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Become A Marketing And Communication Consultant

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Working As A Marketing And Communication Consultant

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $75,000

    Average Salary

What Does A Marketing And Communication Consultant Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing And Communication Consultant

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Marketing And Communication Consultant Career Paths

Marketing And Communication Consultant
Marketing Communications Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Marketing Communications Manager Senior Manager Of Marketing Marketing Director
Director, Global Marketing
12 Yearsyrs
Marketing Communications Manager Product Marketing Manager
Senior Product Marketing Manager
10 Yearsyrs
Marketing Manager Marketing Director
Brand Director
10 Yearsyrs
Marketing Manager Product Marketing Manager
Marketing Program Manager
6 Yearsyrs
Marketing Manager Principal Public Relations Director
Director Of Marketing And Public Relations
6 Yearsyrs
Marketing Consultant Product Manager Product Marketing Manager
Manager, Channel Marketing
8 Yearsyrs
Communications Manager Social Media Manager Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Communications Manager Regional Manager Sales And Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Communications Manager District Manager Sales And Marketing Manager
Business Development And Marketing Manager
7 Yearsyrs
Marketing Consultant
Senior Marketing Consultant
8 Yearsyrs
Marketing Consultant Marketing Program Manager
Partner Marketing Manager
7 Yearsyrs
Account Manager Product Manager Brand Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Account Manager Product Manager Senior Product Manager
Marketing Lead
5 Yearsyrs
Public Relations Manager Social Media Manager
Content Marketing Manager
6 Yearsyrs
Public Relations Manager Event Manager Social Media Manager
Marketing Strategist
6 Yearsyrs
Executive Assistant Marketing Specialist Digital Marketing Specialist
Digital Marketing Strategist
5 Yearsyrs
Executive Assistant Marketing Specialist Assistant Marketing Manager
Marketing Services Manager
6 Yearsyrs
Account Manager Territory Sales Manager Sales Development Manager
Manager, Integrated Marketing
7 Yearsyrs
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Do you work as a Marketing And Communication Consultant?

Help others decide if this is a good career for them

Average Length of Employment
Top Careers Before Marketing And Communication Consultant
Editor 2.7%
Top Careers After Marketing And Communication Consultant
Consultant 3.1%
Director 2.7%

Do you work as a Marketing And Communication Consultant?

Average Yearly Salary
$75,000
View Detailed Salary Report
$46,000
Min 10%
$75,000
Median 50%
$75,000
Median 50%
$75,000
Median 50%
$75,000
Median 50%
$75,000
Median 50%
$75,000
Median 50%
$75,000
Median 50%
$123,000
Max 90%
Best Paying Company
TriHealth
Highest Paying City
Boston, MA
Highest Paying State
Alaska
Avg Experience Level
3.2 years
How much does a Marketing And Communication Consultant make at top companies?
The national average salary for a Marketing And Communication Consultant in the United States is $75,611 per year or $36 per hour. Those in the bottom 10 percent make under $46,000 a year, and the top 10 percent make over $124,000.

Real Marketing And Communication Consultant Salaries

Job Title Company Location Start Date Salary
Marketing Communications Consultant Dell USA L.P. Round Rock, TX Aug 15, 2016 $119,340
Marketing Communications Consultant Dell Marketing LP Round Rock, TX Mar 15, 2016 $119,340
Marketing Communications Consultant Dell USA L.P. Round Rock, TX Jan 08, 2016 $116,731
Marketing Communications Consultant Dell USA L.P. Round Rock, TX Feb 12, 2015 $113,072
Marketing Communications Consultant Dell USA LP Round Rock, TX Feb 25, 2016 $113,072
Marketing Communications Consultant Dell USA L.P. Round Rock, TX Jul 01, 2014 $110,855
Marketing Communications Consultant Dell USA LP Round Rock, TX Jun 04, 2015 $108,904

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Top Skills for A Marketing And Communication Consultant

  1. Web Application
  2. Strategic Communications
  3. Business Development
You can check out examples of real life uses of top skills on resumes here:
  • Served as content writer for secure retirement plan participant account management web application.
  • Provided strategic communications counsel, analysis and tactical implementation; developed integrated strategies to maximize and align communications with institutional objectives.
  • Developed a strategic business plan, while driving business development, sales and marketing efforts for a custom-metals memorabilia company.
  • Developed communications strategies from planning to implementation; provided services that included writing website content, press releases and marketing collateral.
  • Assist Communication Director in developing and executing internal marketing and communications plans to support the various goals and initiatives of PepsiCo.

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Top 10 Best States for Marketing And Communication Consultants

  1. Rhode Island
  2. California
  3. Oregon
  4. Washington
  5. New York
  6. Connecticut
  7. New Jersey
  8. Minnesota
  9. Arkansas
  10. Colorado
  • (70 jobs)
  • (2,404 jobs)
  • (175 jobs)
  • (409 jobs)
  • (937 jobs)
  • (162 jobs)
  • (497 jobs)
  • (337 jobs)
  • (58 jobs)
  • (342 jobs)

Marketing And Communication Consultant Demographics

Gender

Female

62.6%

Male

29.0%

Unknown

8.3%
Ethnicity

White

64.5%

Hispanic or Latino

13.6%

Black or African American

11.4%

Asian

7.0%

Unknown

3.6%
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Foreign Languages Spoken

Spanish

43.1%

French

22.2%

Portuguese

7.2%

German

5.2%

Mandarin

5.2%

Italian

5.2%

Chinese

3.9%

Russian

1.3%

Hebrew

1.3%

Indonesian

0.7%

Cantonese

0.7%

Japanese

0.7%

Norwegian

0.7%

Persian

0.7%

Tagalog

0.7%

Polish

0.7%

Hokkien

0.7%
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Marketing And Communication Consultant Education

Schools

New York University

9.5%

Northwestern University

7.8%

University of Southern California

6.9%

Boston University

6.9%

George Washington University

5.9%

San Jose State University

5.6%

American University

5.2%

Michigan State University

4.9%

University of Texas at Austin

4.9%

Temple University

4.6%

Ohio State University

4.2%

Emerson College

4.2%

Southern Methodist University

4.2%

University of Missouri - Columbia

4.2%

Syracuse University

3.6%

Georgetown University

3.6%

University of Phoenix

3.6%

Johns Hopkins University

3.6%

University of California - Los Angeles

3.3%

Webster University

3.3%
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Majors

Marketing

19.9%

Communication

16.4%

Business

14.6%

Journalism

8.7%

English

6.8%

Public Relations

6.6%

Management

4.6%

Graphic Design

2.9%

Business Communications

2.3%

Psychology

2.1%

Political Science

2.1%

Fine Arts

2.1%

Writing

1.9%

Advertising

1.7%

Education

1.5%

Agricultural Public Services

1.4%

Journalism And Mass Communications

1.4%

Liberal Arts

1.1%

Project Management

1.0%

General Education, Specific Areas

1.0%
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Degrees

Bachelors

50.8%

Masters

33.3%

Other

9.1%

Certificate

3.7%

Associate

1.7%

Doctorate

1.1%

Diploma

0.4%

License

0.1%
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