1. University of Georgia
Athens, GA • Private
In-State Tuition
$11,830
Enrollment
29,474
Marketing and operations managers are in charge of developing, implementing, and overseeing the marketing programs and campaigns of their organizations. Their main job function is to achieve the company's marketing goals, which may be to increase brand awareness, maintain reputation, boost sales, and many more.
The key responsibilities of a marketing and operations manager are usually analyzing marketing data, optimizing operational strategies, ensuring company compliance, and researching market trends. Moreover, a significant part of the job involves frequently communicating with marketing, sales, and operations managers to ensure that programs or campaigns are endorsed effectively.
As one would expect, the most common degrees for this position are business, marketing, and communication. If you are interested in becoming a marketing and operations manager, a bachelor's degree is the typical requirement for many employers, but having a master's can put you higher on the priority list.
When it comes to salary, you can expect to earn an average of $95,000 per year as a marketing and operations manager. However, this largely depends on your level of experience and education.
There are certain skills that many marketing and operations managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
If you're interested in becoming a marketing and operations manager, one of the first things to consider is how much education you need. We've determined that 75.3% of marketing and operations managers have a bachelor's degree. In terms of higher education levels, we found that 12.7% of marketing and operations managers have master's degrees. Even though most marketing and operations managers have a college degree, it's possible to become one with only a high school degree or GED.
As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a marketing and operations manager can determine their career goals through the career progression. For example, they could start out with a role such as marketing director, progress to a title such as regional marketing director and then eventually end up with the title regional marketing director.
What Am I Worth?
The role of a marketing and operations manager includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general marketing and operations manager responsibilities:
There are several types of marketing and operations manager, including:
A Marketing Manager is a key person with many responsibilities when it comes to finding customers for a product. They contribute to creating and consistently maintaining an identity for the products a company sells and oversees the communication and placement of this brand on the market. They create growth strategies for the business, based on data analysis; organize efforts to promote products, generate revenues, and secure a steady pool of satisfied customers.
Marketing managers find ways to make sure the reputation of their company is impeccable. They design and implement marketing campaigns and track, analyze, and evaluate their performance.
They are creative thinkers who deploy sophisticated technologies to understand the most hidden desires of consumers and are able to frame a product in a way that creates desire, while discovering the channels of communication that hit the nail on the head.
A sales and marketing manager is in charge of generating revenue for their company by marketing a product and cinching sales conversions. They usually supervise two teams of people-the sales and marketing departments. They also develop strategies to attract new audiences through marketing campaigns and generate more revenue through innovative sales plans. A sales and marketing manager needs to be familiar with the latest technologies used in the field, such as Search Engine Marketing (SEM) techniques, management systems such as Delphi, and more. They also need excellent interpersonal skills to build strong client relationships and motivate their team to reach their sales goals.
Sales and marketing managers earn an average salary of $78,019 a year. However, they need to put in many years of hard work before they can be promoted to this position.
Most sales and marketing managers start off by earning a bachelor's degree in business. Some go on to earn a master's. They need several years of experience working in sales or marketing, including some time working in a more junior management position.
Digital marketing managers create and manage marketing campaigns to promote products, services, or brands. They oversee operations related to marketing activities from planning to implementation. They carry out market research as well, analyzing data and identifying trends.
Digital marketing managers are creative people who know how to transform one thing into another. They know how to put across influential messages through various media platforms. They have excellent leadership skills, and managing a team of media professionals working on their campaigns comes naturally to them.
If you want to embark on this path, you will need a degree in marketing or a related field. Having worked in advertising or communication for a few years will give you enough experience to see through the complexities of this role and in-depth familiarity with the nature of social media.
Mouse over a state to see the number of active marketing and operations manager jobs in each state. The darker areas on the map show where marketing and operations managers earn the highest salaries across all 50 states.
Rank | State | Number of Jobs | Average Salary |
---|---|---|---|
1 | Texas | 5,800 | $86,855 |
2 | California | 5,123 | $111,664 |
3 | Florida | 3,993 | $73,467 |
4 | Pennsylvania | 3,206 | $84,969 |
5 | North Carolina | 2,640 | $85,946 |
6 | Georgia | 2,638 | $84,306 |
7 | Ohio | 2,348 | $87,289 |
8 | New York | 2,257 | $100,033 |
9 | Minnesota | 1,854 | $83,119 |
10 | Michigan | 1,666 | $89,387 |
11 | Illinois | 1,584 | $86,231 |
12 | Virginia | 1,363 | $88,360 |
13 | Indiana | 1,353 | $83,770 |
14 | Tennessee | 1,345 | $90,717 |
15 | Massachusetts | 1,335 | $91,227 |
16 | Wisconsin | 1,298 | $89,463 |
17 | Missouri | 1,227 | $76,177 |
18 | Washington | 1,147 | $100,838 |
19 | New Jersey | 1,039 | $92,059 |
20 | Maryland | 905 | $93,998 |
21 | Colorado | 903 | $85,795 |
22 | South Carolina | 889 | $85,722 |
23 | Kentucky | 865 | $87,390 |
24 | Arizona | 760 | $89,902 |
25 | Alabama | 753 | $79,327 |
26 | Kansas | 692 | $75,260 |
27 | Iowa | 687 | $84,139 |
28 | Oregon | 677 | $96,044 |
29 | Arkansas | 637 | $88,603 |
30 | Louisiana | 593 | $73,259 |
31 | Connecticut | 578 | $87,463 |
32 | Nebraska | 548 | $74,645 |
33 | Oklahoma | 543 | $73,886 |
34 | Nevada | 538 | $91,331 |
35 | Mississippi | 504 | $78,476 |
36 | New Hampshire | 494 | $91,056 |
37 | Utah | 442 | $87,403 |
38 | New Mexico | 378 | $85,073 |
39 | Maine | 368 | $83,082 |
40 | Idaho | 343 | $78,182 |
41 | North Dakota | 292 | $82,488 |
42 | South Dakota | 278 | $81,760 |
43 | West Virginia | 274 | $89,901 |
44 | Montana | 235 | $93,612 |
45 | Alaska | 194 | $85,313 |
46 | Wyoming | 189 | $81,361 |
47 | Rhode Island | 156 | $89,177 |
48 | Delaware | 137 | $86,823 |
49 | Hawaii | 137 | $73,832 |
50 | Vermont | 82 | $77,592 |
Athens, GA • Private
In-State Tuition
$11,830
Enrollment
29,474
Madison, WI • Private
In-State Tuition
$10,555
Enrollment
30,360
Minneapolis, MN • Private
In-State Tuition
$14,760
Enrollment
31,451
West Lafayette, IN • Private
In-State Tuition
$9,992
Enrollment
33,495
Washington, DC • Private
In-State Tuition
$26,756
Enrollment
6,166
Columbus, OH • Private
In-State Tuition
$10,726
Enrollment
45,769
Austin, TX • Private
In-State Tuition
$10,610
Enrollment
40,329
Los Angeles, CA • Private
In-State Tuition
$56,225
Enrollment
19,548
Philadelphia, PA • Private
In-State Tuition
$55,584
Enrollment
10,764
Vestal, NY • Private
In-State Tuition
$9,808
Enrollment
13,990
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 14.5% of marketing and operations managers listed digital marketing on their resume, but soft skills such as analytical skills and communication skills are important as well.
Zippia allows you to choose from different easy-to-use Marketing And Operations Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing And Operations Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.
After extensive research and analysis, Zippia's data science team found that:
1. Product Management (Part Time)
Balance business viability, technical feasibility, and customer desire to lead products and features toward long-term success. Learn from a seasoned expert. This course is offered in person and live online, in a remote classroom setting...
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Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting...
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The main idea in this course is learning how to rapidly develop and test ideas by gathering massive amounts of customer and marketplace feedback. Many startups fail by not validating their ideas early on with real-life customers. In order to mitigate that, students will learn how to get out of the building and search for the real pain points and unmet needs of customers. Only with these can the entrepreneur find a proper solution and establish a suitable business model...
Some places are better than others when it comes to starting a career as a marketing and operations manager. The best states for people in this position are California, Washington, New York, and Oregon. Marketing and operations managers make the most in California with an average salary of $111,664. Whereas in Washington and New York, they would average $100,838 and $100,033, respectively. While marketing and operations managers would only make an average of $96,044 in Oregon, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
1. New Hampshire
$91,056
Avg. Salary
2. Nevada
$91,331
Avg. Salary
3. Tennessee
$90,717
Avg. Salary
We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ marketing and operations managers and discovered their number of marketing and operations manager opportunities and average salary. Through our research, we concluded that Accenture was the best, especially with an average salary of $104,220. Splunk follows up with an average salary of $93,963, and then comes AT&T; with an average of $98,415. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a marketing and operations manager. The employers include Veeva Systems, Mitel, and Thermo Fisher Scientific
Rank | Company | Average Salary | Hourly Rate | Job Openings |
---|---|---|---|---|
1 | Meta | $132,229 | $63.57 | 13 |
2 | Amgen | $112,782 | $54.22 | 11 |
3 | Salesforce | $111,004 | $53.37 | 22 |
4 | Dell | $110,810 | $53.27 | 15 |
5 | Uber Technologies | $110,348 | $53.05 | 17 |
6 | Cisco | $108,767 | $52.29 | 25 |
7 | Adobe | $105,427 | $50.69 | 22 |
8 | Accenture | $104,220 | $50.11 | 56 |
9 | AT&T | $98,415 | $47.31 | 26 |
10 | The Coca-Cola Company | $96,497 | $46.39 | 18 |
An operations manager should be paid $85,660 or higher. However, differences in pay rates can range from as high as $180,000 to as low as $50,000. The big discrepancy in salaries results from the differences in the operations manager's type of role from one industry to another.
Yes, marketing operations is a good career. Marketing operations is a fairly new job, only truly receiving light within the past ten or so years. That being said, the impact in which this career can have on clients has solidified its value.