Marketing and creative directors determine the creative vision of a brand or project and manifest that vision through digital, print, and film installations. They direct and motivate teams of art directors, illustrators, copywriters, etc. to help them use their talents effectively. They also collaborate with account executives to obtain knowledge of the clients' requirements. Marketing and creative directors earn a median sum of $92,000 annually or $44 per hour.
Marketing and creative directors are in charge of the creative department and are tasked with planning company advertisements, monitoring brand campaigns, revising presentations, and shaping brand standards. They assist clients in resolving issues by responding to questions in a timely and professional manner. They also create and implement tailored marketing plans based on individual client requirements.
Marketing and creative directors typically hold a bachelor's degree in graphic design, marketing, business, or other related fields. They are expected to have some years of experience as marketers or in a similar role. Some employers prefer candidates with a solid understanding of design, copy, and web practices.
There is more than meets the eye when it comes to being a marketing and creative director. For example, did you know that they make an average of $48.92 an hour? That's $101,748 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many marketing and creative directors have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, interpersonal skills and organizational skills.
When it comes to the most important skills required to be a marketing and creative director, we found that a lot of resumes listed 21.9% of marketing and creative directors included creative concepts, while 9.6% of resumes included graphic design, and 8.7% of resumes included company website. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing and creative director job title. But what industry to start with? Most marketing and creative directors actually find jobs in the retail and media industries.
If you're interested in becoming a marketing and creative director, one of the first things to consider is how much education you need. We've determined that 79.0% of marketing and creative directors have a bachelor's degree. In terms of higher education levels, we found that 7.7% of marketing and creative directors have master's degrees. Even though most marketing and creative directors have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a marketing and creative director. When we researched the most common majors for a marketing and creative director, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on marketing and creative director resumes include master's degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a marketing and creative director. In fact, many marketing and creative director jobs require experience in a role such as creative director. Meanwhile, many marketing and creative directors also have previous career experience in roles such as art director or graphic designer.