Marketing and creative director demographics and statistics in the US
Marketing and creative director demographics research summary. Zippia estimates marketing and creative director demographics and statistics in the United States by using a database of 30 million profiles. Our marketing and creative director estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing and creative directors after extensive research and analysis:
- There are over 61,069 marketing and creative directors currently employed in the United States.
- 41.8% of all marketing and creative directors are women, while 58.2% are men.
- The average marketing and creative director age is 39 years old.
- The most common ethnicity of marketing and creative directors is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- Marketing and creative directors are most in-demand in Culver City, CA.
- The real estate industry is the highest-paying for marketing and creative directors.
- Mountain View, CA pays an annual average wage of $130,024, the highest in the US.
- In 2022, women marketing and creative directors earned 92% of what men earned.
- 10% of all marketing and creative directors are LGBT.
- Rhode Island is the best state for marketing and creative directors to live.
- Marketing and creative directors are 81% more likely to work at private companies in comparison to public companies.
On this page
Marketing and creative director demographics by:
Marketing and creative director gender statistics
41.8% of marketing and creative directors are women and 58.2% of marketing and creative directors are men.
- Male, 58.2%
- Female, 41.8%
Marketing and creative director gender ratio
| Gender | Percentages |
|---|---|
| Male | 58.2% |
| Female | 41.8% |
Marketing and creative director gender pay gap
Women earn 92¢ for every $1 earned by men
Male income
$117,964
Female income
$108,061
Marketing and creative director gender ratio over time
This data breaks down the percentage of men and women in marketing and creative director positions over time. Currently, 41.8% of marketing and creative directors are female.
Marketing and creative director gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 76.06% | 23.94% |
| 2011 | 75.79% | 24.21% |
| 2012 | 76.30% | 23.70% |
| 2013 | 76.24% | 23.76% |
| 2014 | 74.75% | 25.25% |
| 2015 | 74.35% | 25.65% |
| 2016 | 74.25% | 25.75% |
| 2017 | 73.39% | 26.61% |
| 2018 | 60.41% | 39.59% |
| 2019 | 59.37% | 40.63% |
| 2020 | 57.80% | 42.20% |
| 2021 | 58.18% | 41.82% |
Marketing and creative director related jobs gender ratio
We compared marketing and creative directors with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Marketing And Creative Director | 58% | 42% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing and creative director demographics by race
The most common ethnicity among marketing and creative directors is White, which makes up 74.6% of all marketing and creative directors. Comparatively, 8.7% of marketing and creative directors are Hispanic or Latino and 8.2% of marketing and creative directors are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Marketing and creative director race
| Marketing and creative director race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Marketing and creative director race and ethnicity over time
See how marketing and creative director racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing and creative director race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Marketing and creative director wage gap by race
According to our data, asian marketing and creative directors have the highest average salary compared to other ethnicities. Black or african american marketing and creative directors have the lowest average salary at $108,063.
| Ethnicity | Salary |
|---|---|
| Unknown | $117,045 |
| White | $116,235 |
| Black or African American | $108,063 |
| Asian | $134,385 |
| Hispanic or Latino | $115,618 |
Average marketing and creative director age
See how the average age of marketing and creative directors varies based on ethnicity and gender.
Male
Female
Marketing and creative director age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Marketing and creative director age breakdown
The average age of marketing and creative directors is 40+ years years old, representing 44% of the marketing and creative director population.
Marketing and creative director age breakdown
| Marketing And Creative Director Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Marketing and creative director educational attainment
The most common degree for marketing and creative directors is bachelor's degree, with 79% of marketing and creative directors earning that degree. The second and third most common degree levels are associate degree degree at 10% and associate degree degree at 8%.
- Bachelor's, 79%
- Associate, 10%
- Master's, 8%
- High School Diploma, 1%
- Other Degrees, 2%
Marketing and creative directors by degree level
| Marketing and creative director degree | Percentages |
|---|---|
| Bachelor's | 79% |
| Associate | 10% |
| Master's | 8% |
| High School Diploma | 1% |
| Other Degrees | 2% |
Marketing and creative director jobs you might like
Marketing and creative director wage gap by degree level
According to the data, marketing and creative directors with a Doctorate degree earn more than those without, at $158,787 annually. With a Master's degree, marketing and creative directors earn a median annual income of $148,533 compared to $122,948 for marketing and creative directors with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $148,533 |
| Bachelor's Degree | $122,948 |
| Doctorate Degree | $158,787 |
Marketing and creative director employment statistics
Most marketing and creative directors work for a private in the media industry.
Company size where marketing and creative directors work
Below, you can see the size of companies where marketing and creative directors work.
Marketing and creative director jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 15% |
| 50 - 100 employees | 26% |
| 100 - 500 employees | 25% |
| 500 - 1,000 employees | 6% |
| 1,000 - 10,000 employees | 19% |
| > 10,000 employees | 10% |
Marketing and creative director jobs by company type
Employees with the marketing and creative director job title have their preferences when it comes to working for a company. For instance, most marketing and creative directors prefer to work at private companies over public companies.
Marketing and creative director jobs by sector
| Company type | Percentages |
|---|---|
| Education | 6% |
| Public | 12% |
| Private | 81% |
| Government | 2% |
Marketing and creative director jobs by industry
The most common industries for marketing and creative directors are media, retail and technology.
Marketing and creative director industry statistics
| Industry | Percentages |
|---|---|
| Media | 18% |
| Retail | 11% |
| Technology | 10% |
| Manufacturing | 9% |
| Professional | 8% |
| Health Care | 5% |
| Fortune 500 | 5% |
| Education | 5% |
| Finance | 4% |
| Start-up | 4% |
| Non Profits | 3% |
| Real Estate | 3% |
| Telecommunication | 2% |
| Government | 2% |
| Utilities | 2% |
| Insurance | 2% |
| Internet | 1% |
| Transportation | 1% |
| Construction | 1% |
| Energy | 1% |
| Hospitality | 1% |
| Agriculture | 1% |
Marketing and creative director turnover and employment statistics
Marketing and creative director unemployment rate over time
The unemployment rate for marketing and creative directors between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing and creative director unemployment rate by year
| Year | Marketing and creative director unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average marketing and creative director tenure
The average marketing and creative director stays at their job for 1-2 years, based on the 1,297 marketing and creative directors resumes in Zippia's database.
Marketing and creative director tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 10% |
| 1-2 years | 28% |
| 3-4 years | 17% |
| 5-7 years | 18% |
| 8-10 years | 8% |
| 11+ years | 18% |
Marketing and creative director LGBT ratio compared to similar jobs
Review the percent of marketing and creative directors that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Director Of Federal Sales | 7.25% | 31,485 |
| Advertising & Promotion Manager | 9.54% | 15,051 |
| Marketing And Creative Director | 9.86% | - |
| Director, Customer Relations | 16.11% | 26,470 |
Similar marketing and creative director jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Director Of Federal Sales | 7.25% | 31,485 |
| Advertising & Promotion Manager | 9.54% | 15,051 |
| Director, Customer Relations | 16.11% | 26,470 |
Foreign languages spoken by marketing and creative directors
The most common foreign language among marketing and creative directors is Spanish at 45.8%. The second-most popular foreign language spoken is French at 16.7% and Italian is the third-most popular at 8.3%.
- Spanish, 45.8%
- French, 16.7%
- Italian, 8.3%
- Chinese, 6.3%
- Portuguese, 4.2%
- Other, 18.7%
Marketing and creative director languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 45.8% |
| French | 16.7% |
| Italian | 8.3% |
| Chinese | 6.3% |
| Portuguese | 4.2% |
| Other | 18.7% |
