Marketing And Creative Director Careers

Marketing and creative directors determine the creative vision of a brand or project and manifest that vision through digital, print, and film installations. They direct and motivate teams of art directors, illustrators, copywriters, etc. to help them use their talents effectively. They also collaborate with account executives to obtain knowledge of the clients' requirements. Marketing and creative directors earn a median sum of $92,000 annually or $44 per hour.

Marketing and creative directors are in charge of the creative department and are tasked with planning company advertisements, monitoring brand campaigns, revising presentations, and shaping brand standards. They assist clients in resolving issues by responding to questions in a timely and professional manner. They also create and implement tailored marketing plans based on individual client requirements.

Marketing and creative directors typically hold a bachelor's degree in graphic design, marketing, business, or other related fields. They are expected to have some years of experience as marketers or in a similar role. Some employers prefer candidates with a solid understanding of design, copy, and web practices.

There is more than meets the eye when it comes to being a marketing and creative director. For example, did you know that they make an average of $48.92 an hour? That's $101,748 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Marketing And Creative Director Do

There are certain skills that many marketing and creative directors have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, interpersonal skills and organizational skills.

When it comes to the most important skills required to be a marketing and creative director, we found that a lot of resumes listed 21.9% of marketing and creative directors included creative concepts, while 9.6% of resumes included graphic design, and 8.7% of resumes included company website. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing and creative director job title. But what industry to start with? Most marketing and creative directors actually find jobs in the retail and media industries.

How To Become a Marketing And Creative Director

If you're interested in becoming a marketing and creative director, one of the first things to consider is how much education you need. We've determined that 79.0% of marketing and creative directors have a bachelor's degree. In terms of higher education levels, we found that 7.7% of marketing and creative directors have master's degrees. Even though most marketing and creative directors have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a marketing and creative director. When we researched the most common majors for a marketing and creative director, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on marketing and creative director resumes include master's degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a marketing and creative director. In fact, many marketing and creative director jobs require experience in a role such as creative director. Meanwhile, many marketing and creative directors also have previous career experience in roles such as art director or graphic designer.

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Average Salary
$101,748
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
57,465
Job Openings

Marketing And Creative Director Career Paths

Top Careers Before Marketing And Creative Director

Top Careers After Marketing And Creative Director

Marketing And Creative Director Jobs You Might Like

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Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Marketing And Creative Director

Marketing And Creative Directors in America make an average salary of $101,748 per year or $49 per hour. The top 10 percent makes over $153,000 per year, while the bottom 10 percent under $67,000 per year.
Average Salary
$101,748
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Best Paying Cities For Marketing And Creative Directors

City
ascdesc
Average Salarydesc
Santa Monica, CA
Salary Range104k - 210k$148k$148,384
Oceanside, NY
Salary Range87k - 167k$121k$120,928
Atlanta, GA
Salary Range57k - 119k$83k$83,186
Pompano Beach, FL
Salary Range47k - 101k$69k$69,346
$47k
$210k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Director, Creative Shop, Marketing Science Research
Director, Creative Shop, Marketing Science Research
Facebook Inc.
Facebook Inc.
03/19/2021
03/19/2021
$276,05903/19/2021
$276,059
Creative Director of Marketing
Creative Director of Marketing
Northpoint Search Group
Northpoint Search Group
07/26/2020
07/26/2020
$120,00007/26/2020
$120,000
Integrated Marketing, Digital and Creative Director
Integrated Marketing, Digital and Creative Director
Psecu
Psecu
05/13/2020
05/13/2020
$99,51305/13/2020
$99,513
Brand Marketing & Creative Director
Brand Marketing & Creative Director
Inova Diagnostics, Inc.
Inova Diagnostics, Inc.
05/06/2020
05/06/2020
$116,41805/06/2020
$116,418
Creative and Marketing Director
Creative and Marketing Director
DDSM Consulting, LLC
DDSM Consulting, LLC
04/06/2020
04/06/2020
$57,20004/06/2020
$57,200
See More Recent Salaries

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Marketing And Creative Director Demographics

Gender

male

54.6 %

female

39.8 %

unknown

5.5 %

Ethnicity

White

72.9 %

Hispanic or Latino

11.0 %

Asian

9.1 %

Foreign Languages Spoken

Spanish

45.8 %

French

16.7 %

Italian

8.3 %
Show More Marketing And Creative Director Demographics

Marketing And Creative Director Education

Majors

Marketing
12.1 %

Degrees

Bachelors

79.0 %

Associate

9.7 %

Masters

7.7 %

Top Colleges for Marketing And Creative Directors

1. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

2. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

3. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

7. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

8. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. San Diego State University

San Diego, CA • Private

In-State Tuition
$7,488
Enrollment
30,018
Show More Marketing And Creative Director Education Requirements

Online Courses For Marketing And Creative Director That You May Like

Creativity, Design Thinking, and Innovation for Business
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Top Skills For a Marketing And Creative Director

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 21.9% of marketing and creative directors listed creative concepts on their resume, but soft skills such as analytical skills and interpersonal skills are important as well.

Best States For a Marketing And Creative Director

Some places are better than others when it comes to starting a career as a marketing and creative director. The best states for people in this position are California, Washington, New Jersey, and Rhode Island. Marketing and creative directors make the most in California with an average salary of $140,479. Whereas in Washington and New Jersey, they would average $131,554 and $129,086, respectively. While marketing and creative directors would only make an average of $119,364 in Rhode Island, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Washington

Total Marketing And Creative Director Jobs:
1,400
Highest 10% Earn:
$215,000
Location Quotient:
1.46
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Rhode Island

Total Marketing And Creative Director Jobs:
280
Highest 10% Earn:
$203,000
Location Quotient:
1.76
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New Jersey

Total Marketing And Creative Director Jobs:
1,408
Highest 10% Earn:
$215,000
Location Quotient:
1.35
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Marketing And Creative Directors

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Top Marketing And Creative Director Employers

1. Clear Channel Communications
4.7
Avg. Salary: 
$133,144
Marketing And Creative Directors Hired: 
11+
2. Wilsons Leather
3.4
Avg. Salary: 
$129,377
Marketing And Creative Directors Hired: 
3+
3. Sears Holdings
4.3
Avg. Salary: 
$147,512
Marketing And Creative Directors Hired: 
3+
4. National Geographic
4.6
Avg. Salary: 
$122,192
Marketing And Creative Directors Hired: 
3+
5. Zak Designs
2.7
Avg. Salary: 
$105,345
Marketing And Creative Directors Hired: 
2+
6. Drive Time
4.5
Avg. Salary: 
$108,742
Marketing And Creative Directors Hired: 
2+

Marketing And Creative Director Videos

Updated August 18, 2021