What is a Marketing And Operations Manager?

Marketing and operations managers are in charge of developing, implementing, and overseeing the marketing programs and campaigns of their organizations. Their main job function is to achieve the company's marketing goals, which may be to increase brand awareness, maintain reputation, boost sales, and many more.

The key responsibilities of a marketing and operations manager are usually analyzing marketing data, optimizing operational strategies, ensuring company compliance, and researching market trends. Moreover, a significant part of the job involves frequently communicating with marketing, sales, and operations managers to ensure that programs or campaigns are endorsed effectively.

As one would expect, the most common degrees for this position are business, marketing, and communication. If you are interested in becoming a marketing and operations manager, a bachelor's degree is the typical requirement for many employers, but having a master's can put you higher on the priority list.

When it comes to salary, you can expect to earn an average of $95,000 per year as a marketing and operations manager. However, this largely depends on your level of experience and education.

What Does a Marketing And Operations Manager Do

There are certain skills that many marketing and operations managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

Learn more about what a Marketing And Operations Manager does

How To Become a Marketing And Operations Manager

If you're interested in becoming a marketing and operations manager, one of the first things to consider is how much education you need. We've determined that 75.3% of marketing and operations managers have a bachelor's degree. In terms of higher education levels, we found that 12.7% of marketing and operations managers have master's degrees. Even though most marketing and operations managers have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Marketing And Operations Manager

Marketing And Operations Manager Job Description

A marketing and operations manager is responsible for the oversight of various teams and processes within a given company. Their duties include creating marketing plans, ensuring that company processes are efficient, and managing and training junior employees in the marketing field.

Learn more about Marketing And Operations Manager Job Description
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Marketing And Operations Manager Career Paths

As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a marketing and operations manager can determine their career goals through the career progression. For example, they could start out with a role such as marketing director, progress to a title such as regional marketing director and then eventually end up with the title regional marketing director.

Marketing And Operations Manager

Average Salary for a Marketing And Operations Manager

Marketing And Operations Managers in America make an average salary of $93,738 per year or $45 per hour. The top 10 percent makes over $122,000 per year, while the bottom 10 percent under $71,000 per year.
Average Marketing And Operations Manager Salary
$93,738 Yearly
$45.07 hourly
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Roles and Types of Marketing And Operations Manager

The role of a marketing and operations manager includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general marketing and operations manager responsibilities:

  • Help manage the overall operations of the otn marketing programs monthly communications with program members. Write, execute, manage newsletter through oracle s communication channels. Stay current with program
  • Represent partner requirements and ensure they are addressed
  • Utilize laser and ink driver quarterly models to construct driver models for the ops

There are several types of marketing and operations manager, including:

Marketing Manager

Role:

A Marketing Manager is a key person with many responsibilities when it comes to finding customers for a product. They contribute to creating and consistently maintaining an identity for the products a company sells and oversees the communication and placement of this brand on the market. They create growth strategies for the business, based on data analysis; organize efforts to promote products, generate revenues, and secure a steady pool of satisfied customers.

Marketing managers find ways to make sure the reputation of their company is impeccable. They design and implement marketing campaigns and track, analyze, and evaluate their performance.

They are creative thinkers who deploy sophisticated technologies to understand the most hidden desires of consumers and are able to frame a product in a way that creates desire, while discovering the channels of communication that hit the nail on the head.

  • Average Salary: $104,550
  • Degree: Bachelor's Degree

Sales And Marketing Manager

Role:

A sales and marketing manager is in charge of generating revenue for their company by marketing a product and cinching sales conversions. They usually supervise two teams of people-the sales and marketing departments. They also develop strategies to attract new audiences through marketing campaigns and generate more revenue through innovative sales plans. A sales and marketing manager needs to be familiar with the latest technologies used in the field, such as Search Engine Marketing (SEM) techniques, management systems such as Delphi, and more. They also need excellent interpersonal skills to build strong client relationships and motivate their team to reach their sales goals.

Sales and marketing managers earn an average salary of $78,019 a year. However, they need to put in many years of hard work before they can be promoted to this position.

Most sales and marketing managers start off by earning a bachelor's degree in business. Some go on to earn a master's. They need several years of experience working in sales or marketing, including some time working in a more junior management position.

  • Average Salary: $81,953
  • Degree: Bachelor's Degree

Digital Marketing Manager

Role:

Digital marketing managers create and manage marketing campaigns to promote products, services, or brands. They oversee operations related to marketing activities from planning to implementation. They carry out market research as well, analyzing data and identifying trends.

Digital marketing managers are creative people who know how to transform one thing into another. They know how to put across influential messages through various media platforms. They have excellent leadership skills, and managing a team of media professionals working on their campaigns comes naturally to them.

If you want to embark on this path, you will need a degree in marketing or a related field. Having worked in advertising or communication for a few years will give you enough experience to see through the complexities of this role and in-depth familiarity with the nature of social media.

  • Average Salary: $99,563
  • Degree: Bachelor's Degree
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States With The Most Marketing And Operations Manager Jobs

Mouse over a state to see the number of active marketing and operations manager jobs in each state. The darker areas on the map show where marketing and operations managers earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Marketing And Operations Manager Jobs By State

RankStateNumber of JobsAverage Salary
1Texas5,800$86,855
2California5,123$111,664
3Florida3,993$73,467
4Pennsylvania3,206$84,969
5North Carolina2,640$85,946
6Georgia2,638$84,306
7Ohio2,348$87,289
8New York2,257$100,033
9Minnesota1,854$83,119
10Michigan1,666$89,387
11Illinois1,584$86,231
12Virginia1,363$88,360
13Indiana1,353$83,770
14Tennessee1,345$90,717
15Massachusetts1,335$91,227
16Wisconsin1,298$89,463
17Missouri1,227$76,177
18Washington1,147$100,838
19New Jersey1,039$92,059
20Maryland905$93,998
21Colorado903$85,795
22South Carolina889$85,722
23Kentucky865$87,390
24Arizona760$89,902
25Alabama753$79,327
26Kansas692$75,260
27Iowa687$84,139
28Oregon677$96,044
29Arkansas637$88,603
30Louisiana593$73,259
31Connecticut578$87,463
32Nebraska548$74,645
33Oklahoma543$73,886
34Nevada538$91,331
35Mississippi504$78,476
36New Hampshire494$91,056
37Utah442$87,403
38New Mexico378$85,073
39Maine368$83,082
40Idaho343$78,182
41North Dakota292$82,488
42South Dakota278$81,760
43West Virginia274$89,901
44Montana235$93,612
45Alaska194$85,313
46Wyoming189$81,361
47Rhode Island156$89,177
48Delaware137$86,823
49Hawaii137$73,832
50Vermont82$77,592

Marketing And Operations Manager Education

Marketing And Operations Manager Majors

Business
31.6 %
Marketing
19.3 %
Communication
9.0 %

Marketing And Operations Manager Degrees

Bachelors

75.3 %

Masters

12.7 %

Associate

8.4 %

Top Colleges for Marketing And Operations Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition

$11,830

Enrollment

29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition

$10,555

Enrollment

30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition

$14,760

Enrollment

31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition

$9,992

Enrollment

33,495

5. Howard University

Washington, DC • Private

In-State Tuition

$26,756

Enrollment

6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition

$10,726

Enrollment

45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition

$10,610

Enrollment

40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition

$56,225

Enrollment

19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition

$55,584

Enrollment

10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition

$9,808

Enrollment

13,990

Top Skills For a Marketing And Operations Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 14.5% of marketing and operations managers listed digital marketing on their resume, but soft skills such as analytical skills and communication skills are important as well.

Choose From 10+ Customizable Marketing And Operations Manager Resume templates

Zippia allows you to choose from different easy-to-use Marketing And Operations Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing And Operations Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Marketing And Operations Manager diversity

Marketing And Operations Manager Gender Distribution

Male
Male
51%
Female
Female
49%

After extensive research and analysis, Zippia's data science team found that:

  • Among marketing and operations managers, 49.0% of them are women, while 51.0% are men.

  • The most common race/ethnicity among marketing and operations managers is White, which makes up 74.6% of all marketing and operations managers.

  • The most common foreign language among marketing and operations managers is Spanish at 39.5%.

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Best States For a Marketing And Operations Manager

Some places are better than others when it comes to starting a career as a marketing and operations manager. The best states for people in this position are California, Washington, New York, and Oregon. Marketing and operations managers make the most in California with an average salary of $111,664. Whereas in Washington and New York, they would average $100,838 and $100,033, respectively. While marketing and operations managers would only make an average of $96,044 in Oregon, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New Hampshire

Total Marketing And Operations Manager Jobs: 494
Highest 10% Earn:
$120,000
Location Quotient:
1.38

$91,056

Avg. Salary

View 494 Marketing And Operations Manager Jobs In NH

2. Nevada

Total Marketing And Operations Manager Jobs: 538
Highest 10% Earn:
$123,000
Location Quotient:
1.26

$91,331

Avg. Salary

View 538 Marketing And Operations Manager Jobs In NV

3. Tennessee

Total Marketing And Operations Manager Jobs: 1,345
Highest 10% Earn:
$118,000
Location Quotient:
1.12

$90,717

Avg. Salary

View 1,345 Marketing And Operations Manager Jobs In TN
Full List Of Best States For Marketing And Operations Managers

How Do Marketing And Operations Managers Rate Their Jobs?

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Top Marketing And Operations Manager Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ marketing and operations managers and discovered their number of marketing and operations manager opportunities and average salary. Through our research, we concluded that Accenture was the best, especially with an average salary of $104,220. Splunk follows up with an average salary of $93,963, and then comes AT&T; with an average of $98,415. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a marketing and operations manager. The employers include Veeva Systems, Mitel, and Thermo Fisher Scientific

Most Common Employers For Marketing And Operations Manager

RankCompanyAverage SalaryHourly RateJob Openings
1Meta$132,229$63.5713
2Amgen$112,782$54.2211
3Salesforce$111,004$53.3722
4Dell$110,810$53.2715
5Uber Technologies$110,348$53.0517
6Cisco$108,767$52.2925
7Adobe$105,427$50.6922
8Accenture$104,220$50.1156
9AT&T$98,415$47.3126
10The Coca-Cola Company$96,497$46.3918
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Becoming a Marketing And Operations Manager FAQs

How Much Should An Operations Manager Be Paid?

An operations manager should be paid $85,660 or higher. However, differences in pay rates can range from as high as $180,000 to as low as $50,000. The big discrepancy in salaries results from the differences in the operations manager's type of role from one industry to another.

Is Marketing Operations A Good Career?

Yes, marketing operations is a good career. Marketing operations is a fairly new job, only truly receiving light within the past ten or so years. That being said, the impact in which this career can have on clients has solidified its value.

Have more questions? See all answers to common executive management questions.

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Updated April 6, 2023