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Become A Marketing And Business Development Director

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Working As A Marketing And Business Development Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $94,000

    Average Salary

What Does A Marketing And Business Development Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing And Business Development Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Average Length of Employment
Marketing Director 3.0 years
Top Careers Before Marketing And Business Development Director
Top Careers After Marketing And Business Development Director
Owner 5.6%
Consultant 5.3%
Principal 4.0%
Director 3.5%

Do you work as a Marketing And Business Development Director?

Marketing And Business Development Director Demographics

Gender

Male

50.6%

Female

39.8%

Unknown

9.6%
Ethnicity

White

62.6%

Hispanic or Latino

14.4%

Black or African American

11.5%

Asian

7.1%

Unknown

4.4%
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Foreign Languages Spoken

Spanish

39.6%

French

10.4%

Portuguese

8.3%

Chinese

6.3%

German

6.3%

Mandarin

6.3%

Russian

6.3%

Arabic

4.2%

Swedish

2.1%

Filipino

2.1%

Danish

2.1%

Cantonese

2.1%

Japanese

2.1%

Italian

2.1%
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Marketing And Business Development Director Education

Schools

University of Phoenix

16.0%

New York University

9.9%

University of Southern California

5.6%

San Jose State University

5.6%

Xavier University

4.9%

University of Utah

4.9%

University of Miami

4.9%

Northwestern University

4.3%

University of Texas at Austin

4.3%

University of Florida

4.3%

Boston University

4.3%

California State University - Long Beach

4.3%

Temple University

3.7%

University of California - Los Angeles

3.7%

Texas A&M University

3.7%

Michigan State University

3.1%

Georgetown University

3.1%

Pennsylvania State University

3.1%

Florida State University

3.1%

Pepperdine University

3.1%
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Majors

Business

36.4%

Marketing

15.7%

Management

7.2%

Communication

7.2%

Finance

5.5%

Psychology

5.3%

Political Science

2.5%

Public Relations

2.3%

Economics

2.0%

Education

1.9%

English

1.9%

Small Business Management

1.7%

Journalism

1.6%

Liberal Arts

1.5%

Health Care Administration

1.5%

Biology

1.3%

Computer Science

1.2%

Law

1.2%

Project Management

1.1%

General Sales

1.1%
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Degrees

Bachelors

43.9%

Masters

34.4%

Other

14.5%

Associate

2.6%

Certificate

2.3%

Doctorate

2.0%

Diploma

0.3%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$94,000
View Detailed Salary Report
$55,000
Min 10%
$94,000
Median 50%
$94,000
Median 50%
$94,000
Median 50%
$94,000
Median 50%
$94,000
Median 50%
$94,000
Median 50%
$94,000
Median 50%
$163,000
Max 90%
Best Paying Company
Clifford Chance
Highest Paying City
Portland, OR
Highest Paying State
Washington
Avg Experience Level
3.1 years
How much does a Marketing And Business Development Director make at top companies?
The national average salary for a Marketing And Business Development Director in the United States is $95,033 per year or $46 per hour. Those in the bottom 10 percent make under $55,000 a year, and the top 10 percent make over $163,000.

Real Marketing And Business Development Director Salaries

Job Title Company Location Start Date Salary
Regional Marketing & Business Development Director Ingenico (Latin America), Inc. Miami, FL Oct 11, 2013 $207,000
Marketing & Business Development Director Travel Marketing Services, Inc. Katy, TX Oct 19, 2016 $120,723
Director of Business Development and Marketing Square Shaped Circles Inc. New York, NY Dec 14, 2015 $114,785
Director of Business Development and Marketing Aguire International, Inc. Clarksville, TN Jun 20, 2016 $110,000
Director of Business Development and Marketing Square Shaped Circles Inc. New York, NY Jan 06, 2014 $108,524
Regional Marketing & Business Development Director Ingenico (Latin America), Inc. Miami, FL Oct 11, 2010 $108,000
Director of Business Development & Marketing, Life Sciences Icool Technologies, Inc. Raleigh, NC Oct 01, 2012 $104,229
Director of Business Development & Marketing, Life Icool Technologies, Inc. Raleigh, NC Oct 01, 2012 $104,229
Director of Business Development and Marketing Dolci Gelati, LLC Washington, DC Sep 05, 2015 $89,324
Director of Business Development and Growth Marketing Minerva Home Restoration Corp. Great Neck, NY Aug 29, 2016 $85,000
Director of Business Development and Growth Marketing Minerva Home Restoration Corp. Great Neck, NY Sep 23, 2016 $85,000
Marketing & Business Development Director Travel Marketing Services, Inc. Katy, TX Oct 02, 2015 $82,098
Marketing and Business Development Director Dating With Dignity Los Angeles, CA Aug 01, 2011 $75,132
Marketing and Business Development Director Dating With Dignity Los Angeles, CA Oct 15, 2011 $75,132

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Top Skills for A Marketing And Business Development Director

  1. Company Website
  2. Sales Strategies
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Maintain and manage company website, social media presence and direct programs to improve social media reputation and recognition.
  • Evaluated marketing and sales strategies to ascertain trends and develop effective new campaigns for future years.
  • Formulated marketing, brand planning lead generation and business-development strategies to drive revenue growth.
  • Designed and executed marketing and business development strategies to position company as a market leader in commercial audio-visual integration.
  • Created and established marketing plans and internal operational procedures in accordance with company objectives of increased market share.

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Top 10 Best States for Marketing And Business Development Directors

  1. New York
  2. Colorado
  3. New Jersey
  4. Virginia
  5. Rhode Island
  6. California
  7. Washington
  8. District of Columbia
  9. Pennsylvania
  10. Delaware
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Top Marketing And Business Development Director Employers

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Marketing And Business Development Director Videos

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