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Become A Marketing And Operations Manager

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Working As A Marketing And Operations Manager

  • Making Decisions and Solving Problems
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Coordinating the Work and Activities of Others
  • Guiding, Directing, and Motivating Subordinates
  • Deal with People

  • Make Decisions

  • Stressful

  • $106,582

    Average Salary

What Does A Marketing And Operations Manager Do At Travelers

* Data and List Management
* Accountable for working with e
* Business, IT, and analytics teams to ensure smooth import of data and list hygiene practices
* Sets up segmentation and personalization rules within Salesforce Marketing Cloud for campaigns managed from the Enterprise on behalf of different business units
* Drafts list-related business requirements in coordination with the Senior Director, Marketing Operations and 2VP of Digital and Social Marketing
* Campaign Setup and Execution
* Work with producers, creative services, and in some cases, agencies to obtain materials in order to set up and manage email templates within Content Builder in Salesforce, including the use of personalization features.
* Managing to a master calendar, sets up and targets campaigns using copy and graphical assets and segmentation rules, including both template and one-off email designs
* For trigger-based campaigns, sets up and manages rules within Salesforce Journeys
* Creative Trafficking and Approvals:
* Reviews creative with the VP of Enterprise Digital Marketing for feedback and approvals
* Writes up recommended creative changes to address feedback and achieve campaign goals
* Coordinates other team members to obtain business unit and legal approval
* QA
* Tests all emails and related links
* Project Management
* Maintains master email calendar with relevant details (e.g. segments, short link names, etc.)
* Updates daily status
* Work collaboratively with assigned business partners to understand their goals and make preliminary recommendations on strategies to address those goals
* Analytics and Test and Learn
* Utilizes Report Builder to create ad hoc reports, both to spot technical issues as well as provide an early understanding of results to the team and business partners
* Helps construct, execute, and interpret the results in the context of internal BI tools, coordinating with internal analytics teams.
* Apply methods to improve engagement and/or conversion through technology and process opportunities (A/B testing, segmentation, content targeting, etc.)
* Understands Key Performance Indicators to measure campaign and resource performance and identify efforts for improving engagement, sales, and/or retention.
* Other Support and Participation
* Participates in the operating team of the Email Center of Excellence (CoE), which is led by the Senior Director of Marketing Operations.
* Co-leads the Data & Technology and Reporting work streams for the Email CoE.
* Participates in discussions with team members to understand the goals of business partners and to make recommendations on strategies to address those goals.
* Becomes familiar with functions performed by other marketing disciplines.
* Other duties as assigned.
* Job Opening ID:
* BR
* Environmental/Work Schedules/Other:
* none
* Equal Employment Opportunity Statement:
* Travelers is an equal opportunity employer

What Does A Marketing And Operations Manager Do At KPMG

* Oversee ongoing customer relationships for our key account focused on delivering marketing operation solutions around marketing spend management, workflow, and digital asset management
* Lead client engagements and work streams related to marketing process optimization and technology enablement needed to support client marketing transformation efforts
* Identify key operating model improvements across clients marketing organization, process, and technology for client success and contribute to creating a successful client marketing operations roadmap to drive for ongoing opportunities for transformation
* Provide oversight of highly skilled client and KPMG work teams throughout the project lifecycle and help ensure timely execution of project deliverables
* Provide input into engagement decisions including work plan and timeline, project management, resource allocation and career development of staff members

What Does A Marketing And Operations Manager Do At Verizon

* Translate general concepts and guidelines into specific, clearly-defined set of requirements for the development and launch of new bundles and promotional offers.
* Represent consumer line of business in Requirement Gathering Sessions (RGS) and Joint Architectural Design (JAD) sessions to ensure the projects meet the business requirements while pursuing designs that simplify their execution.
* Keep projects on track, meeting the various milestones on a timely manner from requirements gathering to production.
* Coordinate project overviews and system functionality reviews with Director/Executive Director/VP Leadership.
* Maintain key stakeholders in Strategy / Execution PLM, Go-to
* Market, and IT organizations informed of the project status.
* Responsible for the performance assurance activities such as reviewing and approving ITO / RA test plans and traceability / testing output.
* What we’re looking for...
* You'll need to have:
* Bachelor's degree or four or more years of work experience.
* Six or more years of relevant work experience.
* Consumer, Mass Business Marketing or Sales Experience.
* Even better if you have:
* A degree.
* Knowledge of Verizon’s systems such as CoFEE, SSP, DotCom, Clarity, VZAI.
* Experience with MS Office (Word, Excel and PowerPoint).
* Demonstrated strategic thinking skills.
* Excellent written and verbal communication skills - proven ability to gain credibility and communicate effectively with colleagues and senior management.
* Strong interpersonal skills.
* Strong organizational and problem solving skills - demonstrated ability to organize, plan and develop solutions to complex issues.
* Proven ability to work independently.
* Capability of multi-tasking and delivering on quick turnaround times.
* Previous project management experience
* When you join Verizon...
* You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other.
* Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment.
* Of course, we will offer you great pay and benefits, but we’re about more than that.
* Verizon is a place where you can craft your own path to greatness.
* Whether you think in code, words, pictures or numbers, find your future at Verizon.
* Equal Employment Opportunity
* We're proud to be an equal opportunity employer- and celebrate our employees' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status.
* Different makes us better.
* REQNUMBER

What Does A Marketing And Operations Manager Do At Career Evolutions

* Manage administration and expanded use of the marketing automation platform (Marketo)
* Ensure successful configuration, implementation and maintenance of all marketing programs within Marketo
* Work with the Content Manager to target content for email nurturing and programs that move leads through the buying process
* Establish lead scoring methodologies and intelligence programs used to help sales prioritize activities
* Develop campaign landing pages and conduct A/B tests to improve conversion rates
* Track and measure marketing campaign ROI, attribution and sales effectiveness
* Create sales and marketing KPI dashboards and other reports for executive review
* Work with outside marketing agencies, CRM administrators and internal marketing stakeholders to ensure data is clean, campaigns are executed on time and marketing metrics are reported accurately

What Does A Marketing And Operations Manager Do At Liberty Mutual

* Assist in the development and execution of event collateral (brochures, postcards, signage, etc.) by engaging creative services on new projects, writing creative briefs, providing design feedback, proofreading materials, and overseeing the production process
* Support tradeshow and industry association needs
* Develop post-event surveys and results summaries
* Work with corporate vendors to develop meaningful gifting platforms and promotional materials for events
* Understand the Liberty Mutual Insurance brand and its application across events
* Work collaboratively with Design, Production, Marketing Communications, Meeting Planning, and Internal Communications

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How To Become A Marketing And Operations Manager

Although education and training requirements vary widely by position and industry, many top executives have at least a bachelor’s degree and a considerable amount of work experience. 

Education

Many top executives have a bachelor’s or master’s degree in business administration or in an area related to their field of work. Top executives in the public sector often have a degree in business administration, public administration, law, or the liberal arts. Top executives of large corporations often have a master’s degree in business administration (MBA).

College presidents and school superintendents are typically required to have a master’s degree, although a doctorate is often preferred.

Although many mayors, governors, or other public sector executives have at least a bachelor’s degree, these positions typically do not have any specific education requirements.

Work Experience in a Related Occupation

Many top executives advance within their own firm, moving up from lower level managerial or supervisory positions. However, other companies may prefer to hire qualified candidates from outside their organization. Top executives who are promoted from lower level positions may be able to substitute experience for education to move up in the company. For example, in industries such as retail trade or transportation, workers without a college degree may work their way up to higher levels within the company to become executives or general managers.

Chief executives typically need extensive managerial experience. Executives are also expected to have experience in the organization’s area of specialty. Most general and operations managers hired from outside an organization need lower level supervisory or management experience in a related field.

Some general managers advance to higher level managerial or executive positions. Company training programs, executive development programs, and certification can often benefit managers or executives hoping to advance.

Important Qualities

Communication skills. Top executives must be able to communicate clearly and persuasively. They must effectively discuss issues and negotiate with others, direct subordinates, and explain their policies and decisions to those within and outside the organization.

Decisionmaking skills. Top executives need decisionmaking skills when setting policies and managing an organization. They must assess different options and choose the best course of action, often daily.

Leadership skills. Top executives must be able to lead an organization successfully by coordinating policies, people, and resources.

Management skills. Top executives must shape and direct the operations of an organization. For example, they must manage business plans, employees, and budgets.

Problem-solving skills. Top executives need to identify and resolve issues within an organization. They must be able to recognize shortcomings and effectively carry out solutions.

Time-management skills. Top executives do many tasks at the same time, typically under their own direction, to ensure that their work gets done and that they meet their goals.

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Marketing And Operations Manager jobs

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Real Marketing And Operations Manager Salaries

Job Title Company Location Start Date Salary
Marketing Operations Manager Cisco Systems, Inc. Los Angeles, CA Sep 19, 2011 $163,645
Marketing Operations Manager, Targeting & Relevance Linkedin Corporation San Francisco, CA Oct 31, 2016 $138,965 -
$179,700
Manager, Database Marketing Operations Paypal, Inc. San Jose, CA Dec 01, 2012 $135,000
Marketing Operations Manager Goodwin Procter LLP New York, NY Nov 07, 2016 $135,000
Marketing Analytics/Operations Manager Hewlett-Packard Company Palo Alto, CA May 26, 2014 $130,374 -
$140,205
Marketing Analytics/Operations Manager Hewlett-Packard Company Sunnyvale, CA Jul 01, 2013 $128,835 -
$160,000
Marketing Analytics/Operations Manager Hewlett-Packard Company Sunnyvale, CA Jul 05, 2013 $128,835 -
$160,000
Marketing Analytics/Operations Manager Hewlett-Packard Company Palo Alto, CA May 06, 2015 $128,190 -
$165,000
Direct Marketing Operations Manager Staples, Inc. Framingham, MA Aug 12, 2015 $127,900 -
$130,000
Marketing Operations Manager Tintri, Inc. Mountain View, CA Nov 23, 2016 $125,000
Manager, Global Marketing Operations Paypal, Inc. San Jose, CA Dec 01, 2009 $125,000
Manager, Revenue Marketing and Operations Cloudwords, Inc. San Francisco, CA Jan 26, 2015 $125,000
Marketing Operations Expert Sap Global Marketing, Inc. New York, NY Aug 30, 2016 $123,856
Marketing Operations Expert Sap Global Marketing, Inc. New York, NY Oct 26, 2016 $123,856 -
$190,480
Marketing Analytics/Operations Manager Hewlett-Packard Company San Francisco, CA Mar 12, 2012 $106,808 -
$140,000
Marketing Analytics/Operations Manager Hewlett-Packard Company Palo Alto, CA Sep 06, 2014 $106,575 -
$140,205
Marketing Operations Manager Surveymonkey Inc. Palo Alto, CA Sep 17, 2015 $105,000
Global Ecommerce & Digital Web Marketing Operations SR. MGR Lenovo (United States) Inc. Morrisville, NC May 01, 2015 $103,397 -
$113,397
Senior Marketing Operations Manager, Corporate MAR Servicenow, Inc. Santa Clara, CA Mar 17, 2014 $102,794 -
$130,600
Manager, Marketing Operations Directv LLC El Segundo, CA Jul 09, 2016 $102,500
Marketing Operations Manager Intuit Inc. Menlo Park, CA Aug 26, 2013 $100,000
Marketing/Operations Manager The Caimbridge Strategy Americas LLC New York, NY Sep 10, 2013 $97,500
Marketing Analytics/Operations Manager Hewlett-Packard Company Austin, TX Aug 19, 2013 $89,898 -
$93,408
Direct Marketing Operations Manager T-Mobile USA, Inc. Bellevue, WA Jan 20, 2014 $89,419 -
$90,000
Marketing and Operations Manager Ying Dynasty South Yarmouth, MA Jan 08, 2016 $85,567
GMO Marketing Operations Manager Linkedin Corporation San Francisco, CA Sep 07, 2015 $85,400 -
$142,500
Marketing Operations Manager Hotwire, Inc. San Francisco, CA Jan 05, 2015 $85,000 -
$100,000
Marketing and Operations Manager Ying Dynasty South Yarmouth, MA Aug 30, 2016 $84,524
Marketing Operations Manager Channeladvisor Corporation Morrisville, NC Mar 17, 2014 $83,242 -
$127,088
Marketing Analytics/Operations Manager Hewlett-Packard Company Sunnyvale, CA Sep 06, 2014 $82,416 -
$96,000

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Top Skills for A Marketing And Operations Manager

CompanyWebsiteStrategyFinancialAnalysisEmailCampaignsCustomerServiceGrowthDataAnalysisProcessImprovementCRMSalesforceProjectManagementROIFacebookBusinessDevelopmentTradeShowsSEONewProductDevelopmentAdditionalCustomerSatisfactionDailyOperations

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Top Marketing And Operations Manager Skills

  1. Company Website
  2. Strategy
  3. Financial Analysis
You can check out examples of real life uses of top skills on resumes here:
  • Maintained events calendar for North America on company website
  • Developed an aligned sales/marketing funnel and lead scoring strategy.
  • Performed budgeting and financial analysis, compiled profit and loss statements, generated payroll.
  • Worked with designers, coders, and operations to develop email campaigns, print collateral, and Web pages.
  • Develop sales techniques of each customer service representative to drive revenue growth and mitigate losses.

Top Marketing And Operations Manager Employers

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