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Become A Marketing And Development Manager

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Working As A Marketing And Development Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $94,000

    Average Salary

What Does A Marketing And Development Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing And Development Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing And Development Manager Career Paths

Marketing And Development Manager
Marketing Manager Marketing Director
Regional Marketing Director
7 Yearsyrs
Marketing Manager
Manager, Field Marketing
5 Yearsyrs
Marketing Manager Sales And Marketing Vice President
Executive Vice President Of Sales
13 Yearsyrs
Marketing Director
Executive Director, Marketing
9 Yearsyrs
Marketing Director Director Of Communications And Marketing
Vice President Of Marketing & Communications
12 Yearsyrs
Senior Manager Of Marketing
Director Of Consumer Marketing
10 Yearsyrs
Senior Manager Of Marketing Senior Product Marketing Manager
Director Of Marketing And Product Management
9 Yearsyrs
Senior Manager Of Marketing Account Director
Integrated Marketing Director
8 Yearsyrs
Marketing Communications Manager Marketing Program Manager
Senior Marketing Program Manager
9 Yearsyrs
Marketing Communications Manager Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Marketing Communications Manager Product Marketing Manager
Strategic Marketing Manager
8 Yearsyrs
Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Product Marketing Manager Marketing Program Manager
Partner Marketing Manager
7 Yearsyrs
Development Manager Brand Manager
Global Brand Manager
9 Yearsyrs
Regional Marketing Manager Marketing Program Manager
Group Marketing Manager
8 Yearsyrs
Sales And Marketing Manager Business Development And Marketing Manager
Manager Of International Marketing
5 Yearsyrs
Business Development Manager Founder And Chief Executive Officer
Director, Online Marketing
7 Yearsyrs
Brand Marketing Manager Manager, Channel Marketing
Retail Marketing Manager
7 Yearsyrs
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Do you work as a Marketing And Development Manager?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Manager 2.9 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Top Careers Before Marketing And Development Manager
Internship 5.2%
Manager 3.5%
Consultant 3.5%
Top Careers After Marketing And Development Manager
Consultant 5.2%
Director 4.6%
Owner 3.7%
President 2.7%

Do you work as a Marketing And Development Manager?

Marketing And Development Manager Demographics

Gender

Female

47.2%

Male

42.1%

Unknown

10.7%
Ethnicity

White

62.8%

Hispanic or Latino

14.4%

Black or African American

11.4%

Asian

7.8%

Unknown

3.6%
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Foreign Languages Spoken

Spanish

49.3%

French

12.0%

Portuguese

5.3%

Chinese

4.0%

Mandarin

4.0%

Italian

4.0%

Dutch

2.7%

German

2.7%

Russian

2.7%

Swedish

1.3%

Dungan

1.3%

Vietnamese

1.3%

Romanian

1.3%

Yoruba

1.3%

Hebrew

1.3%

Japanese

1.3%

Hindi

1.3%

Polish

1.3%

Arabic

1.3%
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Marketing And Development Manager Education

Schools

University of Phoenix

16.4%

New York University

8.6%

Michigan State University

5.0%

DePaul University

5.0%

Fashion Institute of Technology

5.0%

University of South Florida

4.3%

George Washington University

4.3%

Temple University

4.3%

Pennsylvania State University

4.3%

Texas A&M University

4.3%

Southern Methodist University

4.3%

University of Houston

4.3%

University of Georgia

4.3%

Northeastern University

4.3%

Kansas State University

3.6%

University of Washington

3.6%

Arizona State University

3.6%

University of Akron

3.6%

San Diego State University

3.6%

University of Utah

3.6%
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Majors

Business

32.1%

Marketing

19.4%

Communication

9.4%

Management

7.2%

English

4.1%

Political Science

3.7%

Finance

3.5%

Public Relations

2.7%

Graphic Design

2.6%

Psychology

2.2%

Fine Arts

1.6%

Journalism

1.6%

Economics

1.5%

International Business

1.4%

History

1.4%

Computer Science

1.2%

Accounting

1.2%

Public Administration

1.1%

Criminal Justice

1.1%

Business Communications

1.1%
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Degrees

Bachelors

48.9%

Masters

30.3%

Other

11.5%

Associate

4.2%

Certificate

3.0%

Doctorate

1.4%

Diploma

0.5%

License

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$94,000
View Detailed Salary Report
$57,000
Min 10%
$94,000
Median 50%
$94,000
Median 50%
$94,000
Median 50%
$94,000
Median 50%
$94,000
Median 50%
$94,000
Median 50%
$94,000
Median 50%
$153,000
Max 90%
Best Paying Company
Apple
Highest Paying City
Cupertino, CA
Highest Paying State
Connecticut
Avg Experience Level
2.7 years
How much does a Marketing And Development Manager make at top companies?
The national average salary for a Marketing And Development Manager in the United States is $94,367 per year or $45 per hour. Those in the bottom 10 percent make under $58,000 a year, and the top 10 percent make over $153,000.

Real Marketing And Development Manager Salaries

Job Title Company Location Start Date Salary
International Sales and Marketing Development Manager, Eastern Europe Boston Industries, Inc. Walpole, MA Jul 10, 2015 $169,042
Marketing Development Manager Brenner West Capital Advisors, LLC New York, NY Mar 22, 2010 $168,000
Developer Marketing Manager Nokia Inc. Sunnyvale, CA Feb 01, 2014 $142,504
Developer Marketing Manager, Analytics Apple Inc. Cupertino, CA Feb 25, 2015 $140,000 -
$160,000
Senior Industry Marketing Development Manager * (SEE H.11) Microsoft Corporation New York, NY Jan 26, 2016 $140,000 -
$160,000
Marketing Development Manager Eastman Chemical Company Kingsport, TN Jul 08, 2013 $137,500
Manager, Mobile Marketing Development Soundbite Communications Inc. Arlington, VA Oct 01, 2013 $130,000
Global Marketing Strategy and Development Manager AIG PC Global Services, Inc. New York, NY Sep 11, 2015 $130,000
Marketing Development Manager and Analyst Kaleidoscope International LLC Charleston, SC Apr 11, 2012 $127,005
International Marketing and Development Manager Eluxury.com, Inc. New York, NY Oct 01, 2009 $120,000 -
$140,000
Strategic Marketing Development Manager DECA Technologies Inc. Tempe, AZ Sep 27, 2013 $108,826 -
$131,913
Marketing Development Manager Christian DIOR Perfumes LLC New York, NY Jan 02, 2015 $108,500 -
$120,000
Marketing Development Manager Christian DIOR Perfumes LLC New York, NY Feb 01, 2015 $108,500 -
$120,000
Marketinhg Development Manager Promotions and Pack Cosfibel Inc. New York, NY Aug 01, 2014 $104,291
Marketing Development Manager Promotions and Packaging Cosfibel Inc. Weston, FL Oct 22, 2014 $104,291
Manager of BUS. Development & Marketing for Medica Global Medical Excellence, LLC Anaheim, CA Sep 14, 2010 $103,376
Pharmacist-Pharmacy Marketing Development MGR Amazing Pharmacy LLC New York, NY Dec 15, 2015 $101,240
Manager-Strategic Development and Marketing Plaza Construction Corp. New York, NY Sep 12, 2011 $100,000
Manager, Mobile Marketing Development Soundbite Communications, Inc. Arlington, VA Jun 15, 2012 $100,000 -
$120,000
Marketing & Development Manager Merchant Accessories Inc. Lincolnwood, IL Mar 04, 2015 $86,445
Marketing and Development Manager Ark Investment Management LLC New York, NY Sep 19, 2015 $81,000
Marketing Development Manager Ameralia, Inc. Dallas, TX Oct 01, 2010 $80,266
Marketing and Development Project Manager Secure Ip Telecom, Inc. Los Angeles, CA Jan 05, 2013 $77,480
Marketing Development Manager Flex Nutrition International, Inc. Doral, FL Apr 01, 2013 $71,531
Marketing Development Manager Flex Nutrition International, Inc. FL Dec 28, 2009 $69,000
Marketing Development Manager Flex Nutrition International Inc. FL Apr 01, 2010 $69,000
Marketing Development Manager Flex Nutrition International, Inc. FL Apr 01, 2010 $69,000

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Top Skills for A Marketing And Development Manager

  1. Company Website
  2. Revenue Growth
  3. Business Development
You can check out examples of real life uses of top skills on resumes here:
  • Company website site design and maintenance with advance team of professionals.
  • Cultivated and maintained strong client relationships, cross selling new brands to existing accounts to drive revenue growth.
  • Prepare summarized reports for management with recommendations regarding strategic marketing and business development approaches.
  • Worked to improve marketing communications and support of developer community in order to increase market share and commercial viability of company.
  • Created, developed and managed a proprietary marketing database management system, which populated internal websites and e-Commerce sites.

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Top 10 Best States for Marketing And Development Managers

  1. Colorado
  2. New Jersey
  3. Virginia
  4. New York
  5. Rhode Island
  6. California
  7. Washington
  8. Delaware
  9. District of Columbia
  10. Pennsylvania
  • (921 jobs)
  • (1,290 jobs)
  • (1,264 jobs)
  • (3,022 jobs)
  • (165 jobs)
  • (7,827 jobs)
  • (2,036 jobs)
  • (110 jobs)
  • (357 jobs)
  • (1,139 jobs)

Top Marketing And Development Manager Employers

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Jobs From Top Marketing And Development Manager Employers

Marketing And Development Manager Videos

Career Advice on becoming a Marketing Manager by Charles E (Full Version)

Day in the Life: Clara, WW Business Development Manager

Career Advice on becoming a Business Development Manager by Gail G (Full Version)

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