Marketing and operations managers are in charge of developing, implementing, and overseeing the marketing programs and campaigns of their organizations. Their main job function is to achieve the company's marketing goals, which may be to increase brand awareness, maintain reputation, boost sales, and many more.
The key responsibilities of a marketing and operations manager are usually analyzing marketing data, optimizing operational strategies, ensuring company compliance, and researching market trends. Moreover, a significant part of the job involves frequently communicating with marketing, sales, and operations managers to ensure that programs or campaigns are endorsed effectively.
As one would expect, the most common degrees for this position are business, marketing, and communication. If you are interested in becoming a marketing and operations manager, a bachelor's degree is the typical requirement for many employers, but having a master's can put you higher on the priority list.
When it comes to salary, you can expect to earn an average of $95,000 per year as a marketing and operations manager. However, this largely depends on your level of experience and education.