What is a Marketing And Operations Manager

Marketing and operations managers are in charge of developing, implementing, and overseeing the marketing programs and campaigns of their organizations. Their main job function is to achieve the company's marketing goals, which may be to increase brand awareness, maintain reputation, boost sales, and many more.

The key responsibilities of a marketing and operations manager are usually analyzing marketing data, optimizing operational strategies, ensuring company compliance, and researching market trends. Moreover, a significant part of the job involves frequently communicating with marketing, sales, and operations managers to ensure that programs or campaigns are endorsed effectively.

As one would expect, the most common degrees for this position are business, marketing, and communication. If you are interested in becoming a marketing and operations manager, a bachelor's degree is the typical requirement for many employers, but having a master's can put you higher on the priority list.

When it comes to salary, you can expect to earn an average of $95,000 per year as a marketing and operations manager. However, this largely depends on your level of experience and education.

There is more than meets the eye when it comes to being a Marketing And Operations Manager. For example, did you know that they make an average of $42.51 an hour? That's $88,430 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Marketing And Operations Manager Do

There are certain skills that many Marketing And Operations Managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Analytical skills, Communication skills and Creativity.

Learn more about what a Marketing And Operations Manager does

How To Become a Marketing And Operations Manager

If you're interested in becoming a Marketing And Operations Manager, one of the first things to consider is how much education you need. We've determined that 75.3% of Marketing And Operations Managers have a bachelor's degree. In terms of higher education levels, we found that 12.7% of Marketing And Operations Managers have master's degrees. Even though most Marketing And Operations Managers have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a Marketing And Operations Manager. When we researched the most common majors for a Marketing And Operations Manager, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Marketing And Operations Manager resumes include Associate Degree degrees or High School Diploma degrees.

You may find that experience in other jobs will help you become a Marketing And Operations Manager. In fact, many Marketing And Operations Manager jobs require experience in a role such as Marketing Manager. Meanwhile, many Marketing And Operations Managers also have previous career experience in roles such as Account Executive or Operations Manager.

What is the right job for my career path?

Tell us your goals and we'll match you with the right jobs to get there.

And if you’re looking for a job, here are the five top employers hiring now:

  1. Uber Technologies Jobs (17)
  2. Salesforce Jobs (21)
  3. Microsoft Jobs (10)
  4. Adobe Jobs (17)
  5. AT&T Jobs (26)
Average Salary
$88,430
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
173,233
Job Openings
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Marketing And Operations Manager Career Paths

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Average Salary for a Marketing And Operations Manager

Marketing And Operations Managers in America make an average salary of $88,430 per year or $43 per hour. The top 10 percent makes over $113,000 per year, while the bottom 10 percent under $68,000 per year.
Average Salary
$88,430
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How much should you be earning as an Marketing And Operations Manager? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.
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12 Marketing And Operations Manager Resume Examples

Learn How To Write a Marketing And Operations Manager Resume

At Zippia, we went through countless Marketing And Operations Manager resumes and compiled some information about how to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Marketing And Operations Manager Resume Examples And Templates

And if you’re looking for a job, here are the five top employers hiring now:

  1. Uber Technologies Jobs (17)
  2. Salesforce Jobs (21)
  3. Microsoft Jobs (10)
  4. Adobe Jobs (17)
  5. AT&T Jobs (26)

Choose From 10+ Customizable Marketing And Operations Manager Resume templates

Zippia allows you to choose from different easy-to-use Marketing And Operations Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing And Operations Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Marketing And Operations Manager Demographics

Marketing And Operations Manager Gender Statistics

male

51.0 %

female

49.0 %

Marketing And Operations Manager Ethnicity Statistics

White

71.2 %

Hispanic or Latino

11.9 %

Asian

9.7 %

Marketing And Operations Manager Foreign Languages Spoken Statistics

Spanish

39.5 %

French

11.8 %

Mandarin

9.1 %
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Marketing And Operations Manager Education

Marketing And Operations Manager Majors

31.6 %
19.3 %

Marketing And Operations Manager Degrees

Bachelors

75.3 %

Masters

12.7 %

Associate

8.4 %

Top Colleges for Marketing And Operations Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990
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Top Skills For a Marketing And Operations Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 14.0% of Marketing And Operations Managers listed Salesforce on their resume, but soft skills such as Analytical skills and Communication skills are important as well.

1. New Hampshire

Total Marketing And Operations Manager Jobs:
494
Highest 10% Earn:
$131,000
Location Quotient:
1.38
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Wisconsin

Total Marketing And Operations Manager Jobs:
1,298
Highest 10% Earn:
$136,000
Location Quotient:
1.15
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Washington

Total Marketing And Operations Manager Jobs:
1,147
Highest 10% Earn:
$150,000
Location Quotient:
0.77
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Marketing And Operations Managers

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Top Marketing And Operations Manager Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ Marketing And Operations Managers and discovered their number of Marketing And Operations Manager opportunities and average salary. Through our research, we concluded that Accenture was the best, especially with an average salary of $94,330. Cisco Systems follows up with an average salary of $90,463, and then comes AT&T; with an average of $98,086. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a Marketing And Operations Manager. The employers include Thales USA, Infor, and Alight Solutions

Most Common Employers For Marketing And Operations Manager

RankCompanyZippia ScoreAverage Marketing And Operations Manager SalaryAverage Salary
1$117,916
2$111,725
3$111,411
4$98,716
5$98,086
6$96,326

Marketing And Operations Manager Videos

Becoming a Marketing And Operations Manager FAQs

How much should an operations manager be paid?

An operations manager should be paid $85,660 or higher. However, differences in pay rates can range from as high as $180,000 to as low as $50,000. The big discrepancy in salaries results from the differences in the operations manager's type of role from one industry to another.

For example, in non-manufacturing environments, operations managers may spend most of their time dealing with staffing issues and developing company policies meant to reduce costs.

Conversely, operations managers who work in compliance and take responsibility for staff and end-product safety, such as manufacturing, scientific research, or tech, typically get paid more.

Industries pay operations managers the most.

  • Central banks and other monetary authorities

  • Finance and investing

  • Scientific research

  • Communications equipment manufacturing

  • Computer and peripheral equipment manufacturing

  • Business

  • Computer systems design

Learn more about this question

Is marketing operations a good career?

Yes, marketing operations is a good career. Marketing operations is a fairly new job, only truly receiving light within the past ten or so years. That being said, the impact in which this career can have on clients has solidified its value.

A marketing operations manager is someone who organizes and dictates their company and clients' marketing campaigns, ensuring they are used to their maximum effectiveness.

A marketing operations manager not only organizes and supervises the marketing strategy but also tracks the metrics of effectiveness and adjusts accordingly. Imagine a marketing operations manager as a ship-captain, using the available data to navigate the best possible marketing route among a sea of potential customers.

Most marketing operations managers find the job to be very fulfilling and note the joy they get from successfully satisfying a client's needs with a strong marketing campaign.

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