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Become A Marketing And Creative Director

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Working As A Marketing And Creative Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $75,000

    Average Salary

What Does A Marketing And Creative Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing And Creative Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing And Creative Director Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Creative Director 3.9 years
Creative Manager 3.2 years
Marketing Director 3.0 years
Marketing Manager 2.9 years
Creative Lead 2.8 years
Top Careers Before Marketing And Creative Director
Art Director 14.9%
Internship 4.0%
Owner 2.1%
Top Careers After Marketing And Creative Director
Owner 3.4%
Principal 3.2%
Consultant 3.0%
Director 2.8%

Do you work as a Marketing And Creative Director?

Average Yearly Salary
$75,000
View Detailed Salary Report
$43,000
Min 10%
$75,000
Median 50%
$75,000
Median 50%
$75,000
Median 50%
$75,000
Median 50%
$75,000
Median 50%
$75,000
Median 50%
$75,000
Median 50%
$132,000
Max 90%
Best Paying Company
Facebook
Highest Paying City
Menlo Park, CA
Highest Paying State
Washington
Avg Experience Level
3.7 years
How much does a Marketing And Creative Director make at top companies?
The national average salary for a Marketing And Creative Director in the United States is $76,039 per year or $37 per hour. Those in the bottom 10 percent make under $43,000 a year, and the top 10 percent make over $132,000.

Real Marketing And Creative Director Salaries

Job Title Company Location Start Date Salary
Marketing Creative Director Microsoft Corporation Redmond, WA Nov 09, 2009 $180,000
Marketing Officer/Creative Director Nexius Insight, Inc. Los Angeles, CA Jun 06, 2015 $175,000
Marketing Officer/Creative Director Nexius Insight, Inc. San Francisco, CA Nov 07, 2013 $175,000
Marketing Officer/Creative Director Nexius Insight, Inc. Los Angeles, CA Feb 14, 2014 $175,000
Marketing Officer/Creative Director Nexius Insight, Inc. Allen, TX Apr 15, 2016 $167,627
Creative Director, Marketing & Production Ivanhoe Pictures, Inc. Beverly Hills, CA Jul 20, 2015 $81,735
Marketing & Creative Director Meisnech Inc. Los Angeles, CA Jul 18, 2016 $81,351
Creative/Marketing Director Resilient Investment Group Rockwall, TX Dec 19, 2016 $53,643
Creative Marketing Director ESE NYC, Inc. New York, NY Sep 14, 2014 $45,000
Director of Creative Marketing Aesquivel Corporation Highland, IN Oct 01, 2010 $40,000
Creative Director Marketing Precision Graphics Studio Oceanside, NY Oct 12, 2009 $40,000 -
$89,000

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Top Skills for A Marketing And Creative Director

  1. Company Website
  2. Creative Direction
  3. Online Presence
You can check out examples of real life uses of top skills on resumes here:
  • Designed and managed company website.
  • Develop and direct the marketing effort and creative direction for a nationally franchised babysitting referral company.
  • Direct & execute social media marketing strategies for all online presence.
  • Experienced in corporate branding, software/web GUI, multimedia/video production, business communications and departmental management.
  • Create, develop, and manage online marketing strategies, viral marketing campaigns, social media branding and email marketing campaigns.

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Top 10 Best States for Marketing And Creative Directors

  1. New York
  2. New Jersey
  3. Colorado
  4. Rhode Island
  5. Virginia
  6. California
  7. Washington
  8. Delaware
  9. District of Columbia
  10. Pennsylvania
  • (2,072 jobs)
  • (792 jobs)
  • (528 jobs)
  • (108 jobs)
  • (627 jobs)
  • (5,025 jobs)
  • (831 jobs)
  • (60 jobs)
  • (244 jobs)
  • (698 jobs)

Marketing And Creative Director Demographics

Gender

Male

52.0%

Female

38.7%

Unknown

9.3%
Ethnicity

White

62.7%

Hispanic or Latino

15.2%

Black or African American

11.0%

Asian

7.8%

Unknown

3.4%
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Foreign Languages Spoken

Spanish

45.8%

French

16.7%

Italian

8.3%

Chinese

6.3%

Portuguese

4.2%

Mandarin

4.2%

Swedish

2.1%

Hawaiian

2.1%

German

2.1%

Japanese

2.1%

Greek

2.1%

Russian

2.1%

Korean

2.1%
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Marketing And Creative Director Education

Schools

New York University

6.9%

Arizona State University

6.3%

Georgia State University

6.3%

University of Phoenix

6.3%

School of Visual Arts

5.7%

University of Florida

5.7%

Brigham Young University

5.1%

University of Texas at Austin

5.1%

University of California - Los Angeles

5.1%

Syracuse University

4.6%

Art Institute of Colorado

4.6%

University of North Texas

4.6%

Savannah College of Art and Design

4.6%

Virginia Commonwealth University

4.6%

Temple University

4.6%

San Diego State University

4.6%

University of Utah

4.0%

Florida State University

4.0%

Art Institute of Pittsburgh

4.0%

Art Center College of Design

3.4%
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Majors

Graphic Design

17.9%

Marketing

13.9%

Business

10.7%

Communication

10.3%

Fine Arts

7.8%

Advertising

4.9%

Design And Visual Communication

3.8%

Public Relations

3.8%

Management

3.6%

Photography

3.5%

Journalism

3.4%

English

3.0%

Psychology

3.0%

Education

1.7%

Political Science

1.7%

Computer Applications

1.7%

Writing

1.6%

Graphic Communications

1.4%

Music

1.3%

Entertainment Business

1.1%
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Degrees

Bachelors

57.9%

Other

18.2%

Masters

12.5%

Associate

5.4%

Certificate

4.1%

Doctorate

1.1%

Diploma

0.7%

License

0.1%
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