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Marketing and communication consultant skills for your resume and career

Updated January 8, 2025
5 min read
Quoted experts
Dr. Carrie Trimble,
Dr. Carrie Trimble
Marketing and communication consultant example skills
Below we've compiled a list of the most critical marketing and communication consultant skills. We ranked the top skills for marketing and communication consultants based on the percentage of resumes they appeared on. For example, 21.7% of marketing and communication consultant resumes contained web content as a skill. Continue reading to find out what skills a marketing and communication consultant needs to be successful in the workplace.

15 marketing and communication consultant skills for your resume and career

1. Web Content

Here's how marketing and communication consultants use web content:
  • Headed newsletter, Web content, employee communications, executive speeches, sales promotion materials, meeting planning and trade shows.
  • Research and establish corporate positioning, architect and direct website development, create web content and product training materials.

2. Strategic Communications

Strategic communication is the conscious use of communication by an organization to fulfill its mission. It is a prerequisite and a tool for effective policymaking and public participation that facilitates the exchange of information and establishes consensus amongst different points of view and interests.

Here's how marketing and communication consultants use strategic communications:
  • Provided strategic communications counsel, analysis and tactical implementation; developed integrated strategies to maximize and align communications with institutional objectives.
  • Developed and managed strategic communications plan, directed advertising and capital fund campaigns and designed and maintained web properties.

3. Press Releases

Here's how marketing and communication consultants use press releases:
  • Developed client communications, collateral and press releases to support name change of a regional investment management company.
  • Execute marketing-media communication assignments; wrote and distributed press releases.

4. Healthcare

Healthcare is the maintenance or improvement of a person's health by the diagnosis and treatment of a person's injury, illness, or any other disease. Healthcare is a basic necessity of human life and is the responsibility of the country's government to ensure that each person gets healthcare. Providing healthcare is the job of certified health professionals that includes doctors, surgeons, nurses, and other physicians. Pharmaceutical companies, hospitals, dentistry, therapy, and health training all come under healthcare. Healthcare plays a vital role in the country's economy and its development.

Here's how marketing and communication consultants use healthcare:
  • Conducted market research to develop and implement children's healthcare interventions for Johnson & Johnson, Corporate Communications and Community Relations.
  • Executed marketing communications tactics related to healthcare reform and government/regulatory issues across the enterprise to internal and external audiences.

5. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how marketing and communication consultants use market research:
  • Conducted and reported on market research to identify competitive standing and emerging trends relative to consumerism and the health insurance marketplace.
  • Conducted market research and customer satisfaction surveys * Purchased all media in Northern Indiana/Southwestern Michigan, Chicago and Milwaukee markets.

6. Financial Services

Financial services are economic services that are offered by the finance sector, which includes banks, financial institutes credit-card agencies, insurance companies, accountancy firms, and others that handles assets. Organizations in the financial services sector are concerned with money and risk management.

Here's how marketing and communication consultants use financial services:
  • Experienced professional delivering measurable results in financial services marketing and communications.
  • Prepared award submissions, proposals and presentations for various financial services firms to inspire and educate both businesses and consumers.

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7. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how marketing and communication consultants use graphic design:
  • Utilized expertise in writing and graphic design to create printed and web-based marketing materials for clients in a variety of industries.
  • Worked with graphic designer on the development of collateral marketing materials and took ownership of these products through production and distribution.

8. Facebook

Here's how marketing and communication consultants use facebook:
  • Created successful social media advertising campaigns on Facebook and LinkedIn.
  • Project managed the implement of a social media marketing and communication campaigns on Facebook, LinkedIn, Twitter, Google+.

9. Target Audience

A target audience is the proposed readership or audience of an advertisement or publication message tailored specifically for the mentioned audience. In advertising and marketing, it is a specific group of customers within the pre-set target market, identified as the targets or recipients for a specific message.

Here's how marketing and communication consultants use target audience:
  • Develop and execute compelling digital media and strategic e-newsletters for target audiences.
  • Performed a SWOT analysis, analyzed target audiences and identified key competitors.

10. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how marketing and communication consultants use business development:
  • Developed a strategic business plan, while driving business development, sales and marketing efforts for a custom-metals memorabilia company.
  • Managed daily operations of and business development for location-based mobile app start-up company.

11. Event Planning

Here's how marketing and communication consultants use event planning:
  • Managed event planning booking of venues and entertainment; Planned and executed large-scale parties, and events.
  • Spearheaded efforts to create more professional and profitable international training programs through establishing a structured event planning and management process.

12. Communication Materials

Here's how marketing and communication consultants use communication materials:
  • Designed/created booklets and marketing communication materials to support clients' awareness of product features and benefits.
  • Draft and edit application-related and technical business communication materials for internal stakeholders and external clients.

13. External Communications

External communications refer to the exchange of information between the organization one is working with and another organization.

Here's how marketing and communication consultants use external communications:
  • Specialize in brand management and internal/external communications (including CEO messaging and multimedia sales/marketing collateral materials) during critical transitions.
  • Developed written marketing plan that provided the framework for ongoing consulting for both internal and external communications.

14. B2C

The term business-to-consumer (B2C) refers to the process of selling services and products directly between a business and consumers and the organizations that follow this format of selling are referred to as B2C companies. This format enables companies to sell products directly to the consumer and bypassing third-party retailers, wholesalers, and other middlemen.

Here's how marketing and communication consultants use b2c:
  • Devised and implemented strategic marketing plans (for retail, B2B and B2C companies).
  • Planned and managed and produced online marketing activities and campaigns (B2B and B2C).

15. Twitter

Here's how marketing and communication consultants use twitter:
  • Developed marketing campaigns to increase lead generation*Designed print advertising campaign*Helped refine company's messaging*Created company's Facebook page and Twitter account
  • Coordinated writing and design of communication materials including websites, Facebook pages and Twitter integration.
top-skills

What skills help Marketing And Communication Consultants find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing and communication consultant resumes?

Dr. Carrie Trimble

Associate Professor of Marketing, Millikin University

Marketing applicants must demonstrate that they understand the nature of an employer's business and how marketing can help the employer achieve its objectives.

That means key skills include:

-customer problem-solving--how can the business help?
-communication--can I share relatable and actionable information with clients?
-and data analytics skills--can I measure the impact of the marketing efforts & use that insight to inform our future efforts?

Nothing about the pandemic has changed that, but now you must add the ability to work independently and remotely as well.

What soft skills should all marketing and communication consultants possess?

Dr. Carrie Trimble

Associate Professor of Marketing, Millikin University

Communication skills and problem-solving top this list. When less is done face-to-face, businesses and their customers have new problems at hand and fewer communication methods at their disposal. Customers have also been dealing with a high level of stress for over a year now, so applicants who can empathetically, reliably, and efficiently communicate via e-mail and phone will rise to the top.

What hard/technical skills are most important for marketing and communication consultants?

Dr. Carrie Trimble

Associate Professor of Marketing, Millikin University

Data analysis requires some basic math skills to calculate ratios or percentages and then understand what those metrics, like click-through rates, tell you. Because of remote work, the technical skills of setting up video conferencing and trouble-shooting your own WiFi network have increased importance.

What marketing and communication consultant skills would you recommend for someone trying to advance their career?

Thomas Campbell Ph.D.Thomas Campbell Ph.D. LinkedIn profile

Vice Chair, Associate Professor (Playwriting/Dramaturgy), University of Wisconsin - Green Bay

If a graduate needs to take a gap year, what skills would you recommend to enhance, and how should they go about doing it? - Again, I think this depends on your area of expertise; the industry is always evolving and growing, and you need to be evolving and growing with it. So if you're taking a gap year, try to stay involved or engaged in some way. Ideally, you'd be involved in the production and exercising your skills. Still, if that can't happen, you can stay engaged in other ways - help do props for your local community theatre or even volunteer as an usher. If nothing else, you should always be reading about what's happening in the field. Not just Broadway either - what plays and what work is being done in regional cities. Get your hands on and read the new plays coming out, watch the videos released (full productions, interviews, promotional and dramaturgical videos, too), and read the available reviews. Keep your head in the game, even if you're unable to work the way you want to be doing.

What type of skills will young marketing and communication consultants need?

Anne Balazs Ph.D.Anne Balazs Ph.D. LinkedIn profile

Dean of College of Business, University of Toledo

As always, new graduates will need to remain in "learning mode" and be adaptable to the workplace. Their business school education prepares them with a skill set and a mindset for problem-solving that they will use throughout their career. So the ability to pick up new software and technology (like we all have recently with online platforms) is one necessary skill. The ability to communicate interpersonally and effectively remains a valuable skill. Further, the ability to communicate complex arguments and/or quantitative data takes time and practice to develop. An especially valuable skill is being able to recognize opportunities in the market i.e., what's next. It's a combination of art and science, using your analytical skills to see what's not there and how to address a future need creatively.
Do you want to know more?
Read more about what experts have to say about marketing and communication consultant

List of marketing and communication consultant skills to add to your resume

Marketing and communication consultant skills

The most important skills for a marketing and communication consultant resume and required skills for a marketing and communication consultant to have include:

  • Web Content
  • Strategic Communications
  • Press Releases
  • Healthcare
  • Market Research
  • Financial Services
  • Graphic Design
  • Facebook
  • Target Audience
  • Business Development
  • Event Planning
  • Communication Materials
  • External Communications
  • B2C
  • Twitter
  • Trade Shows
  • Content Development
  • Collateral Materials
  • Email Campaigns
  • Web Site
  • Corporate Communications
  • Copywriting
  • External Audiences
  • Rebranding
  • Web Design
  • Promotional Materials
  • Search Engine Optimization
  • ROI
  • Content Marketing
  • Event Management
  • PowerPoint
  • Video Production
  • Product Launches
  • Communications Programs
  • Photoshop
  • Content Strategy
  • Web Presence
  • Content Creation
  • Brand Development
  • YouTube
  • Creative Development
  • Communications Projects
  • Linkedin
  • External Vendors
  • RFP
  • Blog Posts
  • Sales Materials
  • Creative Direction
  • SharePoint
  • Print Collateral

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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