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Become A Marketing And Design Manager

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Working As A Marketing And Design Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $64,000

    Average Salary

What Does A Marketing And Design Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing And Design Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Average Length of Employment
Marketing Manager 2.9 years
Marketing Lead 2.4 years
Top Careers Before Marketing And Design Manager
Designer 5.0%
Internship 4.1%
Top Careers After Marketing And Design Manager
Owner 5.5%
Consultant 4.0%
Designer 3.5%
Principal 3.0%

Do you work as a Marketing And Design Manager?

Marketing And Design Manager Demographics

Gender

Female

53.6%

Male

35.5%

Unknown

10.9%
Ethnicity

White

62.2%

Hispanic or Latino

16.3%

Black or African American

9.7%

Asian

7.3%

Unknown

4.5%
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Foreign Languages Spoken

Spanish

40.0%

French

20.0%

Hawaiian

10.0%

Japanese

10.0%

Mandarin

10.0%

Chinese

5.0%

Cantonese

5.0%
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Marketing And Design Manager Education

Schools

University of Washington

7.4%

Rochester Institute of Technology

7.4%

University of Phoenix

7.4%

Savannah College of Art and Design

6.2%

Arizona State University

6.2%

Columbia College Chicago

6.2%

Pennsylvania State University

6.2%

Michigan State University

6.2%

California Polytechnic State University-San Luis Obispo

6.2%

Kennesaw State University

4.9%

Loyola Marymount University

4.9%

Cornell University

4.9%

University of San Francisco

3.7%

Indiana University Bloomington

3.7%

Kent State University

3.7%

University of Maryland - College Park

3.7%

University of Texas at Austin

3.7%

Santa Monica College

2.5%

Salem State University

2.5%

Syracuse University

2.5%
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Majors

Graphic Design

29.1%

Business

14.6%

Marketing

13.5%

Fine Arts

6.3%

Communication

5.6%

Design And Visual Communication

3.7%

Management

3.7%

Computer Applications

2.6%

Interior Design

2.4%

Graphic Communications

2.1%

Entertainment Business

1.9%

General Studies

1.9%

Advertising

1.9%

Photography

1.6%

Digital Media

1.6%

Education

1.6%

Public Relations

1.6%

Business Communications

1.6%

Journalism

1.6%

Drafting And Design

1.3%
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Degrees

Bachelors

56.9%

Other

17.9%

Masters

11.9%

Associate

8.7%

Certificate

3.8%

Diploma

0.4%

Doctorate

0.4%
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Part Time
Internship
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Highest Marketing And Design Manager Salaries

Job Title Company Location Start Date Salary
Marketing Design Manager APR II, LLC Jacksonville, FL Jul 25, 2013 $61,200
Manager, Marketing and Brands Communications Desig Media Planning Group USA LLC New York, NY Dec 31, 2012 $60,000
Marketing Design Manager SRVR Holdings, LLC Louisville, KY Oct 01, 2009 $50,606
Marketing Design Manager SRVR, LLC Louisville, KY Oct 01, 2009 $50,606
Marketing and Design Manager Samantha Thavasa USA, Inc. Urban Honolulu, HI Sep 17, 2014 $49,026
Marketing Design Manager APR II, LLC Jacksonville, FL Oct 01, 2010 $42,000
Marketing Design Manager APR Energy LLC Jacksonville, FL Oct 01, 2010 $42,000
Marketing Design Manager Vertical Solutions, Inc. Cincinnati, OH Jan 01, 2012 $38,000

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Top Skills for A Marketing And Design Manager

  1. Company Website
  2. Graphic Design
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Manage all aspects of 5 company websites including design, development, content management, and operational technical issues.
  • Promoted to Marketing/Graphic Design Manager.
  • Developed an online survey program for post-project assessment resulting in the receipt of IHC s annual Total Quality Management Award.
  • Maintain marketing and promotional materials inventory; coordinating requirements with stakeholders; inventorying stock; placing orders; verifying receipt.
  • Re-vamped company email releases, resulting in substantially greater website traffic.

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