How much should an operations manager be paid?

An operations manager should be paid $85,660 or higher. However, differences in pay rates can range from as high as $180,000 to as low as $50,000. The big discrepancy in salaries results from the differences in the operations manager's type of role from one industry to another.

Is marketing operations a good career?

Yes, marketing operations is a good career. Marketing operations is a fairly new job, only truly receiving light within the past ten or so years. That being said, the impact in which this career can have on clients has solidified its value.

What is a marketing and operations manager and how to become one

Updated January 8, 2025

5 min read

Quoted experts

Eric Olsen,

Richard Tate

A marketing and operations manager oversees a business's marketing and operational aspects. They are responsible for developing and implementing marketing strategies and day-to-day business operations, including managing budgets, analyzing market trends, coordinating with different departments, and ensuring customer satisfaction. They have excellent communication skills, strong leadership abilities, and the ability to make informed decisions quickly. Overall, this role requires a combination of business insight, creativity, and strategic thinking to drive business growth and success effectively.

What general advice would you give to a marketing and operations manager?

Eric Olsen

Professor, Industrial Technology and Packaging, Orfalea College of Business

Times of change are also times of great opportunities. We are going to need new technical solutions to address problems we are just learning about. You have to lean into the issues. Don't be a technologist - be a problem solver. That is why we also emphasize soft skills like lean six sigma, teamwork, and change management.

ScoreMarketing And Operations ManagerUS Average

Salary

7.3

Avg. Salary $93,738

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 48.97%

male 51.03%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

What are the pros and cons of being a marketing and operations manager?

Pros

High level of responsibility and decision-making
Potential for career growth and advancement
Chance to work with a diverse range of people
Ability to see the impact of your work on the company's success
Constantly learning and adapting to new technologies and trends

Cons

High pressure and stress levels
Long and irregular work hours
Balancing multiple priorities can be challenging
Constantly adapting to changes in the market or industry
Dealing with difficult clients or customers can be draining

Key steps to become a marketing and operations manager

Explore marketing and operations manager education requirements

Most common marketing and operations manager degrees

Bachelor's

75.3 %

Master's

12.7 %

Associate

8.4 %

Start to develop specific marketing and operations manager skills

Skills	Percentages
Digital Marketing	14.47%
Salesforce	8.89%
Lead Management	6.27%
Project Management	6.06%
CRM	6.01%

Complete relevant marketing and operations manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing and operations managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing and operations manager based on U.S. Bureau of Labor Statistics data and data from real marketing and operations manager resumes.

Research marketing and operations manager duties and responsibilities

Manage $90k annual PPC (Google Adwords) effort resulting in $320k revenue.
Organize and manage TZ's Youtube channel.
Create content, manage SEO/SEM and maintain organization\'s website utilizing WordPress.
Manage online booking, SEO, and all online presence in an effort to continually increase room revenue.

Prepare your marketing and operations manager resume

When your background is strong enough, you can start writing your marketing and operations manager resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing and operations manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable marketing and operations manager resume templates

Build a professional marketing and operations manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing and operations manager resume.

Apply for marketing and operations manager jobs

Now it's time to start searching for a marketing and operations manager job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

Average marketing and operations manager salary

The average marketing and operations manager salary in the United States is $93,738 per year or $45 per hour. Marketing and operations manager salaries range between $71,000 and $122,000 per year.

Average marketing and operations manager salary

$93,738 Yearly

$45.07 hourly

How do marketing and operations managers rate their job?

-/5

5 stars

4 stars

3 stars

2 stars

1 star

Marketing and operations manager reviews

A zippia user wrote a review on Apr 2020

Pros

The ability to do tasks in a lot of different areas of marketing

A zippia user wrote a review on Nov 2019

Pros

Being able to help enhance websites for clients.

A zippia user wrote a review on May 2019

Cons

Unreasonable deadlines.

Pros

Overseeing printing For direct mail. Packaging design Developing hot mail list.

What is a marketing and operations manager and how to become one

What general advice would you give to a marketing and operations manager?

What are the pros and cons of being a marketing and operations manager?

Marketing and operations manager career paths

Key steps to become a marketing and operations manager

Explore marketing and operations manager education requirements

Most common marketing and operations manager degrees

Start to develop specific marketing and operations manager skills

Complete relevant marketing and operations manager training and internships

Research marketing and operations manager duties and responsibilities

Prepare your marketing and operations manager resume

Choose from 10+ customizable marketing and operations manager resume templates

Apply for marketing and operations manager jobs

How did you land your first marketing and operations manager job

Average marketing and operations manager salary

How do marketing and operations managers rate their job?

Marketing and operations manager reviews

Marketing and operations manager FAQs

How much should an operations manager be paid?

Is marketing operations a good career?

Search for marketing and operations manager jobs