Marketing and operations manager job description
Updated March 14, 2024
6 min read
A marketing and operations manager is responsible for the oversight of various teams and processes within a given company. Their duties include creating marketing plans, ensuring that company processes are efficient, and managing and training junior employees in the marketing field.
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Example marketing and operations manager requirements on a job description
Marketing and operations manager requirements can be divided into technical requirements and required soft skills. The lists below show the most common requirements included in marketing and operations manager job postings.
Sample marketing and operations manager requirements
- Bachelor's degree in Marketing, Business Administration, or related field
- At least 5 years of experience in marketing and operations management
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
- Proficiency in Microsoft Office Suite and CRM software
Sample required marketing and operations manager soft skills
- Leadership and team management abilities
- Ability to multitask and prioritize tasks effectively
- Creativity and innovation in developing marketing strategies
- Strong attention to detail and accuracy
- Flexibility and adaptability to changing business needs
Marketing and operations manager job description example 1
Masonite marketing and operations manager job description
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The Senior Manager of Channel Marketing Operations will have a focus on supporting the operational needs for the Channel function (B2B-wholesale distribution, dealers & retail). This role will require building partnerships with the various channel managers, gaining a deep knowledge of the channel needs and being a key stakeholder in recommending solutions, tools, or processes to deliver on business needs. This role will also manage 3rd party fulfillment centers and build an ecosystem with the right marketing technology stack to deliver a superior customer experience (B2B) and be a key participant in developing the strategy to interface with our direct and indirect partners.
Responsibilities:
Manage digital engagement platform to serve as a single central location for internal and external partners to access marketing materials, samples, and promotional goods.Own 3rd party fulfillment strategy and relationship for catalogs, premium items, point of purchase materials, sales aids and branded merchandise.Manage inventory levels (safety stock, min, mid and max levels), budget and allocation for all materials.Own the technology and strategy to facilitate sample programs.Support in the managing of co-op budgets, department budgets, properly invoicing on time and codes and end of month reconciliation.Lead the conversation and be a strong voice in building the strategy to support the execution, launch and adoption of partner tools.Work with the appropriate team to develop long-term initiatives and strategic objectives to build stronger partnerships with our channel partners. Support for execution will vary based on specific project details but will be within the scope of marketing operations.Partner with IT, Digital and Marketing technology leadership to influence our marketing technology stack to prioritize our channel marketing needs.Work with business stakeholders to define success metrics and build the appropriate Key Performance Indicators and leading indicators within business dashboards (PowerBI suites, GA, other)
Education:
Bachelor's degree in marketing, business, communications, or related field Experience in related fields or other business planning functions can make up for degree.
Experience:
Minimum of 5 years experience in marketing - channel or marketing operations preferred.Successful track record of delivering marketing projects on time, on budget and with results Experience in Finance, supply chain, business planning or other operational-like function is a plus,Understanding of marketing departments, processes, and technology Experience working with cross-functional Sales experience in B2B is a plus Marketing Management department experience Successful track record of delivering marketing projects on time, on budget and with results Understanding of marketing departments, processes, and technology Experience working with cross-functional Ability to implement and manage projects and translate business objectives into project prioritization Balance diverse needs and skill sets from technical to strategic Strong communication skills and ability to adapt to audience needs Experience in Microsoft suites
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The Senior Manager of Channel Marketing Operations will have a focus on supporting the operational needs for the Channel function (B2B-wholesale distribution, dealers & retail). This role will require building partnerships with the various channel managers, gaining a deep knowledge of the channel needs and being a key stakeholder in recommending solutions, tools, or processes to deliver on business needs. This role will also manage 3rd party fulfillment centers and build an ecosystem with the right marketing technology stack to deliver a superior customer experience (B2B) and be a key participant in developing the strategy to interface with our direct and indirect partners.
Responsibilities:
Manage digital engagement platform to serve as a single central location for internal and external partners to access marketing materials, samples, and promotional goods.Own 3rd party fulfillment strategy and relationship for catalogs, premium items, point of purchase materials, sales aids and branded merchandise.Manage inventory levels (safety stock, min, mid and max levels), budget and allocation for all materials.Own the technology and strategy to facilitate sample programs.Support in the managing of co-op budgets, department budgets, properly invoicing on time and codes and end of month reconciliation.Lead the conversation and be a strong voice in building the strategy to support the execution, launch and adoption of partner tools.Work with the appropriate team to develop long-term initiatives and strategic objectives to build stronger partnerships with our channel partners. Support for execution will vary based on specific project details but will be within the scope of marketing operations.Partner with IT, Digital and Marketing technology leadership to influence our marketing technology stack to prioritize our channel marketing needs.Work with business stakeholders to define success metrics and build the appropriate Key Performance Indicators and leading indicators within business dashboards (PowerBI suites, GA, other)
Education:
Bachelor's degree in marketing, business, communications, or related field Experience in related fields or other business planning functions can make up for degree.
Experience:
Minimum of 5 years experience in marketing - channel or marketing operations preferred.Successful track record of delivering marketing projects on time, on budget and with results Experience in Finance, supply chain, business planning or other operational-like function is a plus,Understanding of marketing departments, processes, and technology Experience working with cross-functional Sales experience in B2B is a plus Marketing Management department experience Successful track record of delivering marketing projects on time, on budget and with results Understanding of marketing departments, processes, and technology Experience working with cross-functional Ability to implement and manage projects and translate business objectives into project prioritization Balance diverse needs and skill sets from technical to strategic Strong communication skills and ability to adapt to audience needs Experience in Microsoft suites
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Marketing and operations manager job description example 2
Synchrony Financial marketing and operations manager job description
Role Summary/Purpose:
The selected candidate will be part of Analytics Center of Excellence rolling up to Synchrony Financial HYD. The candidate would be part of Performance Analytics team providing valuable insights in campaign execution process.
Essential Responsibilities:
Perform end to end project management for Marketing Solutions performance team Liaison between onshore and offshore teams Develop & maintain best in class MIS & analytic support for campaign execution data Develop new metrics from Campaign execution data Design, Manage and Deliver reports based on provided requirements incorporating data visualization tools and added analytical insights Create user friendly dashboards and drive analytic insights from the data provided Proactively explore new tools/techniques which can help process automation Collaborate with stakeholders to understand reporting and analytics requirements and deliver tailor made solutions Engage with the team to work towards building value for the end users
Qualifications/Requirements:
Degree in Statistics, Mathematics or Operations ResearchMinimum 5+ years of experience with Analytics DomainMedium to advanced working knowledge of MS-office and SAS is a must Self-starter with ability to deal with ambiguity, should be able to do multi-tasking with time management Strong communications skills For internal candidates: Understand the criteria or mandatory skills required for the role, before applying.Inform your Manager or HRM before applying for any role on Workday.Ensure that your Professional Profile is updated (fields such as Education, Prior experience, Other skills) and it is mandatory to upload your updated resume (Word or PDF format) Must not be any corrective action plan (First Formal/Final Formal, PIP) Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible.Last annual performance rating should at least be Strong Contributor / Critical talent.Level 8+ employees can apply
Desired Characteristics:
Previous experience with building competitive analysis reports Prior experience in providing data driven insights Knowledge on Campaign Execution Process and MRMPrior experience in automating the regular reports Prior experience in creating dashboards Enhancing the current process\reports with the thought leadership Knowledge on Forecasting Techniques and/or Capacity planning Knowledge on Tableau and SQLFamiliar with FDR green screens and other FDR tools like Document Direct, AFP & Query tool
Grade/Level: 09
Job Family Group:
Marketing
The selected candidate will be part of Analytics Center of Excellence rolling up to Synchrony Financial HYD. The candidate would be part of Performance Analytics team providing valuable insights in campaign execution process.
Essential Responsibilities:
Perform end to end project management for Marketing Solutions performance team Liaison between onshore and offshore teams Develop & maintain best in class MIS & analytic support for campaign execution data Develop new metrics from Campaign execution data Design, Manage and Deliver reports based on provided requirements incorporating data visualization tools and added analytical insights Create user friendly dashboards and drive analytic insights from the data provided Proactively explore new tools/techniques which can help process automation Collaborate with stakeholders to understand reporting and analytics requirements and deliver tailor made solutions Engage with the team to work towards building value for the end users
Qualifications/Requirements:
Degree in Statistics, Mathematics or Operations ResearchMinimum 5+ years of experience with Analytics DomainMedium to advanced working knowledge of MS-office and SAS is a must Self-starter with ability to deal with ambiguity, should be able to do multi-tasking with time management Strong communications skills For internal candidates: Understand the criteria or mandatory skills required for the role, before applying.Inform your Manager or HRM before applying for any role on Workday.Ensure that your Professional Profile is updated (fields such as Education, Prior experience, Other skills) and it is mandatory to upload your updated resume (Word or PDF format) Must not be any corrective action plan (First Formal/Final Formal, PIP) Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible.Last annual performance rating should at least be Strong Contributor / Critical talent.Level 8+ employees can apply
Desired Characteristics:
Previous experience with building competitive analysis reports Prior experience in providing data driven insights Knowledge on Campaign Execution Process and MRMPrior experience in automating the regular reports Prior experience in creating dashboards Enhancing the current process\reports with the thought leadership Knowledge on Forecasting Techniques and/or Capacity planning Knowledge on Tableau and SQLFamiliar with FDR green screens and other FDR tools like Document Direct, AFP & Query tool
Grade/Level: 09
Job Family Group:
Marketing
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Marketing and operations manager job description example 3
Digitas marketing and operations manager job description
We're searching for a Manager of Marketing Operations who will be responsible for helping our clients develop, implement and manage digital brand experiences that align to overall brand, strategy and business objectives, as well as leverage best practices for omnichannel marketing in the healthcare sector. Candidate will work as part of an Agile marketing team structure. The Manager will work across multiple brand/marketing teams or accounts and across different offices/marketing partners to support and deliver on the requirements for effective and efficient program execution.
Responsibilities include:
Working with the agency account teams, strategists and technologists to understand the overall brand, business objectives and marketing technology environment
Assessing data available or required against program needs in order to determine requirements for capture, integration and activation
Development and ownership of program business rules and governance documents/workflows covering omnichannel experience execution, including audience identification requirements, content personalization needs, data integration and test/learn plans
Administration of program business rules in marketing automation tools, as needed
Working knowledge of data privacy regulations/policies, healthcare privacy regulations and policies and email marketing best practices (CAN-SPAM, HIPAA, GDPR, CCPA, etc.)
Identifying areas of improvement and creating solutions to be implemented; proactively providing guidance on marketing operations considerations and requirements, practices and priorities
Scheduling, follow-up and management of client/vendor/partner functions to adhere to schedules
Contribution to thought leadership material including case studies of program work, vendor/partner alignment materials, new business pitch support, etc.
Supporting the representation of the Marketing Operations capability within the agency and providing a critical operational leadership role within the organization, with proven ability to mentor, teach, instruct and directly manage junior staff as well as interact with/influence more senior agency/vendor staff
Ongoing client interactions for areas of Marketing Operations input
Ensuring quality control assurance on all vendor processes
Contributing to defining scopes of work including assumptions and hours required to complete a project
Ability to travel domestically 1-2 days a month overnight as needed for client support
Responsibilities include:
Working with the agency account teams, strategists and technologists to understand the overall brand, business objectives and marketing technology environment
Assessing data available or required against program needs in order to determine requirements for capture, integration and activation
Development and ownership of program business rules and governance documents/workflows covering omnichannel experience execution, including audience identification requirements, content personalization needs, data integration and test/learn plans
Administration of program business rules in marketing automation tools, as needed
Working knowledge of data privacy regulations/policies, healthcare privacy regulations and policies and email marketing best practices (CAN-SPAM, HIPAA, GDPR, CCPA, etc.)
Identifying areas of improvement and creating solutions to be implemented; proactively providing guidance on marketing operations considerations and requirements, practices and priorities
Scheduling, follow-up and management of client/vendor/partner functions to adhere to schedules
Contribution to thought leadership material including case studies of program work, vendor/partner alignment materials, new business pitch support, etc.
Supporting the representation of the Marketing Operations capability within the agency and providing a critical operational leadership role within the organization, with proven ability to mentor, teach, instruct and directly manage junior staff as well as interact with/influence more senior agency/vendor staff
Ongoing client interactions for areas of Marketing Operations input
Ensuring quality control assurance on all vendor processes
Contributing to defining scopes of work including assumptions and hours required to complete a project
Ability to travel domestically 1-2 days a month overnight as needed for client support
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Updated March 14, 2024
Updated March 14, 2024