
Foreign languages spoken by marketing and advertising specialists
The most common foreign language among marketing and advertising specialists is Spanish at 38.2%. The second-most popular foreign language spoken is French at 11.8% and Russian is the third-most popular at 7.9%.
- Spanish, 38.2%
- French, 11.8%
- Russian, 7.9%
- Italian, 6.6%
- Portuguese, 5.3%
- Other, 30.2%
Marketing and advertising specialist languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 38.2% |
| French | 11.8% |
| Russian | 7.9% |
| Italian | 6.6% |
| Portuguese | 5.3% |
| Other | 30.2% |
