Marketing and advertising specialist job description

• Bachelor’s Degree or equivalent in Marketing/Communications and 2 to 4 years of experience.
• Ability to handle moderately complex issues and problems and refers more complex issues to higher-level staff.
• Excellent oral and written communication skills.
• Strong organizational and follow-up skills with attention to detail
• Ability to work both as part of a team and independently, demonstrate initiative and multitask in a fast-paced environment
• Conceptual thinking skills. Project management skills. Interpersonal skills. Planning skills. Creativity.
• Strong analytical skills
• Strong MS Office skills

WORKING CONDITIONS:

The work environment characteristics are representative of those an employee encounters while performing the essential functions of this job. Regular office environment.

KEY RELATIONSHIPS:

• All PNY staff members
• Vendors, Customers and Partners

DUTIES AND RESPONSIBILITIES:

To perform this job successfully, the individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Plan and execute marketing initiatives and activities related to Public Relations, Advertising, Sales Collateral, Promotions, Special Events, Trade Shows and Internal/External Communications.
• Manage advertising campaigns across customer platforms.
• Measure and analyze results on marketing campaigns, advertising and all forms of paid media and adjust accordingly to maximize ROI.
• Manage company website monthly banners, rotators and content.
• Implement multi-channel marketing plans to promote our brand and products.
• Develop and execute marketing campaigns, promotional material, and assist with creating advertising content targeting specific market segments or products.
• Effectively place promotional content throughout multiple media channels.
• Implement the utilization of product endorsements, reviews, samples, rebates, coupons, and other promotional tactics to increase awareness and sales of products.
• Partner with sales, other marketing personnel and other regional offices to cost-effectively complete all phases of promotional campaigns.
• Assist with the management of the PR Agency and ensure that all needs to secure maximum brand exposure are met.
• Develop and execute product launch calendar for all new items.
• Plan and maintain digital newsletter - balancing education and sales content.
• Manage the production of promotional materials such as sales flyers, billboards, banners, and other digital and printed content.
• Serve as a liaison between the company and outside organizations related to advertising and promotions.
• Objectively edit and revise all promotional and advertising content to ensure that both content and layout are accurate and consistent with company and industry standards.
• Assist in other areas, as assigned