Marketing and operations managers are in charge of developing, implementing, and overseeing the marketing programs and campaigns of their organizations. Their main job function is to achieve the company's marketing goals, which may be to increase brand awareness, maintain reputation, boost sales, and many more.
The key responsibilities of a marketing and operations manager are usually analyzing marketing data, optimizing operational strategies, ensuring company compliance, and researching market trends. Moreover, a significant part of the job involves frequently communicating with marketing, sales, and operations managers to ensure that programs or campaigns are endorsed effectively.
As one would expect, the most common degrees for this position are business, marketing, and communication. If you are interested in becoming a marketing and operations manager, a bachelor's degree is the typical requirement for many employers, but having a master's can put you higher on the priority list.
When it comes to salary, you can expect to earn an average of $95,000 per year as a marketing and operations manager. However, this largely depends on your level of experience and education.
How to Become a Marketing And Operations Manager
What is a Marketing And Operations Manager
There is more than meets the eye when it comes to being a Marketing And Operations Manager. For example, did you know that they make an average of $42.51 an hour? That's $88,430 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
What Does a Marketing And Operations Manager Do
There are certain skills that many Marketing And Operations Managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Analytical skills, Communication skills and Creativity.
How To Become a Marketing And Operations Manager
If you're interested in becoming a Marketing And Operations Manager, one of the first things to consider is how much education you need. We've determined that 75.3% of Marketing And Operations Managers have a bachelor's degree. In terms of higher education levels, we found that 12.7% of Marketing And Operations Managers have master's degrees. Even though most Marketing And Operations Managers have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a Marketing And Operations Manager. When we researched the most common majors for a Marketing And Operations Manager, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Marketing And Operations Manager resumes include Associate Degree degrees or High School Diploma degrees.
You may find that experience in other jobs will help you become a Marketing And Operations Manager. In fact, many Marketing And Operations Manager jobs require experience in a role such as Marketing Manager. Meanwhile, many Marketing And Operations Managers also have previous career experience in roles such as Account Executive or Operations Manager.
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Marketing And Operations Manager Career Paths
As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a Marketing And Operations Manager can determine their career goals through the career progression. For example, they could start out with a role such as Marketing Director, progress to a title such as Regional Marketing Director and then eventually end up with the title Regional Marketing Director.
Marketing And Operations Manager Jobs You Might Like
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Average Salary for a Marketing And Operations Manager
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12 Marketing And Operations Manager Resume Examples
Build a professional marketing and operations manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 12+ resume templates to create your marketing and operations manager resume.
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Patricia Wells Marketing And Operations Manager |
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Arthur Fisher Marketing And Operations Manager Experience Marketing And Operations Manager2019 - Present Booz Allen Hamilton•College Park, MD
Product Marketing Manager2017 - 2019 Wireless Communications•College Park, MD
Business Development Consultant2014 - 2017 Raytheon•College Park, MD
Business Development Internship2012 - 2013 TSL•College Park, MD
Skills APIRoadmapKey StakeholdersCommunicationMarket ResearchConsultantsAccount ManagementCRMProject ManagementC-Level Education Master's Degree Communication2013 - 2014 University of Maryland - College Park•College Park, MD Bachelor's Degree English2009 - 2012 University of Maryland - College Park•College Park, MD |
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Learn How To Write a Marketing And Operations Manager Resume
At Zippia, we went through countless Marketing And Operations Manager resumes and compiled some information about how to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.
View Marketing And Operations Manager Resume Examples And TemplatesAnd if you’re looking for a job, here are the five top employers hiring now:
Choose From 10+ Customizable Marketing And Operations Manager Resume templates
Zippia allows you to choose from different easy-to-use Marketing And Operations Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing And Operations Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.
Find the best Marketing And Operations Manager job for you
Marketing And Operations Manager Jobs You Might Like
- High Paying Marketing And Operations Manager Jobs - $113K and Up
- Work From Home Marketing And Operations Manager Jobs
- Entry Level Marketing And Operations Manager Jobs
- Part Time Marketing And Operations Manager Jobs
- Actively Hiring
- No Degree Marketing And Operations Manager Jobs
Top Colleges for Marketing And Operations Managers
1. University of Georgia
Athens, GA • Private
2. University of Wisconsin - Madison
Madison, WI • Private
3. University of Minnesota - Twin Cities
Minneapolis, MN • Private
4. Purdue University
West Lafayette, IN • Private
5. Howard University
Washington, DC • Private
6. Ohio State University
Columbus, OH • Private
7. University of Texas at Austin
Austin, TX • Private
8. University of Southern California
Los Angeles, CA • Private
9. University of Pennsylvania
Philadelphia, PA • Private
10. SUNY at Binghamton
Vestal, NY • Private
Find the best Marketing And Operations Manager job for you
Marketing And Operations Manager Jobs You Might Like
- High Paying Marketing And Operations Manager Jobs - $113K and Up
- Work From Home Marketing And Operations Manager Jobs
- Entry Level Marketing And Operations Manager Jobs
- Part Time Marketing And Operations Manager Jobs
- Actively Hiring
- No Degree Marketing And Operations Manager Jobs
Online Courses For Marketing And Operations Manager That You May Like
Operations Management: Supply Chain & Business Processes in Industry for Manufacturing and Services Organizations...
Operations Management Training Program (Course 4 of 8)...
Master Supply Chain Management and Product and Service Development in Manufacturing and Service Organizations...
Top Skills For a Marketing And Operations Manager
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 14.0% of Marketing And Operations Managers listed Salesforce on their resume, but soft skills such as Analytical skills and Communication skills are important as well.
1. New Hampshire
$103,084
Avg. Salary
2. Wisconsin
$106,758
Avg. Salary
3. Washington
$115,286
Avg. Salary
How Do Marketing And Operations Manager Rate Their Jobs?
Top Marketing And Operations Manager Employers
We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ Marketing And Operations Managers and discovered their number of Marketing And Operations Manager opportunities and average salary. Through our research, we concluded that Accenture was the best, especially with an average salary of $94,330. Cisco Systems follows up with an average salary of $90,463, and then comes AT&T; with an average of $98,086. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a Marketing And Operations Manager. The employers include Thales USA, Infor, and Alight Solutions
Marketing And Operations Manager Videos
Becoming a Marketing And Operations Manager FAQs
How much should an operations manager be paid?
An operations manager should be paid $85,660 or higher. However, differences in pay rates can range from as high as $180,000 to as low as $50,000. The big discrepancy in salaries results from the differences in the operations manager's type of role from one industry to another.
For example, in non-manufacturing environments, operations managers may spend most of their time dealing with staffing issues and developing company policies meant to reduce costs.
Conversely, operations managers who work in compliance and take responsibility for staff and end-product safety, such as manufacturing, scientific research, or tech, typically get paid more.
Industries pay operations managers the most.
Central banks and other monetary authorities
Finance and investing
Scientific research
Communications equipment manufacturing
Computer and peripheral equipment manufacturing
Business
Computer systems design
Is marketing operations a good career?
Yes, marketing operations is a good career. Marketing operations is a fairly new job, only truly receiving light within the past ten or so years. That being said, the impact in which this career can have on clients has solidified its value.
A marketing operations manager is someone who organizes and dictates their company and clients' marketing campaigns, ensuring they are used to their maximum effectiveness.
A marketing operations manager not only organizes and supervises the marketing strategy but also tracks the metrics of effectiveness and adjusts accordingly. Imagine a marketing operations manager as a ship-captain, using the available data to navigate the best possible marketing route among a sea of potential customers.
Most marketing operations managers find the job to be very fulfilling and note the joy they get from successfully satisfying a client's needs with a strong marketing campaign.