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Working As A Marketing And Operations Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $98,000

    Average Salary

What Does A Marketing And Operations Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Marketing And Operations Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Marketing And Operations Manager Career Paths

Marketing And Operations Manager
Marketing Director
Regional Marketing Director
7 Yearsyrs
Marketing Director Marketing Vice President
Executive Vice President Marketing
11 Yearsyrs
Senior Manager Of Marketing Marketing Director
Executive Director, Marketing
9 Yearsyrs
Senior Manager Of Marketing
Director Of Consumer Marketing
10 Yearsyrs
Sales And Marketing Manager Brand Manager
Trade Marketing Manager
6 Yearsyrs
Sales And Marketing Manager Product Marketing Manager
Strategic Marketing Manager
8 Yearsyrs
Sales And Marketing Manager Senior Manager Of Marketing
Senior Marketing Program Manager
9 Yearsyrs
General Manager Market Manager
Manager, Field Marketing
5 Yearsyrs
Business Development Manager Senior Product Manager
Director, Strategic Marketing
10 Yearsyrs
Business Development Manager Account Director
Integrated Marketing Director
8 Yearsyrs
Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Business Development Manager Director Of Marketing & Development
Director Of Marketing Services
9 Yearsyrs
Merchandising Manager Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Merchandising Manager Promotion Manager
Manager, Integrated Marketing
7 Yearsyrs
Events Marketing Manager Marketing Program Manager
Group Marketing Manager
8 Yearsyrs
Manager, Channel Marketing
Retail Marketing Manager
7 Yearsyrs
Merchandising Manager Merchandising Director
Director Of Ecommerce
10 Yearsyrs
Online Marketing Manager
Director, Online Marketing
7 Yearsyrs
Events Marketing Manager Business Development And Marketing Manager
Manager Of International Marketing
5 Yearsyrs
Manager, Channel Marketing Marketing Account Manager
Marketing Manager, Email
6 Yearsyrs
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Average Length of Employment
Marketing Manager 2.9 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Top Careers Before Marketing And Operations Manager
Internship 6.0%
Manager 5.6%
Top Careers After Marketing And Operations Manager
Owner 5.0%
Consultant 4.8%
Manager 3.9%
Director 3.9%

Do you work as a Marketing And Operations Manager?

Average Yearly Salary
$98,000
Show Salaries
$73,000
Min 10%
$98,000
Median 50%
$98,000
Median 50%
$98,000
Median 50%
$98,000
Median 50%
$98,000
Median 50%
$98,000
Median 50%
$98,000
Median 50%
$132,000
Max 90%
Best Paying Company
Goodwin Procter
Highest Paying City
San Mateo, CA
Highest Paying State
New York
Avg Experience Level
3.2 years
How much does a Marketing And Operations Manager make at top companies?
The national average salary for a Marketing And Operations Manager in the United States is $98,838 per year or $48 per hour. Those in the bottom 10 percent make under $73,000 a year, and the top 10 percent make over $132,000.

The largest raises come from changing jobs.

See what's out there.

Real Marketing And Operations Manager Salaries

Job Title Company Location Start Date Salary
Marketing Operations Manager Cisco Systems, Inc. Sep 19, 2011 $163,645
Marketing Operations Manager, Targeting & Relevance Linkedin Corporation Oct 31, 2016 $138,965 -
$179,700
Manager, Database Marketing Operations Paypal, Inc. Dec 01, 2012 $135,000
Marketing Operations Manager Goodwin Procter LLP Nov 07, 2016 $135,000
Operations Manager/Marketing Sanshin Electronics Corporation Jul 26, 2012 $132,766
Direct Marketing Operations Manager Staples, Inc. Aug 12, 2015 $127,900 -
$130,000
Marketing Operations Manager Salesforce.com, Inc. Feb 05, 2010 $125,133
Manager, Revenue Marketing and Operations Cloudwords, Inc. Jan 26, 2015 $125,000
Manager, Global Marketing Operations Paypal, Inc. Dec 01, 2009 $125,000
Marketing Operations Manager Tintri, Inc. Nov 23, 2016 $125,000
Global Marketing Operations Manager Pure Storage, Inc. Jan 09, 2016 $123,198
Marketing Manager & Operations Body X Newport Beach Aug 19, 2013 $120,000
Marketing Manager & Operations Body X Newport Beach LLC Aug 19, 2013 $120,000
Marketing Operations Manager Tri Ventures, Inc. D/B/A Aquent LLC Jan 05, 2015 $116,663 -
$150,535
SR. Marketing Operations Manager Servicenow, Inc. Oct 03, 2016 $110,000
Manager-Marketing OPS Intuit Jul 06, 2016 $110,000
Marketing Strategy & Operations Manager Samsung Electronics America, Inc. Nov 23, 2015 $110,000 -
$130,000
Marketing Operations Manager Armor Defense, Inc. Jun 20, 2016 $110,000
Senior Marketing Operations Manager Uber Technologies, Inc. Apr 21, 2016 $110,000 -
$150,000
Senior Marketing Operations & Analytics Manager Electronic Arts, Inc. Jun 25, 2012 $108,000
Direct Marketing Operations Manager T-Mobile USA, Inc. Jan 20, 2014 $89,419 -
$90,000
Marketing Manager & Operations Body X Newport Beach LLC Aug 26, 2013 $88,000
Marketing and Operations Manager Ying Dynasty Jan 08, 2016 $85,567
GMO Marketing Operations Manager Linkedin Corporation Sep 07, 2015 $85,400 -
$142,500
Marketing Operations Manager Hotwire, Inc. Jan 05, 2015 $85,000 -
$100,000
Marketing and Operations Manager Ying Dynasty Aug 30, 2016 $84,524
Marketing Operations Manager Channeladvisor Corporation Mar 17, 2014 $83,242 -
$127,088
Marketing Operations Manager Mellmo Inc. Apr 18, 2012 $80,000

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Top Skills for A Marketing And Operations Manager

  1. Company Website
  2. Customer Service
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Redesigned company website to highlight new and existing surgical technology and medical equipment for use in neurosurgery and orthopedic spine surgery.
  • Managed acquisitions/renewals marketing, internal/external customer service, database development and distribution, contract/purchasing negotiation and budget/profitability.
  • Conceptualized and launched dynamic e-commerce website platform - integrated with online Learning Management System - for expansion into online learning.
  • Transformed entire email program to segmented and dynamic template structures allowing individual level customization and messaging within twelve months.
  • Participated in vendor selection for above-mentioned purchasing application, as well as vendor selection for the customer database.

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Top 10 Best States for Marketing And Operations Managers

  1. Colorado
  2. New York
  3. New Jersey
  4. Virginia
  5. Washington
  6. California
  7. Delaware
  8. Connecticut
  9. Idaho
  10. Rhode Island
  • (1,217 jobs)
  • (3,219 jobs)
  • (1,637 jobs)
  • (1,614 jobs)
  • (1,507 jobs)
  • (8,571 jobs)
  • (150 jobs)
  • (620 jobs)
  • (166 jobs)
  • (206 jobs)

Marketing And Operations Manager Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 4,243 Marketing And Operations Manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Marketing And Operations Manager Resume

View Resume Examples

Marketing And Operations Manager Demographics

Gender

Male

48.1%

Female

46.1%

Unknown

5.8%
Ethnicity

White

60.1%

Hispanic or Latino

16.0%

Black or African American

10.5%

Asian

9.3%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

39.5%

French

11.8%

Mandarin

9.1%

Chinese

6.1%

German

5.3%

Portuguese

4.6%

Italian

4.2%

Japanese

3.0%

Korean

2.7%

Russian

2.7%

Arabic

2.3%

Hindi

1.5%

Cantonese

1.5%

Hebrew

1.5%

Greek

1.1%

Bengali

0.8%

Carrier

0.8%

Polish

0.8%

Turkish

0.4%

Romanian

0.4%
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Marketing And Operations Manager Education

Schools

New York University

9.7%

San Diego State University

7.0%

University of South Florida

6.5%

Arizona State University

5.9%

San Jose State University

5.9%

University of Washington

5.9%

Georgia State University

5.4%

Ohio State University

4.8%

University of Florida

4.8%

University of Central Florida

4.8%

San Francisco State University

4.3%

University of Southern California

4.3%

University of Michigan - Ann Arbor

4.3%

University of San Francisco

3.8%

Michigan State University

3.8%

Temple University

3.8%

Texas State University

3.8%

Pennsylvania State University

3.8%

University of Tampa

3.8%

California State University - Northridge

3.8%
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Majors

Business

32.2%

Marketing

21.7%

Communication

7.8%

Management

7.2%

Finance

3.3%

Psychology

2.5%

Accounting

2.5%

English

2.4%

Public Relations

2.1%

Graphic Design

2.1%

Economics

2.0%

Liberal Arts

2.0%

Political Science

1.8%

Kinesiology

1.7%

Advertising

1.7%

Hospitality Management

1.5%

Journalism

1.5%

Education

1.4%

Criminal Justice

1.4%

Fine Arts

1.3%
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Degrees

Bachelors

58.8%

Masters

24.1%

Associate

6.0%

Certificate

4.7%

High School Diploma

3.9%

Diploma

1.4%

Doctorate

0.8%

License

0.3%
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Updated May 18, 2020