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What is a marketing and communication consultant and how to become one

Updated January 8, 2025
3 min read
Quoted experts
Dr. Gail Hudson Ph.D.,
Valerie Cronin-Fisher Ph.D.
introduction image
There is more than meets the eye when it comes to being a marketing and communication consultant. For example, did you know that they make an average of $44.34 an hour? That's $92,217 a year! Between 2018 and 2028, the career is expected to grow 19% and produce 150,300 job opportunities across the U.S.

What general advice would you give to a marketing and communication consultant?

Dr. Gail Hudson Ph.D.Dr. Gail Hudson Ph.D. LinkedIn profile

Director, College of Business Internship Program, Arkansas State University

As the world has shown us most recently, we need to be flexible as the marketplace can change, without warning.
The need to differentiate yourself from others will always be necessary, so keep learning while you are in school and beyond.
I believe that technology and social media skills will continue to be necessary. Seek and achieve as many certifications as possible to hone these skills and differentiate yourself in the market.
ScoreMarketing And Communication ConsultantUS Average
Salary
7.2

Avg. Salary $92,217

Avg. Salary $59,228

Stability level
4.9

Growth rate 19%

Growth rate 0.3%

Diversity
3.1
Race

American Indian and Alaska Native 0.13%

Asian 9.59%

Black or African American 5.26%

Hispanic or Latino 12.58%

Unknown 5.02%

White 67.42%

Gender

female 68.52%

male 31.48%

Age - 34
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34
Stress level
4.9

Stress level is manageable

7.1 - high

Complexity level
8.2

Complexity level is challenging

7 - challenging

Work life balance
4.6

Work life balance is fair

6.4 - fair

Marketing and communication consultant career paths

Key steps to become a marketing and communication consultant

  1. Explore marketing and communication consultant education requirements

    Most common marketing and communication consultant degrees

    Bachelor's

    78.1 %

    Master's

    16.5 %

    Associate

    3.8 %
  2. Start to develop specific marketing and communication consultant skills

    SkillsPercentages
    Web Content21.73%
    Strategic Communications11.30%
    Press Releases6.16%
    Healthcare3.37%
    Market Research2.99%
  3. Complete relevant marketing and communication consultant training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing and communication consultants learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing and communication consultant based on U.S. Bureau of Labor Statistics data and data from real marketing and communication consultant resumes.
  4. Research marketing and communication consultant duties and responsibilities

    • Manage design and implementation of logo, color palette, website, trade show booth, collateral and PowerPoint templates.
    • Manage the creative and strategic development of the e-newsletter campaigns/blasts, tradeshow participation, multimedia and PowerPoint presentations.
    • Determine navigation, layout, content, imagery and SEO.
    • Develop long term communication and marketing plans, create copy for advertising, media, and Facebook site.
  5. Prepare your marketing and communication consultant resume

    When your background is strong enough, you can start writing your marketing and communication consultant resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing and communication consultant resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable marketing and communication consultant resume templates

    Build a professional marketing and communication consultant resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing and communication consultant resume.
    Marketing And Communication Consultant Resume
    Marketing And Communication Consultant Resume
    Marketing And Communication Consultant Resume
    Marketing And Communication Consultant Resume
    Marketing And Communication Consultant Resume
    Marketing And Communication Consultant Resume
    Marketing And Communication Consultant Resume
    Marketing And Communication Consultant Resume
    Marketing And Communication Consultant Resume
  6. Apply for marketing and communication consultant jobs

    Now it's time to start searching for a marketing and communication consultant job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first marketing and communication consultant job

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Average marketing and communication consultant salary

The average marketing and communication consultant salary in the United States is $92,217 per year or $44 per hour. Marketing and communication consultant salaries range between $66,000 and $128,000 per year.

Average marketing and communication consultant salary
$92,217 Yearly
$44.34 hourly

What am I worth?

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How do marketing and communication consultants rate their job?

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Marketing and communication consultant reviews

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A zippia user wrote a review on May 2019
Cons

Unreasonable deadlines.


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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