FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

FIND
PERSONALIZED JOBS

Become A Marketing And Operations Manager

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As A Marketing And Operations Manager

  • Making Decisions and Solving Problems
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Coordinating the Work and Activities of Others
  • Guiding, Directing, and Motivating Subordinates
  • Deal with People

  • Make Decisions

  • Stressful

  • $106,582

    Average Salary

What Does A Marketing And Operations Manager Do

Top executives devise strategies and policies to ensure that an organization meets its goals. They plan, direct, and coordinate operational activities of companies and organizations.

Duties

Top executives typically do the following:

  • Establish and carry out departmental or organizational goals, policies, and procedures
  • Direct and oversee an organization’s financial and budgetary activities
  • Manage general activities related to making products and providing services
  • Consult with other executives, staff, and board members about general operations
  • Negotiate or approve contracts and agreements
  • Appoint department heads and managers
  • Analyze financial statements, sales reports, and other performance indicators
  • Identify places to cut costs and to improve performance, policies, and programs

The responsibilities of top executives largely depend on an organization’s size. For example, an owner or manager of a small organization, such as an independent retail store, often is responsible for purchasing, hiring, training, quality control, and day-to-day supervisory duties. In large organizations, however, top executives typically focus more on formulating policies and strategic planning, while general and operations managers direct day-to-day operations.

The following are examples of types of top executives working in the private sector:

Chief executive officers (CEOs), who are also known by titles such as executive director, managing director, or president, provide overall direction for companies and organizations. CEOs manage company operations, formulate and implement policies, and ensure goals are met. They collaborate with and direct the work of other top executives and typically report to a board of directors.

Chief operating officers (COOs) oversee other executives who direct the activities of various departments, such as human resources and sales. They also carry out the organization’s guidelines on a day-to-day basis.

General and operations managers oversee operations that are too diverse and general to be classified into one area of management or administration. Responsibilities may include formulating policies, managing daily operations, and planning the use of materials and human resources. They make staff schedules, assign work, and ensure that projects are completed. In some organizations, the tasks of chief executive officers may overlap with those of general and operations managers.

The following are examples of types of top executives working in the public sector:

Mayors, along with governors, city managers, and county administrators, are chief executive officers of governments. They typically oversee budgets, programs, and the use of resources. Mayors and governors must be elected to office, whereas managers and administrators are typically appointed. 

Most educational systems, regardless of whether they are public or private school systems, also employ executive officers. The following are examples of top executives working in the elementary, secondary, and postsecondary educational school systems:

School superintendents and college or university presidents are chief executive officers of school districts and postsecondary schools. They manage issues such as student achievement, budgets and resources, general operations, and relations with government agencies and other stakeholders.

Show More

Show Less

How To Become A Marketing And Operations Manager

Although education and training requirements vary widely by position and industry, many top executives have at least a bachelor’s degree and a considerable amount of work experience. 

Education

Many top executives have a bachelor’s or master’s degree in business administration or in an area related to their field of work. Top executives in the public sector often have a degree in business administration, public administration, law, or the liberal arts. Top executives of large corporations often have a master’s degree in business administration (MBA).

College presidents and school superintendents are typically required to have a master’s degree, although a doctorate is often preferred.

Although many mayors, governors, or other public sector executives have at least a bachelor’s degree, these positions typically do not have any specific education requirements.

Work Experience in a Related Occupation

Many top executives advance within their own firm, moving up from lower level managerial or supervisory positions. However, other companies may prefer to hire qualified candidates from outside their organization. Top executives who are promoted from lower level positions may be able to substitute experience for education to move up in the company. For example, in industries such as retail trade or transportation, workers without a college degree may work their way up to higher levels within the company to become executives or general managers.

Chief executives typically need extensive managerial experience. Executives are also expected to have experience in the organization’s area of specialty. Most general and operations managers hired from outside an organization need lower level supervisory or management experience in a related field.

Some general managers advance to higher level managerial or executive positions. Company training programs, executive development programs, and certification can often benefit managers or executives hoping to advance.

Important Qualities

Communication skills. Top executives must be able to communicate clearly and persuasively. They must effectively discuss issues and negotiate with others, direct subordinates, and explain their policies and decisions to those within and outside the organization.

Decisionmaking skills. Top executives need decisionmaking skills when setting policies and managing an organization. They must assess different options and choose the best course of action, often daily.

Leadership skills. Top executives must be able to lead an organization successfully by coordinating policies, people, and resources.

Management skills. Top executives must shape and direct the operations of an organization. For example, they must manage business plans, employees, and budgets.

Problem-solving skills. Top executives need to identify and resolve issues within an organization. They must be able to recognize shortcomings and effectively carry out solutions.

Time-management skills. Top executives do many tasks at the same time, typically under their own direction, to ensure that their work gets done and that they meet their goals.

Show More

Show Less

Marketing And Operations Manager jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Marketing And Operations Manager Career Paths

Marketing And Operations Manager
District Sales Manager Senior Account Executive
Brand Manager
5 Yearsyrs
Business Development Manager Marketing Director
Chief Marketing Officer
10 Yearsyrs
Marketing Director General Manager
Director Of Sales
10 Yearsyrs
Marketing Director Director Of Sales And Marketing
General Manager
7 Yearsyrs
Operations Director Sales Consultant
General Sales Manager
8 Yearsyrs
Senior Project Manager Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Business Developer Business Development Manager
Marketing Director
7 Yearsyrs
General Manager Account Executive
Marketing Manager
6 Yearsyrs
Senior Project Manager Business Developer
Marketing/Business Development
8 Yearsyrs
Sales And Operations Manager Regional Sales Manager
National Sales Manager
10 Yearsyrs
General Manager Account Manager
Operations Manager
7 Yearsyrs
Senior Manager Of Marketing Marketing Director
Product Management Director
12 Yearsyrs
Operations Director Management Consultant
Product Manager
7 Yearsyrs
Senior Manager Regional Director
Regional Sales Director
10 Yearsyrs
Sales And Operations Manager District Manager
Sales And Marketing Manager
6 Yearsyrs
Business Development Manager Senior Project Manager
Senior Product Manager
9 Yearsyrs
District Sales Manager Sales Manager
Senior Sales Manager
7 Yearsyrs
Business Developer Vice President, Business Development
Senior Vice President, Sales
14 Yearsyrs
Senior Manager Director Of Sales
Vice President Of Sales & Operations
12 Yearsyrs
Senior Manager Of Marketing Director, Product Marketing
Vice President, Product Management
13 Yearsyrs
Show More

Average Length of Employment
Operations Manager 4.1 years
Marketing Manager 3.1 years
Marketing Director 3.1 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Head Of Marketing 2.3 years
Marketing Analyst 2.1 years
Top Employers Before
Internship 5.1%
Manager 4.8%
Top Employers After
Consultant 4.3%
Manager 3.5%
Director 3.3%
Owner 2.8%

Marketing And Operations Manager Demographics

Gender

Female

49.0%

Male

48.6%

Unknown

2.4%
Ethnicity

White

77.8%

Asian

10.0%

Hispanic or Latino

10.0%

Unknown

1.5%

Black or African American

0.7%
Show More
Languages Spoken

Spanish

43.8%

French

11.5%

Mandarin

8.5%

Portuguese

6.2%

Chinese

5.4%

Italian

4.6%

German

3.8%

Hebrew

2.3%

Russian

2.3%

Arabic

2.3%

Cantonese

1.5%

Japanese

1.5%

Korean

1.5%

Hindi

0.8%

Filipino

0.8%

Greek

0.8%

Bengali

0.8%

Tagalog

0.8%

Polish

0.8%
Show More

Marketing And Operations Manager Education

Schools

University of Phoenix

16.2%

Northeastern University

9.3%

University of Texas at Austin

6.0%

University of Southern California

5.6%

San Jose State University

5.6%

Arizona State University

5.1%

Webster University

4.6%

Georgia Southern University

4.6%

George Washington University

4.2%

Cornell University

4.2%

Northwestern University

3.7%

James Madison University

3.7%

University of Washington

3.7%

Southern Methodist University

3.7%

Southern New Hampshire University

3.7%

University of California - Berkeley

3.2%

San Francisco State University

3.2%

Virginia Commonwealth University

3.2%

Texas Tech University

3.2%

University of Dayton

3.2%
Show More
Majors

Business

35.1%

Marketing

20.7%

Communication

7.7%

Management

6.2%

Finance

4.0%

Accounting

2.6%

English

2.5%

Political Science

2.5%

Public Relations

2.2%

Kinesiology

1.9%

Journalism

1.9%

Project Management

1.8%

Graphic Design

1.8%

Education

1.6%

Economics

1.5%

Psychology

1.5%

Liberal Arts

1.3%

Computer Science

1.2%

Advertising

1.2%

Biology

1.1%
Show More
Degrees

Bachelors

49.1%

Masters

28.6%

Other

13.2%

Certificate

4.0%

Associate

3.1%

Doctorate

1.1%

Diploma

0.5%

License

0.3%
Show More
Job type you want
Full Time
Part Time
Internship
Temporary

Real Marketing And Operations Manager Salaries

Job Title Company Location Start Date Salary
Marketing Operations Manager Cisco Systems, Inc. Los Angeles, CA Sep 19, 2011 $163,645
Marketing Operations Manager, Targeting & Relevance Linkedin Corporation San Francisco, CA Oct 31, 2016 $138,965 -
$179,700
Marketing Operations Manager Goodwin Procter LLP New York, NY Nov 07, 2016 $135,000
Manager, Database Marketing Operations Paypal, Inc. San Jose, CA Dec 01, 2012 $135,000
Operations Manager/Marketing Sanshin Electronics Corporation Irvine, CA Jul 26, 2012 $132,766
Direct Marketing Operations Manager Staples, Inc. Framingham, MA Aug 12, 2015 $127,900 -
$130,000
Marketing Operations Manager Salesforce.Com, Inc. San Francisco, CA Feb 05, 2010 $125,133
Marketing Operations Manager Tintri, Inc. Mountain View, CA Nov 23, 2016 $125,000
Manager, Global Marketing Operations Paypal, Inc. San Jose, CA Dec 01, 2009 $125,000
Manager, Revenue Marketing and Operations Cloudwords, Inc. San Francisco, CA Jan 26, 2015 $125,000
Global Marketing Operations Manager Pure Storage, Inc. Mountain View, CA Jan 09, 2016 $123,198
Marketing Manager & Operations Body X Newport Beach Newport Beach, CA Aug 19, 2013 $120,000
Marketing Manager & Operations Body X Newport Beach LLC Newport Beach, CA Aug 19, 2013 $120,000
Marketing Operations Manager Tri Ventures, Inc. D/B/A Aquent LLC Campbell, CA Jan 05, 2015 $116,663 -
$150,535
SR. Marketing Operations Manager Servicenow, Inc. Santa Clara, CA Oct 03, 2016 $110,000
Marketing Strategy & Operations Manager Samsung Electronics America, Inc. New York, NY Nov 23, 2015 $110,000 -
$130,000
Marketing Operations Manager Armor Defense, Inc. Richardson, TX Jun 20, 2016 $110,000
Manager-Marketing OPS Intuit Mountain View, CA Jul 06, 2016 $110,000
Senior Marketing Operations Manager Uber Technologies, Inc. San Francisco, CA Apr 21, 2016 $110,000 -
$150,000
Senior Marketing Operations & Analytics Manager Electronic Arts, Inc. Vista, CA Jun 25, 2012 $108,000
Direct Marketing Operations Manager T-Mobile USA, Inc. Bellevue, WA Jan 20, 2014 $89,419 -
$90,000
Marketing Manager & Operations Body X Newport Beach LLC Newport Beach, CA Aug 26, 2013 $88,000
Marketing and Operations Manager Ying Dynasty South Yarmouth, MA Jan 08, 2016 $85,567
GMO Marketing Operations Manager Linkedin Corporation San Francisco, CA Sep 07, 2015 $85,400 -
$142,500
Marketing Operations Manager Hotwire, Inc. San Francisco, CA Jan 05, 2015 $85,000 -
$100,000
Marketing and Operations Manager Ying Dynasty South Yarmouth, MA Aug 30, 2016 $84,524
Marketing Operations Manager Channeladvisor Corporation Morrisville, NC Mar 17, 2014 $83,242 -
$127,088
Marketing Operations Manager, Performance Manager Spotify USA Inc. New York, NY Jun 20, 2016 $80,000 -
$115,000

No Results

To get more results, try adjusting your search by changing your filters.

Show More

Top Skills for A Marketing And Operations Manager

CompanyWebsiteStrategyFinancialAnalysisEmailCampaignsCustomerServiceGrowthDataAnalysisProcessImprovementCRMSalesforceProjectManagementROIFacebookBusinessDevelopmentTradeShowsSEONewProductDevelopmentAdditionalCustomerSatisfactionDailyOperations

Show More

Top Marketing And Operations Manager Skills

  1. Company Website
  2. Strategy
  3. Financial Analysis
You can check out examples of real life uses of top skills on resumes here:
  • Maintained events calendar for North America on company website
  • Developed an aligned sales/marketing funnel and lead scoring strategy.
  • Performed budgeting and financial analysis, compiled profit and loss statements, generated payroll.
  • Worked with designers, coders, and operations to develop email campaigns, print collateral, and Web pages.
  • Develop sales techniques of each customer service representative to drive revenue growth and mitigate losses.

Top Marketing And Operations Manager Employers

Show More

Marketing And Operations Manager Videos

Day in the Life: Research Operations Manager

A Day in the Life of Ken - Facility Operations Manager

What Is Operations Management?

×