How to hire a marketing and operations manager

How to hire a marketing and operations manager, step by step

Here's a step-by-step marketing and operations manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing and operations manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing and operations manager
• Step 8: Go through the hiring process checklist

What does a marketing and operations manager do?

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1. Identify your hiring needs

   Before you post your marketing and operations manager job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a marketing and operations manager for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A marketing and operations manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, marketing and operations managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of marketing and operations managers.

   Type of Marketing And Operations Manager	Description	Hourly rate
   Marketing And Operations Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$34-58
   Manager/Partner	A manager/partner or managing partner is a professional who manages the daily activities of a company as well as guides its overall strategic business direction. Managing partners must cooperate with other executives, board members, and employees to implement organizational goals, procedures, and policies... Show more	$30-67
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Salesforce
   • Lead Management
   • Project Management
   • CRM
   • Email Marketing
   • Marketing Campaigns
   • B2B Marketing
   • KPIs
   • B Testing
   • Data Analysis
   • ROI
   • Google Analytics
   • PowerPoint

   Check all skills

   Responsibilities:

   • Manage $90k annual PPC (Google Adwords) effort resulting in $320k revenue.
   • Organize and manage TZ's Youtube channel.
   • Create content, manage SEO/SEM and maintain organization\'s website utilizing WordPress.
   • Manage online booking, SEO, and all online presence in an effort to continually increase room revenue.
   • Produce and manage all warehouse KPIs, giving visibility to inventory levels, store ordering, shipping costs and all P.O.P.
   • Accomplish financial ROI calculations on promotions and strengthen international and domestic approvals from finance, product management, and global marketing.

   More marketing and operations manager duties

3. Make a budget

   Including a salary range in the marketing and operations manager job description is a good way to get more applicants. A marketing and operations manager salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a marketing and operations manager in Kansas may be lower than in California, and an entry-level engineer typically earns less than a senior-level marketing and operations manager. Additionally, a marketing and operations manager with lots of experience in the field may command a higher salary as a result.

   Average marketing and operations manager salary

   $93,738yearly

   $45.07 hourly rate

   ---

   Entry-level marketing and operations manager salary

   $71,000 yearly salary

   Updated December 19, 2025

   Average marketing and operations manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$120,745	$58
   2	District of Columbia	$102,734	$49
   3	Washington	$101,647	$49
   4	New York	$100,188	$48
   5	Oregon	$95,753	$46
   6	Maryland	$94,126	$45
   7	Massachusetts	$91,351	$44
   8	Nevada	$90,820	$44
   9	Arizona	$89,997	$43
   10	Virginia	$88,870	$43
   11	Texas	$87,744	$42
   12	Connecticut	$87,429	$42
   13	Utah	$87,395	$42
   14	Ohio	$87,068	$42
   15	North Carolina	$86,452	$42
   16	Illinois	$86,344	$42
   17	Colorado	$85,810	$41
   18	Pennsylvania	$85,389	$41
   19	Georgia	$84,440	$41
   20	Indiana	$83,548	$40

   Average marketing and operations manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Meta	$132,229	$63.57	787
   2	Apple	$132,209	$63.56	28
   3	Google	$130,152	$62.57	170
   4	Netflix	$125,937	$60.55	46
   5	Amazon	$116,081	$55.81	817
   6	Asana	$115,923	$55.73	6
   7	Point B	$114,299	$54.95	3
   8	Zendesk	$113,326	$54.48	3
   9	Amgen	$112,782	$54.22	12
   10	Broadcom	$112,612	$54.14	26
   11	Microsoft	$112,497	$54.09	109
   12	The Walt Disney Company	$112,293	$53.99	54
   13	Unity Technologies	$111,819	$53.76	42
   14	Salesforce	$111,004	$53.37	56
   15	Conviva	$110,919	$53.33
   16	Uber Technologies	$110,348	$53.05
   17	LinkedIn	$110,150	$52.96	32
   18	Daysmart	$109,266	$52.53
   19	Cisco	$108,767	$52.29	174
   20	Koch Industries	$107,967	$51.91

4. Writing a marketing and operations manager job description

   A good marketing and operations manager job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a marketing and operations manager job description:

   Marketing and operations manager job description example

   We heard you knock!
   
   The Senior Manager of Channel Marketing Operations will have a focus on supporting the operational needs for the Channel function (B2B-wholesale distribution, dealers & retail). This role will require building partnerships with the various channel managers, gaining a deep knowledge of the channel needs and being a key stakeholder in recommending solutions, tools, or processes to deliver on business needs. This role will also manage 3rd party fulfillment centers and build an ecosystem with the right marketing technology stack to deliver a superior customer experience (B2B) and be a key participant in developing the strategy to interface with our direct and indirect partners.
   
   Responsibilities:
   Manage digital engagement platform to serve as a single central location for internal and external partners to access marketing materials, samples, and promotional goods.Own 3rd party fulfillment strategy and relationship for catalogs, premium items, point of purchase materials, sales aids and branded merchandise.Manage inventory levels (safety stock, min, mid and max levels), budget and allocation for all materials.Own the technology and strategy to facilitate sample programs.Support in the managing of co-op budgets, department budgets, properly invoicing on time and codes and end of month reconciliation.Lead the conversation and be a strong voice in building the strategy to support the execution, launch and adoption of partner tools.Work with the appropriate team to develop long-term initiatives and strategic objectives to build stronger partnerships with our channel partners. Support for execution will vary based on specific project details but will be within the scope of marketing operations.Partner with IT, Digital and Marketing technology leadership to influence our marketing technology stack to prioritize our channel marketing needs.Work with business stakeholders to define success metrics and build the appropriate Key Performance Indicators and leading indicators within business dashboards (PowerBI suites, GA, other)
   
   Education:
   Bachelor's degree in marketing, business, communications, or related field Experience in related fields or other business planning functions can make up for degree.
   
   Experience:
   Minimum of 5 years experience in marketing - channel or marketing operations preferred.Successful track record of delivering marketing projects on time, on budget and with results Experience in Finance, supply chain, business planning or other operational-like function is a plus,Understanding of marketing departments, processes, and technology Experience working with cross-functional Sales experience in B2B is a plus Marketing Management department experience Successful track record of delivering marketing projects on time, on budget and with results Understanding of marketing departments, processes, and technology Experience working with cross-functional Ability to implement and manage projects and translate business objectives into project prioritization Balance diverse needs and skill sets from technical to strategic Strong communication skills and ability to adapt to audience needs Experience in Microsoft suites
   
   We Help People Walk Through Walls

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5. Post your job

   To find the right marketing and operations manager for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with marketing and operations managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit marketing and operations managers who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your marketing and operations manager job on Zippia to find and recruit marketing and operations manager candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Recruiting marketing and operations managers requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing and operations manager

   Once you've found the marketing and operations manager candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   After that, you can create an onboarding schedule for a new marketing and operations manager. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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