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What does a marketing and advertising specialist do?

Updated January 8, 2025
7 min read
Quoted expert
Dr. Gail Hudson Ph.D.

A marketing and advertising specialist is responsible for conducting data and statistical analysis of current market trends to identify opportunities that would generate effective marketing campaigns and public advertisements on various media platforms. Marketing and advertising specialists review digital content and materials from conceptualization to execution that would enhance the brand's image and attract the target audience. They monitor the marketing channels' performance and record campaign results to develop related initiatives that would improve the products' sales performance and targets.

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Marketing and advertising specialist responsibilities

Here are examples of responsibilities from real marketing and advertising specialist resumes:

  • Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
  • Complete all promotional invoice orders, purchasing POs, ordering supplies, etc.
  • Perform ROI analysis, media evaluation, market trend analysis, and campaign optimization.
  • Initiate and monitor social media (Facebook, LinkedIn) platforms to reach new clients.
  • Analyze and interpret sales trends, inventory values and cost, and potential asset acquisitions using ROI cash flow techniques.
  • Design and execute CRM program that consist of a sophisticate segmentation program for targeting customers through direct mail and telemarketing efforts.
  • Design websites, SEO and PPC campaigns and complete all aspects of video production including script-writing, direction, and editing.
  • Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.

Marketing and advertising specialist skills and personality traits

We calculated that 29% of Marketing And Advertising Specialists are proficient in Digital Marketing, SEO, and Facebook. They’re also known for soft skills such as Detail oriented, Analytical skills, and Communication skills.

We break down the percentage of Marketing And Advertising Specialists that have these skills listed on their resume here:

  • Digital Marketing, 29%

    Utilized digital marketing skills to build an organic fan-base and developed new revenue streams* Social media marketing consultant and booking agent

  • SEO, 5%

    Implemented Search Engine Optimization (SEO) and Pay-Per-Click advertising to drive web traffic.

  • Facebook, 4%

    Initiated and monitored social media (Facebook, LinkedIn) platforms to reach new clients.

  • Financial Data, 4%

    Reviewed any analyzed credit and financial data.

  • Press Releases, 3%

    Draft & organize press releases for CEO, as well as press & film to broadcast CEO's charity efforts.

  • Email Campaigns, 3%

    Created and developed targeted Online Marketing strategy utilizing segmented email campaigns and focused landing page creation to targeted markets.

Common skills that a marketing and advertising specialist uses to do their job include "digital marketing," "seo," and "facebook." You can find details on the most important marketing and advertising specialist responsibilities below.

Detail oriented. One of the key soft skills for a marketing and advertising specialist to have is detail oriented. You can see how this relates to what marketing and advertising specialists do because "market research analysts must pay attention to minutiae to evaluate data." Additionally, a marketing and advertising specialist resume shows how marketing and advertising specialists use detail oriented: "brainstormed and developed event planning phases through fruition to day-of event delegation of tasks and minor details. "

Analytical skills. Many marketing and advertising specialist duties rely on analytical skills. "market research analysts must evaluate large amounts of data and information related to market conditions.," so a marketing and advertising specialist will need this skill often in their role. This resume example is just one of many ways marketing and advertising specialist responsibilities rely on analytical skills: "initiated market research studies and analyzed findings. "

Communication skills. This is an important skill for marketing and advertising specialists to perform their duties. For an example of how marketing and advertising specialist responsibilities depend on this skill, consider that "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a marketing and advertising specialist: "assist with content development for company website, and other print and online communications including research, writing and editing. ".

All marketing and advertising specialist skills

Choose from 10+ customizable marketing and advertising specialist resume templates

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Marketing And Advertising Specialist Resume
Marketing And Advertising Specialist Resume
Marketing And Advertising Specialist Resume
Marketing And Advertising Specialist Resume
Marketing And Advertising Specialist Resume
Marketing And Advertising Specialist Resume
Marketing And Advertising Specialist Resume
Marketing And Advertising Specialist Resume
Marketing And Advertising Specialist Resume
Marketing And Advertising Specialist Resume
Marketing And Advertising Specialist Resume
Marketing And Advertising Specialist Resume
Marketing And Advertising Specialist Resume
Marketing And Advertising Specialist Resume
Marketing And Advertising Specialist Resume
Marketing And Advertising Specialist Resume

Compare different marketing and advertising specialists

Marketing and advertising specialist vs. Graphic designer, marketing

A graphic designer of marketing specializes in developing creative imagery as part of a company's marketing efforts. Their responsibilities typically revolve around coordinating with the marketing team to share insights and strategies, conceptualizing designs in adherence to objectives and deadlines, and preparing presentations. One may also subject designs into various revisions and edits as needed. Furthermore, as a graphic designer, it is also essential to keep abreast of the latest trends and have an understanding of the target audience.

We looked at the average marketing and advertising specialist salary and compared it with the wages of a graphic designer, marketing. Generally speaking, graphic designers, marketing are paid $1,133 lower than marketing and advertising specialists per year.While their salaries may differ, the common ground between marketing and advertising specialists and graphic designers, marketing are a few of the skills required in each roleacirc;euro;trade;s responsibilities. In both careers, employee duties involve skills like digital marketing, seo, and facebook.

These skill sets are where the common ground ends though. The responsibilities of a marketing and advertising specialist are more likely to require skills like "customer issues," "financial data," "search engine," and "roi." On the other hand, a job as a graphic designer, marketing requires skills like "brochures," "blog posts," "flyers," and "in-house." As you can see, what employees do in each career varies considerably.

Graphic designers, marketing earn the highest salaries when working in the technology industry, with an average yearly salary of $52,640. On the other hand, marketing and advertising specialists are paid more in the technology industry with an average salary of $51,115.On average, graphic designers, marketing reach similar levels of education than marketing and advertising specialists. Graphic designers, marketing are 2.4% less likely to earn a Master's Degree and 0.1% less likely to graduate with a Doctoral Degree.

Marketing and advertising specialist vs. Sales/marketing

Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.

Sales/marketing positions earn lower pay than marketing and advertising specialist roles. They earn a $8,766 lower salary than marketing and advertising specialists per year.A few skills overlap for marketing and advertising specialists and sales/marketing. Resumes from both professions show that the duties of each career rely on skills like "digital marketing," "seo," and "facebook. "

In addition to the difference in salary, there are some other key differences worth noting. For example, marketing and advertising specialist responsibilities are more likely to require skills like "customer issues," "financial data," "email campaigns," and "graphic design." Meanwhile, a sales/marketing has duties that require skills in areas such as "customer service," "product knowledge," "instagram," and "enterprise applications." These differences highlight just how different the day-to-day in each role looks.

Sales/marketing may earn a lower salary than marketing and advertising specialists, but sales/marketing earn the most pay in the technology industry with an average salary of $49,506. On the other hand, marketing and advertising specialists receive higher pay in the technology industry, where they earn an average salary of $51,115.Average education levels between the two professions vary. Sales/marketing tend to reach similar levels of education than marketing and advertising specialists. In fact, they're 0.8% more likely to graduate with a Master's Degree and 0.1% more likely to earn a Doctoral Degree.

What technology do you think will become more important and prevalent for marketing and advertising specialists in the next 3-5 years?

Dr. Gail Hudson Ph.D.Dr. Gail Hudson Ph.D. LinkedIn profile

Director, College of Business Internship Program, Arkansas State University

As I mentioned above, technology and social media will continue to be necessary. As marketers, students will need to be able to use the technology and have the analytics to support their decisions. This may require working outside the structure of software as well. Google Analytics, Social Media Management, Excel, and Coding are all essential skills.

Marketing and advertising specialist vs. Sales and marketing consultant

A sales and marketing consultant specializes in developing solutions to enhance a company's sales and marketing performance. Their responsibilities typically revolve around conducting research and analysis to identify marketing opportunities, assess existing projects and programs to recommend improvements, devise business plans and strategies, and produce materials for traditional or digital marketing. Furthermore, as a sales and marketing consultant, it is essential to monitor the progress of every procedure, prepare progress reports and presentations for clients, and create sales forecasts and cost estimates.

An average sales and marketing consultant eans a higher salary compared to the average salary of marketing and advertising specialists. The difference in salaries amounts to sales and marketing consultants earning a $5,559 higher average salary than marketing and advertising specialists.Using the responsibilities included on marketing and advertising specialists and sales and marketing consultants resumes, we found that both professions have similar skill requirements, such as "facebook," "press releases," and "market research.rdquo;

Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from marketing and advertising specialist resumes include skills like "digital marketing," "seo," "customer issues," and "financial data," whereas a sales and marketing consultant is more likely to list skills in "customer service," "sales process," "customer satisfaction," and "media sales. "

Sales and marketing consultants typically earn similar educational levels compared to marketing and advertising specialists. Specifically, they're 3.3% more likely to graduate with a Master's Degree, and 0.3% more likely to earn a Doctoral Degree.

Marketing and advertising specialist vs. Marketing executive

A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.

Marketing executives average a higher salary than the annual salary of marketing and advertising specialists. The difference is about $23,603 per year.While both marketing and advertising specialists and marketing executives complete day-to-day tasks using similar skills like digital marketing, seo, and facebook, the two careers vary in some skills.

Even though a few skill sets overlap between marketing and advertising specialists and marketing executives, there are some differences that are important to note. For one, a marketing and advertising specialist might have more use for skills like "customer issues," "financial data," "graphic design," and "creative development." Meanwhile, some responsibilities of marketing executives require skills like "marketing campaigns," "product development," "sales presentations," and "b testing. "

In general, marketing executives earn the most working in the retail industry, with an average salary of $80,121. The highest-paying industry for a marketing and advertising specialist is the technology industry.The average resume of marketing executives showed that they earn higher levels of education compared to marketing and advertising specialists. So much so that theyacirc;euro;trade;re 7.8% more likely to earn a Master's Degree and more likely to earn a Doctoral Degree by 0.3%.

Types of marketing and advertising specialist

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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